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Contents contributed and discussions participated by Morgan Staley

Morgan Staley

4 Marketing Tactics Hotel Event Managers Need to Succeed | Ungerboeck Software - 1 views

  • By providing memorable service, sharing best practices, proactively solving problems, and leveraging social media to make less work for your client, you can position your hotel as customer-focused venue that meeting and conference planners are anxious to work with
  • where hotel and event organizers meet one another face-to-face
  • The ability to pivot or enhance your event at the press of a button used to be nothing more than a meeting and conference planner’s dream
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  • Hotels know that when it comes to these conference add-ons, experienced event planners always come to the table ready to negotiate
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    This article discusses marketing tactics to improve events. The pre-con meeting with other staff members is key to making sure everything is communicated to the proper departments. Another great tactic is add-on's during the meeting. Marriott invented Red Coat Direct which allows immediate on site ordering of additional supplies or requests. Anticipation of needs is a must. Being able to negotiate comps is a wonderful way to enhance the meeting experience. Lastly, being able to utilize free marketing by encouraging attendees to post on their own social media is a wonderful way to spread the word. Using meeting hashtags is a great way to entice engagement.
Morgan Staley

Cyber Security Threats Facing the Hospitality Industry - 0 views

  • Cyber-criminals are targeting the hotel industry
  • Not having the proper security measures in place can become a huge public relations nightmare.
  • You have to update both the infrastructure and the processes to keep your organization safe.
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    Hotels are at risk for cyber attack. It can cause a customer to lose trust in your brand and make public relations difficult to control. There are different types of attacks that are more prominent for hotels and that includes: Phishing attacks, ransomware, POS and credit card attacks, and DDoS. In order to protect your hotel you need a CISO to monitor the system and make updates. In addition you will need infrastructure updates and secure procedures to protect against attacks.
Morgan Staley

4 hotel accounting challenges and solutions | Hotel Management - 0 views

  • Adopting solutions that are developed by hoteliers exclusively for hoteliers gives users a critical leg up over their competition
  • From the front desk and housekeeping to security and management staff, it seems like hotels have infinite types of employees
  • “Adopting a solution that incorporates job standards, in addition to budget numbers, allows operators to ensure that proper staffing is in place based on the previous night’s stay and circumstances,
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  • With the industry constantly claiming it must have data, the challenge then becomes how to best decipher that data to determine the story being told and then how to read the story to best react.
  • Managing the challenges of finances and accounting is no exception here, he said. While Watson said outsourcing isn’t for everyone, it can be an efficient and cost-effective solution for some
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    This article describes the challenges that hoteliers face when it comes to accounting principles. There are four major issues that arise: Enterprise Resource Planning, Staff Variations, Data Overload, and Core Challenges. Choosing the proper system to manage your finances is an important issue when dealing hotel accounting. Taking into consideration your varying staff levels into the financial arena is also important. In addition you must choose what data is important to your financial success. Once you determine the data to use its very important on what you do with it. Its important to have someone on staff that will understand how to interpret the information and make it useful. If no one is on staff then the choice to outsource the task will be the next option.
Morgan Staley

Airlines vs GDS: is cooperation the way forward? | Travel Industry News & Conferences -... - 1 views

  • IAG-owned British Airways, Lufthansa, and Air France-KLM have all implemented a GDS fee.
  • The aim, of course, is to ensure that more bookings are made directly through the airline websites.
  • These branded fares represent an easy way to book a ticket with the desired amenities and they often offer a discount relative to purchasing the same amenities on an ala carte basis
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  • So today, the airlines and the GDS’s are both motivated to work together to increase the available content.
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    This article discusses the relationship between airlines and GDS corporations.  Airlines are going a different route to drive customers to book direct by tacking on additional fees to consumers for using the booking sources.  This came as a surprise to the GDS corporations and they have since been trying to work together with certain airlines to have the fee waived for using their site ie: expedia.  With so many add on options when booking flights, such as baggage, seat upgrades, and in flight entertainment, many GDS companies are working with airlines to offer bulk packaging on their sites as well to provide a bump in revenue for both industries.  If both industries continue to maintain a good working relationship the future will be bright for them. 
Morgan Staley

Robotics in Hospitality: How Will It Impact Guest Experience? - 0 views

  • Most hotel guests are accustomed to dealing with human members of staff. But robotics in hospitality are becoming more and more prevalent, aimed at improving guests’ experience
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    I recall as a kid joking about the future when robots would be taking over the jobs. Well that time has come as hospitality industries are hiring robots. Robots are taking the time to complete the monotonous tasks and allowing more time for the humans to focus on guest experience. The robots are beneficial in that they can store and recall information more efficiently than the human employee. They can interact with the guests when asked questions and can provide much of the same information a human employee would. The factor to consider when hiring a robot is the initial expense, how long would it take to recuperate your investment. But on a positive note, turnover would decline because you are less likely to terminate a robot.
Morgan Staley

The Advantages of Being Computer Literate in the Workforce | Chron.com - 0 views

  • Although employers expect prospective hires to have a basic knowledge of standard office software programs and internet capabilities, they prefer to see a higher level of competency beyond the basics.
  • If a prospect is already well-versed in the necessary programs for the job, the costs to train new hires drops, as well.
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    Computer skills are listed on almost every job description posted. However, companies are now being more selective when choosing the candidate that will be more cost effective for their organization. Employee turnover is becoming more expensive especially if it is a seasoned employee with the database knowledge for the organization. Each employee comes with a cost to train, if the employee enters the job with prior computer knowledge the fees associated to hiring that person are less. From a personal standpoint, when looking to hire a front desk agent and two agents apply one with prior experience on Opera PMS and one without, I would hire the agent with experience. This is a cost savings measure for me on labor as the experienced employee would require less training time. In my opinion, a 2 week notice is very rare in our industry or with the new generation in general. Therefore causing employers to be in an urgent state to hire when one employee leaves. Finding the appropriate candidate with prior computer based knowledge is only more enticing with that in mind.
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