Group items tagged

This article provides an overview for anyone producing content about these two options. We argue that most content producers should focus on the mobile web, especially if they want to make their content more widely accessible. Mobile apps may be appropriate if looking for new sources of revenue, or deep user engagement, but many other factors make the mobile web the more sensible platform for most content producers.

"This article provides an overview for anyone producing content about thesetwo options. We argue that most content producers should focus on the mobileweb, especially if they want to make their content more widely accessible.Mobile apps may be appropriate if looking for new sources of revenue, ordeep user engagement, but many other factors make the mobile web the moresensible platform for most content producers. I'll provide a detailed comparison of both mobile web and apps for thedissemination of content focusing on the following: making contentaccessible, dealing with a multitude of devices and platforms, cost ofproduction, control over what content can be published, leveraging socialnetworks and search engines, features (such as ability to access users'location), user engagement, and monetization." (Author)

Trying to fix an organization's content problems by installing a content management system (CMS) is like trying to save a marriage by booking a holiday. We know that a successful web project needs a content strategy-but when it comes to the CMS, we stop thinking strategically. Despite all the talk about user-centered design, we rarely consider the user experience of the editorial team-the people who implement the content strategy. We don't design a CMS, we install it.

"TAP aims to provide tools to easily create and deliver mobile tour applications in a museum setting. Content creation is performed in the content management system, Drupal. TAP tours are exportable into an intermediate format, TourML, which can then be used as pluggable bundles for mobile applications. "

Kristen defined six possible roles for museums on the Internet: 1) Filter - find and share relevant, accurate, trustworthy information 2) Curator - become a one stop shop for primary and secondary source material on specific topics 3) Node in a network - package information to live beyond your walls, monitor conversations around your content 4) Community builder - create your own network, be involved in online conversations 5) Lifesaver - provide portable information when and where people need it most 6) Tour Guide - connect your content to the real world

"UK Museums on the Web 2009: The everyday web: situated, sensory, social" Today, the Web is becoming increasingly a more multi-sensory place, with new visual interfaces, rich sound content, where content can adapt to our physical location, and even where interactions can be triggered by bodily movement. Likewise, software and services (just like our content) can today move with us. This year UKMW will look at digital heritage in the everyday - situated, sensory, social.

"Are there any museums using online wikis enabling the public to contribute content? " Discussion on Linked-in

I recently read an interesting study by my friend Kate Ehrlich at IBM and her colleague Sadat Shami, It is titled, Microblogging Inside and Outside the Workplace and looks at how corporate employees use microblogging tools. This effort conducted a content analysis comparing over 5,000 posts between March and June 2009 from individuals who were using an internal proprietary tool and Twitter simultaneously.  Within these 5,000 plus posts, 58% were done with twitter and 42% were done with the internal tool so there is a reasonable balance for the comparison.

Kommunikation-zweinull für KMU: Leitfaden

Design Lessons from Storytellers Alternative Uses of Storytelling The use of storytelling can be found in team-building, training and marketing. A short story may be used as an introduction, so that everybody starts to adjust their mindset to absorb and reflect the emotions and feelings embedded in the story and what comes next. You may find stories in business presentations, carefully written by content strategists, in advertising and, of course, in copywriting. It is easy to see how words and speech in different contexts can tell stories. We are used to reading and hearing stories, but how can you help tell a story with design?

Wenn Inhalten Flügel wachsen, wird aus einer Geschichte ein Buch, eine Serie, eine CD, ein Spiel, eine Community … - kurz: eine multimediale Welt.

Als Full-Service-Agentur bietet Ihnen Futurecom sämtliche Dienstleistungen für die digitale Kommunikation aus einer Hand. Dazu gehören: Konzeption, Entwicklung und Betrieb von Websites und Web-Applikationen (Portale, Intranets, Extranets) Planung und Implementierung von Mobile Websites sowie Applikationen für Smartphones und Tablet PCs (iPhone, iPad) Massnahmen im Umfeld von Social Media (z.B. Aufbau und Pflege von Blogs, Präsenz auf Facebook und Twitter) Kreation, Planung und Durchführung von Online-Werbekampagnen (Banner, Suchmaschinen-Marketing) Usability Testing, Gewährleistung der Barrierefreiheit (Accessibility) Suchmaschinen-Optimierung (SEO) und Web Analytics Content Management und Data Management

Amplified is a not-for-profit organization that uses social media to enable and encourage community participation around events, conferences and public conversations. The Amplified team facilitates and documents the sharing of ideas, opinions and resources, and aggregates this content online to enable the conversations from all parties to continue and spread.

Success with digital media for museums, education and cultural organisations isn't about scrambling to sign up to the latest fads, those teasmades of technology, and more about attitudes of organisations and the individuals within them. What are the handles we can grab hold of to begin or better develop our journeys into digital media use in the world of exhibition, performances or engagement of new audiences? It tries to make a few points, some more successfully than others, no doubt. Key amongst them:- how to institutions do better what is now so easy for everyman to do?- is there anything to be learned from the world of startups where coming up with a compelling problem that needs solved? What are the problems museums manage to solve? Do they need to think in that way at all?- what potential is there for cultural organisations to open themselves up to new audiences by tackling the same content and ideas in alternative ways and on different platforms?

Where Do We Go From Here? Continuing with Web 2.0 at the Brooklyn Museum "As we moved forward with Web 2.0 and social media in 2007, we had two objectives in mind while overhauling earlier initiatives and creating new projects for visitors: * Keep it real: We aimed to personalize content as much as possible, since Web 2.0 for the Brooklyn Museum is all about social connections and growing communities. * Deliver content their way: Museum surveys have shown that visitors want to consume more information in shorter visits. Hence, we wanted to allow our audiences to easily receive information from the Museum, and dynamically share it with others. We continued to focus on our community-oriented, visitor-centered mission, and these goals became paramount as we thought about (and adjusted) our early initiatives; they also served as philosophical barometers when we created new projects. "

Museum 2.0: iPod application for visitors .. The museum will provide visitors with an iPod Touch that has a detailed guide to the collection. TNO carried out the research and advised on the application.

Museums & Mobile III takes places completely online October 24-26, 2011. We have added a special "Pre-Conference" day offering hands-on workshops on in-house mobile content development. The main online conference day - October 25th - includes a stellar line-up of sessions that will have an immediate impact on your mobile projects. The free Virtual Exaupo is back by popular demand and is a highly efficient way to meet providers of mobile products and services in one fun, low-pressure day.

The main aim of the study was to analyse the 2.0 environment, which had been set up six months before, and put forward actions to improve it. > Of all the networks analysed, the blog is the key: it serves as a tool for dissemination, a discussion space and a means of creating content.

And in the middle are projects like Global Voices, what might be called curatorial media: where content is produced by the many in a social way from the bottom-up and is then mediated, filtered or curated by some old-media-like gatekeeper.

Four C's to build a community content context connection comment

The ubiquity of mobile devices and the advent of augmented reality provide an opportunity to explore the use of interactive design in what is traditionally a difficult educational space: the art museum. The NGA Experience app (shown here on an iPhone but theoretically platform-agnostic) uses augmented reality to populate the art museum with a digital layer of content that is virtually infinite, yet completely optional for visitors. Such an application of AR in the museum ultimately provides a greater level of control and engagement to the museum visitor and enhances his or her opportunity for a meaningful experience without altering the physical space of the gallery.