Reno Social Media Think Tank

A: First off, thank you for the praise of my physical superiority. I am the Nietzschean ubermensch personified, so your praise is well justified. As to submitting pics for inclusion in the book, if you are the photographer who took the pic, email me a hi-res copy of the pic and if it works, I will email you back a release form.

Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.

no one has unlocked social media in a way that demonstrates return on marketing objectives, such as reasonable expected range of outcome at for set amount of resource allocation

There is no such thing as “free media,” free media is just media you achieve by spending your time and money on developing assets that reduce the amount of money you had to spend to “buy media.”

What is more common is allocating far less budget to social media and looking at it more like buying a lottery ticket

Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.

Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!

these are individuals that want you to improve your product, so embrace them,

Well, one of the less-understood and -appreciated facts about online targeting in general, and behavioral in particular, is that behind site user activity data there’s a rich array of consumer data in third-party research which can be overlaid with your own data on user online behavior [to] yield whole new levels of understanding. One treasure trove for us is NielsenNetRatings. What Nielsen has done is study how people in different demographic ‘life stages,’ as they call them, actually have very unique group patterns of online behavior based on where they are in their lives.

vertical search data.

un that data against the Nielsen profiles and grouped them into separate categories.

in fact, it's not uncommon for CEO's to do their own company's PPC campaigns.

The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytics.

Campaigns need to be structured so that unproductive keywords can be filtered out and high performers improved upon

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

The exclusive partnership allows Getty Images to invite Flickr members to participate in a Flickr branded collection on www.gettyimages.com that will be available for licensing to Getty Images' creative, commercial and editorial customers in the coming months.

Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection

Let content creators sell ads.

$90 million this year; other estimates have it as high as $200 million. Even at the high end, that would be just a touch more than 1% of Google's total revenue

YouTube targets advertising by channel or vertical, such as comedy or music, rather than around specific videos.

140 characters can be smart, useful, maybe even necessary

to scope out minute-by-minute trends.

eading some to suggest that the microblogging service could become a powerhouse in social media.