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ldevaul

How the travel industry can fight back against cyberthreats | SmartBrief - 1 views

  • Travel and hospitality businesses have become lucrative targets in recent years for cybercriminals who have stolen from the industries in attacks that often take more than half a year to identify.
  • In the past three years alone, the hotel industry has faced 13 serious attacks, according to an IntSights study.
  • The travel and leisure sectors suffered a 155.9% year-over-year rise in suspected online fraud attempts worldwide in the second quarter, according to a TransUnion study, compared with a 16.5% increase in overall alleged intrusions.
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  • The hotel industry attracts cybercriminals because it handles so many financial transactions in so many countries.
  • The top threat to hotels is phishing, a scam in which hotel guests may receive fake phone calls claiming to be from the front desk. The caller could claim that there is an issue with the credit card on file and that they need to re-verify the payment method. 
  • DarkHotel hacks are another significant threat. These target travelers via hotel Wi-Fi. Digital certificates are sent to guests, like a familiar adobe update, which will retrieve sensitive information. Hotel chains are combating these hacks by suggesting that guests use a virtual private network.
  • Malware (malicious software) is something criminals email employees, under the guise of the attachment or link looking innocent or legitimate. But when the user opens the file or clicks on the link, their system (and more) can be hacked into by the criminal.
  • IT department should routinely update operating systems and back up data and files, and every employee should double-check sources when asked for software administrative permissions. Also, strong firewalls can limit bad traffic and provide security. 
  • Software and hardware can help prevent breaches, but employee training is also an essential part of any hotel’s cybersecurity.
  • In 2018, a Marriott reservation system was hacked. More than 500 million customer records, including credit card information and passport numbers, were stolen. The company said the hack went back four years prior to the discovery and, when it was noticed, the company started using computer and mobile device monitoring software.
  • “Guests can enroll in a service called WebWatcher, which monitors the sites where personal information may be shared and alerts guests if evidence of their personal data is found,”
  • Hotels are not alone in being targeted by cybercriminals: The airline industry has faced serious cyberattacks as well, and many airlines still aren’t equipped to handle them.
  • only around 35% of airlines and 30% of airports are prepared for cyberattacks.
  • "The proliferated effect of the attack on SITA is yet another example of how vulnerable organizations can be solely on the basis of their connections to third-party vendors,"
  • The aviation industry faces dangers such as ransomware and distributed-denial-of-service attacks. Following the SITA attack, HackerOne solutions architect Shlomie Liberow stressed that airlines need to prepare for the worst. 
  • traditional enterprises like airlines have always been an attractive target since few are digital-first businesses, and therefore have relied on legacy software, which is more likely to be out-of-date or have existing vulnerabilities that can be exploited."
  • The airline industry needs to keep third-party vendors in check when it comes to protecting information. Given the high stakes involved, experts suggest that blind trust is not an option. 
  • “You simply cannot know whether your third parties meet your company’s security controls and risk appetite until you’ve completed a full vendor security assessment on them,
  • It’s important to note that the best practice is not a ‘one-and-done’ activity, but through real-time, continuous monitoring.”
  • In 2015, hackers targeted Polish airline LOT’s ground operations system, affecting 1,400 passengers. The hackers made it impossible to create flight plans and flights. It was the first attack of its kind, and it caused concern about cyberattacks one day remotely taking control of planes.
  • To address the threat, the standard advice is to back up and store data in multiple places, including off your physical premises, and have one copy of it be offline
  • Multifactor authentication and long, complicated passwords will take longer to crack. Updating and patching systems regularly helps companies avoid being victimized when a new exploit is discovered.
  • Treating cybersecurity as a companywide concern, not an IT concern, encourages each employee to take ownership of their actions and knowledge and to seek help proactively instead of making an “innocent” mistake that costs the company millions of dollars.
  • Finally, companies should avoid simply throwing money at the problem: Not all cybersecurity solutions work together, which wastes money and increases the risk of a breach.
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    This article discusses ways that the travel industry can combat cyberthreats. The main cyber concern for hotels' is phishing, which is a scam that collects credit card information by pretending to be apart of a hotel's front desk staff. The article mentions that IT departments should do routinely updates to operating systems and back up data and files. Employees should also be trained to help prevent data breaches. The author briefly touched on what to do when your hotel system is hacked and even dives into how the airline industry is still very unequipped to handle cyberattacks and threats. This is a great read to learn how to keep up with best security practices in the hospitality and tourism industry.
rosedelice

How to Combat the Negative Side of Consumer Behavior With Societal Marketing - 0 views

  • Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.
  • Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.
  • Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.
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    Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible.Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product. The company needs to give customers what they want either way by including healthier options.
Manali Rabari

Has Debit Fee Reform Helped or Hindered Hospitality? | Top Stories | | Hospitality Maga... - 0 views

  • Since it went into effect in October of 2011, the Durbin Amendment changed the architecture of swipe fees for debit card transactions. Its impact on the hospitality industry is mostly felt by restaurants where debit cards are most commonly used, and its subsequent effect on the supply chain of payment transactions within the industry is difficult to ascertain.
  • “While the Federal Reserve’s rule significantly brought down debit swipe fees for many merchants, some small businesses will pay higher fees on smaller ticket transactions — evidence that the Fed provided card networks like Visa and MasterCard too much latitude to increase rates well above a reasonable and proportional level,” said Scott DeFife, executive vice president of policy and government affairs for the NRA in an earlier statement.
  • “The hospitality industry has not, as yet, presented a unified front on the Durbin Amendment and similar actions,” says business attorney Robert Braun, partner, Jeffer Mangels Butler & Mitchell LLP, (www.jmbm.com) Los Angeles, California. “We also have to consider whether there will be significant federal legislation in an election year, when attention is being drawn elsewhere. We might be looking, however, to the impact of implementing regulation and to legislation adopted by states, which could have an impact on credit card transactions.”
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    This article discusses the unknown impact on the structure of the fees of debit card transactions that is more commonly used in restaurants as a form of payment. The impact of the Durbin Amendment has not made an significant role in whether restaurants or hotels will feel the need to invest in anti-fraud technology. Even though most restaurants are in need of this type of technology. I wonder what the impact this would make on the restaurants if they were to invest in such a technology would it make it easier to track fraudulent charges made, and combat them. What do restaurants do in cases when fraudulent activity has taken place? How do they account for it on their inventory side? On the sales end the transaction will be decline by the vendor of the card but the options left for restaurants are to "eat the cost". How is this handled?
alexgold12

Trustwave: Russian Cybercrime Group Targets Hospitality Industry | News | Hospitality M... - 1 views

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    A Russian cybercrime group is targeting credit card data in North America and in Europe known as Carbank. Their end goal is steal your money. To combat this Trustwave has launched a cyber an attack against the group.
alexgold12

Staying Green: Hotels Step Up Their Sustainability Initiatives - Scientific American - 1 views

  • 150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms.
  • Green Hotels Association
  • 500 laminated copies of the group’s best selling card (asking guests to consider not having sheets changed every day) costs hoteliers just $200.
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  • World Travel & Tourism Council (WTTC)
  • Another positive trend is the Four Seasons’ 10 Million Trees Initiative. The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet.
  • and not be tempted to pillage their region’s natural resource base.
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    This short article briefly discusses some of the ways in which hotels are taking more initiatives to be eco friendly and practice sustainability. This article also lists a number of statistics to support its claims. For example, according to the article, "150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms". The cards that the article is referring to are the little "to save the planet" cards you may see when you check into a hotel in your bathroom, usually near your towels. In fact, the "green cards" are so important to hotels that some companies actually provide them for you so you don't have to make them yourself (for a small fee of course) such as the Green Hotels Association that the article discusses. One of my favorite parts of the article is the "10 Million Trees" initiative taken on by the Four Seasons. According to the article, "The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet". This concept is truly amazing to me and it definitely should be an aid to help others in learning why "going green" is such a major deal and how seriously it effects not only our futures, but our everyday lives. The article wraps up talking about eco lodges in partnership with natives and why that is important when travelers are passing by.
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    Hotels are going beyond just encouraging guests to reuse linens and towels. The WTTC and Green Hotel Association are making an effort to implement green initiatives in the industry.
anonymous

The Hospitality Industry Under Attack - 0 views

  • According to a study by the Ponemon Institute, the average consolidated total cost of a data breach is now $3.8 billion, representing a double-digit increase in recent years. In the United States, the country hardest hit by cybercrime, the average cost of a computer breach is now $6.5 million, well ahead of the global average.
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    In order to combat cyber attacks within the hospitality industry, the National Restaurant Association and PCI Security Standards Council have partnered. They have created.. "Small Merchant Taskforce, which raises payment card security awareness for the hospitality industry." With cybercrime increasing it is a necessary step to take, not all businesses, especially small, can afford the "best" cyber security systems. This task force will help educate various members and help find solutions to protect businesses and customers. "A study by Verizon stated that 99 percent of breaches in 2014 were caused by known vulnerabilities with fixable patches." That being said, all business operators need to take the initiative and be proactive when it comes to handling customers' private information.
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    I think one the biggest issues related to cyber attacks is that owners are not aware of the issue. So it is important to educate them and help them understand the importance to budget cyber security into their expenses. I am glad that the task force is taking that step to help protect business owners and customers from cyber attacks.
Jia Kim

InterContinental Hotels Group eyes mobile to combat hotel aggregators - Mobile Commerce... - 0 views

  • company is focusing mobile efforts on the hotel experience over search and booking to counter challenges from sites such as Expedia and booking.com.
  • Connecting the guest journey through mobile
  • mobile can be used for much more than just a medium for transaction.
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  • We try to get people to book direct but they typically book on an aggregator.”
  • All they want to do is show price and location
  • aggregators drive down the price. We understand it’s an important channel for us, but it drives down brand.
  • mobile guest journey, including search, shop and compare, booking and confirmation, pre-stay planning, market and property arrival and stay and departure.
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    Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.
mrueda

Global E-waste To Hit 49.8M Tons By 2018 -- Here's What Japan Is Doing To Combat It - 0 views

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    After participating in this week's discussion on e-waste I got curious. I found an article discussing the increasing amount of e-waste in Asia. According to the article, e-waste is increasing by 63% every 5 years since 2015. Asia in also the largest manufacture and marker for electrical and electronic equipment that is not intend for re-use. So you have to wonder where does is all go? If it's not stuffed into a draw, then it's probably in a landfill. But countries like Japan are getting creative, they have pledged to collect tons of e-waste to create the medals for the upcoming Olympic games. There also many organizations in Japan that are implanting recycling and collection program to eliminate the amount of e-waste that ends up in a landfill or this taken to a factory where they it is then broken down and burned causing toxic gases to enter the surrounding environment and atmosphere.
chelasccr

To Combat the Threat of Coronavirus, The Westin Houston Medical Center Deploys Robots t... - 0 views

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    Westin Houston Medical Center is using a robot to be able to make sure the rooms are clean and being done effectively. The use of the robot is helping the cleaning process a lot quicker and it is also catching bacteria or dust that my have been left behind.
obena010

Top 3 Ways You Can Fight Theft at Your Restaurant - 1 views

  • How to Combat Theft in Your Restaurant
  • Employee theft and customer theft in restaurants can become a massive problem if left unchecked.
  • From colluding bartenders and cocktail servers to theft tactics as complex as Ponzi schemes, restaurant theft can occur in a million ways. 
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  • False orders, credit card fraud, and comping
  • are some of the most common issues
  • Employee Theft Prevention
  • and theft can account for up to 4% of restaurant sales.
  • liquor lost due to spill or waste – can account for about 25% of alcohol sales.
  • Inventory management:
  • Comping policy:
  • So how can you protect yourself? Enter chip and pin, also known as “smart card” technology
  • Dine-and-Dash Prevention for Restaurants
  • the heroics of dealing with dining-and-dashing should actually be left to restaurant policy.
  • But you can mitigate risk in other ways. Ways to dissuade dine-and-dash theft include:
  • Video surveillance:
  • A host at the front door:
  • The use of a single entrance:
  • Request a credit card:
  • Credit Card Fraud Prevention for Restaurants
  • POS security settings and controls:
  • Restaurant theft prevention starts with establishing a culture that encourages loyalty among staff and policies that protect financial interests.
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    Talks about different ways to prevent fraud in different areas of the restaurant.
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    This article mainly focused on ways restauranteurs can avoid theft. For employee theft, inventory management, complimentary control and a POS system that can track the whereabouts of the items are good ways to deal with it. For dine-and-dash, the restaurant will be safer if adding surveillance and using a single entrance. Also, using credit cards is a nice way. For credit card fraud, preferring to use a "smart card" technology will be a vital way.
svail001

7 Green Technology Examples That Make a Difference | Walter Schindler - 0 views

  • Green technology, also known as sustainable technology, takes into account the long- and short-term impact something has on the environment
  • These technologies allow for the captivation of clean energy from natural resources such as water and sun, and have great potential to revolutionize the energy market towards sustainability.
  • Water Purification
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  • Key developments include membrane filtration, microbial fuel cells, nanotechnology, development of biological treatments and natural treatment systems such as wetlands.
  • Recycling and waste management
  • A new technology used by the Danish company Ørsted allows for unsorted household waste to be divided up into plastic fractions that can be used for recycling, and a plastic to textile fraction that can be used for fuel or for recycling
  • Chemical recycling, for example, is an innovative process that uses chemicals to break down post-consumer plastic waste into its valuable chemical components. These components can then be used as fuel or converted once again into new plastic products
  • Self-sufficient buildings
  • Scientists have been able to overcome a design flaw of solar panels by allowing them to collect energy in both the rain and sun.
  • Solar panels, for example, are designed to capture energy from the sun
  • Generation of energy from the waves
  • The energy from waves, tides and currents, known collectively as ocean energy, is a massive resource.
  • An Australian company has been working on a system that uses underwater buoys to convert sea waves into zero emission energy and desalinated water
  • Vehicles that do not emit gases
  • Harnessing solar energy
  • Self-sufficient buildings are buildings designed to be operated independently from infrastructural support services such as the electric power grid, gas grid, and municipal water systems
  • Vertical gardens and farms
  • Some vertical farms don’t even require soil, and reduce water use exponentially.
  • Investments in technology are necessary to advance green energy solutions and make the much-needed transition towards a sustainable energy infrastructure
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    This article discusses some innovative and unique technologies that exist to combat top sustainability issues such as energy consumption, water conservation, and waste maangement.
fischerc014

What Can We Do About the Growing E-waste Problem? - 0 views

  • Why the upsurge in e-waste? Technology is becoming more and more integrated into every aspect of our lives.
  • Companies intentionally plan the obsolescence of their goods by updating the design or software and discontinuing support for older models, so that now it is usually cheaper and easier to buy a new product than to repair an old one.
  • The U.S., the second largest producer of e-waste after China, produced 10 million tons of e-waste in 2012
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  • 40 percent of the e-waste supposedly recycled in the U.S. was actually exported. Most of it ended up in developing countries—usually in Asia
  • only 29 percent of this was recycled—the rest is usually landfilled, incinerated or stuck in a closet.
  • With the flood of e-waste growing around the world, recycling alone will not be enough.
  • A circular economy is one that aims to keep products and all their materials in circulation at their highest value at all times or for as long as possible.
  • imagine a system where the provider or manufacturer retained ownership of the device through the contract so customers would pay a lower monthly fee and be expected to return the device for an upgrade. The value could be recaptured in the form of parts for remanufacture or materials for recycling, and customers would still get their upgrades.”
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    E-waste (electronic waste) has continually risen due to technology being part of our everyday lives. Upgrades for technology happen e very year and so the life span of devices becomes shorter due to new technology being available. Only 29% of e-waste is recycled in the U.S. There has to be better solutions to combat e-waste. The concept of circular economy can help with the e-waste problem.
claudecole

Sustainable Hotel Waste Management | RTSSustainable hotel waste management - How hospit... - 0 views

  • What impact will PPE waste streams have on waste management within hotels, and can the industry find better ways to deal with them?
  • Convenience and service have always been at the core of hotels, and a focus on hygiene is an integral part of that.
  • this means large quantities of waste – from single-use shampoos and plastic-wrapped bathrobes to breakfast buffets that encourage indulgence.
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  • The pandemic has had a major impact on hotels and there is an entirely new stream of hotel waste – PPE.
  • , often with single-use plastics, it could mean a huge step back.
  • items such as reusable masks for staff can help reduce PPE waste, with multiple options now available and the WHO still approving the use of properly manufactured fabric masks.
  • microplastics in the food chain or the estimated $2.5 trillion in damage and lost resources it causes to fisheries, aquaculture, recreational activities, and global wellbeing.
  • uch as plastic hotel key cards. While reusable, they will end up in the trash eventually, and many end up broken or lost after a few uses.
  • Food is the single largest component of US landfills with roughly 80 billion pounds being thrown away each year in America.
  • Even the most stringent company policies on plastic and food could still leave a hotel having to deal with more waste than expected.
  • over half of global travelers are now looking to travel more sustainably, and more than 60% of Americans are willing to spend more on sustainable products.
  • Rotana, for example, announced that it would remove all single-use plastic toiletries from its hotel rooms, saving an estimated 17 million plastic bottles and 100 tons of plastic every year.
  • replacing plastic key cards with mobile apps.
  • implement more robust recycling programs that help deal with waste in a sustainable way.
  • Beyond this, some hospitality establishments are now offering outreach to teach guests and staff more about sustainable waste management. This can extend beyond physical waste, to inform people about reducing hotel power and water waste as well.
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    This article discusses how the COVID-19 pandemic caused an influx in plastic waste due to an increased need for PPE. This article also talked about how hotels are trying to combat the effects of microplastics by limiting their implementation in their operation by finding other alternatives such as mobile apps and QR codes. One thing I found to be extremely interesting that was mentioned within the article was the fact that companies are investing in educating both their guests and staff on waste management.
joshli2022

A Global Think Tank Unveils Its Concepts for Hotel Technologies of the Future | - 0 views

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    This article is about a futuristic hotel concept, which combats automatic reset that flexible space and mechanical services, sense and satisfies suite that senses the condition of the guests and provides enough assistance to guests and uses advanced technologies in-room control. Then the rebuildable buildings are ably reused to sustain the business and as restorative resorts that offer renewable energy and service to the guests. The augmented reality-based property that flexible in giving an excellent view to the community based on AR tech. Lastly, the energy center distributes energy to the community, engaging the communities around and supporting the supply chain in multiple ways.
chadidscha

Electronic Waste Recycling: A Global Problem in Need of Solutions - 0 views

  • Cellphones, computers, and other technological products contain a number of valuable materials that must be mined. Rare earths, gold, palladium, copper, and more all reside within our cell phones, TVs, and more.
  • These valuable materials are acquired through intensive mining operations. The recycling of such materials from our old gadgets would allow us to reuse these valuable materials, ultimately requiring less mining and conserving our finite resources. According to the EPA, the recycling of one million cell phones yields 35,000 lbs. of
  • The toxic components in e-waste not only pose risks to workers in developing nations, but they also pose risks to the environment; where e-waste is either improperly handled or disposed of, there is risk of soil and groundwater contamination.
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  • Many have pinpointed improved legislation, advancement in recycling technologies, increased education, and more convenient recycling programs for resolving the electronic waste crisis. Some companies have already jumped on the bandwagon toward finding improved recycling methods.
  • The Washington-based company behind Redbox and Coinstar has developed a line of ecoATM kiosks, where consumers can conveniently sell their old phones for cash on the spot where they already shop.
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    Electronic waste is a growing problem which affects our soil, groundwater, and more due to improper disposal. This problem was considered a conflicting issue in developing countries in the past; however, that no longer holds truth. Many nations and various companies have become more and more of this issue and try to tackle it by implementing legislations and recycling centers, which allow for proper e-waste disposal. The problem at hand can be dealt with, but a world-wide team effort is needed in order to combat this dilemma.
mabbate

Green computing: what it is, why we need it and how to implement it - 1 views

  • n fact, the Internet risks becoming one of the most polluting sectors, but it is above all the production of electronic devices that aggravates the climate and ecological crisis, because of the toxic raw materials and the complex processes, requiring a lot of energy and a lot of water.
  • in the first three months of 2021 the Intel plant in Ocotillo had already produced 15 thousand tons of waste, of which 60% dangerous. and consumed more than 4 million liters of water and 561 thousand kilowatt-hours of electricity.
  • Algorithms that manage the switching on and off of servers according to the workload, making sure that few of them work at their maximum capacity while all the others stay off.
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  • Purchasing quality devices, that last longer.
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    This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.
Erica Davis

Security vulnerabilities exist in the hospitality industry - 0 views

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    Contrary to popular belief, there is still a great deal of concern over the security, or lack thereof, when it comes to credit cards being used at hotels...or any card that stores information on a magnetic strip. The problem lies in the outdated technology used for processing applications. Older applications means they are not in compliance with PCI, regulations for this entire industry. We know that hotels are usually a part of many sites. If a hacker gets access to just one, he will probably break into other sites, as well. Some of the things that the hospitality industry can do to help combat this problem is to require stronger passwords on their systems, stronger firewalls, enforcing stronger remote access and even limiting it, just to name a few. Erica
Yunfan Wu

Staying Green: Hotels Step Up Their Sustainability Initiatives: Scientific American - 0 views

  • but they can actually result in significant water, waste and cost reductions. The website Economically Sound reports that a 150-room hotel can conserve 72,000 gallons of water and 480 gallons of laundry soap every year by placing the cards in its guest rooms.
  • Another positive trend is the Four Seasons’ 10 Million Trees Initiative. The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet.
  • Beyond what the major chains are doing, eco lodges run by or in partnership with native people or tribes have popped up all over the tropics and beyond;
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    this article is talking about the sustainability development in hotel industry. every year the waste of water and energy in washing machine is huge. this behavior violates the mind that builds a green industry. in the help of the Green Hotels Association the hotel companies make some measures to save the water and energy like putting a card which ask guests to consider not having sheets changed every day. it is simple word but really playing an important role in developing sustainable vision.
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    We all know that a lot of hotels leave little cards in the room claiming that they are environmental-friendly and initiate protection of the environment or reducing waste. They encourage customers reuse towels and linens, and so on. This article use Marriot and Four Seasons as examples to describe that this kind of behavior is indeed helpful. Water, waste and cost reduction is resulted. So hotels should keeping doing this and lead to green life-style and reduce waste.
yoyohad

The Robots Are The Chefs In This Japanese Restaurant | Singularity Hub - 0 views

  • ou can see other customers in the restaurant as they experience the restaurant in their own way – some mesmerized by the robots, others focused on their food and seemingly oblivious to the fact that the robots are even there.  Its an awesome scene.
  • The robots are fully autonomous, taking a customer order and cooking it from start to finish.  This includes boiling the noodles, pouring broth, adding spices and toppings, and so on.  The orders are complex too, requiring the robots to take customer preference for amount and type of sauce, salt, noodle, and so on.   The finished product is handed off to a human server who brings the food to the customer’s table.  The irony could not be more real as we witness the lowly human in the role of a mere server while the robot takes on the cooking.
  • The restaurant, called FA-men (pronounced Fu-a-men) based in Nagoya, Japan, takes its name from the phrase “Fully Automated raMEN” says Ni-Lab.  Not content to simply sit around when there are no orders to cook, the robots can be seen doing tricks and even performing pretend combat with a sword (knife) and a shield (plate) in homage to Manzai, a  style of stand-up comedy in Japan.  If you know Japanese, or are just curious, you can check out FA-men’s website.
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    Here we are, this post make the unattended POS a child's toy in the hospitality industry, look at the robot chef! The customers come into this restaurant to enjoy their meal, and suddenly they realize that their food are prepared by robots! from boiling the water, choose the customer's sauce according to the order... one thing I know, is that they will probably never mess up the order. The dish then is hand over to the HUMAN server to bring to the table. When is the last time you hear about this word? A HUMAN server? I think that in the near future, we can walk into a restaurant and find out that there is no HUMAN server, or HUMAN cook, or ever HUMAN manager. But the customers are still HUMAN though.
imontenegro

Forget Fake News -- It's Fake Traffic You Need to Worry About - 0 views

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    Fake news, fake marketing claims, fake influencers, fake customer service. So much of this fakery is funded through advertising, and biggest thing they sell is fake traffic.
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    This fake traffic does more damage than just wasting the marketing team's time; the financial impact can be significant and lead to a major budget hit. According to AdAge, $1 out of every $3 spent on advertising is lost because it has been unknowingly spent on ad fraud. Just in 2017, there was $16.4 billion in ad fraud loss.
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    When it comes to fake Internet traffic, the main culprit seems to involve bots. However, not every bot should be viewed as bad or harmful to marketing campaigns. In Imperva's 2016 Bot Traffic Report, research indicated that nearly 52 percent of online traffic involved good bots (22.9 percent) and bad bots (28.9 percent). That means Internet traffic is only 48.2 percent human.
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    Marketers and other departments have realized time and money savings by using these good bots. Those interacting with these good bots also are aware that they may be talking to a chatbot for a service request or technical question.
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    The same report named four types of these harmful bots. First, there are impersonators, which are made to mimic human behavior, including propaganda bots recently used on social media sites to sway public opinion.
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    Second, there are scrapers that take original content from one site and put it on others as well as take customer lists, contact information, and other valuable data. Third, spammer bots are used to drive Internet traffic to spammer websites. Finally, marketers are most concerned with click bots. This is a relatively new type of ad fraud and that click on performance-based and PPC ads that drive up the cost of this type of advertising.
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    SUMMARY: With the rise of Aritiial Intelligence and computer algorithms/programs it becomes more apparent that emarketing is under constant threat of fake traffic and analytics. Over half the internet traffic is being used by bots. Marketers must invest in tools to fight fraudulent traffic. Anti fraud and tracking platforms can be utilized to combat fradulent traffic. If there is money in fake traffic, the bad bots will constantly create problems creating fradulent traffic. Marketers have to stay vigilant and informed about new threats to their emarketing campaigns so money isn't being spent on bad bots/fradulent traffic.
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