2014 is a great year since the recession has shown side of getting away by the unemployment figures are down and people and companies begin to spend again. We believe that the organizer will now realize how important that technology can help them reduce cost and maximize Return on investment for a organization. Technology also not just help the planner to enhance the experience for attendee but also make their life easier, even many planner did not agree on this aspect. Even the event planning industry is mostly about face to face basic, many planner begin to understand how technology has helped them to cut down cost and hassle to create one-stop shop; and the 2014 will be predicted a year that many strategic partnerships between tech suppliers and complementary technologies will be formed.

The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.

The new relationship between hotel marketing automation provider ZDirect and global travel technology company Sabre Hospitality solutions has proven to be a very successful new way for connect a company with its customers. Customers can make reservation easier and faster way through this new technology. This technology also increases brand-recognition for customers and two way communications between customers and retailer. It also help a company from building up its brand to make sure the brand will operate smoothly to make this combination a very powerful technology for hospitality industry. One of its very successful technique is that it will create a unique personalized profile for each customer based on his or her behaviors.

InvoTech system has recently been put in the luxury Canouan Resort for its UHF-RFID system to manage the resort's uniforms, linens, and laundry operations. And InvoTech is one of the top provider for the RFID technology, this can increase profitability for hospitality and tourism business. It is not only reducing not only the labor cost but also increasing the tracking system for all the valuable designers linens of more than 9,000 items with automatic system without sorting or hand couting.  All new technology has been put in this automated system including touch screen, remote access, reading stations. All of this system has been installed prior to the grand opening of the resort, and until now InvoTech has helped the Canouan Resort saving its cost and protect its valuable uniforms and linens efficiently and effectively and become one of a great example in the industry.

The author stated that "now is the time to upgrade your POS system" for many reasons: 1. This will bring you a competitive advantage, when you are more connected compared to others. Because more than 40 percent of sale has been generating through web and mobile ordering, with these ordering will not only cut the cost but also improve customers' satisfactions.  2. Because of PCI compliancy standards, the POS update is not a need but a requirements for most businesses. With the new POS system, all the information regarding customers' identification, credit card, etc. or owner's data base will be well protected to reduce a risk of data breach. Important issue is that, many manager recommended to upgrade your hardware instead of software, since many error will be continued without changing new hardware. 3. The initial cost of upgrading POS is definitely an investment, but to gain advantage over your competitors and cutting the cost in the long run are worth it. 4. Some key features to look at when considering an POS upgrade : Fit to the business, connections, and business insight.

As I know that the not only hotel, but other hospitality & tourism industry as well are competing with travel agent for using GDS; many have built their own online commerce to promote their direct booking. Because this trend is new; therefore, increase in 3% is reasonable and as the competition goes on, which e-commerce way will dominate the market will be answered in near future.

The total online transaction for both inbound and outbound tourism have add up to USD 1,200 million for Peru tourism industry according to National Chamber of Tourism (Canatur). The website has played an important role with a small investment of USD 20,000 can compete with either any tour operator or country's most important operators. The Foreign visitors will continue generate 15 percent more from last year which is forecast to be USD 3.800 million. The reason for a large amount of online tourism transaction is because of the growth of the Peruvian economy increase the number of foreign investment.

During 2008, Ernst & Young has conducted a report regarding eco-friendly issue of hotels & resorts ' policies and practices in eight regions including: Asia, the Caribbean, Europe, India, Latin America, the Middle East, Oceania and the U.S.. According to the report, the "greening" trend has been a top priority of hotel industry; they are making development and operational strategies from time to time to maintain the sustainable environment around. Every hotel industry in the world share the common goal but the practice and government concern are different according to each region.  For example: in Asia, the "environmental harmony" has been implemented; China has set 10,000 hotels by 2010, and the world's first zero-carbon, zeo-waste city idea was developed in Middle East, etc. And the report has pointed out some key point for hotel industry to take into account for a green environment like: energy efficiency, conservation, management; or waste water management; or design for sustainability, or partnership for sustainable development, etc.  Due to the fastest growing of the green trend in all industries in the world, this report has been very helpful for anyone who are in the hospitality and tourism industry which believe green trend is a key point to not just to outmatch their competitors but to build a sustainability society as well. 

As the world is facing a numerous of impact which is mostly concern with sustainable environment. Being green is not just all about environment around the hotel but also cut many cost for a business as well. For example, replacing fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for public rest rooms, meeting rooms have proven to a much lower electric bill. And being green will promote a health & wellness issue for all the guests, employee and community around; this will not only bring back your customers but making the employee enjoy more of their workplace and contribute more of their work.

This will become a big trend for hospitality industry. Since the front desk department or room service is always busy during peek hours, and to be able to get a hold of them is extremely difficult; this technology will cut a lot of tasks for the hotel and make the guests feel much more convenience.