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"In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th

Use of property management system PMS cost money in terms of upfront investment or maintenance or fees for using a vendor's system but the money generated by the use of the system outweighed the costs. Hotel rooms are perishable and any empty room means waste of resource and therefore using PMS to fill up as many rooms as possible is wise. Likewise empty restaurant costs the owner money to cover the fixed cost including the minimum labor to keep it open.

"The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "

The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.

Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)

this article is about the increasing demands of cloud computing, and is also leading to a rise in dollar spending. Remote working has been the drive for the increasing demands of cloud computing but as the result of the Covid-19 pandemic and the slow down of large business advising led project. The concern is that while the demands are going up, the actual growth of cloud computing is not.

The article highlights how global spending on cloud infrastructure has recently picked up since the beginning of the pandemic. Due to COVID-19, many individuals work remotely and there is a bigger market for virtual cloud-based IT. The pandemic has shed light on the strategic advantages of cloud computing. Each quarter, cloud spending will increase but researchers are still studying the forces behind the changes of the velocity of cloud computing and the rate of growth.

On January 2012, President Obama announced an executive order that would allow travelers from Brazil and China to receive travel VISA faster than before. A study from Huffington Post.com showed that on 2010 Brazilians spent $5,400 per visit, more than any other tourist. This executive order will help increase tourism travel across the nation that will help the economy. The order will help the travel industry, retail and housing. The property that I work at Walt Disney World hosts the majority of Brazilians that visit Walt Disney World. You can spend eight hours in our lobby in the afternoon, and you can experience the amount of money Brazilian guests spend on shopping inside and outside Walt Disney World. Stores like Best Buy and Wal-Mart are the most popular; online shopping has also become very favorable for guests. During the summer season, the hotel processed over 6,000 packages received from Amazon.com and other online stores that were purchased prior to arrival. It is amazing to see the items received and how much luggage guests take with them. With this economic boost, more job creations will occur. The most popular US cities visited by Brazilians are New York City, Las Vegas and Orlando (http://www.traveltobrazil.org/post/20-most-visited-places-by-brazilians-in-brazil-and-abroad.html).

This is a short but insightful interview with the CIO of Marriott International at the Hospitality Upgrade CIO Summit last year. When asked about how much the company expects to spend on technology, he essentially says that they will be spending more but spending wisely to be more efficient, and to ultimately keep their costs down. He goes on to say that attending a conference like the CIO Summit is beneficial to stay current on trends and new technologies, and to connect with peers in the industry. In a sense, one could say it's s a "wait and see" approach, networking and observing what others are doing and seeing what's already big in the industry.

I found with this article that cyber attacks are becoming alarmingly more common than we have prepared ourselves for. Businesses now need to invest in their own cyber security department or, as the article suggests, apply a cyber security budget to each department. With security budgets predicted to increase 14%, money should be collected through the customers over a lifetime of the customer so that the budget is continually there. I found this article to stand out to me because I never thought of cyber security being so crucial, but it easily makes sense. I think a lot of business lack in providing the proper amount of security to prevent cyber attacks. Personally, I never heard of a cyber security department so this was new for me to read about.

Mobile POS has boosted F&B growth due to the ability to complete sales much faster and from non-F&B serviced areas of the property. The mobility contributes greatly to the increase in customer spending. With this mobility, companies must ensure compliance with PCI standards, and ensure that no credit card information is stored directly on the POS terminal. The article also touches on the subject of tokenization, and the usage of technology to secure a "token" rather than actual card data aids in reducing security risks.

POS Technology has developed majorly over the past years. Growing developing offering mobile devices that can help workers pace themselves and generate more sales. These programs also offer extra data security to protect the clients information against fraud. This device is perfect for sport arenas, bar, golf course and more open outdoor and large venues that cater to voluminous crowds.

This article is about the benefits of technology in POS systems. It shows how the technology can personalize the experience of the guest by having them be able to order from the moment they step into the lobby. The article also discusses how all the technology is good but in the hospitality we are walking on a fine line that we don't want to cross to creepy with biometrics. Technology offers efficiency in speed and will give a better experience. Not only this but it talks about how POS is becoming more secure, and how people want to pay in different ways.

The self-serve kiosks or unattended POS systems are changing the customer behavior and getting consumers to spend more. Many major chain restaurants have incorporated them in their business such as Chilis, McDonalds and Taco Bell. Kiosks tend to upsell the customer while regular cashiers may not. Self serve is bette for business, not so much for the customers wallet.

As spending on cloud services jumps up almost 21% from last year, everything seems to be positive for this fast growing technology. It is, however, facing some challenges along the way that companies are going to need to take into consideration when spending on these services. Making sure they have a well qualifies and capable team to keep these services secure without burning them out is one of the concerns employees are bringing up in recent conversations. The security and safety of the data held by these services is very important, and needs to be prioritized in the day to day decisions made by all companies that utilize these services. Threats and malicious code taken advantage of by hackers is ever growing, and requires a constant, educated team with empowerment to protect to constantly watch out for these threats. Cloud computing still continues to grow, and is still a great advancement in business, but it also still needs to have it's threats carefully assessed and addressed to make sure it remains secure.

The article address the importance of today's capital expenditure and how it attracts new and recurring guests to its properties. Some of these capital expenditures are executed for solely esthetic reasons, even adding more bandwidth to the internet is done to show its clientele that they no longer offer just the average features anymore.

ECommerce business has rapidly increased in Chins and it will be a strong incresing point fro Chinese economy. The reasons that drive the development of this new economy pattern in China can be defined in three parts. First, the growing purchasing powe of high-income and mid-class in China has become the most powerful growth strive in China. They have enough money to make their lives more stylish and elegent whcih motivate them to seeking more worldwide brands. Second, some foriegn brands have been aware of this ttrend and begun to spread their business to this fantastic market. An obvious example it that China has become the largest consumer of luxury products although some of the upscale brands have not hully enterd Chinese market. Most of them are planning to grab their own segment strategically in China, which will insentive the development of ECommerce here. Last, online spending will be double increased in the following four years under a positive forecast. It is a more convenient and secure shopping style for young generations. For these reasons, sterting an ECommece business is a good choice for both local entrepreneurs and international corporations.

This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.

This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.

The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.

The writer of this article is Hospitality Upgrade. It includes the expanding worries of the hotel sector.  The key ratio of spend, gap analysis, and a focus on compliance are the top three main strategies being used by the hotel sector. In addition, the other measures are made by businesses to aid in preventing such breaches and the financial repercussions that result from them.

A recent study conducted by Motorola Solutions Inc. has revealed that 56% of hospitality organizations planned to raise mobile investments to better equip their workforces, improve operational efficiencies and ultimately enhance the customer experience. The sytudy shows that consumers will see an increase in information technology spending within the hospitality industry with guest experience cited as the top driver for investment. The interesting datas revelaed that 91% of hospitlaity decision makers realise the increasing importance of mobile and wireless technology. One of the critical challenges for hotel technology managers is convinving upper management to approve investing in the latest technology. Often times cost is not the only deterrent for a company to upgrade their system but having to go through various layers of red tape and await hierachial approval can often lead to companies not keeping up with the latest technology and always having to play catch up rather than setting an industry standard for others to follow.

This brief article is taken from Forbes and in it Paul Dunay offers 10 Predictions (or expectations in some cases) for the year in e-commerce. It has been seen that e-commerce has grown year to year, specifically on Cyber Monday which shows people are spending more online. The predictions range from consumer expectations to the use of personal data collected by companies. In my opinion the predictions are very straight forward and almost assumed in today's technological world in regards to customer expectations. The prediction of companies using data they have collected to help improve their e-commerce experience is very intriguing however, and suprising that this is not common practice already. It will be very interesting to see if & how these predicitions develop, especially with social media and the use of personal data. Overall it's an interesting article and provokes some good thought on e-commerce.

This article briefly introduces to us three kinds of Event Management Tools: Event Management Tool; Travel Management Tool; Spend Management Tool. It explains how these technology help managers planning events with lots of examples.

This article talks about how IT investments related to the profits.The IT investments has a significant positive impact on profitability. Investment in IT had a greater impact on a company's profits than comparable spending on either advertising or R&D.  IT investments offer more room for creativity and innovation. IT investments were more effective in improving profitability by increasing revenue than by decreasing operating expenses.

In recent years the combination of new types of IT investments and increasingly constrained sources of revenue have conspired to place information technology investments under a scrutiny they have historically avoided. New research finds that investments companies make in information technology increase profitability more than investments in advertising or R&D do. CEOS often struggle with some critical choices as they allocate their companies' discretionary dollars among various categories of investments. Investment in IT had a greater impact on a company's profits than comparable spending on either advertising or R&D. Information technology can be used to increase efficiency and reduce costs, or it can be used to support sales growth through, say, customer satisfaction and customer retention strategies. Industries become more competitive, the effect of IT on profitability increases.