us | TagMan - 0 views
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Guy Powell on 21 Jul 11INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.
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MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views
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Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.
MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Proof that we're getting smarter as it relates to Internet advertising.
MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views
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I just commented on this. It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
Top metrics used in evaluating and optimizing marketing performance - 1 views
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"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?
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