This article talks about the basics of proximity marketing, how every marketing campaign done with this can be review in real time. What is most interesting about this technology is that it can even inform you of those customers who accepted your message so you can save that info and use it in the future. This for me seems very invasive to the customers, laws need to be put in place to better monitor proximity marketing. For the retailer this is a easy way to reach the customers that are in the neighborhood and might become regulars at the business. 

This article mentions the current trends if investments in the hospitality industry. Hotels see the need to invest in IT departments, that way the are assured of having more business. They see that in room entertainment is where the deference can be made, to sway costumers.

The article talk about a POS company that has developed a complete system for retail or restaurant stores that runs on the IPAD and the Cloud. It lowers the entry barrier by more than 75% compared to a regular MICROS POS system, they do this by not having a in house server and using standard hardware.  One of the advantages of using this system is that you can monitor your sales real time on any location that might be using the system.

The article talks about a integrated cloud computing system developed by HP for the travel and hospitality industry. It will allow a user to book a flight, hotel and car rental all using one system which will then generate a electronic receipt, thus also rendering the operation paperless. Articles like this shows us that we are in a ever changing industry, our adaptation needs  to be immediate if we want to keep our customer happy. Programs like this let us know that our customer can also come from the most unexpected places in the world, because we are not just providing a service like hotel or restaurant, we are serving a much larger  objective for our customer which is 'the need travel" 

The article talks about how a business owner was able to reduce the paper used at his restaurant in the back office. While doing this he finds out that it is much easier to control his business, the cloud and technology initiatives provide him with accountability and easier way to expand. This is a lesson in the how to achieve two objectives with one solution. 

We can see how the e-commerce and social media is changing the restaurant world, chain execs are seeing the development of this tools as a way to be in direct contact with the customer even when they are not present in the store.

The  first part of the article talks about how the cloud is being used in restaurants to monitor all transactions. Aloha POS systems has a add on that takes all the transactions to the cloud in 10 minutes intervals, after that they analyse the date to see if a employee has been doing to many voids or gets to much tips, they do this via algorithms in the cloud. Just another way that the cloud makes the life of a restaurant owner that much simpler. 

This article talks about the changes happening in the restaurant and retail industry regarding POS systems. Since the appearance of the cheap tablet business owners have been asking why do we have to spend $600 on a POS station if a simple tablet cost $100 and has the same computing power. Imagine a restaurant where you come in sit down and order your food and drinks on a tablet that is on the table, a food runner brings you your order, and whenever you are ready you can swipe your credit card on the tablet and get a receipt send to your email. This reduces payroll for the business owner, and also makes the industry a less capital intensive one. All that is left is for a company to write the programs, sell the tablets, and give the same kind of support you would get with any other system.