While I don't agree with all 8 of the disruptive trends the article referred to, I found it very applicable to today's environment. One statement in particular that I thought was significant was...
"data has become the world's most valuable resource."
I could not agree more. I think that the hospitality business (prior to covid) was behind the times in embracing technology and understanding that data-driven decisions are not only the best way forward but the only way. Understanding our customers today is more of a priority than ever before in our industry, be it, hotels, restaurants, travel agents, or anyone of the many industry service providers.
The article went on to state, "Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level."
This is true at every level and culmination is what it will take to be a successful hotelier in today's industry.
While I don't agree with all 8 of the disruptive trends the article referred to, I found it very applicable to today's environment. One statement in particular that I thought was significant was...
"data has become the world's most valuable resource."
I could not agree more. I think that the hospitality business (prior to covid) was behind the times in embracing technology and understanding that data-driven decisions are not only the best way forward but the only way. Understanding our customers today is more of a priority than ever before in our industry, be it, hotels, restaurants, travel agents, or anyone of the many industry service providers.
The article went on to state, "Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level."
This is true at every level and culmination is what it will take to be a successful hotelier in today's industry.