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Jing Huang

Hospitality eBusiness Strategies (HeBS) to Address Mobile Marketing at HSMAI Conference... - 0 views

ehotelier.com/...item.php

ebusiness

shared by Jing Huang on 31 Jan 13 - No Cached
  • "Many hoteliers do not fully realize that the mobile Internet is not wireless access to the conventional Internet," said Starkov." The mobile Internet adheres to different rules than the conventional Web.
  • Jing Huang on 31 Jan 13
     
    Hospitality eBusiness Strategies (HeBS), the hospitality industry's leading Internet marketing and distribution consulting firm today announces the firm will present at the Hospitality Sales and Marketing Association International (HSMAI) "Revenue Management & Internet Marketing Strategy Conference" in Orlando, FL. HeBS' Chief eBusiness Strategist, Max Starkov, will discuss "Mobile Marketing for Today and Tomorrow" on June 21, 2010 at 9:30 AM at the Orange County Convention Center. 
brittsengl

Ebusiness and its Advantages - Ecommerce Insights Blog - 0 views

www.volusion.com/...e-business-advantages

shared by brittsengl on 08 Sep 16 - No Cached
  • Ebusiness has completely changed the way we buy. You’ve probably experienced some advantages of ebusiness as a consumer, but if you’re thinking about starting your own online business, you might be asking, “What are the benefits of ebusiness?” Here are five advantages of having an ebusiness:
  • brittsengl on 08 Sep 16
     
    This article helps explain more in depth of what using E business can do for you when managing online. It tells you the benefits you can get from using this system from people who have already used it. I also like how it outlined and explained how this makes a business accessible, affordable and good for their customers.
Yi Pan

Hoteliers raise tough questions about Room Key - 0 views

www.hotelnewsnow.com/...tough-questions-about-Room-Key

Room KEY strategy

shared by Yi Pan on 05 Feb 12 - No Cached
  • Yi Pan on 05 Feb 12
     
    Highlights of the article: REPORT FROM THE U.S.-After the initial jubilation over an online distribution channel with commissions around 10% wore off, hoteliers are now beginning to ask tough questions about how Roomkey.com will be marketed to compete with existing third-party sites. My descriptions: President and CEO at Hospitality eBusiness Strategies stress the importance of Room Key. He mentioned how large Room Key can cover and spread to the market. He and other members of the management team found the strategy of eBusiness is cost-saving.Emarketing can help their company cut half of the marketing budget. Hilton and Marriott international hospitality management company have already joined Room Key.And because franchisers have increase franchisers fees about advertisement, more and more hotel join Room Key.
  • Lorena Collazos on 05 Feb 12
     
    There are concerns about how Room Key will gain a stable consumer base ".. the average consumer-how do they even learn about Room Key?" However it is clear that Room Key will be more accurate and reliable when consumers search through rates for participating hotels. Room Key has been created to offer "one last shot to convince the consumer." However, there are some hotel franchiser's that will not continue backing this project.
  • Yi Pan on 05 Feb 12
     
    Highlights of the article: REPORT FROM THE U.S.-After the initial jubilation over an online distribution channel with commissions around 10% wore off, hoteliers are now beginning to ask tough questions about how Roomkey.com will be marketed to compete with existing third-party sites. My descriptions: President and CEO at Hospitality eBusiness Strategies stress the importance of Room Key. He mentioned how large Room Key can cover and spread to the market. He and other members of the management team found the strategy of eBusiness is cost-saving.Emarketing can help their company cut half of the marketing budget. Hilton and Marriott international hospitality management company have already joined Room Key.And because franchisers have increase franchisers fees about advertisement, more and more hotel join Room Key.
sining

Time Hotels to further increase ebusiness with better channel management - 1 views

www.erevmax.com/...els-to-increase-ebusiness.html

ebusiness channel hotels

shared by sining on 29 Jan 13 - No Cached
  • "The main challenge today is exposure on the web and trying to control the cost of e-business,
  • With RateTiger we can update all channels in one go.
  • a thought leader in online sales and revenue management
  • ...2 more annotations...
  • Time Hotels, a group of small, independent hotels in France, has increased its productivity from third party resellers through the effective use of RateTiger's channel management tools.
  • etter control of sales, pricing and production.
  • hui wang on 29 Jan 13
     
    Rate Tiger is a premium rate shopping and channel management solutions provider. Nowadays, the increasing website necessary directly affect the cost of e-business for the hoteliers. Thanks to the Rate Tiger, it helps hotels to identify the best producing websites, and allow hoteliers manage their inventory allotment to bring more reservation from the e-business. This article use Time Hotels as an example to prove that Rate Tiger's channel management tools really can help hotel to increase the effective of e-business.
  • sining on 04 Feb 13
     
    This article talks about a group of small, independent hotel called Time hotel in France. They use the third party reseller which name is Rate Tiger's channel management tools to increase its productivity. They use this channel to have a better control of sales, price and production. Time hotel hopes to further increase their revenue from online sales. Rate Tiger allow hotels to identify the best producing websites, while also improve the relationship with channels that have a lower commission. Rate Tiger also can update all cannels in one go. This help Time Hotels earn more reservation and better to work with other website. 
Kai Zhang

Opportunities in today's hotel e-business | ehotelier.com News Archives - 1 views

ehotelier.com/...item.php

e-business hospitality

shared by Kai Zhang on 30 Jan 12 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution
  • The sixth generation for electronic distribution is mobile technology. Mobile phones are becoming ubiquitous in many countries.
  • ...6 more annotations...
  • "To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • Shaping customers expectations is becoming crucial as customers look for an 'experience' rather than just a room. The more compelling the experience for the customer, the more satisfied the customer will be
  • Some of the opportunities center around the five important trends affecting hotel e-business. According to Ball, these trends are: more demanding consumers; more complex distribution channels; changing business models where companies must give more but expect less in return; an emphasis on technology and richer content; and a change in the structure of hotel e-business.
  • Globalization is here to stay as evidenced by changes in demographics and affluence. For instance, Russia is becoming the biggest European market while India, China and other Asian countries are emerging as important markets, too. In all of these regions, there's a huge rise in an affluent middle class who will be interested in travel.
  • The "pillars of business and commerce are out of alignment today," observes Ball. From the credit crunch to high energy prices to food prices, changes are happening at a faster pace
    • Charlie Barrett
      Charlie Barrett on 30 Jan 12
       
      Trends in hospitality are moving toward an enphasis on technology driven social media. In all areas where hospitality business want to be successfulthey are becoming more interactive with the consumers through social media. The ebusiness is a great tool for marketing and distribution. The use of technology and ebusiness leads to globilazition with distribution. this is the perect aid to marketing in the lobal market. The target market must expand in this changing economy. Guests are now looking toward a total package versus a room. Ebusiness and interaction makes that possible.
  • Kai Zhang on 30 Jan 13
     
    This article introduces some strategies that hotels can use to enhance e-business. Evolving from selling to engaging the customers and engaging customers through social computing is recommended. Also, hotels should pay more attention to the mobile technology. I think it is really necessary for hotels to focus on e-buiness today, because it may help to identify problems and get more information, then get more profit. Besides, it is a must-do thing under this competitive and globalized environment.
tbarn012

Luxe Worldwide - 0 views

www.e-hospitality.com/...eBusiness-Strategies-HeBS-0001

solution Technology hotel hospitality

shared by tbarn012 on 05 Jun 13 - No Cached
  • tbarn012 on 05 Jun 13
     
    This was a great idea for hotels and eBusiness. One of the many elements of doing business on the Internet is to join with others that are in your same field. This is what the executives of the Luxe Worldwide hotels did. They took hotels from different price points and any amities that one might utilize during their stay and made a one stop shop for the consumer. This allows the consumer to safe time and a head ache while booking travel. It's like having your own personal concierge at your finger tips.
Ashley Mullins

Marketing and e-business for the tourism industry - 0 views

www.bdc.ca/...RelatedArticles.aspx

shared by Ashley Mullins on 04 Jun 13 - No Cached
  • Stay front-and-centre with existing customers and attract new visitors through online marketing campaigns
  • good quality photographs and a professional  tone to your site are essential.
  • Offer something free:
  • ...11 more annotations...
  • Build traffic through Web links with other sites
  • the ring can advertise its site more widely and in higher-profile media venues than a single operator could.
  • Get involved in discussion sites related to your specialty:
  • auction-style sales
  • E-mail newsletters and promotions:
  • One solution is a "destination" Web site that is informative, catchy, and fast
  • You can identify characteristics (location, age, or interests, for example) of high-value customers, guiding future marketing and advertising
    • Ashley Mullins
      Ashley Mullins on 04 Jun 13
       
      I am glad they added this to the article. I completely agree with the three main goals of a CRM; retention, conversion, and loyalty!
  • get exactly what they want because they get it themselves.
  • Customer relationship management is about retention, conversion, and loyalty. Possession of customers' personal information is a privilege, therefore gather it selectively and use it wisely.
  • E-mail has become the circulatory system for national and international inquiries and reservations  used by most tourism operators, regardless of time zones
  • Ashley Mullins on 04 Jun 13
     
    This article very much relates to what we discussed in class on Monday and what ebusiness' are doing these days to stay afloat. The internet is taking over the travel industry since everyone likes to do things on their own these days. Travel agents are trying to find ways around this growing trend. The two main tips for travel agents in this article are staying close with your existing customers while gaining new ones. This will alter the way your business will run. Once your existing customers realize you are loyal, easy to work with and focused them they will start spreading the world about the work you have done. The new customers will see the customer base you have and will more than likely choose you over t.agent 2 with only a few existing customers and no new clients in years. Once you complete a job, it is a must that you follow up. After everything is said and done, send them a quick email & maybe offer them a better package deal next time. Yes, the internet is putting a damper on the travel industry but at the same time agents are finding ways to work around this highly growing trend.
YIZHE YANG

e-business strategy - virtual value chain - 0 views

www.tutor2u.net/...-strategy-business-models.html

e-business； strategy ；chain； Ford Motor ； Porter's Value Chain

shared by YIZHE YANG on 30 Jan 13 - No Cached
  • YIZHE YANG on 30 Jan 13
     
    Over the years, some businesses have controlled almost all factors of production and distribution (Ford in its early days) whereas others have outsourced almost everything (Dell). In the early days of industry, large enterprises controlled and owned most factors of production and businesses like Ford Motor Company in the USA had their own foundries, railroad, forestry and electricity generating plants, In the UK, Cadbury's and Lever Brothers went so far as to build villages and amenities for their workers. The motivation for this vertical integration was varied but included cost and quality control, worker loyalty and protection of proprietary processes. As well as control of production, resources and employees, businesses like Ford also controlled the retail sales and service network.
  • YIZHE YANG on 03 Feb 13
     
    The virtual value chain, created by John Sviokla and Jeffrey Rayport, is a business model describing the dissemination of value-generating information services throughout an Extended Enterprise . This value chain begins with the content supplied by the provider, which is then distributed and supported by the information infrastructure; thereupon the context provider supplies actual customer interaction. It supports the physical value chain of procurement, manufacturing, distribution and sales of traditional companies. To illustrate the distinction between the two value chains consider the following: "when consumers use answering machines to leave a message, they are using an object that is both made and sold in the physical world, however when they buy electronic answering services from the phone company they are using the marketspace-a virtual realm where products and services are digital information and are delivered through information-based channels." (Rayport et al. 1996) Many businesses employ both value chains, including banks, which provide services to customers in the physical world at their branch offices and virtually online. The value chain is separated into two chains because the marketplace (physical) and the marketspace (virtual) need to be managed in different ways to be effective and efficient (Samuelson 1981). Nonetheless, the linkage between the two is critical for effective supply chain management.
rebecca Bonet

hospitality ebusiness strategies news, hotel marketing - Google Search - 0 views

www.google.com/search

shared by rebecca Bonet on 15 Sep 12 - No Cached
  • rebecca Bonet on 15 Sep 12
     
    In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry
Linfan Cai

Hospitality eBusiness Strategies, Inc. (HeBS) | Hospitality-Industry.com - 0 views

www.hospitality-industry.com/..._ebusiness_strategies_inc_hebs

Internet hospitality ebusiness

shared by Linfan Cai on 14 Sep 12 - No Cached
  • Linfan Cai on 14 Sep 12
     
    This is a full-service hotel internet marketing firm. The workers in this firm are responsible for hoteliers to take full advantage of the direct online channel. Customers could connect the hotel's main distribution channel by HeBS' websites. They could provide crucial advice, recommendations and solution for the hotel or travel company. The hotel Internet marketing experts could increase Internet presence and online business while capturing new valuable online markets by using all kinds of methodology and tools. The Internet-based business models and techonologies are achieved. The marketers could be the guests' speakers and presenters. Guests could preferably gain more distributions and informations about hotel events, conferences or tourism events. The hotel internet marketing firm is able to build the better joint.
Xue Yan

Top 2012 PMS Trends: NORTHWIND Showcases Guest Loyalty for Independents, Maestro Cloud ... - 0 views

www.hotelnewsresource.com/al_Media_Booking_at_HITEC.html

PMS Maestro™

shared by Xue Yan on 15 Sep 12 - No Cached
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems
  • Many independent operators are leveraging remotely-hosted cloud platforms to reduce expenses, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group’s data
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.” 
  • ...8 more annotations...
  • “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • The Property Management System (PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ;
  • PMS) trends topping the list in 2012 are Mobile optimization for management and guest-facing systems ; Direct Web and Social Media Booking
  • reservation software tools; hosted solution options for reduced IT investment; and Guest Loyalty systems to keep guests coming back. 
  • Maestro’s hosted PMS is a solid, reliable alternative to property-based platforms that saves operators money and streamlines operations
  • Mobility is the second top trend in 2012 PMS technology.  “Mobile web access from smartphones will surpass traditional PCs by 2013 according to Gartner Research,”
  • NORTHWIND helps independents generate greater revenue by providing a complete mobile-optimized online presence and eBusiness services for hotels that do not have their own mobile or online initiative.”  
  • Maestro’s Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • dawn davis on 15 Sep 12
     
    This article discusses some current trends in property management systems and how Maestro by NORTHWIND is ready to deliver. Maestro by NORTHWIND is a PMS used by many independent hotels and resorts and offers 20 integrated modules. One of the top trends for 2012 is mobile optimization for management and guests. More and more people are turning to mobile apps for personalized services, and express check-in and check-outs. Maestro Xpress Check-In App allows properties to use iPads and other tablets to do this anywhere there is WIFI. Maestro's App will also allow managers access to reports, and real-time activity from anywhere allowing managers more control over their business. Another growing trend is cloud PMS. Maestro has a cloud based system that claims it can increase productivity at the same time reducing costs. Managers can manage multiple hotels from a single location and reduce costs because they won't have to maintain an in-house PMS. There is also a steady increase in direct online booking from mobile apps and social media sites. Maestro Web Connection reduces the commissions paid to online travel agencies and 3rd parties by allowing guests to book reservations directly. Another way Maestro helps independent hotel chains is by offering them a guest loyalty system to help them offer some of the same incentive and reward programs offered by larger hotel chains.
  • Minghui Zheng on 27 Sep 12
     
    Northwind Maestro leads the innovations of industry. Cloud system platforms are not just for the large chains. Small, independent operators also can use web-enabled platform with lower cost. Mobile is another trend of PMS innovations. Customers can check in and checkout on iPad by using Maestro Mobile Apps. In addition, direct-booking online from Mobile is the third top trend in 2012 PMS technology. Maestro's Guest Loyalty System with online capabilities is the first application to offer independents the same benefits as major chains to recognize, reward, and retain guests.
  • Xue Yan on 30 Sep 12
     
    Seeing the rapid development of mobile devices and social media, hoteliers are connecting PMS with mobile devices and social media. NORTHWIND Maestro™ is a kind of software which satisfies hoteliers' current requirement. NORTHWIND Maestro™ is an Internet-based PMS. It brings plenty of benefits to hotels. To illustrate, Maestro can reduce cost, create operating efficiencies, secure cardholder information, and to have instant remote access to their property or hotel group's data. Furthermore, since more and more people are using mobile devices to book rooms, make dining reservations or some other services, Maestro also develops mobile apps. "The Maestro Mobile App enables operators to wirelessly connect to their Maestro centralized system and provides access to management reports, real-time activity and other features found in Maestro." Maestro also thinks of customer loyalty by tracking customers and establish database.
Hyeyoung Jang

Hospitality eBusiness Strategies to Present at EyeforTravel's Mobile Strategies for Tra... - 2 views

www.hospitalitynet.org/...4043086.html

http:__www.hospitalitynet.org_news_4043086.html

shared by Hyeyoung Jang on 03 Jun 12 - No Cached
  • Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more. "The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops -- and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."
  • Hyeyoung Jang on 03 Jun 12
     
    Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.
jyu003

Hospitality eBusiness In the New Economy - 0 views

www.hotel-online.com/...2000_ebusinessAA.html

hospitality business technology

shared by jyu003 on 08 Jun 14 - No Cached
  • jyu003 on 08 Jun 14
     
    Hospitality industry is changing rapidly and as alliance partners, vendors, customers, employees and systems all become Web-enabled, hospitality companies must adjust their strategies, organizations, processes and technologies accordingly.The B2B and B2C are belong to the eBusiness which are grow enormously in US and it is projected in the United States alone to grow to US$12 billion. The internet both influenced people's living and business a lot such as changing the customer relationship. What's more, people today want fast information and consistency service so hoteliers trying to deliver the high-speed internet access and network communication. The agility and flexibility are also the potentials for the e-business. But the e-business is too apparent so the organizational bias will need to be creativity and risk-taking. The internet increase the hospitality industry productivity such as the "intranet communities".
l_symonette

Ebusiness And Its Impact On Hospitality Industry Information Technology Essay - 0 views

www.uniassignment.com/...formation-technology-essay.php

shared by l_symonette on 23 Jan 20 - No Cached
  • It encompasses e-commerce, which relates to buying and selling, but also includes servicing customers (i.e. business to consumer) and collaborating with business partners (business to business).
  • This new virtual marketplace allows small companies competing with business giants by just having a better web presentation of their products/services
  • online customers can enjoy a wider choice of products or services, more competitive prices, and being able to buy their favourite items/services from the sellers located thousands miles away
  • ...8 more annotations...
  • E-business is having a huge impact on the hospitality industry, an impact that looks set to continue. An increasing number of people are booking and viewing restaurants and hotel rooms online, and they are working with the smartest time-saving electronic systems.
  • Smaller travelling agencies, among others, are more interested in the application of Internet to gain certain competitive edges over their larger counterparts.
  • In the past, travel agents were used for not only travel plans but they also sold transports, tours and accommodation for suppliers. Travel agents were the most common source for booking hotel rooms and any other travel components.
  • The internet emerged and the World Wide Web was invented, linking the world into one global network. The emergence of the internet had a great impact on all businesses including the hospitality industry.
  • increased choice speed greater independence more information eg services, appearance, location, virtual room tours ability to compare prices increase in direct booking, less use of intermediaries
  • It has been reported that the online booking in the hospitality industry (including hotel/motel, airlines, travel packages, etc.) is increasing at a very rapid speed recently. An online hotel room booking has been increased by six times just during last four years (from 1999 to 2002) from $1.1 billion in 1999 to $6.3 billion in 2002. As a result, its percentage as of total annual bookings is increased over 400% - from about 2% in 1999 to 9% in 2002
  • technological barriers for business and customers e.g. slow connections, inadequate hardware, slow download times, staff resistance to change, lack of staff training, requirements for web maintenance inflexibility of business structure lack of business planning e.g. cash flow forecasting, marketing strategy poor website design security for payments (perceived and real)
  • Organisational issues e.g. business planning, staff development, recruiting new staff; customer education and awareness campaign; support issues e.g. government support, support for web design, dedicated technical support
  • l_symonette on 23 Jan 20
     
    The internet has allowed the Hospitality Industry to significantly grow, by bring their products , which is now easily accessible for customers.
Mikaela Vourtsis

E-Business Strategy - 0 views

keycustomdesign.com/...ess-strategic-planning,10.html

shared by Mikaela Vourtsis on 30 Jan 13 - No Cached
  • Mikaela Vourtsis on 30 Jan 13
     
    This article explains that to have an efficient and effective e-business strategy, a business needs to set goals, have extensive research, plan accordingly, and keep organized. Having a distinguished business plan is a necessity if a company truly wants to be successful in cyberspace. There are several aspects that must be taken into consideration while preparing and organizing a strategic plan such as competitive, economic, and social/demographic factors. In other words, businesses must be knowledgeable about their competitors, understand how their consumers are spending, and study the human population. All in all, the most imperative feature in e-business is to set rational goals and have an accurate strategic plan. If this is done properly, a business will be in the precise direction to be successful.
  • anonymous on 31 Jan 13
     
    It is a very interesting article because it talks about the different ways to start an e-business and how one has to gather all information and organize properly in order for it to grow. Not only you have to take in consideration all factors, such as economic, social, etc, but one has to be able to think out of the box to see how it can work effectively. They should study the market and aim towards their customers to give them what they want to buy.
hui wang

Greening the Internet: How much CO2 does this article produce? - CNN - 0 views

articles.cnn.com/...gas-emissions-carbon-footprint

network ebusiness hotel business green pollution

shared by hui wang on 06 Feb 13 - No Cached
  • Twenty milligrams; that's the average amount of carbon emissions generated from the time it took you to read the first two words of this article.
  • if you consider all the people visiting a web site and then all the seconds that each of them spends on it, it turns out to be a large number
  • It is part of the whole sustainability picture
  • hui wang on 06 Feb 13
     
    Computer on your desk is contributing to global warming? That is not a joke! Actually, most people don't appreciate that fact. It is true that if the electricity comes from coal power plant it produces as much CO2 as a sports utility vehicle! Especial, the total electricity that needed to transmit the trillions of spam emails sent annually equals the amount required to power over two million homes in the US. Unbelievable! As millions more go online each year, which means there comes out more electricity needed and produce more CO2. As the researcher's saying, it becomes part of the whole sustainability picture.
Irina Stepanenko

The Power of Email Marketing in the Hospitality Industry - 0 views

www.hotelnewsresource.com/...star061702.htm

shared by Irina Stepanenko on 09 Nov 12 - No Cached
  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
  • ...22 more annotations...
  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  •   Reach:
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  • Low cost
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • Personalization:
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
  • Linfan Cai on 09 Nov 12
     
    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
  • Paige Hanna on 19 Nov 12
     
    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
  • Irina Stepanenko on 29 Mar 13
     
    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
jie shen

Types of E-Business Strategies | eHow.com - 0 views

www.ehow.com/ypes-ebusiness-strategies.html

shared by jie shen on 10 Sep 12 - No Cached
  • jie shen on 10 Sep 12
     
    There different types of e-business strategies.Marketplace Hosting is the simplest way, just set up a platform for members to use, the owner can charge members monthly or by percentage of sales. Ad-supported content rely on a website with worthwhile content and frequent updates. By choosing appropriate advertising products, it can easily support the site as a business. A Freemium model is just divided the information or materials into different levels. The you pay, the more information and materials you may see. Different model may suitable for different type of companies.
rebecca Bonet

HeBS Digital (Hospitality eBusiness Strategies) - 3 views

solutionpartners.adobe.com/...hebs_digital.html

shared by rebecca Bonet on 15 Sep 12 - No Cached
  • As travelers increasingly turn to the Internet and mobile devices to research and book travel, successful online marketing in hospitality has become increasingly critical to the industry’s success. Adept keyword selection, website designs, and social media campaigns can turn general online travel bookers into loyal repeat customers that book directly on hotel websites.
  • Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau.
  • hoteliers must compete with mammoth online travel agencies possessing multi-million-dollar budgets.
  • ...8 more annotations...
  • For HeBS Digital, Adobe solutions provide insights into the market and a driving force to differentiate itself from competitors.
  • HeBS Digital keeps clients ahead of the curve and ahead of the competition in building direct online revenue channels.
  • Driving multichannel marketing success Improving return on ad spend for clients Making more informed online marketing decisions
    • Xu Wang
      Xu Wang on 15 Sep 12
       
      Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
  • Additionally, the explosion in social media and smartphones has added new dimensions for marketers that require new skills.
  • “By using Adobe products at HeBS Digital, we are able to generate big returns for clients by employing highly engaging, locally targeted strategies,” says Jason Price, executive vice president for HeBS Digital.
  • In another instance, the HeBS Digital SEM team used bid rules created with the Adobe solution to automate the bidding for some keyword campaigns
  • With Adobe Solutions, HeBS is able to create award winning hotel website design, pioneer best practices in
  • marketing, and build leading-edge technologies for the hospitality industry
  • Xu Wang on 15 Sep 12
     
    Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
  • rebecca Bonet on 15 Sep 12
     
    In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry
Stephanie De Paz

The OTA Billboard Effect or the Lazy Man's Approach to Hotel Distribution - 0 views

www.hebsdigital.com/...online-travel-agencies

hotel blog tech mobile emarketing

shared by Stephanie De Paz on 20 Jul 12 - No Cached
  • HeBS digital Blog Archive for the ‘Online Travel Agencies (OTAs)’ Category The OTA Billboard Effect or the Lazy Man’s Approach to Hotel DistributionMonday, August 1st, 2011 The following article is Max Starkov’s latest contribution to the “Successful eMarketing” blog on HOTELS magazine’s website The existence of the so-called billboard effect is not a new marketing phenomenon. It has existed long before the online channel became a reality. As confirmed by many studies, any marketing exposure by a hotel produces a billboard effect:  when you launch a banner advertising campaign; when you purchase a full-page ad in the New York Times travel section; when you launch a paid search campaign on Google, etc. The OTA Billboard Effect Lately Expedia reps have been aggressively using a new Cornell Hospitality Report, namely “Search, OTAs and Online Booking: An Expanded Analysis of the Billboard Effect” to convince hoteliers that they should use Expedia in order to generate more bookings from the hotel’s own website due to the so-called “Billboard Effect.” The Cornell Report, based on data from Expedia and InterContinental Hotel Group (IHG) from 2008-2010, is a continuation of a previous report on the subject, heavily supported by Expedia. The report’s analysis determined that when an IHG property was listed on the first results page of Expedia, this created an increase of between 7.5% and 14.1% in bookings for the same property on IHG’s own brand website. In other words, this is a confirmation for Expedia’s billboard effect, which hoteliers should take into consideration when griping against the 25% plus merchant OTA commission. When these “billboard effect bookings” are taken into consideration, Expedia’s commission “would effectively be reduced to single digits,” states the Cornell Report. Hoteliers, rejoice! We have found the perfect recipe for success: we do nothing as far as marketing the property website is concerned. Instead, we plaster Expedia with our sales promotions and wait for the travel consumers to come to our own website and book. As discussed, the billboard effect is not strictly an OTA territory. In my view, the Cornell Hospitality Report is a one-sided research project, very proactively supported by Expedia, similar to the first report on the billboard effect published in 2009. Cornell, the finest hospitality institution in the U.S., should know better than to come up with this half-baked “scientific” research, which does not account for the complexities of hotel distribution as well as the “digital information cloud” we all live in and the resulting marketing and distribution channel convergence which directly affects the purchasing habits of today’s hyper-interactive travel consumers. This report makes conclusions that do not take into account, among many other things, the following: Complex Travel Planning Patterns in Hospitality Many surveys show that people are shopping around on a number of hotel and travel websites before narrowing down their search. Typically in hospitality, these sites include a hotel search on a search engine e.g. Google (65% market share), an OTA website, TripAdvisor, the hotel’s own website, etc. Therefore jumping from an OTA website to a hotel branded website and vice versa is at least partially due to particular travel research patterns unique to the users and not due to the so-called billboard effect: Step 1: “I always search on Google first where I identify a property I like” Step 2: “I go to Expedia and see what the rate for this property is” Step 3: “I visit TripAdvisor to read my peer reviews for this hotel” Step 4: “I visit the hotel website and book if I like the location, rate and what I have read and seen about this hotel”
  • Stephanie De Paz on 23 Jul 12
     
    Hotels are clearly focusing on marketing as a major source of revenue in this day and age. HEBS Digital (Hospitality eBusiness Strategies) is an online blog and eMarketing refuge for those in the hospitality industry. With statistics and research to support the growing advertising claims, they give light to major opportunities in marketing on the internet.
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