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Mobile Revolution: Enhancing Hotel Operations & Service | News | Hospitality Magazine (HT) - 0 views

hospitalitytech.com/ncing-hotel-operations-service
shared by kayshap96 on 18 Oct 18 - No Cached
  • Mobile Revolution: Enhancing Hotel Operations & Service
  • People use their mobile devices for nearly everything, from talking with friends, family or colleagues to paying bills and even booking travel plans. In the hospitality and hotels industry especially, mobile is becoming a major touchpoint for customers. A recent study found that 60 percent of consumers are more likely to choose a hotel that allows guests to check-in and access other amenities with their smartphone.
  • The internal impact With staff that is always on-the-go, it is crucial to have a proficient and secure mobile communication solution. With messaging apps, managers are able to communicate in a timely and secure way, so they don’t jeopardize confidential guest information.
  • ...7 more annotations...
  • This is also especially beneficial during an unexpected crisis that staff needs to be made aware of. Using a mobile messaging solution, managers can send alerts via SMS to all staff to keep everyone up-to-date without the hassle of gathering everyone in one place. Overall, mobile messaging is a cost-effective communication channel that managers can easily install, implement and manage.
  • An internal mobile messaging solution allows managers to relay information to staff, such as housekeeping or concierge, to let them know about late checkouts or special requests, in real-time. This is not only more effective than email, but also encourages two-way communication between staff and managers on a more regular basis.
  • mobile messaging can also boost productivity and broadcast important alerts among staff.
  • The external impact Mobile has made it possible to enhance customer experience. Hotels can be more engaging and personalized with guests by using features such as mobile bookings, self check-ins and push notifications to regularly communicate.
  • Another study has found that one in two respondents would make or confirm travel plans via mobile message, while one in four would purchase a flight or book a hotel via mobile message.
  • Hotels can use mobile to completely eliminate the use of phones in hotel rooms. For example, a guest can send a mobile message asking when the pool closes and receive an immediate, automated response. It’s also an effective way for hotel staff to engage with their guests, which also keeps the brand name top of mind during the stay.
  • With the adoption of mobile, hotels are not only effectively increasing communication amongst staff members and guests, but they’re also providing an enhanced experience to set themselves above their competitors
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Digital Marketing Strategies for the Hospitality Industry in Hyderabad - Digital Market... - 11 views

www.emblixsolutions.com/...pitality-industry-in-hyderabad technology Hospitality marketing digital
shared by lvela051 on 27 Jul 18 - No Cached
  • It has also been observed that those who embraced digitalization are enjoying profits now.
    • lvela051
      lvela051 on 27 Jul 18
       
      The biggest on going trend.
  • Today, if you are in the hospitality industry, there is no way out but embrace the digitalization that has become a part of it.
  • Trend #1: Video marketing
  • ...21 more annotations...
  • ranslate into longer visits to the websites, lower bounce rates, and better conversation and engagement.
  • Trend #2: Social marketing
  • important to promote social marketing to get the company’s reputation up.
    • lvela051
      lvela051 on 27 Jul 18
       
      creates brand loyalty.
  • Trend #3: Social Media Marketing
  • immense potential to reveal characteristics about demographic buying behavior and also helps to segment your customers.
  • social media platforms such as Facebook, Tumbler, LinkedIn, and Twitter for research.
    • lvela051
      lvela051 on 27 Jul 18
       
      Biggest platforms to advertise.
  • Trend #4: Wearable Technology
  • latest marketing strategy for the hospitality industry.
  • Disney magic band can be used as the key for the hotel rooms, in place of tickets and probably to plan their entire Disney holidays.
    • lvela051
      lvela051 on 27 Jul 18
       
      I have tried this and its very convenient.
    • lvela051
      lvela051 on 27 Jul 18
       
      Creating reports help to target audience and other aspects of the business.
  • Trend #5: Data Analytics
  • 60 percent on data analytics
  • analysed deeply to reveal customer behavior.
  • better services and stunning performances.
  • Trend #6: Mobile Marketing
  • A majority of the world’s population is constantly browsing on their mobile phones.
    • lvela051
      lvela051 on 27 Jul 18
       
      Smart phones and laptops are constantly marketing.
    • lvela051
      lvela051 on 27 Jul 18
       
      Standards that can affect and change based on success of the e-marketing.
  • Diversity
  • Safety and Security
  • Legal Issues
  • Demographics
  • lvela051 on 27 Jul 18
     
    The article is highlighting the digital marketing trends in the Hospitality Industry today. Since technology has such a strong presence, in the world we live in, e marketing such as social media, video and social marketing are becoming more important in building brand loyalty. The 6 trends mentioned in the article, are stating how these types of marketing skills have the ability to reach a broader audience and also helps to provide real-time data on how the company is performing. The use of this marketing strategy is creating higher profits and increasing the standards within the hospitality industry. Hoteliers have a bigger focus on legal issues, safety and security, diversity and demographics and the value that such technology brings or adds to the business. A great example used within the article is the use of social media, i think this is the most effective and cost effective tactic. It doesn't take much to have the marketing department create a social media platform(s) and try to advertise via e-flyer, e-menus and even videos that help to increase sales. The use of e-marketing allows a company to reach a bigger audience then just locally. There are plenty of shops that start off small but gain massive success with advertising online. Best example would be Salty Donuts, main source of advertising being social media.
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5 ways tech can make your hotel more responsible | Green Hotelier - 0 views

www.greenhotelier.org/...ke-your-hotel-more-responsible
shared by zxu009 on 25 Sep 17 - No Cached
  • mploying eco-friendly technology is a great way to show guests that you’re committed to making a difference.
  • Here are five ways that green technologies can help enhance your eco-friendly reputation and boost business for sustainable hotels.
  • Eco-friendly heating and energy.
  • ...9 more annotations...
  • One way for sustainable hotels to help regulate their energy expenditure is to employ a building energy management system – a monitoring technology that gives you an overview of the energy consumed throughout your premises
  • Waste reduction technology.
  • Lighting technology.
  • Tracking and monitoring the items that are being thrown away using technology such as LeanPath will help make staff more aware of areas in which the most waste is being produced, leading to better and more informed decision making.
  • Sustainable laundry.
  • Bead cleaning technology helps hotels to reduce their energy consumption and water usage, as well as cutting down on the frequency with which the linen needs to be replaced.
  • In many cases this is due to poor stock control, with excess items being bought in.
  • echnologies like occupancy sensors are a cost-effective and simple way to ensure that lights are only switched on when they are needed – a very visible way to show your guests that energy efficiency matters to you. LED lighting is another consideration for reduced energy expenditure on lighting
  • iPad POS systems.
  • da7327 on 25 Sep 17
     
    The article introduces five ways to improve eco-friendly reputation for hotels. Recently, many tourists are interested in green and sustainability, and when they choose the hotel, the characteristic about sustainable business operation can be a big benefit tourist can consider. First, it is about eco-friendly heating and energy. The energy bill takes up a lot when considering the total expenditure, so it is necessary for hotels to manage the power effectively. By utilizing energy management system, hotel can track the energy consumption in the entire building and control the expense. Second, hotel can adopt waste reduction technology. Most wastes are coming from poor stock control. Thus, hotel should employ the tracking system to monitor the items that are being disposed of often, and use the record when they purchase the items. Third, sustainable laundry can be the way to operate the eco-friendly hotel. Eco-friendly polymer laundry beads can reduce the water usage and electricity expense. Also, an effective material can cut down the frequency for linen to be replaced. Fourth, lighting technology can be used. By applying the occupancy sensors, hotel can cut down the cost, and use energy more effectively. Lastly, it is iPad POS system. According to the article, they said iPad POS saves about 97% of power consumption compared to Window-based system. To sum up, these five ways can be adopted for sustainable hotel operation, and having the eco-friendly hotel brand will be a big advantage to increase millennial guests and advertise the hotel.
  • zxu009 on 23 Apr 19
     
    This article describes the ways to make the hotel greener and more appealing to the environmentally aware guests
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Loyalty360 - What Are "Winning" Restaurant Brands Doing to Drive Positive Customer Loya... - 0 views

www.loyalty360.org/...estaurant-brands-doing-to-driv
shared by natashacastro on 11 Oct 17 - No Cached
  • Shifting spend from maintaining old POS and back-office systems to next-generation omnichannel customer engagement, ordering, and loyalty systems. Today, actionable analytics and segmentation is a challenge for many operators. Restaurants need to invest in the expertise required to make the transition if they are going to keep pace.
  • The fast food giant is now playing catch-up on mobile ordering, mobile pay, and curbside pickup, which won’t be rolled out until the end of 2017.
  • capturing guest data across all signals and using this data to drive spend, frequency and brand loyalty. For example, by analyzing all orders – in-house and third-party data, restaurant operators can segment and market to their guests. They can personalize and upsell in real-time using location-based / check-in features. They can recognize and reward their loyal customers.
  • natashacastro on 11 Oct 17
     
    I liked this article because it actually discusses something I thought about for the discussion board. POS systems, can create ways for guests to easily access what they want, quickly get it and have the opportunity to receive loyalty perks and promotions via APPs. Fast casual restaurants such as Little Caesars just introduced a self service and mobile order pickup stationed called the "pizza portal" which i think is effectively reaching their target market. The usage of POS is restaurant brands are having a major positive effect and creating stronger brand loyalty, especially with the generation CX taret.
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The Importance of an Online Event Management System - Online Event Management System - 0 views

onlineeventmanagementsystem.com
shared by vmorr026 on 11 Oct 17 - No Cached
  • Event organisers are continually appreciating the benefits of an online event management system such as an event management software. Organising an event is not an easy task, especially if the target audience is of a substantial size and if there are many teams involved during the execution phase. For this reason, automating the processes found in the event planning life cycle is a godsend to organisers who are still using old school methods. An online management system practically automates the organising process and leaves lesser room for human error. You may want to know the latest technologies and focus on an event planner software.
  • Modules of Online Event Management System An event organiser should be privy to the following modules of online event management system: 1.) Event Website
  • 4.) Event App Fourth, a highly effective system is customised for mobile use. Many event organisers are currently looking into the benefits of a dedicated event app or an onsite check-in app that facilitates faster registration and attendee entry into the venue. 5.) Online Payment Fifth, a good online event management system will also allow for online payment collection. Gone are the days when event organisers have to process checks and money orders paid by confirmed attendees. Today, with the use of debit or credit cards, attendance confirmation becomes a matter that can be settled in a few minutes.
  • ...2 more annotations...
  • First, since most event processes can now be done virtually, except perhaps for attendance, a good online event management system should allow an organiser to create a customised website tailored specifically for an event. With the rise in social media, it has become very easy to share website links and thus any event website can therefore be very accessible to target attendees. 2.) Reliable Email System Second, an online event management system should allow for the simplification of the emailing system. Should social media not be enough to lure a target audience into a website, an emailing system comes in handy in a way that organisers can practically tap their networks by simply sending out invitations by electronic mail. Confirmed guests can also be easily updated or given notifications through this system. 3.) Online Ticketing Third, taking part of the modules of online event management system, is the ability of organisers to pursue online ticketing. Purchasing tickets online is now easier than ever since interested parties can simply choose from a different array of tickets to match their budget and interests. For a concert, for example, this module can greatly help in making sure attendees get their preferred seating or area during the concern date.
  • Those are only some of the modules and characteristics that an event organiser should look for in an effective online event management system.
  • vmorr026 on 11 Oct 17
     
    Organizing an event can be challenging and time consuming especially when there's no system that provides a lot of resources. In this article, there's an emphasis on the significance of event management system. Having this type of system can lessen the pressure and minimize human error. There are multiple various of event management system that a company can choose from. This topic briefly pointed out the necessary and basic things to consider when it comes to online event management system for an effective and efficient outcome.
  • Rachel Rodriguez on 12 Oct 17
     
    As an event professional I know very well how significant is to have a great event management software to back you up. The daily tasks become easily accomplished so that the main focus can be the event and not the tools on how to make it easier. This article stressed the importance to update from traditional way of working to allowing the use of technology to facilitate the event planner job. Thanks for sharing.
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Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015 - eMarketer - 0 views

www.emarketer.com/...1012357 technology e marketing
shared by vincentsalazar on 01 Oct 16 - No Cached
  • vincentsalazar on 01 Oct 16
     
    "In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th
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E-waste - a toxic waste stream where valuable finite resources are lost - 0 views

tcocertified.com/e-waste technology hospitality hotel green
shared by anonymous on 27 Sep 19 - No Cached
  • anonymous on 27 Sep 19
     
    This article continues the talk after the YouTube video about computer parts being sent to China. It talks in depth about E-waste and the effects on the health of communities. E-waste is effecting our environment negatively and something needs to be done. The article goes into talking about a circular economy is needed to help reduce the waste. We shouldn't be throwing away an iPhone every time a new one comes out. Those parts should be reusable or upgradable.
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Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

www.prnewswire.com/...ook-hotel-rooms-135915248.html
shared by laura kaczkowski on 14 Sep 12 - No Cached
  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • ...8 more annotations...
  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.

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  • laura kaczkowski on 14 Sep 12
     
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
  • Michael Anthony on 14 Sep 12
     
    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
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Benefits and Effectiveness of POS Systems for Hotels - POS Highway - 2 views

www.poshighway.com/...ness-of-pos-systems-for-hotels
shared by anonymous on 08 Jan 19 - No Cached
  • With the advancement of POS technology and a corresponding boom in the travel and hospitality industry, POS systems serve to streamline operations: transactions, inventory, length of stay, food and extra charges –analyzed and levied per room
  • In today’s world, quality hotels usually have an integrated smartphone compatibility in their website, thus allowing POS to adequately access and track data on reservations and ETA’s of their clients.  This helps to eliminate some of the hassles of check-in, which would involve paperwork and other unnecessary actions of reservations made through a website which was at least once-removed from the database and tracking.
  • Major benefits of an effective POS system within the hotel are:  Operational efficiency, a reduction of revenue losses, huge improvements in customer service, which translates to customer acquisition, loyalty and retention, accuracy in accounting, tracking and inventory, and in general, help in decision-making for hotel managers.
  • ppate011 on 08 Jan 19
     
    POS is short form for Point Of Sales system, and this is a system not only helps retail and other business but it also that helps with the hospitality industry. The article talks about how new POS technology and integration has allowed the use of the system in the hospitality industry to help guests as well as the managers running the hospital. POS systems have helped hotel industry with customer service, ease of checking in and out of the hotel, and as well as hotel loyalty programs. By integrating everything to further help the managers and guest. In my opinion, the use of this system has created more liability to the managers and staff to be accountable to get things done efficiently. Customers and managers can see how long it will take to fulfill requests by guest such as, room service of food from the restaurants, and activities like to how long it take for rooms to get cleaned. Helping to eliminate time wasting tasks that can affect your overall customer satisfaction. The article also talks about how effective POS technology can help a hotel run more smoothly, than ever before.
  • anonymous on 25 Apr 20
     
    This article highlights the importance of POS systems for the hospitality industry. It discusses its place in todays world of technology. Over it explains how it benefits the business along with the customer and their experience.
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7 Must Follow Rules for Perfect Hotel Wi-Fi - 0 views

www.securedgenetworks.com/...w-rules-for-perfect-hotel-wifi hospitality software technology hotel booking business
shared by da7327 on 09 Sep 17 - No Cached
  • In a 2013 Study, Forrester Research concluded that out of those polled, 94% agreed that above anything else, they wished all hotels offered quality wifi throughout the hotel and in their rooms.
  • Understanding exactly what factors are most critical to your guests when using wireless connectivity will help you to create a network that is designed to support those exact wants and needs.
  • At the minimum, your hotel will need: A Firewall Role-based access control Profiling IDS/IPS
  • ...3 more annotations...
  • If your goal is high-performance, which it should be, then placing your APs down the hallways is the last thing you should do.
  • Your wireless system should incorporate a network management system and for many hotels some level of managed support to provide services like: Monthly health checks Firmware reviews Scheduled system tests Tier 2 support Proactive alerts Threshold based triggers And Client tracking to name a few
  • Wi-Fi as a Service offers many benefits,
  • da7327 on 09 Sep 17
     
    The most desired amenity is not a comfy bed, good location its actually something we can not without, fast and secure Wifi!  Studies show 94% agreed that above every other amenity they wished all hotels offer quality wifi. But not all hotels offer high quality wifi which leads to more spending to fix issues, and poor guest experience. The article mentions how to build a good wifi network from the ground up first thing is Security comes first. Creating a secure system for what your guests needs. Next, comes planning for capacity. Planning for this means plan for what applications your guest use. Then comes access point placement. Where should the network stream from that is the most effective?  Now comes listening to your guests regarding the wifi connectivity and keeping up with demand which all ties into choosing the right partner to setup your wifi connection. It is surprising that out of all the lavish amenities one would like 94% want high quality wifi. In these times without internet connection, it feels as if were in the stone age. The article talks about the importance of having high quality wifi for guests to have a great experience which we cannot stress enough of the importance. The first step of establishing a good wifi network is to do a needs analysis of your guests what type of apps will they use? If its normal email, surf the web you can build a standard network, but if its high data usage like video apps then you have to establish a higher connection. With all this having a shared network is always risky so you have to have the most secure network one can have so you don't Put your guests in cyber harm's way. An effective way for hotels to manage all this is to contract with a wifi company so they can manage, provide and upgrade as needed. So the importance of choosing a right partner that knows your guests' needs is important. Hotels rely so much on keeping up with technology from being able to check in online, manage hotel guests services, and j
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HNN - Revenue and cost strategies for boutiques, independents - 0 views

www.hotelnewsnow.com/...ies-for-boutiques-independents hospitality business GDS hotel revenue booking technology travel
shared by da7327 on 16 Sep 17 - No Cached
  • Without the power of a brand sales team and the tools that they provide, your independent hotel’s sales efforts need to ensure that they are utilizing the right channels to effectively capture transient demand.
  • While global distribution system business is mostly pay-to-play, it provides exceptional return on investment in the right markets.
  • Direct bookings are the most cost-effective business for boutique hotels, so it is always the goal to drive business to our own booking channels. Identifying what percent of business you need from group sales, GDS and online travel agencies is paramount to a successful revenue strategy.
  • ...5 more annotations...
  • Identify your hotel’s ideal rooms-to-space ratio to optimize profits on any piece of group business and to ensure your revenue manager and sales team are on the same page.
  • Your social media platforms create a stage for your hotel’s voice to be heard, so their importance is far greater than they would be for a branded hotel. Develop creative packages and collateral that capture the guest experience to set yourself apart from a franchised hotel.
  • A destination is a high contributing factor in the decision-making process, so your sales team should highlight all of the attractive aspects of the local area.
  • If your hotel has an in-house food-and-beverage department, then capitalizing on these events is even more critical to achieving financial success and should be incorporated into your revenue strategies
  • Your website should be constantly updated with local happenings, events and hangouts to keep up with search engine optimization (SEO) changes that stress local focused searches
  • da7327 on 16 Sep 17
     
    The article introduces how to manage revenue and cost strategies for boutiques and independent hotels. Compared to big brand hotels, boutique and independent hotels have less brand power, and less power of a brand sales team. So, they need to find the right tools to adapt and fit their own property. Firstly, GDS is a good source to gain an exceptional return on investment, but it costs a lot to adopt for small or mid-sized hotels. Thus, direct bookings can be the most cost-effective way for them to choose. By identifying the sales from group and OTA, revenue can increase and optimize profits. Hotel can hold events as one of the ways to increase revenue. Mixing F&B and event can achieve financial success. Also, independent hotels can use destination marketing to emphasize tourist spots and host more business trip. Lastly, the importance of social media and website is very high for boutiques and independents. As they constantly update their site, search engine optimization should be kept up with. Considering GDS system in the context of small property, they are not afforded to adopt the system though it has a lot of benefits to increase revenue. Thus, they should find the right tool to adapt while considering the budget or common booking tool utilized.
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How Smart Dining Is Changing the Restaurant Industry - business.com - 0 views

www.business.com/...what-is-smart-dining restaurant smart
shared by jiayi017 on 20 Mar 21 - No Cached
  • Automation has already started in major chains and fast-food restaurants and will likely continue to evolve to the logical endpoint
  • it's important to resist alarmist tendencies, because there are positive aspects of smart dining, and the total automation of customer service may not trickle down to neighborhood bistros and independent steakhouses.
  • Either way, nearly all the solutions (at the very least) allow users to efficiently handle some of the most hated tasks in any restaurant: dealing with reservations, waitlists and bookings.
  • ...6 more annotations...
  • mPOS systems allow for a greater level of accountability between owners and employees as well as between the front and back of the house, which means servers can focus on connecting with customers and delivering a memorable experience
  • tools like mobile payment tablets allow restaurant owners access to big data that's useful for making front-of-house and operational decisions.
  • Increased revenue is another possible benefit of smart dining
  • Customer loyalty is also built with the use of smart dining technology.
  • those who are there just because they are hungry and those who want to have a meal out. For restaurateurs who focus on the latter clientele, smart dining needn't be equated to total automation.
  • For those who focus on high turnover rather than the service experience, eliminating staff in favor of self-serve tablets may be inevitable once the prices of such systems drop and the public becomes more comfortable with the concept
  • jiayi017 on 20 Mar 21
     
    This article mainly describes the use and benefits of intelligent technology in restaurants. For chain stores and fast-food restaurants, often pursue speed more than service experience. Therefore, it is profitable for enterprises to replace employees with technological equipment. Of course, this is not to say that restaurants pursuing high-end service experience do not need intelligent technology. As a mobile system, MPOS can effectively simplify the ordering process, increase the rotation speed of the dining table, while also saving guests' time and improving their dining experience. The intelligence of the restaurant table management system also simplifies the reservation process to a certain extent, helping restaurants and users to effectively deal with these complicated processes.
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Stopping Data Breaches in Hospitality | Impact Networking - 0 views

www.impactmybiz.com/...data-breaches-in-hospitality data hospitality
shared by jiayi017 on 06 Mar 21 - No Cached
  • Nearly half of all cyberattacks target SMBs, a number which is expected to increase.
  • Human error is the number one cause of data breaches from cyberattacks, with 52% of incidents directly attributable to them.
  • The majority of attacks that occur within businesses happen because somewhere along the line, someone made a mistake. Perhaps they opened an attachment they shouldn’t have or visited a risky website.
  • ...7 more annotations...
  • 93% of companies without a disaster recovery plan who suffer a major data disaster are out of business within one year.
  • SMBs simply don’t have the resources to survive breaches and are risking their entire business by not fully preparing against attacks.
  • Research suggests that 70% of consumers would stop doing business with a company if it experienced a data breach.
  • even for businesses who can survive a breach and save their data, long-term consequences can be dire.
  • Consider a true next-gen antivirus for everyone under your network to minimize the potential for attack.
  • By keeping all your data periodically backed up in secure data centers, you can rest a lot more easily knowing that should the worst happen, you can respond quickly and effectively.
  • One of the most effective ways of counteracting the dangers of cyberthreats is by training employees and establishing policies around a security strategy.
  • jiayi017 on 06 Mar 21
     
    This article describes the destructive effects of cyber attacks on enterprises, especially small and medium-sized enterprises. Because it does not have sufficient prevention and sufficient resources for disaster recovery. The most direct cause of current cyber attacks is that people open some risky websites or emails in the wrong place. For the hospitality industry, there is a large amount of customer privacy and sensitive information. Once attacked, its destructiveness is unimaginable. And to protect consumer data, most service industries just comply with local state laws, but most state laws have not made greater progress in information protection. Therefore, enterprises should protect themselves and their customers from cyber threats from the three aspects of their own network endpoints, disaster recovery and education.
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Why is Computer Networking Important? | Digital Divide Council - 1 views

www.digitaldividecouncil.com/-computer-networking-important hospitality business tech technology networking computer
shared by allisonweets on 14 Jan 20 - No Cached
  • Information is the building block for effective communication.
  • This mainstream technology has proven to be an effective means to enhance proficient, flexible and streamlined communication while maximizing on productivity and resources.
  • Computer networking is a pool of integrated computers configured to one another.
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  • Computer networking enhances seamless communication, cohesive functioning, and resource sharing.
  • Personal Area Networks are interconnected technology devices that serve a single individual within one facility.
  • LANs are limited to a single building like an official establishment.
  • MAN covers a distinctly larger are than LAN. MAN consists of configured computers covering a town, city or campus.
  • WAN covers a larger geographical area than MAN. The network connects a country or even continents.
  • HAN is a computer network limited to a defined boundary like a house or home office.
  • Computer networks reduce your hardware costs significantly.
  • resource pooling is efficient.
  • This eliminates the need to buy single IT assets for each employee.
  • With a central server, you lower the number of storage servers needed. And you increase the efficiency of operations.
  • You can access your data from any device. This enhances free movement while accessing your data wherever you may be.
  • Computer networking is a massive boon to the communication landscape. Networking allows you to send and receive text messages and files in real time.
  • Employees can download and exchange corrupt files which expose your server to viruses and malware. Shared resources open doors of opportunities for security breaches.
  • Small equipment such as modern routers is expensive. The networks also need regular monitoring and maintenance.
  • Computer networks are flexible, but employee productivity is a concern.
  • Quality technological solutions are a significant determinant of the success of any business.
  • Computer networking offers immense technological solutions to businesses and institutions in various formats.
  • “To win in the marketplace, you must first win in the workplace”- Doug Conant.
  • allisonweets on 14 Jan 20
     
    Computer networking is essential within organizations to build effective communication and allows sharing of resources. Various forms of computer networks each serve a specific purpose based on the size of area being served. Computer networking has many advantages but also has drawbacks that must be considered. Networks have the ability to reduce costs, increase storage, enhance flexibility, and provide easy access to information. Despite this, computer networks are subject to the threat of security breaches and can be very costly for an organization. Employees may also find themselves being distracted by the vastness of information made available by the Internet. In all, computer networks can offer countless solutions to technological problems within organizations.
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The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

lagas.org/n-the-sustainability-of-hotels
shared by jackyreis on 15 Jun 20 - No Cached
  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
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What is event management software and do you really need it? - Lead Forensics - 2 views

www.leadforensics.com/ware-and-do-you-really-need-it event management software hospitality technology
shared by zihanwang on 25 Mar 20 - No Cached
  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
      zeyupu on 25 Mar 20
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
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  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Supports targeted activity
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Support channels
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
  • yuqiongliang on 27 Mar 20
     
    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
  • kmert005 on 29 Mar 20
     
    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
  • zihanwang on 30 Jul 20
     
    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
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5 Signs Your Hotel Should Invest in Technology - Hospitality Tech News - 1 views

www.hospitalitytechnews.com/...el-should-invest-in-technology technology hospitality hotel software Tech travel investment
shared by irinadolgopolova on 11 Jul 20 - No Cached
  • With digital transformation gaining ground, more and more hoteliers are now adopting the new state-of-the-art technologies. As a result, they’re able to enjoy smoother processes that make their lives easier and provide improved guest experiences that make their guests happy.
  • Independent lodging properties now spend most of their marketing budget on online activities, where they perceive greater return on investment.
  • online travel review sites and metasearch are the most effective techniques to gain visibility, with almost 62% of respondents ranking them as very or most effective. Search engine marketing, social media integration, and email marketing are a few more examples of digital services that entice today’s guests.
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  • metasearch and mobile as effective distribution channels, driving significant proportions of bookings directly to properties in a cost-effective manner.” Other than metasearch and mobile sites, make sure you have a well-designed website and an efficient booking engine to ensure more direct bookings.
  • winning hospitality brands are providing personalized experiences to guests throughout their customer journey, well before and well after a hotel booking with the help of hotel technologies.
  • In order to maintain a property’s positive online reputation, you need to first measure its online reputation. A hotel’s online ratings don’t only help predict future bookings, they also offer valuable insight into how efficient the property’s operational and guest experience standards are. Thus, investing in an online reputation management tool is crucial for every hospitality business.
  • irinadolgopolova on 11 Jul 20
     
    In this article, the authors pointed out the problems that can be solved by implementing modern technologies into the hotel's processes. The author stated all kinds of the techs that are important to the hoteliers today, from the PMS to the rating index tool, that helps hotels to assess their online reputation, as far as the amount of bookings depend on the online reputation.
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4 hotel accounting challenges and solutions | Hotel Management - 0 views

www.hotelmanagement.net/...-solutions-to-hotel-accounting
shared by shannaton on 23 Sep 18 - No Cached
  • Adopting solutions that are developed by hoteliers exclusively for hoteliers gives users a critical leg up over their competition
  • From the front desk and housekeeping to security and management staff, it seems like hotels have infinite types of employees
  • “Adopting a solution that incorporates job standards, in addition to budget numbers, allows operators to ensure that proper staffing is in place based on the previous night’s stay and circumstances,
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  • With the industry constantly claiming it must have data, the challenge then becomes how to best decipher that data to determine the story being told and then how to read the story to best react.
  • Managing the challenges of finances and accounting is no exception here, he said. While Watson said outsourcing isn’t for everyone, it can be an efficient and cost-effective solution for some
  • management companies work for multiple ownership groups that often have a variety of differing expectations and timelines
  • The solution: Partner up,
  • As a result, through month-to-month subscriptions, all hoteliers, from single-location owner operators to large-scale portfolio-management companies, can leverage best-of-breed accounting and financial technology at a fraction of the cost of ownership
  • It is critical for hoteliers to establish a balance between monitoring daily labor costs, managing overtime, overseeing daily payroll transactions and accessing simple reporting functions
  • Morgan Staley on 23 Sep 18
     
    This article describes the challenges that hoteliers face when it comes to accounting principles. There are four major issues that arise: Enterprise Resource Planning, Staff Variations, Data Overload, and Core Challenges. Choosing the proper system to manage your finances is an important issue when dealing hotel accounting. Taking into consideration your varying staff levels into the financial arena is also important. In addition you must choose what data is important to your financial success. Once you determine the data to use its very important on what you do with it. Its important to have someone on staff that will understand how to interpret the information and make it useful. If no one is on staff then the choice to outsource the task will be the next option.
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  • klint005 on 09 Oct 18
     
    The first challenge is Enterprise Resource Planning - Following through with solutions specifically for hoteliers made by a hotelier is the most effective. The second challenge is Staff Variations - Cloud-based tools will be a hoteliers best friend in managing earnings and transactions. The third challenge is Data Overload - When there's just too much data, hoteliers have to find a way to have an analytics tool that will show where improvement is needed. The fourth challenge is Core Challenges - To focus on core challenges, although this may not work for everyone, outsourcing can be a good way to save on costs and it's an efficient method.
  • imontenegro on 27 Feb 19
     
    It's no secret that hotel finances and accounting can be complex and come with their own unique sets of challenges. And those challenges often arrive during times when hoteliers are already stretched thin in terms of time and resources.
  • hchiebooth on 03 Jun 19
     
    This article explains the 4 types of challenges within Hotel accounting. It briefly describes each item with their pros and possible or actual challenges that may be presented. It gives the reader a more balanced idea as to what that option is capable, in addition to its limitations. Some solutions may work for certain types of hotels, while other options are simply not viable, or within the best interest of the company. Accounting options will have some sort of customization, depending on the property, it's the size and whether or not is a branded location.
  • Taj Buckley on 08 Mar 20
     
    Every hotel company would like to build their own enterprise back-office system. It is more cost effective solution would be to partner up and invest in hotel sector specific technologies. With needs to staff variations real-time monitoring of labor is essentially in reducing labor cost. Another cost-effective and efficient solution is to outsource any finances and accounting practices that the hoteliers can't perform themselves
  • shannaton on 06 Jul 20
     
    Its no secret that a hospitality companies financies and accounting tools can be complex with there own unique challenges. Cloud based reporting tools are there to help manage and monitor transactions in real time through an array of data sets.
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E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry
shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
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7 Benefits of Proximity Marketing & Strategies - 0 views

atztechnology.com/proximity-marketing technology hospitality software travel mobile hotel
shared by llibe010 on 15 Nov 22 - No Cached
  • To identify a certain individual’s location, a marketer might choose to use various mobile location technologies that are available in modern smartphones such as Global Positioning System Technology, Cell Phone Triangulation, and so on. To further enhance the potential of proximity marketing, Bluetooth technologies and WiFi technologies are also utilized broadly
  • There are major retailers that can successfully use proximity marketing. For example, consider Macy’s, which can choose to do it. If they send store maps or coupons or offers applicable for their credit card to their customers nearby, it will fall under this proximity marketing. Not only these, but retailers can also attract people to enroll in their rewards or loyalty programs as well.
  • The real estate business is another sector where proximity marketing can be applied in search of creating high value. Those who are realtors can easily find it out who is in need of new homes, office spaces, rentals, etc., and then show him/her advertisements that will be helpful. In this way, both parties get benefitted.
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  • Last but not the least, proximity marketing is absolutely useful for the ones in the travel business. Business owners in the travel industry display information and details about nearby events rewards related to specific destinations, deals, best accommodation options, most attractive local tourist spots, transport hire farms, etc. to people.
  • Proximity marketing can be beneficial for you in lots of ways. For starters, this is a type of marketing that can help you customize the way you interact with your customers and the types of content that you present in front of them.
  • If you are the owner of a mobile application, then you can use proximity marketing strategies and increase your customers’ engagement with your mobile app. By using geo-tracking you can send push notifications according to the location. 
  • Proximity marketing is really cost-effective, considering the fact that here. In this case, you don’t have to advertise your business to all of your customers. 
  • To build the best interactive app which helps the customers more. Moreover,  that improves more engagement and retains a good number of customers.
  • Improving the app engagement proximity marketing advertising aid to give you the certain convection. Through proximity marketing, you can make proper and accurate camping set up according to the situation so that the audience wants to purchase from the particular brand. Retailers can promote and give more enticing offers and discounts via push notifications. 
  • The key aspect of proximity marketing is better customer experience in one to one. The business app sends personalized messages with better offers to the customer.
  • The average CTR can be high on your app more than 80% if the push notification can be set in a perfect way. The more people say on the app the change is more to improve the selling ratio as well. Moreover, the push notification works better than the Google ads and Facebook to improve the CTR. 
  • llibe010 on 15 Nov 22
     
    The chosen article provides an overview of proximity marketing and its benefits for improved consumer satisfaction and loyalty. Particularly, the article suggests that proximity marketing helps to personalize the consumer experience and provide a sense of connectedness with the brand they are purchasing from. Businesses that manage from a specific location may issue coupons or offer discounts applicable to the consumers within a store to enhance purchasing experiences. Proximity marketing is commonly implemented by hospitality organizations, where various on-site events are arranged or individual purchase-based rewards are offered to consumers. Similarly, restaurants engage their consumers in fun activities and games as well as introduce new discounts and promotions while they wait for food. Real-estate businesses also use proximity marketing to create high-value where need and preference-based homes, office spaces, and rentals are offered. However, advertisers need to be aware of consumer preferences to offer useful and effective personalized services. Geo-targeting is an impactful proximity advertising technique where location data is used to tailor offerings as per the identified local trends and behaviors.
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