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Contents contributed and discussions participated by sdavi111

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sdavi111

7 Steps to Securing Your Point-of-Sale System | PCMag - 0 views

www.pcmag.com/...ring-your-point-of-sale-system

shared by sdavi111 on 06 Oct 21 - No Cached
  • Consider how the Target store hack in 2014 was one of the biggest point-of-sale (POS) system data breaches in United States history that exposed more than 70 million customer records to hackers, and cost the retailer's CEO and CIO their jobs. It was later revealed that the attack could have been avoided if Target had just implemented the auto-eradication feature within its FireEye anti-malware system.
  • the reality is that most POS attacks can be avoided.
  • be sure your company has a virtual private
  • ...18 more annotations...
  • network (VPN) in place to safeguard data that's traveling back and forth on your company's
  • network.
  • Most of the aforementioned attacks have been the result of malware applications loaded into
  • the POS system's memory.
  • important point to note here is that a second app must be running (in addition to the POS app),
  • This is why iOS has traditionally facilitated fewer attacks. Because iOS is only able to fully run one app at a time, these types of attacks rarely occur on Apple-made devices.
  • otherwise the attack can't occur.
  • Companies such as Verifone offer software that's designed to guarantee your customer's data is
  • never exposed to hackers.
  • These tools encrypt credit card information the second it's received on the POS device and once again when it's sent to the software's server. This means that the data is never vulnerable, regardless of where hackers might be installing malware.
  • install endpoint protection software on your device.
  • Employees can steal devices with POS software installed on them, or accidentally leave the device at the office or in a store, or lose the device. If devices are lost or stolen, anyone who then accesses the device and the software (especially if you didn't follow rule #2 above) will be able to view and steal customer records.
  • Systems that connect
  • to external networks are more susceptible to attacks from hackers
  • Consider keeping things internal and secure, use a corporate network to handle critical tasks like payment processing.
  • you'll want to comply with the Payment Card
  • Industry Data Security Standard (PCI DSS) across all card readers, networks, routers, servers, online shopping carts, and even paper files. The PCI Security Standards Council suggests companies actively monitor and take inventory of IT assets and business processes in order to
  • detect any vulnerability.
  • sdavi111 on 06 Oct 21
     
    Even though this article is from 2019 it is still extremely relevant today. POS systems are found in most hospitality outlets and the chances for a security breach are high. I have often thought when I had my credit card to a waiter and they are gone for 10 minutes are they copying the number, is it being added to a database that can then be hacked? The importance of having the proper securities in place, the proper malware and security software is really important. Having had a catering company for 20 years I had to do PCI compliance tests every 6 months and for years I just handed it over to my IT to do the test. He would suggest things to make us safer and since it usually cost money I would shake it off. It wasnt until the credit card processing company i was using had a security breach that I realized how important these PCI rules were. It is something going forward I will always pay attention to!
sdavi111

How To Use Social Media To Build Your Catering Company - Convert With Content - 0 views

convertwithcontent.com/l-media-build-catering-company

shared by sdavi111 on 29 Sep 21 - No Cached
  • You’ve already committed a sin in the social media world. It’s the personal page vs. fan page debate, and it’s a hot one.
  • how will your new
  • fans tag you in posts if they aren’t your “friend”
  • ...12 more annotations...
  • The next thing I want you to work on is your online
  • distribution
  • work on building your Instagram presence
  • Food is killer on Instagram,
  • because people love to look at photos of food
  • Use the new video feature to
  • enrapture your audience and make them want to buy your products.
  • start branding yourself on Pinterest.
  • Since you are a content creator (hello, you create food for a living!) you can pin your own images and edit them to link to your site from the backend of your Pinterest account.
  • One thing that will be very important to help brand yourself on Pinterest is creating keyword-friendly board
  • names. Things like “food” and “beverages” won’t cut it. Create boards that are more original and that people will search for online. Board names like “DIY Party Ideas” or “Summer BBQ Appetizers” are going to bring your brand more value and more search traffic.
  • create a blog
  • sdavi111 on 29 Sep 21
     
    Although technically this is not an article per say it is a tremendous piece of advice on how best to market your company especially if you don't have the budget for a marketing/PR firm or you don't have people within your organization to dedicate the hours needed to create a campaign. This article has simple ways that you can boost your business and it can truly be done while drinking your first cup of coffee! I know it is what I did with my company!
sdavi111

Proximity Marketing: 6 Sectors that Deploy Beacon Technology | by Henote Technologies |... - 0 views

medium.com/...beacon-technology-d8dc7cb5f306

shared by sdavi111 on 22 Sep 21 - No Cached
  • Beacon technology has been generating buzz since Apple unveiled iBeacon in 2013.
  • Beacons allow brands to push messages to their customers who have consented to them, and engage with them in a more personalized manner. The customer effort here in driving the engagement is minimal as brands could communicate without them having to do anything at all.
  • Beacons are championing a new paradigm for communications between brands and customers.
  • ...5 more annotations...
  • From the brand’s standpoint, beacons help collect data which could help them improve their operations, marketing, sponsorship, and more. This helps track the movements of customers in a crowded place and engage with them person
  • locale and sends timely messages to their smartphone or tablet.The travel industry uses this to add value to tourists visiting a new place. To help retain the spontaneity of travel, beacons could alert travelers about different events an
  • Some industries have implemented beacon technology to target customers
  • disposable income during their commute. Cabs in the United Kingdom are using beacons so customers receive personalized marketing messages during the com
  • In the food industry, beacons could be used for everything from processing grocery orders, to notifying a passerby about promotional offers, to creating a pleasant dining experience for the customers. Beacons allow customers to book their table, reduce the waiting time, collect bill payments directly through the app. Restaurants in Tokyo have gone a step further in making the menu and the user reviews visible to the customer through their apps.
  • sdavi111 on 22 Sep 21
     
    Beacon market is an ingenious way for companies to spread their brand and also learn about the market and how to hone in on the target market. It can also help make one company stand out over another when a customer is searching the internet for their next trip or outing.
sdavi111

How Augmented Reality (AR) is Reshaping the Food Service Industry | by echoAR | echoAR ... - 0 views

medium.com/...-service-industry-a558039badad

shared by sdavi111 on 15 Sep 21 - No Cached
  • AR is applied in a variety of cases, from streamlining staff training, through visualizing dishes and menus, to enhancing the customer
  • experienc
  • food s
  • ...4 more annotations...
  • Restaurants can use AR to present of their dishes, promote their menu, and upsell items by offering true-to-scale 3D visual representations of their food.
  • 19 Crimes has used AR to enhance their wine bottles and provide more information on the pictures of 18th century British prisoners
  • highlighted on their bottle label
  • Bud Light partnered with the Washington Capitals to provide fans with AR games using Bud Light coasters in local bars near the Capital One
  • sdavi111 on 15 Sep 21
     
    Coming from a catering and cooking background I was happy to discover how many ways AR is being used. As soon as we started exploring this topic the first thing that came to mind was what an amazing selling tool this would be. Whenever i sit with clients they always ask me if I have pictures of parties we have done and food we have served. Being able to show it to them with a 3D perspective will make it all the more appealing. The goal of your first meeting with a client is to make them excited about what you have to offer and make not decide not to meet with any other caterers! Take it a step further and what an amazing selling tool it would be if you could say take a picture of a persons backyard where the party is being held and you could place a picture of your buffet so they can actually visualize what it will look like. I am very excited about the potential of this technology
sdavi111

The ineluctable middlemen | The Economist - 0 views

www.economist.com/...the-ineluctable-middlemen

shared by sdavi111 on 06 Sep 21 - No Cached
  • By contrast, other bits of the travel business that depend on the airlines—such as aircraft-makers, travel agents, airports,
  • and maintenance firms—have done very nicely.
  • caterers
  • ...12 more annotations...
  • a fancy name for computerised-reservations
  • services.
  • Most flights booked through a physical or online travel agent go through a GDS, which charges the airline a fee of about $12 per round trip, passing a few dollars of that to the travel agent.
  • he loss of direct commission from airlines made travel agents more beholden to the GDSs, which not only slip them a share of fees but also provide their back-office computing
  • Despite airlines’ efforts to make travellers bypass agents and come to their own websites, less than half of flights are booked this way.
  • In recent years the main hope for restoring airline profitability has been ancillaries: all those extra charges for meals, checked bags, less-cramped seats and the like.
  • “new distribution capability”
  • One of its main elements will be a common technical standard for direct-connect services
  • t would be hugely expensive for any new entrant to replicate the existing GDSs’ heavy spending on technology: the need for such investment makes flight distribution a business that naturally tends towards an oligopoly, he reckons.
  • two of America’s big carriers have taken GDSs to court over the tactics they use to
  • maintain their hold over travel agents.
  • Both sides can claim to be the consumer’s champion. The airlines argue that the cost of the middlemen adds to the price of tickets (though the superficial evidence suggests that it is airline shareholders who suffer). They say they want to reform the distribution system to offer flyers a wider choice and a more individually tailored service. The GDSs argue that they provide travellers, through their agents, with impartial comparisons of all available flights, allowing them to get the best value.
sdavi111

The Travel and Hospitality Industry Is Being Disrupted, Again | Inc.com - 3 views

www.inc.com/...-is-being-disrupted-again.html

travel hospitality industry being inc

shared by sdavi111 on 25 Aug 21 - No Cached
  • ravel an
  • Gladly gathers all travel information about an individual no matter if it comes from email, text, etc., allowing customer service agents to instantly know exactly what the customer is calling about, whether it's because they've had a flight cancellation or are responding to a text they've received. "Gladly makes you a person rather than a number," says Bonny Simi, President of JTV. "We started with a proof of concept and we did an investment and now we're doing a full-scale implementation."
  • sdavi111 on 25 Aug 21
     
    Travel and Technology go hand in hand and so big corporations are teaming up with startups to make technology front and center to the consumers travel experience
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