4 Marketing Tactics Hotel Event Managers Need to Succeed | Ungerboeck Software - 1 views
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By providing memorable service, sharing best practices, proactively solving problems, and leveraging social media to make less work for your client, you can position your hotel as customer-focused venue that meeting and conference planners are anxious to work with
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where hotel and event organizers meet one another face-to-face
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The ability to pivot or enhance your event at the press of a button used to be nothing more than a meeting and conference planner’s dream
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This article discusses marketing tactics to improve events. The pre-con meeting with other staff members is key to making sure everything is communicated to the proper departments. Another great tactic is add-on's during the meeting. Marriott invented Red Coat Direct which allows immediate on site ordering of additional supplies or requests. Anticipation of needs is a must. Being able to negotiate comps is a wonderful way to enhance the meeting experience. Lastly, being able to utilize free marketing by encouraging attendees to post on their own social media is a wonderful way to spread the word. Using meeting hashtags is a great way to entice engagement.