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Despite $3M E-Com Stumble, Finish Line Keeps Pace in Omnichannel Race | Retail Trends |... - 3 views

risnews.edgl.com/-Pace-in-Omnichannel-Race85587 mk473 Finish Line
shared by Kate King on 08 Oct 13 - No Cached
  • Paige Laughlin on 10 Oct 13
     
    I like how Finish Line addressed the issue when being asked about it. They did not put down the omni-channeling idea after their first attempt failed, but rather expressed the importance of it and the importance of doing it right. I think it made them seem very professional and very customer-focused. I think the employees using iPads is a great idea for Finish Line. It would be very helpful for customers to know right away whether they had their size in the back rather than having to wait for the employee to check and then return and find the customer. While the hiccup with the system may have cost them, I think the general idea is a great one, as long as it is executed properly.
  • ...1 more comment...
  • Sarah Jacobsma on 10 Oct 13
     
    I 100% agree with Paige -- this article shows the importance of e-commerce and omni-channel retailing has for companies. Although Finish Line lost $3M at thier first attempt of the use of e-commerece they did not let that get them down and are continuing their efforts. I think that use of iPads in the store will improve customer service as well as operations as a whole. The idea of employees being able to tell me weather if they what I want in stock right away puts them at an advantage the worst is when you wait minutes just to find out the store does is currently out of that size of style. I think the use of iPads will also increase sales -- especially if you can order it and have it shipped for free right there and then. As long as the new system has no hiccups it will be great for Finish Line and will greatly benefit them on multiple stand points.
  • Thomas Holmes on 10 Oct 13
     
    I have to agree with Sarah and Paige, failure isn't about falling it's about staying down. It is easy to see that Finish Line won't stay down and are eager to try again. For a shoe company which doesn't have a lot to separate itself from its competition, the desire to do better and offer new services is an important aspect to keep them as a top competitor in the market.
  • Sarah Wesp on 10 Oct 13
     
    Agreeing with Sarah and Paige, I think Finish Line was very professional in the way they handled the "hiccup." It is clear that not everything can work smoothly 100% of the time, but I think they are doing a great job bouncing back from that. Also, going along with what they have already stated, I think the iPads really are going to improve the customer service because I know when I'm shopping for tennis shoes and they have to go back and look and then they get stopped by someone else and other people ask questions on their way to look, it can take a while so I think costumers will really appreciate the employees being able to let them know if they have what they want right at that moment. I think this will be very beneficial for the company!
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JCPenney to Launch 565 Disney Store-Within-a-Stores on Oct 4 | InvestorPlace - 2 views

investorplace.com/...store-within-a-stores-on-oct-4 mk473 place
shared by Kyle Werner on 30 Oct 13 - No Cached
  • Kyle Werner on 30 Oct 13
     
    After numerous setbacks, JCPenney is coming out with a different strategy with a new partner.
  • ...4 more comments...
  • Sarah Jacobsma on 30 Oct 13
     
    The idea of placing "Disney Stores" within JCP stores is interesting. I am a little confused -- I thought JCP was aiming to bring back old customers and people our age? A Disney Store would bring in younger ages and parents. It is pretty cool knowing you can go to JCP and purchase Disney Products. This is a great idea but this will bring in a totally different market yet again. As long as they stick with this strategy it could be successful. On the other hand, if this doesn't work -- changing strategy yet again could be risky.
  • Kara Blakley on 31 Oct 13
     
    I think JCPenney selling Disney merchandise is a great concept, and reminds me alot of the mini Finish Line sections in Macy's department stores. Children are going to lure their parents into buying Disney items when they go shopping because they will recognize their favorite animated characters and want merchandise to call their own. Also for the holiday season, parents will be able to buy official Disney products at their most convenient JCPenney location instead of waiting for online shipments to arrive or finding their nearest Disney store. It's seems like a great thing for parents who are in a pinch for a gift or birthday party present for their child's friend to get Disney items at JCP because everybody knows and loves the characters/movies. Finish Line's mini stores seem to be successful, and I think the holiday shopping season is a great time to see if these mini Disney store sections will succeed. Maybe it's steps like this launch that can bring JCPenney back to being prominent in customer's minds.
  • Sarah Wesp on 31 Oct 13
     
    Though I am a bit confused by JCP's new strategy to partner with Disney, I do think it could be a successful move. Their target market has not typically been a younger crowd, so this will be a good way to get children and their parents into the store.
  • Carly Foley on 31 Oct 13
     
    I agree with Sarah and Kara. I am suprised that the two are partnering, but I think it will be a good idea to help bring JCP come out of this little rut they are in.
  • meganbos on 31 Oct 13
     
    This is an interesting pair because I know that Disney is very particular about who they partner with. JCPenny does not necessarily seem like the strongest brand name to associate with the Disney brand. This may end up harming Disney in the long run or greatly helping JCPenny- however it doesn't not directly reach their target market.
  • John Cummings on 05 Nov 13
     
    I am also surprised.. I worked at Disney world in Orlando and I do not see what disney expects to gain from this partnership.
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Food Trucks Motor Into the Mainstream - 2 views

network.intuit.com/...ucks-motor-into-the-mainstream mk473 place
shared by anonymous on 30 Oct 13 - No Cached
  • anonymous on 30 Oct 13
     
    My presentation will primarily focus on different types of food trucks and how the food truck industry is starting to boom. I really encourage you to watch the short video at the end of the article!
  • ...3 more comments...
  • Lina Goens on 30 Oct 13
     
    This trend follows the Millenial's "on the go" mentality. The unplanned location seems to be catching on and the people are attracted because of the quality of food. The food trucks are able to offer a relationship with costumers considering the chief is most likely running the cashier. There seems to be a perception that the food is more fresh than restaurants and food trucks are picking up on trends by offering organic options. The experience is more personal interaction which is what Millenials want.
  • Lindsey Wacnik on 31 Oct 13
     
    I agree with Lina, it is all about the experience, and the food trucks can provide this. They are able to provide great service to their customers and provide more options on trending food such as organics. I am interested to see if there will just be more food trucks in large cities like Indy and Chicago or if they will start appearing in cities that are more medium sized cities. They are projecting a large increase in revenues and I am interested to see how they will able to achieve this.
  • Angelo Csuti on 31 Oct 13
     
    Good topic! Also in Germany, food trucks are becoming bigger and bigger. The ability to cover several areas and thus markets, is a high advantage. However it is also hard to maintain a working customer relationship. In Germany a lot of them have fixed dates at which they are at certain predetermined places, so customers can literaly chase them. I think by doing so, they lose a big fraction of their competitive advantage again, because in the end they do depend on fixed locations. However, if they don't do it, they can only count on spontaneous purchases. It is a trade off!
  • Emily Prellwitz on 31 Oct 13
     
    I agree with Lina about the trend of "on the go" food. I feel like food trucks used to have a low quality reputation but today more and more food trucks serve amazing gourmet food. A lot of cities even have food truck festivals with a ton of different options and different experiences. The fact that food trucks are a essentially a restaurant that can be anywhere at any time gives them a huge competitive advantage as far as place goes.
  • meganbos on 31 Oct 13
     
    This is really interesting, in another class I am focusing on the benefits and the popularity of specialty food in the recent market. I think food trucks really meet this market of people looking for good food at a quick pace. This also incorporates the sense of community around food trucks.
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Channels of Distribution - 1 views

www.smallbusiness.wa.gov.au/...2-marketing-place-strategy.jpg mk473 place
shared by anonymous on 30 Oct 13 - No Cached
  • anonymous on 30 Oct 13
     
    Thought this image was a great representation of the different channels of distribution. This is the original article: http://www.smallbusiness.wa.gov.au/marketing-place-distribution-strategy/
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Everything You Need to Know About the Science of Store Design - 6 views

www.vdta.com/...fc-art-of-the-layout.html mk473 store layout
shared by Brock Naylor on 13 Nov 13 - No Cached
  • Brock Naylor on 13 Nov 13
     
    This is another fantastic article discussing the different types of store layouts and examples of how they are used. Try and think of an example of a store that uses each different type of layout - you might need it for our discussion!
  • meganbos on 14 Nov 13
     
    This article was really interesting. I have never really considered how stores are set up to make sure I am viewing the post product. Stores use the layout and really consider product placement and register placement in order to make sure that customers are having the optimal experience when in store. It would be interesting to see how smaller retailers consider their stores.
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Macy's Expands, Updates Men's - 6 views

www.wwd.com/...s-expands-updates-mens-7275826 mk473 presentation
shared by Krista Lawson on 14 Nov 13 - No Cached
  • rteufel on 14 Nov 13
     
    I think it is a good step of Macy's to increase the size of their men's department. Most propably there is no way an expansion of the women's department would increase sales by a proportional amount. Furthermore, having a bigger variety might invite more men to shop at Macy's and who knows, they might bring their wife or the other way round...
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  • Kyle Werner on 14 Nov 13
     
    I completely agree with Raphael. I personally never go to a Macy's store, but after reading this article, I may give Macy's a try! And according to third quarter returns, appealing to the men's section may pay off sooner than Macy's expected.
  • Krista Lawson on 14 Nov 13
     
    This article talks about Macy's increasing the size of the store, specifically the men's department. They are looking to categorize each floor to have a particular experience. Do you think this expansion is excessive or a good step forward? Do you feel that stores that have specific categorized sections succeed and what have been your experiences in similar situations?
  • Carly Foley on 14 Nov 13
     
    I agree. I like Macy's and I shop there for Christmas especially but I don't ever go to the men's department because I don't think they have a good spread or variety. I would shop there if they did expand this section. It would be so much more convenient to shop all in one place than go store to store.
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RetailWire Discussion: Macy's Goes All Millennial - 3 views

www.retailwire.com/...macys-goes-all-millennial mk473 Macys millennials
shared by Kate King on 14 Nov 13 - No Cached
  • Kate King on 14 Nov 13
     
    Great article to read for our guest speaker next week, Lisa Hudson
  • Sarah Wesp on 19 Nov 13
     
    I think this strategy to attract the Millennials is a great idea! With the omnichannel integration and creating a better in-store experience for the consumers, I believe this will be very beneficial for Macy's. Almost all millennials are on either a mobile or tablet device so I think the omnichannel integration will be greatly utilized by the millennials.
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RSS Content - Investor Relations - Macy's Inc. - 1 views

phx.corporate-ir.net/phoenix.zhtml Macys
shared by Kate King on 14 Nov 13 - No Cached
  • Kate King on 14 Nov 13
     
    From Macy's Investor Relations website, their "millennial" strategy
  • Kara Blakley on 17 Nov 13
     
    I think Macy's "millennial" strategy is a great idea for the retailer to continue innovating it's brand. They are seeking to attract a major portion of their target market through new programs. I believe the omnichannel integration will be extremely beneficial because the mobile and online aspects are the areas that will be utilized the most outside the brick-and-mortar locations. I'm interested to hear Lisa Hudson's opinion on these new changes.
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Macy's posts strong Q3; profit up 22% | Chain Store Age - 0 views

www.chainstoreage.com/...%99s-posts-strong-q3-profit-22 mk473 Macys
shared by Kate King on 14 Nov 13 - No Cached
  • Kate King on 14 Nov 13
     
    Please read before Tuesday - outstanding operating results for Macy's!
  • anonymous on 19 Nov 13
     
    I think the numbers are very impressive, but I am wondering what percentage of Macy's increased earnings are from existing customers or new customers? I think this is an important area to pay attention to, especially when forecasting the next quarter's earnings because Macy's needs this information to determine if its earnings will continue to increase, or if a burst of new customers in the prior quarter ignited the increased earnings.
  • John Cummings on 19 Nov 13
     
    I agree with Paige. Macy's need to figure out if these are loyal or new customers. But I wouldn't look at it in a way as to if their next quarter will be higher. I would want this information to know whether my win back or new customer marketing campaign is working, and then fix the other one. That way I then can guarantee the next quarter will be another gain.
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The Future of Customer Service: These Companies Are Getting it Right | Business on GOOD - 4 views

www.good.is/...companies-are-getting-it-right mk473 customer service customer service
shared by rteufel on 17 Nov 13 - No Cached
  • rteufel on 17 Nov 13
     
    This article lists some retailers that have been exceptional in their customer service. As I will be talking about Pre-purchase customer service, you can focus on that while reading what the firms are doing. How has your experience been with each of them?
  • ...4 more comments...
  • anonymous on 21 Nov 13
     
    I think this article is really great. I was interested to see that Zappos let the call center spend 10 hours with a customer. What were they doing for that long? Also, the article mentions Twitter activity sky-rocketing, and I find this interesting to see these companies utilizing different social media platforms to reach their customers.
  • Kara Blakley on 21 Nov 13
     
    There is something to be said when (by the time you are finished reading this article) you are smiling from ear to ear! I was so incredibly touched by these retailer's stories of impecable customer service - especially the Ritz-Carlton with Joshie the Teddy Bear being able to explore the hotel's pool, front desk, golf cart, and getting his own Ritz-Carlton ID badge before being returned to it's owner. When a company (any company or retailer) goes out of their way to make a customer's day and keep them as a loyal/return shopper, there is nothing more special and important. Just by reading these stories, I am going to tell people about the company. Word-of-mouth marketing is the best form....and here I haven't even been an actual customer or purchased from them! Really, really neat to read how associates go above and beyond. The sad thing is that we just don't hear enough of these stories any more - it's almost like they come "once in a blue moon" when shouldn't they be happening every day? Food for thought as we go into our own customer service roles in the future!
  • Lindsey Wacnik on 21 Nov 13
     
    Like has been mentioned in the previous comments, this article was a real eye opener. The lengths that these companies go to in order to provide spectacular service to their customers is remarkable. These companies are making a name for themselves and this service is helping to increase their brand reputation. People will be drawn in by the experience they can receive.
  • Thomas Holmes on 21 Nov 13
     
    My brain makes me wonder how the company would react if an opposite reaction is given. Take the last one with the tiger bread really looking like giraffe bread, what if another child looked at that and was so unhappy that he can't eat awesome tiger bread anymore and has to eat stupid giraffe bread, and he sent in letters asking or begging to see tiger bread return. There is always a risk that it pleases one customer and displeases another. I can see going above and beyond like giving the grandmother clam chowder even on the off days and staying on the line for 10 hours but the "bottom up change" listed seems whimsical and pointless expect to have the story known and gain recognition. When I look at it that way, maybe a little too cynically because I am taking away the little girls giraffe bread, it seems like if you change your product for one person then why would the other customers expect any less. I think that good responses should be things you can replicate for every customer not just one or two over the top cases. I want my Tiger Bread back....
  • Angelo Csuti on 21 Nov 13
     
    Good article! I heard about the tire-Nordstrom story and it really brought in a lot of publicity for the company. Interesting to see that those extreme customer services do not get too much abused by clients and still pay off . However I think it always depends on the company size. A small shop with excellent customer service always runs in danger of spending too much money and not getting enough word of mouth.
  • Sarah Jacobsma on 21 Nov 13
     
    The customer service these companies provide to customers is amazing. These are some of the reasons that they are successful and stand out to consumers. I agree with Angelo that I am surprised people do not take advantage of these companies. I always respect companies and prefer to go to ones with better customer service in the end.
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Five Strategies for a Successful Follow-Up Campaign - 7 views

www.forbes.com/...-successful-follow-up-campaign mk473 people
shared by Lindsey Wacnik on 19 Nov 13 - No Cached
  • Lindsey Wacnik on 19 Nov 13
     
    This is an article that gives advice on tactics that businesses should implement in order to create a positive follow up experience with customers after a purchase has been made. After reading the article can you think of any retailers that you have noticed that use any of these tactics particularly well or poorly?
  • Kyle Werner on 21 Nov 13
     
    These different ways to follow-up with a customer are fantastic. After delivering the goods, giving ongoing customer support is crucial to keeping the customer in your fanbase and to keep purchasing products from your company. The different ways to utilize an ancient tool (email) just goes to show that no matter how old a marketing tool is, it can still be effective.
  • Thomas Holmes on 21 Nov 13
     
    I think a follow up is good and keeping a presence but it should have boundaries. I get the Xbox newsletter which gives new content and games added and also contests. It keeps its name running in my head and that makes me feel more involved. If I had an e reader though, I don't think I would like follow up e-mails about support, AN e-mail would be fine just to make sure the customer is used to the product and to outline the support they offer so I have something to refer to, anything past that, besides some news on new devices they are offering, would just seem annoying to me. If it is something available for them to seek out then my mind changes though. Using social media to "build the tribe" seems like a good idea as long as it is there to be sought out not pushed upon their customers in on-going e-mails.
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Holiday 2013: For Once Early Shoppers Get A Deal - Forbes - 5 views

www.forbes.com/...once-early-shoppers-get-a-deal mk473 people transaction
shared by Sarah Wesp on 19 Nov 13 - No Cached
  • Sarah Wesp on 19 Nov 13
     
    This article explains ways retailers such as Toys-R-Us and K-Mart are using layaway, return policies, and reward programs to get consumers into their stores to ultimately make transactions. Can you think of other retailers who are implementing these types of incentives? Have any of you ever put something on layaway? Do you think these incentives/programs are beneficial for retailers?
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  • Krista Lawson on 20 Nov 13
     
    I know I personally like to get any of my shopping done early that I can merely to avoid the holiday traffic and craziness that happens. At the same time, I always tend to end up with coupons or even small gift cards when I do shopping that are only valid within that 'prime' holiday shopping season. So, I think those type of programs really work because I always end up coming back to use them even though I had intentions of not shopping during that time. I also think it is interesting to look at retailers offering holiday type sales earlier and earlier in the year. I wonder what the limit will be as each retailer tries to trump the other. I also really like the extended return policy. That is EXTREMELY useful and could definitely be part of a deciding factor for me on who I shop with given that I could get similar products at each place.
  • meganbos on 21 Nov 13
     
    I think for stores and shoppers can benefit from this model. Stores can increase their revenue but shoppers can shop early and have a way to afford a better holiday. It also encourages shoppers to come into the store more frequently and earlier in the season. It will be interesting to see if other stores adopt this model. I surprised Walmart does not have this as an option for some of their larger items.
  • Lina Goens on 21 Nov 13
     
    Like Krista I wonder what the limit will be.. just keeps getting pushed back further and further. I know at J.Crew we just started implementing "holiday return policy". More than anything I think that offering such a guarantee offers a level of comfort to the customer. It makes them feel more confident about the purchase and more likely to buy it. I like the aspect of honoring online prices with store prices - very important.
  • John Cummings on 21 Nov 13
     
    I agree with Lina comment. The extended return policy is a ploy to get consumers in the store, make a purchase and know they have time to return it if they desire. Comfort, ease, and satisfaction for and of the customer will drive business.
  • Paige Laughlin on 21 Nov 13
     
    I can't stand the thought of shopping really early for Christmas. Some of the things this article talked about really shocked me. The part about Walmart rolling out it's holiday shopping in August is not something I would find appealing. I think that takes the Christmas spirit out of Christmas completely. It's always a tradition with my mom to shop in November and December when it is acceptable to think about Christmas! I completely get the idea of budgeting, buying a few gifts here and there, but starting shopping in August? Not for me.
  • Thomas Holmes on 21 Nov 13
     
    I actually really like this idea of offering deals to get people in the store early, it reduces the revenues lost with huge black friday price cuts by offering a more relaxed approach. It also would help the company make sure they don't run out of stock of a certain item. Having more customers in the store before the heavy Christmas shopping starts gives them a view on what will be popular and will help them forecast better and make sure they don't have missed sales opportunities.
  • Carly Foley on 21 Nov 13
     
    I think extending the return policy is good because it allows for someone to use the products as gift for Christmas. I don't know what I think about having sales earlier. If they keep doing this, soon sales for Christmas are going to be six months out of the year then it's going to be all year; I mean how long is too long?
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Five steps toward developing 'programmable retail' | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...developing-programmable-retail Mk473 CRM customer service technology
shared by Kate King on 22 Nov 13 - No Cached
  • Kate King on 22 Nov 13
     
    Here is the article I referred to today about integrating technology into customer service - enjoy!
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How Store Layouts Affect Customer Behavior and Sales - 10 views

www.fastsigns.com/...ct_customer_behavior_and_sales mk473 store design elements signage layout
shared by Brock Naylor on 13 Nov 13 - No Cached
  • Brock Naylor on 13 Nov 13
     
    This article discusses not only the importance of having proper store layout within the retail industry, but also effective ways in which to employ displays and signage for optimum performance. Can you think of any retailers that have an effective use of store layouts or displays? Can you think of any examples that poorly utilize these attributes?
  • Paige Laughlin on 14 Nov 13
     
    It's so interesting to think about how all these things in the article play into the store experience. We as customers do not really think about it when we are in the store, but seeing some of the aspects the authors talk about as being important, it is apparent we subconsciously notice. While working at Express, we used point of purchase displays and also a ton of promotion and sales signs. It's cool to see how much impact these little things have on how much customers will buy, etc.
  • Lina Goens on 14 Nov 13
     
    For example, Fossil has a SALE sign outside of the store that generates customers to come into the store. It is an effective way for people to be drawn, and once they are in, the sale is located in the back. That way the customer has to walk through the entire store before seeing markdown items. The layout will describe the ease of walking through the store for customers and how organized they are which I believe are important to focus on.
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Topshop, New York- Visual Merchandise - 9 views

vmsd.com/topshop-new-york mk473 customer experience presentation
shared by Emily Prellwitz on 13 Nov 13 - No Cached
  • Emily Prellwitz on 13 Nov 13
     
    Topshop is a European retailer that has a very unique store layout. Do you think it is important for a unique retailer like Topshop to have a unique store layout? Do you think it was a smart move to have the store layout be different than it is in the U.K. or the same?
  • ...3 more comments...
  • meganbos on 14 Nov 13
     
    I think the appeal of Topshop will be the foreign quality in the United States. People will be attracted to the fashion quality and allure of the brand. I think being unique in the market will be attractive to US consumers.
  • Paige Laughlin on 14 Nov 13
     
    I agree with Megan. I think the brand itself will appeal to customers, not just the layout of the store. I think the store layout is very unique from the pictures on the slideshow. It looks like an upscale version of H&M and Forever 21, which definitely appeals to me. I like all the different rooms and the vibrancy of the colors used. I think it screams "cool" and not at all boring, which some stores can be.
  • Lindsey Wacnik on 14 Nov 13
     
    I agree with Paige, I love the idea of the various boutiques throughout the store. This new layout will allow shoppers to not only shop, but have a unique experience doing so. I feel like it will become an attraction rather than just a store, similar to what Ikea stores have become for shoppers.
  • Sarah Wesp on 14 Nov 13
     
    I think Topshop will be about the experience just as much or more than just a place for consumers to shop. With the unique store layout and variety of merchandise varying in price from $20 - $600, I think this will be a unique experience for consumers and become a place they want to shop. Also, I love how all the "rooms" are a little bit different--I think it would make a consumer feel like they were going to multiple little boutiques under one roof.
  • Sarah Jacobsma on 14 Nov 13
     
    One of the components that set unique retailers apart is the store layout and Topshop has done that well in the UK. I have visited the Topshop in Chicago and love the layout. I think it is fun, trendy, and one of the reasons it is successful -- people enjoy the experience. Topshop in the UK has unique store layout -- so why not transfer that same idea to the US in a little bit of a different way? It was smart of them to change the store layout and has seemed to be successful so far.
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▶ Store Brand Meds - X Ray Vision - YouTube - 0 views

www.youtube.com/watch Commercial StoreBrandVsNameBrand
shared by Lina Goens on 30 Oct 13 - No Cached
  • Lina Goens on 30 Oct 13
     
    This commercial goes along with Megan's article! If you get a chance check it out!
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Location, Location, Location: The Strategy of Place - 4 views

hbswk.hbs.edu/6916.html mk473 place
shared by Thomas Holmes on 31 Oct 13 - No Cached
  • Thomas Holmes on 31 Oct 13
     
    This offers a good coverage on the ideas behind Location strategy.
  • Krista Lawson on 31 Oct 13
     
    I liked that the article pointed out the need for adapting their products to the areas that they expand into. Keeping a product standardized may not always be the best option when expanding into another country/location. Adapting products to fit with the culture and lifestyles of those around is key.
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How Zara Grew Into a Multi-Billion Dollar Brand Sans Ads | CMO Strategy - Advertising Age - 8 views

adage.com/...243730 mk473 promotion branding strategy
shared by Kate King on 31 Oct 13 - No Cached
  • anonymous on 05 Nov 13
     
    Wow - absolutely loved this article! Even though it started with discussing the death Rosaila Mera, the article totally turned the bad news around and focused on 6 amazing facts about Zara. I think this article did a great job of turning the upsetting news into something that left a positive outlook on Zara.
  • ...1 more comment...
  • Sarah Wesp on 05 Nov 13
     
    Agreeing with Ali, I loved this article and found it very intriguing! I had never heard about this company before but I loved reading about those 6 facts. The article states, "It hardly even has a marketing department, and it doesn't engage in flashy campaigns, as its competitors do..." and this is what does set them apart. I think it makes people want to know and learn more--a very different, but obviously a very successful business model for them. Great article!
  • Angelo Csuti on 05 Nov 13
     
    Yes, Zara is another example for a brand which made it without spectacular advertisement to the top of the world. I have the feeling in Europe (or at least Germany and the Netherlands) Zara is even bigger. It is one of the few apparel brands which we talk about in class that I actually know. I do agree that the design of a lot of apparels in the store looks similar to other known brands, though.
  • meganbos on 05 Nov 13
     
    This is really interesting! It really highlights the importance of PR for a company and how placement in a highly visible can really increase company sales and provide marketing for a company at little to no cost.
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The Rise Of Pop-Up Shops - 8 views

www.retailtouchpoints.com/...2796-the-rise-of-pop-up-shops mk473 promotion pop-up shops
shared by Sarah Jacobsma on 04 Nov 13 - No Cached
  • “It’s a very strong customer acquisition channel for us. It’s our one chance to get new customers and explain who we are, what we’re all about and what we can offer them.”
  • With a successful strategy in place, retailers that leverage pop-up shops can boost profits as well as brand awareness significantly
  • Pop-up stores are emerging as valuable tools that incorporate both marketing and retail into a temporary, cost-adjustable package. A retailer can choose to play it safe with a quiet, low-overhead store to garner interest, or they can execute a full-blown advertising campaign. The flexibility of the pop-up allows vendors to explore these options in scalable ways.
  • Sarah Jacobsma on 04 Nov 13
     
    This article focuses on how retailers use pop-up shops to gain customers attention that allows retailers to tell the story of a brand to drive customer awareness and brand perception.
  • ...4 more comments...
  • Lindsey Wacnik on 05 Nov 13
     
    I think this article really brings up a great point about the importance of a physical presence for a brand even if it is for a limited time. It will be easier for an unknown brand to get potential customers walking by the store to come in and check it out, but online it would be much harder to lure in the potential customer to browse around. There is no such thing as an organic shopper online, as the article states. I think pop-up stores are a great way to gain brand recognition and create/strengthen brand perception.
  • Kyle Werner on 05 Nov 13
     
    It's very interesting that this is becoming a trend. I recently read an article discussing the future of retail may lie in kiosks! Pop-up stores are similar in some ways to kiosks, so maybe the trend is slightly off from what experts predicted?
  • Krista Lawson on 05 Nov 13
     
    I think this concept seems like a good idea especially for those brands that do not currently have physical stores. Being able to get a customer to interact with your product is a sure way to get them a step closer to buying is. I think it could also help drive people into the scarcity concept we covered earlier. If they know these stores are only pop ups and really like the products they may be more driven to come in store and buy more.
  • meganbos on 05 Nov 13
     
    Pop up shops are becoming increasingly popular. At Vera Bradley we focused on pop up stores in resort towns that had temporary seasons. It is interesting that stores can target select locations that can deliver a high profit over cost for their temporary setting.
  • Carly Foley on 05 Nov 13
     
    I agree with Krista. As a customer, I want to see the product so this is a great idea for brands that don't have that physical store to interact with. I won't buy something if I can't see it. I have to know it is really worth it. That is why I don't ever do online shopping except for school books.
  • Emily Prellwitz on 05 Nov 13
     
    I like the idea of pop-up stores because it helps a store be more versatile and makes the store be more mobile, while still having a brick and mortar store. I even read an article recently on employee relations and there was a company that had a pop-up Tiffany's store at one of their events where the entire employee base had a chance to browse through the pop-up store and got free giveaways complimentary of the company. Doing events like this get people into the store and browsing even if it is only for a company event.
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