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Every day millions of Britons engage with the arts and cultural sector through digital media.1 This engagement comes in many forms and is in a constant state of evolution, driven by technological change. Five years ago, mobile phones were for texts and calls and Facebook barely existed. Today, a quarter of us have a smartphone through which we can listen to a song, or watch a trailer for an artistic performance.2 Over 40,000 people track the Royal Opera House, and over 58,000 the British Museum, through Facebook; while FACT in Liverpool has 7,000 Twitter followers.However, this research represents the first time that this online engagement with arts and culture in England has been captured and quantified

Last month, the Irvine Foundation put out a new report, Getting In On the Act, about participatory arts practice and new frameworks for audience engagement. Authors Alan Brown and Jennifer Novak-Leonard pack a lot into 40 pages--an argument for the rise of active arts engagement, a framework for thinking about ways to actively involve audiences, and lots of case studies. It is framed as a kind of study guide; pop-outs provide questions that tease out opportunities and tensions in the narrative. This report is not an end-all; it is the opening for a conversation.

The Engaging Press Release: Write, edit and publish your press releases, share them with the world, and get engaged like no other in your business!"

Engaging young people using digital technology - project examples Project examples emailed in response to a request via GEM, DLNET and MCG lists Sep 2010.

In the conference's closing plenary, leading museum thinkers teamed up to participate in formal, Oxford-style debates about thought-provoking questions faced by today's museum professionals. This year's debate topics were: Museums that are not run as businesses will ultimately fail. Engagement with online-only visitors is as important as engagement with those on site.

This article provides an overview for anyone producing content about these two options. We argue that most content producers should focus on the mobile web, especially if they want to make their content more widely accessible. Mobile apps may be appropriate if looking for new sources of revenue, or deep user engagement, but many other factors make the mobile web the more sensible platform for most content producers.

"This article provides an overview for anyone producing content about thesetwo options. We argue that most content producers should focus on the mobileweb, especially if they want to make their content more widely accessible.Mobile apps may be appropriate if looking for new sources of revenue, ordeep user engagement, but many other factors make the mobile web the moresensible platform for most content producers. I'll provide a detailed comparison of both mobile web and apps for thedissemination of content focusing on the following: making contentaccessible, dealing with a multitude of devices and platforms, cost ofproduction, control over what content can be published, leveraging socialnetworks and search engines, features (such as ability to access users'location), user engagement, and monetization." (Author)

Mobile Augmented Reality Builds Deep Consumer Engagement "Adding an image to a real scene von Ikea über Kew Gardens zu Wimbledon: eine Sammlung von Anwendungen.

16 Ways To Get More Comments On Your Facebook Page: Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages who make engagement look easy.

Museums are quickly adapting to Web 2.0, and engaging with a new on-line audience. Social media projects are being developed and used by museum staff, and curators are starting to explore this new space. When the Powerhouse Museum's curatorial department created their first blog, they had no idea what they were in for, or what challenges they would face. They also had little idea of how curators as a whole are participating in social media activities. This paper will use the Powerhouse Museum's 'Object of the Week' blog and a major international survey of curators to investigate how social media activities are impacting on curatorial practice.

Seit vergangenem Jahr findet Social Media zunehmend Beachtung in der Kommunikation von Kultureinrichtungen. Diese Feststellung war Anlass im Zeitraum Februar bis Juni 2010 die Studie zum Thema "Das Social-Media-Engagement deutscher Museen und Orchester" durchzuführen.

Im Schnitt nutzen deutsche Orchester und Museen lediglich zwei Social-Media-Tools bzw. Communities, um mit ihren Stakeholdern zu kommunizieren.

Our exciting plan is to transform the Ask a Curator website into a platform where engagement between curators and members of the public can expand and continue.The Ask a Curator website will be a platform for conversation between museums and the public. Anyone can log into Ask a Curator and ask participating museums a question.

People & Participation is based on Involve's successful book by the same name which was launched in 2005. The book provides a useful summary of participatory methods and practice but given the number of methods and speed of the development of new methods it is impossible for a printed publication to stay accurate for long

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

The first few years of social media brought new approaches to audience engagement, emphasising knowledge sharing through open platforms. As organisations explored the potential of social media, they focused on the impact this would have on their internal practices. Today there is growing emphasis on how these seemingly democratic forms of communication can support and develop culturally diverse audiences.

Museum2.0 Das Jahr 2010 endet bald. Es war ein schnelles und dynamisches Jahr im Museumsbereich. Das Thema Social Web platzierteDas Thema Social Media steht auch bei Kultureinrichtungen ganz oben auf der Agenda. Diese Schlussfolgerung ließe sich ziehen, schaut man sich das sprunghafte Ansteigen von Twitter-Accounts und Facebook-Fanseiten seitens der Kultureinrichtungen innerhalb des vergangenen Jahres an. sich mit rasanter Schnelligkeit. Einige Projekte habe ich mitbetreut oder iniitiiert, bei manchen habe ich mitgeholfen oder sie schlichtweg beobachtet. Dass Museen sich nun vermehrt um das Thema Social Web kümmern, ist eine Notwendigkeit, wenn man bedenkt, das beispielsweise "Facebook" der am meist gegoogelte Begriff 2010 in Deutschland war. Museen müssen Präsenz im Social Web zeigen. Dies wird auch das Jahr 2011 (und die darauf folgenden Jahre!) zeigen.

"With marketers around the world all trying to come up with creative ways of engaging with users on Facebook and building fan bases we thought we would do a little research and share some of the best case studies from around the world. There are games, videos, interactive campaigns and lot of big brands spending lots of money on this list and if you have your thinking cap on you might just pick out a little gem for your own campaign"

Nielsen/McKinsey Unternehmen, zu Entwicklung & Möglichkeiten von transmedia: "A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached.  "Transmedia storytelling" engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional "story world."  

Auch fuers Brooklyn Museum gilt: weniger ist mehr. As museums look for ways to attract more visitors, social media has become a key tool in drawing people along and engaging them. Some museums are trying to be more creative with social media, but step one is to make use of the main tools. Brooklyn Museum is certainly doing that. It has a main web site, a blog, a Facebook Page, a Twitter presence, a Flickr account, a Tumblr, a Foursquare, and more.

While museums have long strived to be welcoming places as well as havens of learning, social media is turning them into virtual community centers. On Facebook or Twitter or almost any museum Web site, everyone has a voice, and a vote. Curators and online visitors can communicate, learning from one another. As visitors bring their hand-held devices to visits, the potential for interactivity