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"Museum2.0 Heute fiel der Startschuss zu einem der jährlichen Gipfeltreffen in der Museumsbranche, wenn es um den Bereich Kommunikation geht. Ich habe das Glück, dass die Konferenz 2011 in erreichbarer und unmittelbarer Nähe stattfindet und auch dabei sein zu können. Für 3 Tage wird das Museum Kunstpalast in Düsseldorf der Ort, wo Wikipedia auf Google, tate Gallery auf das Van Gogh Museum oder das MoMA auf das Viktoria and Albert Museum trifft. jede Menge Museen aus der ganzen Welt sind vertreten"

With the rise of new media a paradigm shift has occurred in the time when people "consume" museums. In the old days people would pick a specific moment to visit a museum. Maybe dress up a bit, make it a day out. On an average they would pick two, maybe three moments a year to spend time with museums. Nowadays, using Twitter and Facebook, we try to make people interact with museums twenty-four seven. They don't even have to be dressed to "visit" a museum.

"Museum Utopias - Museum Utopias, an interdisciplinary postgraduate symposium at the University of Leicester Museum Utopias: Navigating the Imaginary, Ideal and Possible Museum"

Late last year, the American Association of Museums released a discussion paper titled Museums & Society 2034: Trends and Potential Futures. The report looked back 25 years to 1984 as it predicted what museums will look like 25 years from now.

Trends and Potential Futures of the museum. The report looked back 25 years to 1984 as it predicted what museums will look like 25 years from now. Late last year, the American Association of Museums released a discussion paper titled Museums & Society 2034:

  I don't mean to belittle the successes that my fellow museum educators have achieved in advocating for the public dimension over the years. But, as one colleague put it when I discussed this blog with her - "[museum educators] have changed the identity of museums, but perhaps have not gained power."  Without this power, in my view, advocates of the public dimension have had and will continue to have great difficulty in fundamentally transforming their institutions. And most of our museums, exhibitions  and programs will continue to look and operate pretty much the same as they always have.

This conference focuses on the interaction between museums and communities. In times of mobility and change, history museums play an important role in societal questions of social cohesion, identity and belonging. In search of their roots, people turn to heritage. History is popular as never before and it surfaces in all contemporary media. At the same time, the communication era offers new possibilities to form communities, based on common interests and preferences or popular and corporate culture. Museums in general, as part of the public sphere, are an important tool in this dynamic process of heritage formation and the performance of community.  

A research shows that most people actually don't rate supportive technology very high when it comes to museum visits. However, the comment section is quite interesting as it shows that this also depends very much on the type of museum. Art museums for example do have a comparably high acceptance of technology (about one third)

Auch fuers Brooklyn Museum gilt: weniger ist mehr. As museums look for ways to attract more visitors, social media has become a key tool in drawing people along and engaging them. Some museums are trying to be more creative with social media, but step one is to make use of the main tools. Brooklyn Museum is certainly doing that. It has a main web site, a blog, a Facebook Page, a Twitter presence, a Flickr account, a Tumblr, a Foursquare, and more.

Wie im Film konnten sich nach der Premiere auch rund 30 Autoblogger aus ganz Deutschland fühlen: sie verbrachten die Nacht im Mercedes-Museum. "Nachts im Museum 2.0" hatten die Veranstalter das Experiment genannt. Und wie im Film aus dem Jahr 2006 gab es dabei ziemlich ungewöhnliche Erlebnisse.

One of the most common questions we get is about the use of computers in museum settings.  Are they necessary?  Should museums be putting them in to attract broader audiences?  Do visitors expect them?  Or do visitors come to museums for other reasons?

Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors.

Students developed a set of prototype smartphone apps for the Museum of Modern Art, based on a field study of museum visitors. After synthesizing their research findings and developing a set of personas, the students began prototyping and testing their product concepts. Finally, they presented their concepts to a panel of representatives from the Museum of Modern Art. These presentations reflect the research and design methods used throughout the process.

The annual UKMW conferences, convened by the Museums Computer Group, have long been the place for high quality presentations and discussions on the matters that are shaping museums online today. As the UK heritage sector continues to live through difficult times, this year's conference is an opportunity to reflect on the new landscape museums are now in, learn from inspiring speakers and network with your peers.

The ubiquity of mobile devices and the advent of augmented reality provide an opportunity to explore the use of interactive design in what is traditionally a difficult educational space: the art museum. The NGA Experience app (shown here on an iPhone but theoretically platform-agnostic) uses augmented reality to populate the art museum with a digital layer of content that is virtually infinite, yet completely optional for visitors. Such an application of AR in the museum ultimately provides a greater level of control and engagement to the museum visitor and enhances his or her opportunity for a meaningful experience without altering the physical space of the gallery.

Launched in March 2010, Object Stories invites visitors to record their own narratives about personal objects-whether a piece of clothing, a cherished record album, or a family heirloom.  By capturing, honoring, and sharing participants' stories, this project aims to demystify the Museum, making it more accessible, welcoming, and meaningful to a greater diversity of communities - while continuing to highlight the inherent relationship between people and things.  Nearly one thousand people from throughout Portland-most of who had never before set foot in the Museum-have participated as storytellers in this project.

Doch das, was sich in vielen Museen noch nicht durchgesetzt hat - obwohl Sie vermehrt im Social Web, bei Facebook, Twitter, Youtube, Google+ und bei vielen weiteren, aktiv sind - ist ein Hinweis auf diese Aktivitäten im Museumsgebäude selber. Warum nicht den Besuchern am Ein-/Ausgang zeigen, dass sie das Museum "antweeten" können, dass sie dem Museum ein Foto auf die Pinnwand schicken können, dass sie mit dem Blog aktuelle Geschichten zu kommenden Sonderausstellungen bekommen können,... Ohne entsprechenden Hinweis mit Aufsteller, Rollup, Bildschirm, Kärtchen oder Banner würde das Offline-Publikum nicht unbedingt nach einem speziellen Museum suchen (dazu muss gesagt werden, dass mittlerweile ein Großteil der Museen2.0 auf ihrer Website die Social Web-Präsenzen per Icons verlinken).

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

Where Do We Go From Here? Continuing with Web 2.0 at the Brooklyn Museum "As we moved forward with Web 2.0 and social media in 2007, we had two objectives in mind while overhauling earlier initiatives and creating new projects for visitors: * Keep it real: We aimed to personalize content as much as possible, since Web 2.0 for the Brooklyn Museum is all about social connections and growing communities. * Deliver content their way: Museum surveys have shown that visitors want to consume more information in shorter visits. Hence, we wanted to allow our audiences to easily receive information from the Museum, and dynamically share it with others. We continued to focus on our community-oriented, visitor-centered mission, and these goals became paramount as we thought about (and adjusted) our early initiatives; they also served as philosophical barometers when we created new projects. "

Museums are increasingly using technology to reach an audience outside their walls. And I, of course, am a complete evangelist for new media and for institutions adapting as fast as possible to changes new technologies are bringing to our world. But when the time came to talk to the museum heads about using social media tools to expand their audiences and enrich the museum-going experience, I found myself oddly reticent.

"During April 2011 MuseumNext ran an online survey about Facebook and the way that museums should use the world's most popular social network. This survey was posted on the fan pages of several museums and we are grateful to those institutions for their help."

"In the years since the appearance of the first museum Web sites, most museums have established some presence on the World Wide Web. Museums have much to learn from each other, and from developers using the Web for other applications. To facilitate this exchange of information, Archives & Museum Informatics organises an annual international conference devoted exclusively to Museums and the Web. MW is the largest international conference devoted to the exploration of art, science, natural and cultural heritage on-line. "