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Design Lessons from Storytellers Alternative Uses of Storytelling The use of storytelling can be found in team-building, training and marketing. A short story may be used as an introduction, so that everybody starts to adjust their mindset to absorb and reflect the emotions and feelings embedded in the story and what comes next. You may find stories in business presentations, carefully written by content strategists, in advertising and, of course, in copywriting. It is easy to see how words and speech in different contexts can tell stories. We are used to reading and hearing stories, but how can you help tell a story with design?

Storytelling: digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks. [...]Stories are memory aids, instruction manuals and moral compasses. When enlisted by charismatic leaders and turned into manifestos, dogmas and social policy, they've been the foundations for religions and political systems. When a storyteller has held an audience captive around a campfire, a cinema screen or on the page of a bestseller, they've reinforced local and universal norms about where we've been and where we're going. And when they've been shared in the corner shop, at the pub or over dinner they've helped us define who we are and how we fit in. Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways.[...]

WHY WE NEED STORYTELLERS AT THE HEART OF PRODUCT DEVELOPMENT interessatn finde ich insbesondere: "The first goal of a product storyteller is to facilitate collaboration and co-creation. "

Transmedia Storytelling Developing transmedia Stories; what type of stories, imersion and/not engagement

storytelling today. social media nightmare of Nathalie May

Concluding this two-part article, we hear from creative professionals who are leading the way in this relatively new world of combining the craft of storytelling with user experience. We'll also see how storytelling can be applied to more than just interactive experiences: we find it in everything from packaging to architecture.

Pinterest has already changed the way marketers think about commerce.But it may also be ushering in a new form of storytelling. Transmedia company BeActive is using Pinterest to share one work of fiction through a combination of episodic videos, audio snippets, and visual pins.

Transmedia Storytelling for the Individual/Job-seeker: What It Might Look Like: Part 2

There are lots of things you can do on Twitter besides tweet - and interactive storytelling just became one of them.

There are lots of things you can do on Twitter besides tweet - and interactive storytelling just became one of them.

Launched in March 2010, Object Stories invites visitors to record their own narratives about personal objects-whether a piece of clothing, a cherished record album, or a family heirloom.  By capturing, honoring, and sharing participants' stories, this project aims to demystify the Museum, making it more accessible, welcoming, and meaningful to a greater diversity of communities - while continuing to highlight the inherent relationship between people and things.  Nearly one thousand people from throughout Portland-most of who had never before set foot in the Museum-have participated as storytellers in this project.

The Power of Storytelling. http://bit.ly/w2TY9 Not just dispensing knowledge, but changing behavior.

Investigations on Digital Storytelling: The Development of a Reference Model [Taschenbuch]

Das klingt ja sehr spannend! Danke für den Hinweis...

Storytelling to create impact Brands: Cycling across Switzerland for COPD

Become a storyteller as you write and record a story inspired by works in the museum's collection. Ein project von Delaware Art Museum

Wenn Inhalten Flügel wachsen, wird aus einer Geschichte ein Buch, eine Serie, eine CD, ein Spiel, eine Community … - kurz: eine multimediale Welt.

"Communicating Life Stories - Digital Storytelling Oral History Publishing in a Digital Age" OK, how many of you out there have a cassette player? 8 track? 8mm projector? Exactly, no one.

A story has a beginning, a middle, and a cleanly wrapped-up ending. Whether told around a campfire, read from a book, or played on a DVD, a story goes from point A to B and then C. It follows a trajectory, a Freytag Pyramid-perhaps the line of a human life or the stages of the hero's journey. A story is told by one person or by a creative team to an audience that is usually quiet, even receptive. Or at least that's what a story used to be, and that's how a story used to be told. Today, with digital networks and social media, this pattern is changing. Stories now are open-ended, branching, hyperlinked, cross-media, participatory, exploratory, and unpredictable. And they are told in new ways: Web 2.0 storytelling picks up these new types of stories and runs with them, accelerating the pace of creation and participation while revealing new directions for narratives to flow.

Nielsen/McKinsey Unternehmen, zu Entwicklung & Möglichkeiten von transmedia: "A new sector in entertainment has been developing over time, capitalizing on the abundance of platforms from which consumers can be reached.  "Transmedia storytelling" engages consumers through different means, shifting from the traditional linear story, to a more complex, multi-dimensional "story world."  

Augmented reality and storytelling Stedelijk Museum. Der Dialog zwischen der realen und virtuellen Welt fordert neue Formen des Storytellings:Read more: MW2011 Conference Beitrag: http://conference.archimuse.com/mw2011/programs/augmented_storytelling_how_to_create_interes