The tone of life on social networking sites - 0 views
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Steven Groves on 09 Feb 12Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive. No room for a negative nelly online!
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MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views
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Interesting metrics for mobile.
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views
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Interesting article on overall media effectiveness comparing traditional to digital and social
Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views
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These are great lessons on A/B testing. They definitely apply to social media to drive ROI.
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Yeah, nice driving lessons.
5 Ways to be a Twitter Search Expert - 1 views
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Interesting nuances as it relates to twitter.
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Good info,
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Thanks for sharing this useful information.
9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Interesting set of success factors.
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Nice tips.
Asian firms in "digital denial": News from Warc.com - 1 views
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Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
YouTube Sees 3 Billion Views per Day - 1 views
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"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?
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Wow, just amazing and this doesn't include all the videos that are downloaded and viewed offline.
Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views
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It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.
Measuring the ROI of B2B Social Media | Social Media B2B - 0 views
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Interesitng perspective for B2B ROI of Social Media
MediaPost Publications Forrester: 5 Stages Of Social Media Growth 06/03/2011 - 0 views
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Interesting article. This is a great delineation of the maturity of the corporate usage of social media. Implementing ROI in most corporations goes through similar phases, although they need to be much more directed. Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.
MediaPost Publications The Book Remains Open On Borders (And B&N) 06/02/2011 - 0 views
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It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive
Integrate The Online Marketing Experience - 0 views
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Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.
MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views
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Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.
Market Research | Monitoring Packages | Bristol | Social Media Mentor - 0 views
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More ROI of Social Media papers. Bristol has some good stuff
Bath Ales get 56% increase in online sales using social media | Bristol | Social Media ... - 0 views
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Great article on practical ROI of Social Media Measurements.
Global Marketing Alliance Group News | LinkedIn - 1 views
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Great Social Media Marketing success story
Elsevier » Página Inicial » Resultado de busca - 0 views
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Our Portuguese translation. Everyone needs a personal copy.
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