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anonymous

Poll: Don't trash press releases yet | Article | Homepage articles - 0 views

  • A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
  • Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
  • Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
  • ...3 more annotations...
  • “As news sources become more obviously biased and decrease in size and content, publics are turning to other sources of information.”
  • She also tries to connect with reporters using her personal Twitter and Facebook account so she’ll be available if they have questions.
  • We use all the tools to try to reach a limited pool of people who have to decide what’s important.”
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    Article about social media and PR
anonymous

Blogs Blossom into a Big Business - eMarketer - 0 views

  • The number of people creating blogs in the US will reach over 35 million by 2012—roughly 16% of the Internet population.
  • More importantly, by 2012, more than 145 million people—67% of the US Internet population—will be reading blogs at least once a month. That is up from a readership of 94 million in 2007, or 50% of Internet users.
  • "Furthermore," adds Mr. Verna, "the rates at which blog readers notice and click on ads suggest that they are a well-primed audience."
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    Blogs are it.
anonymous

Buzznet Inc. Launches Buzznet 2.0 Community Platform with Optimized Video, Tagging and ... - 0 views

  • it is launching Buzznet 2.0
  • Buzznet 2.0 was built from the ground up
  • The company also announced an exclusive partnership with event promoter Goldenvoice to create an interactive site for attendees of the 2006 Coachella Valley Music Festival. Leading up to, during and after the festival, event attendees will be able to post and share photos, video and stories at Buzznet.com by tagging their content 'Coachella'. This content will be available in real-time on their Coachella community site on Buzznet.com.
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  • Buzznet Inc. licenses its technology and services and creates branded social media experiences for major brands.
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    An article about buzznet 2.0. They had me @ 2.0...
anonymous

Here's Our New Policy On A.P. stories: They're Banned - 0 views

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    I wonder what would happen if the AP did an article on this article and then someone posted that article on their blog...
anonymous

Brand Personality and Digital Strategy - eMarketer - 0 views

  • We really take pride in putting out information about natural personal care and how to understand it in a confusing marketplace.
  • I spent the past nine months creating a long-term interactive strategy for the brand so consumers want to interact with us online and we want to have a true dialogue with them.
  • We’re looking at loyalty holistically, so not only from the sense of our consumers who are very loyal purchasers of our products, but also the ones who are online and offline influencers, talking about natural products and living a greener lifestyle.
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    Article about the Burt's Bees online branding stratey.
Maggie Tsai

Nevada Legislature - Group | Diigo - 0 views

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    Join this group to share news articles, white papers, and other documents that can inform the Nevada Legislature & voice your thoughts! Transparency & Get involved!
anonymous

If I'd Wanted to Talk to a Robot... - ClickZ - 0 views

  • Want to quickly make your friends feel cheap and less than human? Start using automated responders to thank them for what they do or share!
  • If I choose to connect with someone, it requires an explicit action on my part. I know I'm doing this. It's the same for the person who chooses to connect back with me. Because I see this immediately as a status update or similar notice, I don't need an additional, automated response saying something like, "Hey, Dave, thanks for following me! I look forward to hearing from you!" C'mon
  • The unchecked use of auto responders undermines this trust, just as questionable claims and pitchmen undermined the credibility of advertising.
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    An article on the message that automessagers in Twitter send...
anonymous

Not all information wants to be free. - By Jack Shafer - Slate Magazine - 0 views

  • But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google
  • It doesn't understand what users want in order to give them what they need.
  • Is the iPhone App Store software as content or content as software?
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    Another good article on the future of paid web content.
anonymous

East Bay Express | News | Yelp and the Business of Extortion 2.0 - 0 views

  • "That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."
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    Check out this article about how Yelp is possible bullying businesses and coercing advertisers.
anonymous

EDAWN facing new realities in social marketing campaign | www.rgj.com | Reno Gazette-Jo... - 0 views


  • It is also best to appeal to prospective candidates in their own language and in their preferred medium. In this case, it is the Internet.

anonymous

MarketingSherpa: How to Create and Distribute a Social Media Release - 0 views

  • A social media release is a Web 2.0 format for the traditional press release (see creative samples)
  • “The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”
  • “a way to Webify the content of the release,”
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  • Therefore, SMRs often stir up controversy.
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    Pretty good article about social media PR.
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    Here is an example of a template. I have started using this template http://www.prnewswire.com/mnr/shift/24521/docs/smprtemplate.pdf
sterling doak

Pay Per Click Advertising - PPC Programs - 0 views

  • in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.
    • sterling doak
       
      Really? Because they don't have other things to do, right?
  • The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.
  • Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon
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  • Tip: A custom prepared PPC campaign by an SEO Professional is still the best approach to pay per click. A large corporation can save substantial amounts and maximize performance by outsourcing to an SEO Consultant.
  • Wordtracker
  • Tip: Avoid bidding wars by searching for more specific multiword, targeted keyword phrases.
  • having your keywords placed in the title is a good decision usually
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    PPC ad campaigns.
anonymous

InternetNews Realtime IT News - Carriers Inch Ahead as Phone Makers Suffer - 0 views

  • Strategy Analytics said fourth-quarter handset sales were off 10.5 percent compared to the same period a year ago -- dropping from to 329 million to 295 million.
  • But it's easy to forget that Apple (NASDAQ: AAPL) and RIM (NASDAQ: RIMM) fans represent only a sliver of worldwide mobile phone users -- and they can't offset a larger decline.
  • "We have been seeing a consolidation by users down to one device rather than multi-devices for e-mail and voice in the enterprise segment," Susan Welsh de Grimaldo, a senior analyst at Strategy Analytics, told InternetNews.com
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  • Strategy Analytics said in a separate report that global mobile phone shipments dropped a whopping 10 percent in the fourth quarter of 2008, with just 295 million devices sold.
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    An interesting report on the mobile phone market in the recession...
anonymous

Maximizing the ROI on Your Super Bowl Spot - Advertising Age - Digital - 0 views

  • is such an unusual magnet for consumer attention and recall that it is worth every penny.
  • Consumers want to see the ads; they're akin to entertainment.
  • In my six years of monitoring game spots, there's been no question that brands that "prime the pump" around their Super Bowl spots get far bigger buzz dividends than brands that don't.
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    On the surface this doesn't seem like social media. But the more we integrate with traditional media, in this case advertising, the more powerful both could become. Kinda like when Darth Vader struck down Obi Wan Kenobi.
sterling doak

What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

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    What Accountants Can Teach You About Using Social Media
Maggie Tsai

Reports of damage to Reno houses come from 4.7 quake | www.rgj.com | Reno Gazette-Journal - 0 views

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    Just tweeted. Last night was a "big" one - surprised to experience earthquake in Reno.
anonymous

Macworld | Six Apart brings blogging application to Facebook - 0 views

    • anonymous
       
      I'd rather see a Blog Plugin that lets you add content to facebook more easily. The Facebook interface, while better than MySpace, isn't better than the blog dashboards...
  • a concrete step away from the silos and walled gardens of the past
anonymous

New study finds that newspaper blogs fail to increase public dialogue - 0 views

  • In the review of 360 newspapers, Ball State journalism professors Lori Demo and Mary Spillman along with Larry Dailey, a journalism professor at the University of Nevada, Reno, found that 42 percent of newspapers had blogs with political content but discovered commitment to blogging widely varied.
  • Eighty percent of bloggers posted no responses to readers' comments.
  • Facing declines in circulation, daily newspapers recently started offering blogs in hopes of emulating the success many citizen-produced blogs had in capturing a new audience.
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  • Nielsen/NetRatings reports that unique visitors to the largest Internet newspaper blog sites rose from 1.2 million in December 2005 to 3.8 million in December 2006.
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    from the jerz...
anonymous

Paul Gillin's Blog - Social Media and the Open Enterprise: The Future Will Be Twittered - 0 views

    • anonymous
       
      I like his note about the future of mobile marketing. The future is on demand and hopefully you can interact more on your mobile, but hopefully we can keep control of it.
  • "Text this number now in order to receive a 20% discount."
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    Good article on twitter marketing and add hoc social networks.


anonymous

This is how media should be done, Habari-style - Asymptomatic - 0 views

  • Essentially, media in Habari is about unifying all of your media sources inside your blog software so that you don't have to go running from place to place to assemble a post. In other words, making it easy for the user. I have a pretty common scenario that I use when I start into my diatribe about Habari media.
  • I am really excited about the progress we've made on the silos in the past week or two. I've managed to finally connect uploading to the simple file silo so that you can upload photos to your own server. With the back-end worked out, the Flickr upload should come very quickly next, and then shortly afterward, the Viddler embedded recording functionality.
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    Interesting article:
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    Be sure to catch the screen cast on this page. Simply awesome. This guy get's it. It's all about a tool that intigrates with other tools. Hmmm that tool sounds familiar.
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