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There is a lot of talk within the travel industry about the future of travel distribution. Some argue that direct bookings from airlines are the new future, while others are arguing that the continued use of GDSs still remain essential to travel distribution. ASTA and Travel Weekly conducted a survey of travel agencies to get their take on GDSs. Although the use of GDSs continues to shrink, the declining rate of use has been slowing down. In 2010, the rate was 76% and in 2011 the rate was 75%. In 2012, surveys found that 72% of agencies surveyed were still using a GDS. ASTA predicts that the rate of decline will eventually stop because no other method of booking flights beats the GDS System. Agencies surveyed said that they continue to use GDSs because of the speed, and the ability to easily compare airlines and hotels. Airline bookings continue to be the main reason for the success of GDSs, with 90% of air bookings made through the GDS. 95% of car rentals are made through a GDS, and 50% of hotel bookings are done through GDS. GDS systems continue to drive competition, and make it easier for agencies to negotiate with suppliers. Agencies also continue to receive incentives from GDSs as long as they use a GDS. I believe that as long as travel agencies stay in business and are continuing to turn a profit then the GDSs are safe. Travel agencies are not likely to switch to a new system if the easily accessible, and easily manageable system is still GDS. If travel agencies begin to become less popular, then GDSs may see a rapid decline in the use of the system.

The first products distributed by GDS was hotel lodging reservation system, such as different types of rooms, description and price categories with the airline system. GDS has been increased on the travel market, such as number of flights. Travel Agencies (TA) also use GDS to offer complimentary products, such as car rental, hotel and other related forms of accommodation, bus tickets, vacation tickets, yacht rides and even flowers and champagne,That means, GDS has become more important distribution channel for nay product through TA. Also TA had more opportunity of more products their own system and GDS system from increase number of booking volume with lower operating costs. It was the first and major goals of GDS being used in the hospitality industry. Even though hopitality ingustry use GDS system, there are few problems, such as show only simple structure. For example, there are 4 different kinds od room and 3 categories od comfort, it means they have 12 different kinds of combination. Because of the GDS database structure, only there 12 combination could be displayed. It took a while to fit all the multiple types of comport rates, rooms and services in GDS standard database structure. Instead of choosing GDS system, they cans choose other alternative system with develop several computerized system to make a database structure closer to product specification. Nowadays, GDS using all of the hospitality industry from reservation hotel rooms to car rentals and Travel Agencies. Through GDS as globally, people are able to to book different kinds of hotel rooms in different destination all around the world, tours, airline seats, cruises and eeve limousines.

Looking at these numbers it becomes very clear how important GDS are to the hospitality industry, more rooms booked means increased revenues and more jobs for hospitality professionals. I am sure that this technology will evolve and transform so it is important to stay current and understand how to get the most out of it.

What's global distribution system? This question is kind of cliché in our group, but this article gives a very good introduction about GDS and it's quite easy to understand comparing to many other articles introducing GDS. This article tells us: How GDS develops from being used only in airline industry to being generally adopted in hospitality industry; What is the working idea behind the GDS; Four major GDS including Amadeus, Galileo, Sabre and Worldspan; Advantages provided by GDS.

Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.

Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.

" Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu

In the article Mr. Lassana Tunkara talks about the positive impacts information technology has on the travel agencies, tourism industries and individuals that uses the internet. Everybody is becoming computer literate since it's the number one means of communication through the internet. Information technology has taken over the world. In the past if you want to book a vacation, you would have to find the closest travel agencies to you. You would spend a couple days in the travel agent office looking through brochures. With the advance in information technology, you can do so from the comfort of your home with just your laptop and an internet connection and logging to your desire website. The tourism and travel industry depends a whole lot on the internet as a means of communication, through emails and other forms of communications. With the advance in information technology cost is reduced, the speed at which information is transferred and retrieved has increased. Information technology has transformed the tourism industry, it changes the way the services are delivered and customers' expectations are much higher. With the internet all these industries are able to communicate with each other, such as travel agencies, airline, hotel and car rental companies. Doing reservation is much easier for everyone involve, it can be done anytime and anywhere without having to sit in a travel agencies office going through tons of brochures.

This article talks about the 7 fundamental changes that are impacting travel agents. Specifically it speaks about the internet's role, self-service, forming new types of relationships with clients, social media, mobile access, digitization, and data/AI use.

Marriott International and TravelClick are expanding their strategic relationship in order to increase the use of TravelClick Agency360 within the Mariott hotel. The agreement includes using Agency 360, Travel Agent GDS Advertising and Rate360 to up sales and clicks for both parties.

GDS systems are predominantly used by travel agencies to book both individual and corporate travel. By expanding their listings to Travelport and Amadeus, Southwest opens themselves up to increases in bookings but also potentially moving into better competition with larger airlines. Moving into these systems also allows them to offer further NDC enabled content, such as fare bundles and checked bags, helping to build even more bookings.

Southwest has always been on the outskirts when it comes to the top airlines. The "big three" are known as American, Delta and United. In order for Southwest to stay in the game, they are providing full content in Amadeus and Travelport systems. Amadeus is known for its European market and Travelport is known for its US market. Southwest already belongs to Sabre, which is also a US market. However, "those offerings will both complement and exceed Southwest's current limited-content availability on Sabre" (Silk). Henry Hartveldt states that "given Sabre's leading presence in the U.S. market, Southwest will elevate its participation in the Sabre GDS as well" (Silk). Of course, by only belonging to one GDS presence, Southwest was not able to compete with the big three, however, now Southwest is back in the game. In order to sell your tickets, you must be available in the channels that customers prefer to use. Southwest realized that "they had to go down that path or be left behind" (Silk). Vlitas believes that "Southwest's broader entry into the GDSs will result in the legacy carriers boosting the incentives they offer corporate and leisure agencies" (Silk). Other airlines may fear more GDS entries from other airlines, however, it is clear that GDS is here to stay.

This article mainly outlines the working principle of the global distribution system machine. First, briefly summarize the development history of GDS. Then the global distribution system is defined as a kind of network that helps different travel agencies and hotels and other organizations to connect. This is a system useful for hotels and travel agencies. Because it can not only help tap potential customers, but also help develop new markets. This system brings more profits to hotels and travel agencies, but it also has the disadvantage of high initial costs. There are three main types of global distribution systems: Amadues GDS, Sabre GDS and Travelport GDS. The effective operation of GDS also requires intermediaries. As reservations are made, it shows that the inventory has reduced across all channels along with the official website of the hotel itself.

This article discusses how the traditional vendor RFP (Request for Proposal) model is no longer the ideal way to integrate the right technology marketing that a hotel needs. The traditional vendor RFP model is time-consuming and expensive, and with the way that technology is constantly expanding and changing, hotels need to stay up-to-date with technology more and more frequently, which can mean this process is wasting time and money on an ever-increasing scale. Furthermore, it is not always an accurate indicator of the kinds of technology a hotel might need, especially what a hotel might need in the future, and it is difficult to determine who would best be capable of knowing what the property will need or what exactly to ask for in an RFP. The article talks about three alternatives to the traditional model: the Scorecard model, the Digital Marketing Partner Interview model, and the Trusted Partner model. With the Scorecard model, hotels have a checklist of things they need and can check off each point from each potential vendor. With the Digital Marketing Partner Interview model, which is similar to the traditional vendor RFP process, except that the interview focused on finding a Digital Marketing Partner that aligns with the hotel's management philosophy, values, and culture in order to find the right partnership. With the Trusted Partner model, the hotel works with one particular company with whom they share common goals and objectives, and they work together to solve problems and adapt new technology as the hotel's technological needs are manifested over time.

This article introduces GDS, OTA and Meta in a short space. GDS stands for Global Distribution System, GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies. Small independent hotels usually do not need GDS. OTA stands for Online Travel Agency. meta stands for Metasearch Engines. For small hotels, the cost of GDS is high and it is generally difficult to adopt. OTA and meta are two methods worth considering.

It appears that American Airline is about to remove itself from the tradition global distribution system and introduce its own distribution system. American Airlines is advocating for distribution companies to utilize AA direct connect which is a direct link into AA's host reservations system. Currently American Airlines fares are no longer available on Expedia or Orbitz sites. This is because no contractual agreement was reached for the distribution of AA products. Travel professionals are waiting to see the result of this bold move by American as this has great implication for the future of airline distribution systems. If American Airlines pulls away from the mainstream GDS, consumers and travel specialist alike will be faced with the inconvenience of going to a separate reservations system to compare fares. Although travel professionals are now urged to use direct connect on a trial basis, the general feeling is that eventually they will be charged to sell American Airline flights. To defend this move American Airline is only saying that direct connect will make it easier for them to tract ancillary fees like priority seating. It was noted in the article that Southwest Airline for the most part is a stand alone reservations system but they do not negotiate with the GDS companies to sell their flights. It is therefore quite evident that this move by American is really to reduce expenditure by eliminating the middle GDS companies while increasing revenue by charging travel partners for utilizing direct connect. American Airlines clearly wants to globally control their distribution system and maximize revenues. Contract renewal for both world span and sabre are due and the experts are waiting to see if American will renew with them. Sabre is owned by American Airlines so its a wait and see game to see how all this will be panned out. The real problem for the consumers and travel specialists are that if other airlines are to follow this move by American the tra

This article explains the distribution route American Airlines is taking to sell their flights. Due to not seeing eye to eye with the two most probably used websites for travel, Expedia and Orbitz, American has now taken their products away from both airline distribution sites. American suggest that all travel agencies and distribution companies begin using Direct Connect, which is a system for only American Airlines flights. If this would happen, travel agencies and companies will then begin having to pay for the system in order to sell Americans flights. At the moment you can still book flights through other distribution sites, but until when will that be? They already stopped Orbitz and Expedia, what's not to stop the others. The future of global distribution systems will be up in the air if all airlines choose to sell their own systems to be able to sell reservations. The only positive that was pointed out in this article was that if this system takes over, then more consumers will have to go back to using travel agents to secure the best reservations for flights and such.

With the contracts for major global systems, Worldspan and Sabre, being up for renewal in the near future, this article analyses the possible outcomes for airlines, and alternatives should they choose not to forgo continuing use of GDS

http://www.capetown.travel/blog/entry/real-world_e-marketing_implementation_insights_from_global_agencies/ This article is a summary of a roundtable meeting between four top online agency leaders. It introduced their thoughts and insights about e-marketing. These marketing, communications and creative agencies help build brands, find customers, manage reputations and convert awareness into profitable purchases. They discussed the key advantages of online media, difference in marketing tourism products and services compared to those in other industries, how it is different to market to a travel consumer as opposed to other consumers, the primary challenge facing in creating online experiences in tourism, whether branded company websites are on longer the most valuable online presence or not, the relation between video and conversion rates and the ways companies monitor and track their brand appearing in cutting-edge social media.

The agency "Tourism Fiji" will be implementing a new global brand and accompanying communications style, which would take place in each of the Tourism Fiji's international and local markets. This decision was based in accordance of the destination marketing audit of 2011. "A key outcome of that analysis was that taking a global approach to brand communications would create a range of new opportunities and help to ensure Tourism Fiji a maximum return on its marketing investments." The Tourism Fiji agency have received great ideas and proposals of agencies that are very interested in working with them because it will give them an opportunity to make their name known in the industry. These agencies are required to make a full pitch encompassing a full creative and strategic proposal. Michael Meade, acting chief executive officer of Tourism Fiji, claims "the association had already had strong levels of interest from the industry, despite only announcing the pitch on 24 January." Thanks to its communication campaigns, marketing strategies and networking, Tourism Fiji will attract great interest in new markets which will bring a lot of businesses to the agency.

My article this week is about how GDS (Global Distribution Systems) can be compared to a seatbelt. The author opens the article discussing the main reasons we still continue to use seatbelts; even though they aren't the most comfortable or fashionable items to use, they still do their jobs in saving our lives when it comes to a collision of some sort. The author is in favor of GDS and makes the claim that like seatbelts, the GDS may not be the most up-to-date or may not appear to be as nice as other local systems to each individual airline, but they get the job done and there are no other systems out there like it that we know of (no other systems that do everything he GDS system does that is). The main topic of discussion that the article is concerned with is the recent decision made by the company Lufthansa to start charging its customers an additional surcharge for using GDS systems instead of going through its own system. The author clearly makes it know that she doesn't believe Lufthansa when they say they are charging this additional surcharge because GDS is the most expensive channel to go through. "Because there's no reason to think that an airline should expect to distribute its products without any cost, Lufthansa's recent gambit seems more of a tactic for increasing lagging direct distribution... Its strategy seems to rest in shifting distribution costs to corporate buyers" claims Rose, the author of the article. The author also points out some of the draw backs of using agency portals, the main reason being that a customer cannot compare rates of other competitors and that agency portals cannot handle high volume transactions like the GDS can. It is also made known that there are costs that come with other channels as well, like the prices you pay for building airline websites and keeping them updated. The author concludes that "Given the history of negotiations between airlines and GDSs, it's impossible to know whether Lufthansa is using DCC as

Air Canada's new platform, NDC Exchange, which works outside of the GDSes, allows the airline to manage the way its bookings appear on travel agency registration systems. The system was created by ATPCO (Airline Tariff Publishing Co.) and SITA, the latter of which transforms the data while the former provides the data services that make it have the ability to run,. Recently, several GDSes, such as Sabre, Amadeus, along with other entities like Verteil Technologies, Serko, and more, have also began to utilize their own NDC Exchange program.

One of the reasons why I felt this article was very insteresting is tha I have use "despegar before and I have also not used or decided not to use this travel agency because of the "not friendly" sfoftware or technology they had on their website. As a customer I feel this would give an amazing positive revenue to the company. This articles texplain how this GDS software called SABRE has sign a contract of extension with Despegar.com

Ok so this article is lengthy but comprehensive. And the general consensus is the GDSs are never going away. They will likely change with new technologies, but they won't be replaced completely by something new. Heck, even though air travel is dominant among travel options, we still have trains, right? Overall this article takes the reader through the birth of the GDSs, their evolution to today and thoughts about what to expect in the future. One part of the article of particular interest is the talk about New Distribution Capability for airlines that uses XML coding language to allow airlines to sell ancillary products like seat upgrades. This layers directly into revenue increases through revenue management of seats on flights. There are already price differences between cabin classes. But instead of all seats being one price in the main cabin, seats closer to the front of the plane could be sold for a slight premium. There could be a different fare for window or aisle or exit row. There are 3 levels of this certification for an airline and although some airlines like American Airlines has been certified as level 3, full capability, most airlines have not gone beyond level 1. None of the GDS companies offer level 3 for New Distribution Capability which means you need to go a company's site directly to be able to purchase the specific desired attributes of your seat. By not having that capability, the GDSs disadvantage themselves as a distribution channel.

This article mainly describes the development of NDC in the pandemic period. It's also shows a trend that tourism industry may bypass some level of GDS though NDC in the future.

A GDS system is a massive advantage for a hotel because it will increase demand which directly increases revenue. A GDS system can be even more beneficial if the hotel is targeting corporate travelers. However, a GDS system is not without its drawbacks. While there are options, it is not uncommon for a hotel to pay an initial fee and agency fee.

This article gives a solid big picture overview of what GDS is and why is there a need to use a GDS. Also, it tells who are the three major players and what are the associated costs of using a GDS.

This article signifies the use and importance of Global Distribution System (GDS) in hotels. GDS is a network that travel agencies are provided with information to help hotels book more. Hotels that target corporate travelers have an advantage using the GDS system. Businesses still turn to travel agents rather than booking directly. The GDS system will give a wide range customer base, more booking and more.

This article looks at GDS and GUI systems and gives a holistic viewpoint of performance, positives and negatives, and what type of agencies can utilize each system. I felt that the more complicated system and its requirements for agency users to have and understanding of coding, made the GUI system more likely to have a higher utilization in the future.

The article delves into the importance of GDSs and travel agents along with the controversy surrounding their evolution as airlines are trying to encourage more direct bookings to make more profits and avoid paying commission to travel agents.

This article goes into detail about GDS's, the history of GDS's, and if travel agents actually need to use them. The article first explains what a GDS system is, a brief description stating "Global Distribution System (GDS) is a travel agent's motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)". The article then quickly goes into a brief history of the GDS. GDS was created by America Airlines in 1946, making it easier to check inventory for vendors, though it would still take some time for this technology to reach the travel agents. "Travel agents would need to call the airline's booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket". We then take a turn, and learn about the usability of a GDS, and that it's quite low. GDS's are not user-friendly, but sadly sometimes a necessity for certain types of travel agents. These types mostly being the ones who book lots of corporate travel arrangements. Lastly, the article discusses if a GDS is right for your business, and if you decide it's not, how to go about booking things without it.