MediaPost Publications The Case For CPEM: Cost Per Effective Impressions 05/23/2012 - 0 views
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Guy Powell on 23 May 12Proof that we're getting smarter as it relates to Internet advertising.
Group items tagged
Privacy in Public - what are you trying to hide? | Social Media Club - 0 views
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Consumer privacy does not mean that they have something to hide, it just means that they do not care to share. Is that wrong?
MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views
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Interesting SM trend. If SM is in marketing operations, then it should be easier to track ROI
MediaPost Publications Printer Friendly - 0 views
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Bing seems to be coming on. I love those images too. It will be interesting to see how Bing and FB and Bing and so.cl will progress
MediaPost Publications Radio Shack Campaign Finds Proximity Matters, But Not The Way Yo... - 0 views
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Interesting counter-intuitive results and mobile success.
MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views
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Very interesting article to drive conversation about unengagement
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.
MediaPost Publications Enabling the Measurement of Mobile 11/18/2011 - 0 views
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Interesting metrics for mobile.
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
MediaPost Publications Tweet This: Social Endorsements Beat Social Media Ad Buys 03/10/... - 0 views
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Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,
MediaPost Publications The Real Value of Facebook Ads -- Exploring the "Likeberg" 03/18... - 0 views
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"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"
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Interesting article on where FB belongs in purchase funnel activity
MediaPost Publications Forrester: 5 Stages Of Social Media Growth 06/03/2011 - 0 views
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Interesting article. This is a great delineation of the maturity of the corporate usage of social media. Implementing ROI in most corporations goes through similar phases, although they need to be much more directed. Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.
MediaPost Publications The Book Remains Open On Borders (And B&N) 06/02/2011 - 0 views
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It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive
MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views
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Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.
MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views
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I just commented on this. It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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Interesting article starting the discussion on how to make the best marketing attributions
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
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"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views
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Interesting note on opportunities for luxury brands in and out of China.
MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views
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QR Codes are popping up everywhere