Skip to main content

Home/ Groups/ Reno Social Media Think Tank
Rss Feed
Sort By: Most Recent | Popular Filter: All | Bookmarks | Topics Simple Middle
sterling doak

What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article

accountants block facebook h&r marketing media myspace social twitter widgets youtube

shared by sterling doak on 20 May 08 - Cached
  • sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
Mike Henderson

Blogs Blossom into a Big Business - eMarketer - 0 views

www.emarketer.com/Article.aspx

articles blogging blogposts

shared by Mike Henderson on 27 May 08 - Cached
  • The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.
  • More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
  • "Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."
  • Mike Henderson on 27 May 08
     
    Blogs are it.
Mike Henderson

Number of Online Videos Viewed in the U.S. Jumps 13 Percent in March to 11.5 Billion - 0 views

www.comscore.com/...release.asp

video web soclialmedia

shared by Mike Henderson on 03 Feb 09 - Cached
  • Other notable findings from March 2008 include: 73.7 percent of the total U.S. Internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.
  • Mike Henderson on 03 Feb 09
     
    Other notable findings from March 2008 include: 73.7 percent of the total U.S. Internet audience viewed online video. 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer). 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer). The average online video duration was 2.8 minutes. The average online video viewer watched 235 minutes of video.
Mike Henderson

Jumping Over a Mountain | chrisbrogan.com - 0 views

www.chrisbrogan.com/jumping-over-a-mountain

communitymanagement

shared by Mike Henderson on 03 Jun 08 - Cached
  • I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe.
Mike Henderson

Crowd Science Home Page - 0 views

www.crowdscience.com

shared by Mike Henderson on 04 Jun 08 - Cached
  • Mike Henderson on 04 Jun 08
     
    Surveys are lame.
Mike Henderson

Getty Images and Flickr Announce Exclusive Partnership to Offer New Collection of Creat... - 0 views

www.foxbusiness.com/...-1271567956

photo socialmedia

shared by Mike Henderson on 08 Jul 08 - Cached
  • The exclusive partnership allows Getty Images to invite Flickr members to participate in a Flickr branded collection on www.gettyimages.com that will be available for licensing to Getty Images' creative, commercial and editorial customers in the coming months.
  • Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection
  • Mike Henderson on 08 Jul 08
     
    The only question I have is why does Flickr need Getty?
Mike Henderson

Home - SnagFilms - 0 views

snagfilms.com/films

video

shared by Mike Henderson on 03 Aug 08 - Cached
  • Mike Henderson on 03 Aug 08
     
    Another website showing full length streaming video. After having ANOTHER Netflix movie arrive UNWATCHABLE this is looking a lot more attractive... and useable.
  • Mike Henderson on 03 Aug 08
     
    At SnagFilms.com, you can watch full-length documentary films for free, but we also make it easy for you to take our films with you and put them anywhere on the web.
Mike Henderson

It's Time for Cities to Favor People, Not Cars | Autopia from Wired.com - 0 views

blog.wired.com/...art-center-summ.html

bike transportation urban planning

shared by Mike Henderson on 21 Feb 09 - Cached
  • Papandreou called for an end to "state, federal, and local land use policies that are literally forcing people to have to drive" and told Wired.com we're on the cusp of an inevitable "mode shift" away from individual car ownership toward a greater reliance on mass transit and sustainable transport.
  • "cars have a right to housing and people don't."
  • It's brought us to the point where most Americans consider automobile ownership an essential key to a productive, fulfilling life.
  • ...1 more annotation...
  • Consider this: 200 people can jam the I-405 riding along in 177 cars (the average ratio). Or they could use just two lanes in three city buses, or have plenty of personal space around them if they rode bikes.
  • Mike Henderson on 21 Feb 09
     
    Los Angeles and countless other cities - Phoenix, Houston and Atlanta come to mind - are far more friendly to cars than people, having been built according to land use policies that all but put people behind the wheel. It's an unsustainable model, and it must change.
Mike Henderson

Not all information wants to be free. - By Jack Shafer - Slate Magazine - 0 views

www.slate.com/...2

newspapers content

shared by Mike Henderson on 22 Feb 09 - Cached
  • But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google
  • It doesn't understand what users want in order to give them what they need.
  • Is the iPhone App Store software as content or content as software?
  • Mike Henderson on 22 Feb 09
     
    Another good article on the future of paid web content.
Mike Henderson

Twitter Survey Results! | sbdc - 0 views

blog.seanbonner.com/...twitter-survey-results

twitter

shared by Mike Henderson on 24 Feb 09 - Cached
  • They make me laugh or provide useful information
  • Someone who is consistently informative 23.0% - Someone who is consistently funny
  • 28.7% - They tweet too much
  • ...2 more annotations...
  • I use twitter more than instant messenger / 63.0% / 30.0%
  • I access twitter mostly through 3rd party apps / 46.0% / 46.0%
  • Mike Henderson on 24 Feb 09
     
    see the highlights. I like how only about half the respondants use 3rd party apps.
Mike Henderson

Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php

video tubemogul viral marketing

shared by Mike Henderson on 24 Feb 09 - Cached
  • The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).
  • To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.
  • Mike Henderson on 24 Feb 09
     
    Interesting analysis of inbound links to video...
Mike Henderson

Skittles launches an amazing social media campaign | Blog | Econsultancy - 0 views

econsultancy.com/...-amazing-social-media-campaign

twitter skittles websites

shared by Mike Henderson on 02 Mar 09 - Cached
  • Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.
  • Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.
  • Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.
  • ...1 more annotation...
  • Any which way you look at it, this is a sensational marketing campaign. Braver brand managers should take note.
  • Mike Henderson on 02 Mar 09
     
    A brilliant way to use social media as a web presence. I wish RGJ had gone this route with tahoe ski feed.
Mike Henderson

If I'd Wanted to Talk to a Robot... - ClickZ - 0 views

www.clickz.com/3632980

twitter douche automessage

shared by Mike Henderson on 04 Mar 09 - Cached
  • Want to quickly make your friends feel cheap and less than human? Start using automated responders to thank them for what they do or share!
  • If I choose to connect with someone, it requires an explicit action on my part. I know I'm doing this. It's the same for the person who chooses to connect back with me. Because I see this immediately as a status update or similar notice, I don't need an additional, automated response saying something like, "Hey, Dave, thanks for following me! I look forward to hearing from you!" C'mon
  • The unchecked use of auto responders undermines this trust, just as questionable claims and pitchmen undermined the credibility of advertising.
  • Mike Henderson on 04 Mar 09
     
    An article on the message that automessagers in Twitter send...
Mike Henderson

Association for Downloadable Media » Tips to Keep Your Podcast Fresh - 0 views

www.downloadablemedia.org/...ips-to-keep-your-podcast-fresh

podcast creative

shared by Mike Henderson on 06 Mar 09 - Cached
  • One thing all podcasters and producers will need to keep in mind is a lesson to be learned from traditional media … always plan for the next thing.
Mike Henderson

Brand Personality and Digital Strategy - eMarketer - 0 views

www.emarketer.com/Article.aspx

linkdump

shared by Mike Henderson on 17 Oct 09 - Cached
  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
  • Mike Henderson on 17 Oct 09
     
    Article about the Burt's Bees online branding stratey.
Mike Henderson

'TV Everywhere' Could Lock Out 7.7M Online Viewers - MarketingVOX - 0 views

www.marketingvox.com/-out-77m-online-viewers-045396

tv cable onlinevideo video streaming subscription

shared by Mike Henderson on 03 Nov 09 - Cached
  • 11% of all US active streamers of video, or 7.7 million, do not subscribe to cable or satellite
  • "If you get the channel at home on your TV, then you can go online, authenticate with data that the TV gives you, and you're free and clear to watch the movies."
  • The average income of all age groups that only stream video online, rather than watching television, is $42,314, compared with the $60,054 average income of those who both stream video and subscribe to a cable or satellite service.
  • Mike Henderson on 03 Nov 09
     
    'TV Everywhere' Could Lock Out 7.7M Online Viewers
Mike Henderson

SocNets Poised to Follow Email Down Spam Path - MarketingVOX - 0 views

www.marketingvox.com/ow-email-down-spam-path-045391

socialmedia spam

shared by Mike Henderson on 03 Nov 09 - Cached
  • "The honeymoon period 
of these sites is over, and personally identifiable information is at 
risk as a result of constant attacks that the websites are simply not 
mature enough to protect against."
  • Mike Henderson on 03 Nov 09
     
    "The honeymoon period (of these sites is over, and personally identifiable information is at (risk as a result of constant attacks that the websites are simply not (mature enough to protect against."
Mike Henderson

Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital - 0 views

adage.com/...article

branding search marketing seo socialmedia advertising linkdump

shared by Mike Henderson on 03 Nov 09 - Cached
  • Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
  • the majority of retailers' web traffic (61%, on average) comes from people going directly to a retail site -- consumers typing, say, Amazon.com into a browser address bar.
  • Other referrals, such as affiliate programs or advertising (basically anything that wasn't direct navigation, comparison referrals or search), accounted for the remainder.
  • ...5 more annotations...
  • The 9.5% of traffic from search also likely included a good chunk of people conducting navigational searches
  • the top 50 search terms revealed only three that weren't branded -- and those were pornographic.
  • brand and past experiences [with a marketer] matter an awful lot and will be far more significant determinants of success than any customer acquisition strategy that they're going to engage in,
  • "make an important case for the continued relevancy of display advertising. While search gets a lot of credit because it's quantifiable, there's a reason people are typing things like Expedia into the Google search engine."
  • "You have to have the brand presence," Mr. Paradysz said, "because if you don't, you first don't benefit from the paid search, and second, you potentially lose some of that downstream activity."
  • Mike Henderson on 03 Nov 09
     
    The importance of search, brand awareness, customer aqcuisition and all that crap on getting people to know who you are, remember you, search for you, click on your links and buy your crap.
Mike Henderson

82 Million User-Generated Content Creators and Counting - 0 views

mashable.com/...user-generated-content-growth

content socialmedia

shared by Mike Henderson on 21 Feb 09 - Cached
  • Looking inside of those numbers, it’s not surprising that the bulk of content creators are simply social networking users that do things like post photos or links, but there’s also a quickly-growing number of people participating in more involved activities like blogging or uploading their own videos.
  • As you can see in the above chart, 71 million people created content on social networks last year, while 21 million posted blogs, 15 million uploaded videos, and more than 11 million participated in virtual worlds. Overall, eMarketer arrives at the 82 million number – which counts everyone who generated content at least monthly - by accounting for the overlap within the respective categories measured.
  • Mike Henderson on 21 Feb 09
     
    Interesting stats on user generated content and projected future growth.
Mike Henderson

East Bay Express | News | Yelp and the Business of Extortion 2.0 - 0 views

www.eastbayexpress.com/...Content

yelp socialmedia

shared by Mike Henderson on 20 Feb 09 - Cached
  • "That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."
  • Mike Henderson on 20 Feb 09
     
    Check out this article about how Yelp is possible bullying businesses and coercing advertisers.
‹ Previous 21 - 40 Next › Last »
Showing 20▼ items per page