Reflecting on the Future for B2B Email | ClickZ - 0 views
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email certainly remains the king of the digital channels, with an installed base of email accounts growing to 3.1 billion in 2011 and expected to grow to nearly 4.1 billion accounts by 2015.
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corporate email accounts will increase faster than consumer email accounts because of the growth of affordable cloud-based email services.
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Subscribers have begun to expect you to keep the conversation going via social media and mobile channels. Witness the increased activity for B2B users on LinkedIn, Twitter, and other social networks and likely on your own corporate blog, too.
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It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011. The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks. With using all the social networking sites in relation to the business, consumers can also see other consumer reviews. Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints. Word of mouth is the fastest marketing tool for consumers when they have a bad review.