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With technology advancing hotels are taking advantage of that and introducing new things that will make the guest experience more personal. For example, the chatbots can assist guest and answer frequently asked questions 24-7, as well as doing direct booking. Implementing the new technologies it saves money for the hotel and a better experience for their guests.

This article details the increasing and already abundant role that AI technologies are playing in the day-to-day operations of hospitality companies. It goes into depth about how these advancements are using analytical data to provide a better guest experience while also taking information from outside sources to focus on aspects of the operation that need improvement or things that are being well received. The process of AI implementation has also allowed for the customization of guest experience allowing guests to be catered to 24/7 offering insights and calculated suggestions.

Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.

The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.

In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.

The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?

Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.

Travelport's recent survey found four trust gaps that exist between the travel industry and its consumers. One of those is data privacy, with only 40% of travelers currently trusting companies to responsibly use their data. While the majority of consumers are still not comfortable with companies using any shared data, they are most comfortable with them using data that was sourced from the company and not acquired from external companies or mining.

This article discusses why Netflix is the perfect example of a disruptive innovation and why Uber is not a disruptive company. "Not every company that is innovative is disruptive." Before Netflix exploded, it was overlooked by its competitors, which is part of the reason why it was able to rise so quickly.

This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.

Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.

This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.

This article discusses 10 robots that are helping to revolutionize the restaurant industry. These robots are really making an impact in the food and beverage industry by stepping in and filling workforce gaps due to the COVID-19 pandemic. The article mentioned that even though these robots have the ability to replace humans, it's very unlikely that will be happening anytime soon. Furthermore, a majority of these robotic systems are still quite expensive and are intended to work alongside human employees so they can "focus on more complex tasks." If you are interested in salad making robots, pizza robots, and my personal favorite the fully automated micro-cafe that creates coffee, then this will be a great read.

This article discusses 10 robots that are automating the restaurant industry. There are robots that make cocktails, pizza, burgers, coffee, ice cream, etc. Business are starting to discover the benefits of using robots to improve their productivity. Since the pandemic began, these robots have become increasingly used and all industries have started to take notice. In the future, it is likely that new generation technologies like these will replace front line workers.

Using the Oculus and Meta, you can attend certain games virtually on courtside or balcony seating. You can connect with other avatars(people) and.discuss the game in live timr. Additionally, you are privy to specialty commentary or trivia. Drawbacks include blackout areas (if u live in the area the game is being televised) lag and latency speeds, poor camera angle/blocked view/ price tag for initial system/ only certain games hold this experience

This article deals with cloud PMS and its advantages. Some of the advantages stated by the article are efficiency, low cost, and provides guest with more contactless experience. This is a new trend we are starting to see emerge into the industry especially now more than ever after the events that have occurred due to the pandemic.

Seems to me this took a lot longer for companies to start getting onboard then I would have anticipated. The cost perspective and ease of use should have attracted people right away. Not having to house or protect on site servers from damage and theft is also a critical point. Not to mention the ability to grow the system when necessary.

The article discusses traditional PMS, an on-premises software platform that can range from very basic to extremely powerful and complex. Installation, training and maintenance are expensive for such platforms, and they stifle innovation by not allowing third-party integrations, applications, and solutions. Cloud-based hotel management systems with Open API integration platforms are the future of hotel management software. They are cost-effective and offer many operational benefits. Operating expenses such as the OPERA Cloud PMS improve cash flow, are easy to install, train personnel, and automate many administrative processes. Also, it provides easy access to reporting and performance analytics, as well as contactless guest experiences and mobility.

Cloud computing has its disadvantages like outage and downtime

This article speaks on some disadvantages of Cloud computing all while providing ways to tackle these threats. For example, other than the main and common disadvantages it also touches on is the switching between cloud services. This can be seen due to the lack of growth within the cloud system. Eventually the gaps between servers can cause risk of security and loss of information.

cloud computing disadvantages: downtime, security and privacy, vulnerability to attack, limited control and flexibility, vendor lock-in, cost concerns

This article talks about the development of sustainable technology and how it relates to tourism in Barbados. It mainly discusses new technologies and how the country plans to create more business opportunities that promote tourism but also help the economy to thrive. The main takeaway is that the country hopes to become a fully renewable economy by 2030. It has many different natural resources and business opportunities that will allow for the skilled labor that is necessary to do so.

This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.

Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.

Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.

Green IT is an aspect of technology that many people do even consider when thinking about sustainability. According to Computer Aid International, "The production of a computer requires 22kg of toxic chemicals, 240kg of fossil fuels and 1,500 kg of water. 80% of life-cycle energy use is accounted for before we even switch a PC on for the first time." This statistic alone should be enough for us to take action. Marriott has started taking action, however. They created an underground data center where the power consumption goes down and efficiency goes up. Cloud computing is also a massive help due to the fact that the physical software wont be on the desktop computers or laptops being operated so the power consumption will be lowered there as well.

This article focuses on the importance of having green IT in business. It shows example of other hotels that have already adopted green IT. Not only this but it offers tips for businesses that are looking to adopt green it. It highlights the issue of recycling computers instead of reusing it . They recommend to use the appliance until it doesn't work.

This paper discusses the role of PMS, POS, and GDS in the hospitality and tourism industry. It identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism sector.

This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.

Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?