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This is an informative article, published by Sabre, on how to utilize certain technologies and stay agile during Covid-19 in the hotel business. It emphasizes how to keep and maintain a hotel during these trying times. Never stopping trying to improve and to keep an eye on all aspects of sale, occupancy, and position in the GDS. It's important to keep everything in the perspective of short and long term solutions.

This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.

E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.

Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.

Network redundancy is the process of adding network devices and other instances of communication lines to help ensure network availability and reduce the risk of failures on critical data paths. One of the first steps in the network redundancy plan is to create a network strategy that reviews the existing infrastructure. A high-quality hosted data center should have an extensive backup system to ensure that it is always available. All valuable data should be backed up regularly, preferably in another location. By using multiple data centers, companies can ensure that even if certain disasters occur, they will be able to proceed with minimal losses. In addition, a well-maintained UPS system ensures that the server can be switched from power to backup generator power without losing any data or applications.

A network outage whether it is due to a cyber attack or simple human error can be devastating to a company. It makes them look very bad, damaging their reputation, and can cost the business millions of dollars. Network Redundancy can help ensure network availability and decrease the risk of failure. There are 2 forms of redundancy. Fault Tolerance where there is a mirrored backup system that takes over with no loss of service, and High Availability where the backup servers take over and restart applications that were running on the failed server.

This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.

In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.

Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.

Alex Canter, CEO of Nextbite and Ordermark explains the difference between virtual restaurants and ghost kitchens. Both exist online, with no physical storefront. A report by Statista predicted online food delivery revenue will reach over $324 billion in 2022. Virtual Restaurants - only exist online, work with existing restaurants and kitchens. Helps increase productivity of their kitchen and labor, increase revenue and margins. Ghost Kitchens - Physical kitchens designed off-premise (pick-up and delivery only). Some have 30 or more individual commercial kitchens for rent and one area for delivery drivers to pick up. These kitchens house many brands and new local restaurants for a rent fee. Virtual restaurants require great marketing strategies, such as digital marketing, SEO, social media, professional photography and menu design. Some of the strategies suggested for success are utilising and being part of apps, focusing on the reviews, setting up a website.

Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.

In this article, it can be seen the effects that the pandemic had on marketing in the hospitality industry. With digital marketing, it has lead to success for companies and this articles show how different strategies are used to get there.

This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.

This article wants to show how to develop the technology investment strategy. At first, you should look at your business strategy over the next two to three years and determine in which areas you plan to grow, change, or improve. Then, after settling down your strategy, you should appoint a member of your organization to track IT trends and advancements in the marketplace. Thirdly, Sit down with this person and list the key technology areas they should be monitoring based on your business needs. This list of technologies and opportunities is a way for you to narrow down your technology requirements and come up with a well-thought-out investment plan. Besides, talk to a trusted IT advisor and run a cost/benefit analysis after you have some technology projects in your mind. What's more create a short list of IT investments that you can not only afford, but will also help you achieve your stated business goals. The project that offers the greatest benefit may also be the one that requires the most time, money, and staff. Investing in one large project may mean you don't have the resources to invest in others, so you will want to do a risk analysis of any significant project you consider undertaking. Finally, continue to update your IT investment plan and monitor new technology developments.

This article showed how online marketing analytic tools have become sophisticated and help hoteliers to develop more effective marketing strategy. For example, Adobe Site Catalyst has developed its segmentation capabilities that allow users to quickly dissect a slew of visitors to unveil special characteristics otherwise you would not be able to notice. This is a revolutionary way of data mining which was not in our marketing text book. As opposed to that Google Analytics is free, you have to pay to use this SiteCatalyst. Whether it is worth your dollar is depending on your size of business and branding strategy. 

There different types of e-business strategies.Marketplace Hosting is the simplest way, just set up a platform for members to use, the owner can charge members monthly or by percentage of sales. Ad-supported content rely on a website with worthwhile content and frequent updates. By choosing appropriate advertising products, it can easily support the site as a business. A Freemium model is just divided the information or materials into different levels. The you pay, the more information and materials you may see. Different model may suitable for different type of companies.

This interview talks to Gareth Gaston, senior VP of Global E-comerse in the Wyndham Hotel Group, about recent trends in E-comerse.He believes that E-comerse should be apart of every department in the hotel, Front Office, Sales, Marketing, and the departments should help the Online Travel Agencies to draw more guest. Mr. Gaston believes that hotels need to start to create a partnership with online travel agencys(OTA) and begin to create a better system for price consolidations online rather than fight them at every turn for overbooking or under-pricing.

This article identified some factors that happening in the market which drives a trend for increased bookings through non-GDS hotels. Business travel buyers are increasingly looking at newer opportunities to cut travel costs. Business travel slowdown imminent, The Global Business Travel Association forecasts that the business travel growth is expected to slow in 2012. And business-travel growth will outpace anticipated GDP growth, despite uncertainties in the economy. Rate negotiation process is getting increasingly tougher With a declining market demand, hotels try hard to remain profitable, and have toughened the rate negotiations with buyers. Many are exploring alternative strategies to generate savings from their hotel programs. Some buyers are considering alternative negotiating strategies to derive savings. Due to the demand for wider range of rates to aid policy compliance, corporates are looking for a better value proposition in using hotel aggregators. Hotel aggregation offers key value proposition The latest versions of HotelHub indicate that hotel aggregation offers a major advantage in corporate hotel reservation process. GDS firms and non-GDS are realizing the gap, and aggregation makes Travel Managers save lot of time and cost in servicing booking requests. This article identified some factors that happening in the market which drives a trend for increased bookings through non-GDS hotels. Business travel buyers are increasingly looking at newer opportunities to cut travel costs. Business travel slowdown imminent, The Global Business Travel Association forecasts that the business travel growth is expected to slow in 2012. And business-travel growth will outpace anticipated GDP growth, despite uncertainties in the economy. Rate negotiation process is getting increasingly tougher With a declining market demand, hotels try hard to remain profitable, and have toughened the rate negotiations with buyers. Many are exploring alternative strategies to gener

This article illustrates how using e-commerce can increase a hotels profits/revenue. In the article three major strategies are being used. Customer acquisition and retention, personalized service and web site upgrade are the three strategies mentioned in the article. The customer acquisition and retention strategy involves of initiation of customer loyalty program, email campaigns, and continues web site improvement and the web site as a single stop shop. The personalized service strategy consists of personalized content presentation and advance customer care. The web site upgrade includes of creation of micro sites, implementation of content management tool and quick web site searches.

The e-commerce is facing the same problem as the on site retailer when it come to competition and sustaining their business. They constantly have to come up with new strategies in order to stay in the competition. So far the only company that has been   successful at sustaining the competition on has been Amazon with his plan, which offers a discount to the subscribers, which allow them to save on the shipping cost. Diapers.com also adopts a new technology, which consist on a discount rate for overnight shipping because after surveying their consumers they realized that most of their costumers wait until the cost of diapers is almost done to order a new stock therefore they will still make a profit even though they offered a discount. To be in the e-commerce business one always have to change its  strategy.

This article introduces some strategies that hotels can use to enhance e-business. Evolving from selling to engaging the customers and engaging customers through social computing is recommended. Also, hotels should pay more attention to the mobile technology. I think it is really necessary for hotels to focus on e-buiness today, because it may help to identify problems and get more information, then get more profit. Besides, it is a must-do thing under this competitive and globalized environment.

When working in a hotel, the majority of the reservations that come in are done through online booking but what about the reservations made over the phone? Are they still booked as a result of online marketing efforts?  This article from Virtual Strategy Magazine is discusses a brand new data interface developed by NAVIS, the leader in reservation sales systems in North America. NAVIS teamed up with RDP (Resort Data Processing) to create an interface that allows clients to measure how much online and offline revenue is generated from online marketing. Currently, NAVIS is the only company able to offer this service to its clients. The ability of NAVIS to provide this information gives clients the opportunity to decide on where exactly there marketing money needs to be spent and where it needs to be spent less. Having access to all of this new data and information regarding source of revenue will ultimately make a company more successful in the future. 

The article released the newest devleopment of HRIS of SuccessFactors. They successfully blend employee data management with social networking. As some executives said, new product wasn't merely a phone number and adress any more, it could include more information about an employee's hobbies, performance and so forth. The new developmen of HRIS enables HR departments to keep insight of their employees, how they are working and think about the job so that they can carry out a more satisfy strategy regarding to both employees and companies. However, some professionals doubt this new product. They questioned that if there are enough space to keep so much information, which may not necessary. Therefore there is stll lots of risky factors to enhance its application of this new developed HRIS.

With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.

The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

In the article "Effective Marketing Strategies for the Hospitality Industry," author Grace Owen highlights the importance an online presence to gain market share. She showed how popular online sites that are frequented by the general public can assist in bringing patrons to hospitality establishments and increase market share. According to Ms Owens, "in the digital age social media must be a part o hospitality marketing and it goes without saying that every hotel or restaurant must have a high quality website." Regardless of how one may feel about technology it is important that it is incorporated in the marketing campaign as this is the way to reach persons and engage with them and a company that chooses not to embrace digital marketing will be at a disadvantage.