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The role of GDSs in the travel industry has a major impact on revenue, competition, and reservations. In this article, Sabre, one of the largest known GDSs was sued by US Airways for failing to provide a fair contract to the airline. The lawyers from US Airways claimed that Sabre threatened to "cut off the airlines from a network of thousands of travel agents worldwide who depend on inventory that the tech giant provides via desktop software". The jury concluded that Sabre indeed violated antitrust law. Sabre, apparently, charged US Airways increased fees though their cost per transaction decreased because of the advances in technology. According to the article, Sabre argued that the fees were justified relative to the cost that an airline would incur to distribute its fares by other methods. This helped the agents have access to a plethora of information regarding price comparison. In my opinion, this is just a messy situation. However, it goes to show how important and how much of an impact that GDSs have on airline companies. They determine what consumers or agents readily see on the site. They determine how much of a presence a company has. The GDSs provide company information to a worldwide network that markets to consumers. Having a GDS system hold back or increase fees has proved to be detrimental. Ethical issues have come into play. The fact cannot be ignored that the technology being used by Sabre is helping lower cost for transactions. This decrease in cost should have resulted in a decrease in fees for the airlines. Nevertheless, the key to this article is that GDSs have the power (though Sabre did illegally) to determine which avenue a company goes through in regards to apparent competition and markets. The advancement of GDSs is resulting in lower cost transactions and giving agents and consumers "more bang for their buck". So it is important that the relationship between GDSs and airline companies remain ethical in all ways, especially dealing with

Fintech startup company, Banked, has partnered with British Airways to provide a new and effective form of payment for their airline loyalty members to pay for online purchases using BA Avios. BA Executive Club members can now use their bank account via Banked and merchants will be able to offer the Avios option at a fraction of the cost of credit card processing fees. (2-4% vs 0.1%) This new partnership will lead to increased customer loyalty, conversion rates along with higher average order value. Banked is currently integrated with may of the largest banks in the United Kingdom, including Barclays and HSBC. Banked CEO stated that 78% of consumers in the UK are making purchasing decisions based on loyalty points, which will extremely increase customer loyalty from the British Airways Executive Club members. In my opinion, this is an excellent way for loyalty club members, especially airline and hotel rewards members, to be able to utilize their points or miles that have been of no use due to the pandemic. This has already been integrated in the United States through Chase, American Express, and Citibank where rewards points can be used for purchases online and even on Amazon. This was the correct step for BA because they will be able to retain loyal customers until travel restrictions are lightened.

RAK Airways of the United Arab Emirates Travelport, service provider has just announced their GDS partnership. RAK Airways inventory and fares will now be available to Galileo and Worldspan connected users. I personally am shocked by the fact there are still some air lines that are not part of a GDS. I think that this new agreement will increase RAKS presence in the rest of the world and help them expand to other regions. 

In their attempt to cease the use of "middlemen", British Airways and Iberia will attempt something so bold that not many other airlines have done. The airline plans to add surcharges to the tickets consumers purchase through GDS's in hopes that they will book directly through them. Although many predict that they will fail, they originally got the idea from the airline Lufthansa, which implemented this approach back in the summer of 2015 and have not seen a loss in revenue since. Sabre did try to sue the airline for this however the case remains in limbo.

This article showed how even a well prepared company can be Hack, but what surprised me was the company took over three months to inform their customers of the hack. The company should've done a better job of alerting their customers so they can protect themselves and know what's going on.

October 2002 - The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services. This is a good article talking about four major GDS System companies in the world nowadays. When we do some research in GDS area, it is better for us to know some information about these four companies. They are Amadeus, Galileo, Sabre and Worldspan. The author said that Aadeus is Number 1 inlocations worldwide compared to other three companies, Galileo International is a cautions follower when it comes to technology when compared to other GDS companies. Sabre's competitive strenghs are market position, global reach, stable product line, diversification of revenue streams and intellectual capital. And Worldspan has successfully developed the strategies and solutions to ensure the company's long-tern success. After read this article, I think I have the big picture of what GDS System is. The author gave us the strength of different systems. I know what are these GDS companies doing right now in the world. And what is the best is that the author used some accurate data to support the point. So in my point of view, I don't only understand the knowledge related to GDS System, but also learn the way to write my paper, that is using lots of numbers.

GDS is started on the airline industry. And with it development, the airline company recognized that the GDS is becoming more and more important and necessary. And in my opinion, the GDS can not only focus on the airline. It can be on the internet. That is means they should built some sub-company around the world and it will help to form a kind of net that can cover all over the world. So that it is reduce the pressure of airline and increase the short distance distribution. it will be more efficiency for the guest and less human labor.

More and more customers rely on global distribution system to buy hospitality products in present time. This article introduces four major type global distribution systems, Ama dues, Galileo, Sabre and Worldspan. There are also some smaller GDS existed in the world. Amadeus is the youngest of the four GDS companies. Galileo International is a diversified, global technology leader. Galileo's competitive strengths include well-balanced and global presence, relationships with diverse groups of travel vendors, technologically advanced information systems and a stable product line. Sabre's competitive strengths include market position, global reach, stable product line, diversification of revenue streams, and intellectual capital. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.

This article explains how due to Covid-19 more and more companies for developing and investing in contactless technology for customer experience.

The article talks deeply in NDC from the past to now and is very clear about how it works. NDC can help airlines to know the need for customs and without the commission. I think one day, NDC can instead of GDS, but it still needs to take such a long time.

Global distribution systems have grown immensely in the last couple of years. This article mentions the biggest and first companies to have created and used GDS. These were and are important companies with in the hospitality industry, they started using these systems to track themselves and created a monster that is now the best way for consumers to book and edit their reservations.

(1 of 2) "The hospitality sector has always been a popular target for cyberattacks." This is the first line of this Recorded Future article published in January. The article discusses breaches that happened for both Marriott and British Airways and how this is a regular occurrence in the industry as it is such a big target with so many possible points that can be attacked. While the statistics for the hospitality industry have improved greatly in the last decade, in 2019, they were still accounting for 10% of all breaches. Not only does a breach affect the way an organization operates, but also it also severely effects their bottom-line and takes quite a but of time for them to recover. "According to Ponemon's 2019 Cost of a Data Breach Report, the average hospitality data breach costs $1.99 million to contain, at a cost per record of $123. These high costs are due in part to the time needed to adequately respond to a breach. On average, it takes 200 days to identify a hospitality data breach and a further 75 days to contain it." The article continues by stating that hackers are typically seeking payment card data when compromising the hospitality industry.

(2 of 2) The article then discusses the many reasons why it is so difficult for hospitality-oriented companies to secure their assets versus other organizations of similar stature. Some of these reasons include the large, complex networks which are typically publicly accessible and contain many customers in the databases, the fact that customers are always onsite and so are attackers, the high turnover leading to inconsistent training and sharing of credentials, franchisers owning the responsibility of security yet not knowing much about it, and the risk associated with all of the various third parties the hotels do business with. While intelligence has come a very long, "security professionals in the industry are tasked with defending highly complex networks with many endpoints against a constant barrage of attacks and a constantly churning workforce… [AND] they have limited security resources to work with." Comprehensive security intelligence systems are now capable of protecting many aspects of the organization. Some of these updated features include responding rapidly to security incidents, blocking online brand abuse and impersonation, managing third-party risk, reducing breach containment times, and better allocating security resources. Property data security is so important to the hospitality industry. If a business does not take the proper precautions to protect their systems and their customers, then it could lead to a devastating event for the business. While security intelligence has progressed within the last decade, a business needs to make sure that they have chosen a reliable agent to partner with who will produce consistent service. If the business keeps up with their system updates and protections, they should not have to worry about their security system failing.

The article breaks down Data Privacy in the Travel Industry. It explains how the pause due to the pandemic is a good time to address security concerns. The article covers examples in the cruise sector, the airline sector and the hotel sector. It also warns companies that it shouldn't collect what it cant protect.

This article discusses the relationship between airlines and GDS corporations.  Airlines are going a different route to drive customers to book direct by tacking on additional fees to consumers for using the booking sources.  This came as a surprise to the GDS corporations and they have since been trying to work together with certain airlines to have the fee waived for using their site ie: expedia.  With so many add on options when booking flights, such as baggage, seat upgrades, and in flight entertainment, many GDS companies are working with airlines to offer bulk packaging on their sites as well to provide a bump in revenue for both industries.  If both industries continue to maintain a good working relationship the future will be bright for them. 

The article states that the Global Distribution System (GDS) as a link for the buyers and sellers of tourism services. The buyers are travel agents and members of the public while sellers are hotels, airlines and car rentals. The history of GDS as describes in the article is that GDS was created in the 1960's by the airline industry for use in keeping track of flight schedules, availability and prices. The article describes GDS as "a network operated by a company that enables automated transactions between third parties and booking agents in order to provide travel-related services to the end consumers." GDS is also "a global distribution model refers back to the reservation instrument journey sellers use when making an air, lodge, auto or other journey service booking." The article describes some of the GDS companies that include Galileo, Apollo, Worldspan, Amadeus, and Sabre. These companies are owned and operated as joint ventures with the aid of essential airways and inn groups. The advantages of GDS for hotels are giving publicity for the organization, B2B and B2C distribution, and constant online access to a company's inventory.

I think what is stated in this article is very important to travel/tourism and hotel industries and also flight workers because it is good to know this for pricing, availability and flight schedules.

The recent cyberattack at Marriott International Inc. has many hoteliers wondering what are the legal and business risks associated with security attacks? The recent breach at Marriott further proves the point that businesses should prepare now or be willing to pay for it later. In November 2018, the Bethesda, MD-based hotel company revealed there had been unauthorized access to the Starwood guest reservation database, which contained guest information relating to reservations at Starwood properties on or before Sept. 10, 2018. Businesses face a multitude of risk when looking at the potential consequences resulting from a cyberattack or breach. As we've seen recently with the Marriott breach, there can be significant impact to brand equity in the marketplace. This impact can be far reaching for publicly traded businesses, resulting in material impacts to businesses and business valuation, and long-term impact to user adoption. In addition to the downside risk from the market, businesses must also mount expensive defenses against litigation that increasingly takes the form of class actions. Reputation is important in every trade but is especially important in the hospitality industry. This, coupled with the fact that consumers are becoming more sensitive to privacy and security related issues, means that businesses in the hospitality industry must manage against these types of risk and allocate appropriate levels of funding toward information security. What should hoteliers learn from the Marriott breach? Pay attention. Marriott was aware that there was a potential issue shortly after it acquired Starwood, but did not, apparently, investigate in detail. Marriott may not have created the problem, but it bought the problem and didn't treat it with the seriousness that was necessary.

NDC or New Distribution Capability is a new subset within GDS systems to provide airlines with detailed information about customer in order to enhance the personalized service. NDC will be able to provide pricing independence and direction information to airlines about their passengers. The system is more flexible and accurate in order to improve the experience from what GDS would provide.

This article tells us about a new communication protocol which is called NDC. NDC stands for the New Distribution Capability. You can also find some information about how airline distribution works in general.