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Lina Goens

▶ Store Brand Meds - X Ray Vision - YouTube - 0 views

www.youtube.com/watch

Commercial StoreBrandVsNameBrand

shared by Lina Goens on 30 Oct 13 - No Cached
  • Lina Goens on 30 Oct 13
     
    This commercial goes along with Megan's article! If you get a chance check it out!
Camille Sampson

There's No Getting Around It: The New Chipotle Ad Is Amazing - 1 views

gawker.com/w-chipotle-ad-is-am-1308234473

ethics environment 2

shared by Camille Sampson on 16 Sep 13 - No Cached
  • Camille Sampson on 16 Sep 13
     
    The newest Chipotle ad. A phenomenal example of Chipotles ability to highlight the unethical practices occurring within factory farming. It challenges the viewer to question the foods they eat and the corporations they support.
  • Lindsey Wacnik on 17 Sep 13
     
    This commercial really makes you think as the consumer about the products you consume that are "farm fresh" without even giving it a second thought. It also brings up the idea that by eating at restaurants that use products that are from "factory farms" or by purchasing such products, then you are supporting their efforts in a way. This commercial makes you think twice, and it will have a lot of people thinking of Chipotle the next time they want Mexican on the go!
meganbos

The Biggest Marketing Lesson from Chipotle's 'Scarecrow' Video (and It's Not to 'Start ... - 5 views

www.linkedin.com/...illion-dollars-and-fiona-apple

mk473 environment 1 socio-cultural factors

shared by meganbos on 15 Sep 13 - No Cached
  • meganbos on 15 Sep 13
     
    Really great ad to watch!
  • ...3 more comments...
  • Lina Goens on 16 Sep 13
     
    Thanks for sharing! Great advice in there. Everyone should at least check out the commercial - totally worth your time. How genius to come up with a game along with the commercial. It never once said Chipotle but now I want to go there! Brilliant.
  • Emily Prellwitz on 16 Sep 13
     
    Amazing ad! This brings in a story-line to Chipotle's food and an emotional touch to get consumers to choose them over another fast food restaurant. There was no need to really even put Chipotle's name into the ad because that would possibly ruin the story. Another thing that is a great marketing move is the game app. This will attract to a younger crowd and can be used as a reminder to consumers that other fast food restaurants use unethical practices to produce their food.
  • Sarah Wesp on 17 Sep 13
     
    I love this ad! Not only does the ad do a great job of giving the background story and explaining how Chipotle started, but it also gives us (or at least it did for me) that warm feeling inside, the emotional touch as Emily stated. This ad was a great way for them to connect with their consumers.
  • Sarah Jacobsma on 17 Sep 13
     
    I really enjoy watching Chipolte's advertisements. I think it will make consumers more aware of thinking about where their food actually comes from. It brings me back to the article we read about "our generation" -- millennials and Toms, a think a new trend is what companies can do for others and our environment beyond the purchase. Like Sarah said it created an emotional reaction out of me -- which is a great way to connect with consumers.
  • Sarah Jacobsma on 17 Sep 13
     
    I really love this ad! I think more and more companies need to focus on where their food comes from as well as what they can do for others and not just the bottom line. This ad created an emotional reaction from me and has strengthened my connection with Chipolte. I think there is something to be said about companies who care about the environment as well as their consumers. I think as a society we are becoming more and more health conscious -- Chipolte is just ahead of the game.
Kate King

Macy's Splurges on a Makeover on 34th Street - NYTimes.com - 4 views

www.nytimes.com/...a-makeover-on-34th-street.html

mk473 presentation Macys store design

shared by Kate King on 12 Nov 13 - No Cached
  • Kara Blakley on 14 Nov 13
     
    I think it is great that Macy's is renovating it's iconic Manhattan store. Macy's used to only be found in New York - the iconic shopping experience with one of the largest department stores in the world. Now that Macy's is everywhere (having bought out all the regional department chains) there isn't as much reason to go to the main New York location if it's just another Macy's. They are continuing to innovate and make it a reason to come and visit - with restaurants, marble flooring, etc. It's a special place and they are bringing back it's original luster with a 21st century upgrade! I'm anxious to hear feedback about the new look after it's completed in 2015!
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