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Transmedia Storytelling Developing transmedia Stories; what type of stories, imersion and/not engagement

Pinterest has already changed the way marketers think about commerce.But it may also be ushering in a new form of storytelling. Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

Nielsen/McKinsey Unternehmen, zu Entwicklung & Möglichkeiten von transmedia: "A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached.  "Transmedia storytelling" engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional "story world."  

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Research has shown that when consumers meet their characters in different media contexts their bonds are strengthened. It's like bumping into your CEO at an amusement park.

Wenn Inhalten Flügel wachsen, wird aus einer Geschichte ein Buch, eine Serie, eine CD, ein Spiel, eine Community … - kurz: eine multimediale Welt.

Transmedia Storytelling for the Individual/Job-seeker: What It Might Look Like: Part 2