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I think that it is very important for hotel to go green. Many top hotels are the members of green hotels. That means go green is a trend. Go green could makes the hotel cost savings, competitive advantage, employee retention, customer loyalty, regulatory compliance, decrease risk and it's the right thing to do. When I went to New York, Key West and Boston, I found the hotels where I lived are all green hotels. They use retrofitting light bulbs instead of regular bulbs. But in China, green hotel is not popular. I think that it will be the trend in the future all over the world!

So, for the consumers that are used to booking their vacations by themselves, I don't think this article applies to you. For the ones that are trying to save money by not going through a travel agent, I think thesis the article for you. A study conducted by AH&LA shows early signs that almost 2.5 million bookings for hotel properties made online through "fake websites" are being accounted for. This is a huge security issue. Consumers are booking their travel thinking that they are getting certain room types, ample amenities, amazing discounts, and good deals, but turns out they are just getting scammed. Other then not making the clients happy, this also hurts the reputation of the hotel property because when things don't go our way or something happens, we tend to blame the property. And in today's society, most take to the internet to voice their opinions in addition to speaking with the hotel; and bad word-of-mouth is the last thing our industry needs. Also, this can lead to loss of revenue. The survey stated that 56% of customers prefer to book directly with the hotel. It is always recommended to book directly through the property themselves, but for the new guys, how are they supposed to differentiate the difference between real and fake websites? 

This article describes several different Property Management Systems for hotels. It reports on different pricing methods for the needs of various hotels. For example, large brands have different needs from small independent hotels. By comparing the different pricing fees, a manager can best choose which system is best for his or her hotel.

This brief article highlights 5 major points of the advantages of taking event registration online since there is still a lot of conern with doing so. First and foremost, peoeple love things being easy and hassle free, and with the inevdible techonolgy that is always around, it is jsut that easy. On top of that, confimation emails will be sent out within 24 hours, usually right after booking, to ease peoples minds that they are in. They get to plan out their event and get orginized in their minds and in real life. A big worry is how secure is this? It is benificial to do your reseach on where you are booking to ensure they are legit and have precautions to make information is safe. Additonally, real time reports allows for the event to understand who is going, deomgrphics, and the amount of people going. Lastly, a growing trend is going green, by doing this they can say they are a green event, if they take other measures, for eliminating paper applications.

I found this pdf file, titled 'The Tourism and Hospitality Industry Goes Green' online from the Commonwealth of Pennsylvania - Department of Environmental Protection. It mentions why going green is good, and mentions areas such as cost savings, health, liability, environment, as well as public image. Further, it talks about what tourism and hospitality related companies can do to go green where it gives examples for employees in the (back) office, what one can do in restaurants/lounges/dining areas, as well as in the guest rooms. The pdf file also mentioned, which was new to me, that the American Hotel and Motel Association publishes material for the logging industry - which can also be accessed online - on what one can do to go green.

Green information technology(IT), referred to as green computing, is a term used to describe the application of automated resources in an efficient manner. Green IT originates with system manufacturers producing environmentally friendly products and encouraging users to adopt eco-friendly practices such as reducing paper usage through minimal printing, operating more efficiently with power management,and exercising proper recycling habits.As global information technology environmental standards continue to expand, it is highly likely that guidelines governing product life span, power consumption and recyclable resources will be in the forefront.

I highlighted in blue the sections I was most interested in, I found the passage about reducing faxing and photocopying to be most interesting. There is no reason to be so reliant upon these when you can send attachments through your smart phone. Hotels and other properties can unplug these machines to save money on the electric bill. There are otherways to be paperless, for example.The article I spoke of was about how hotels can limit the need to priint itemized bills and reciepts, all charges can be posted right to the mobile app on the smart phone. The mobile app on the smart phone will even unlock and lock your room doors and allow enterance to the spa and fitness center. There won't be a need for plastic room keys anymore either.

In hospitality industry, IT technology brings many benefits to us, but it is also a source of pollution when disposing of broken technology. There are many advantages of green IT movement such as reducing energy, water, paper, environmental waste and impacts, etc. Although it has many benefits, green IT projects need support from company's top leaders in both time and resources. The ROI of green IT is a little bit longer than other types of projects, but it has upside potential and intangible benefits. Green IT practices are not contrary with making money, so hoteliers should take measures to lead the organization on its journey to green action.

This article explains how robotics in hospitality is becoming far more common because of Covid-19. They go into detail about how, right now, all robotics require the assistance of humans. But they also go into how that can change in the next few years. The better technology gets, the less need there is for human support.

Module 6: Proximity Marketing This article focuses on the use of proximity marketing in 2020, and discusses how beacons have not taken over the offline and online market like Apple and Google originally hoped they would. Discussed in the article is how Amazon is utilizing proximity marketing in their Amazon Go stores This technology in a COVID-19 world will allow shoppers the flexibility to go outside of their homes and continue to social distance as all payments occur as, " customers can simply walk in, pick the items they want and walk right out - no queues and no physical payments action whatsoever." Similar to Starbucks where guests pay directly on their phones, the proximity marketing market will continue to grow as technology continues to advance. According to the article, "The technology, in its current state, is already there to redefine customer experiences and the way consumers engage with brands, based on their immediate location."

In this era of technology I think the hotel industry should of accommodated their customers with an excellent mobile site experience. As read in the article, "In 2011, mobile was responsible for $2.6 billion in travel bookings," and the numbers are increasing exponentially by year. Mobile devices are becoming so popular to book travel because todays customer lives a high-paced life and is always on the go. So I think it is extremely important that travel industries understand the customer and targets them accordingly in order to form that customer loyalty. With the popularity of tablets, the smartphone is gaining harsh competition because a tablet user has a smartphone and when it comes to booking travel they would most likely use their tablet because it is more accessible and the screen is bigger and easier to read. The smartphone and tablet experience is completely different because in essence you are targeting different audiences. The tablet user wants to see bigger icons and more visibility on the bigger screen, while the smartphone user wants to have a quick information session where she/he can view everything on the go. I think the travel industry should focus on execution in order to give the tablet and smartphone user the best mobile experience. With that said, the only way to ensure that positive feedback is through "regular testing and monitoring of your mobile site…"

With the ecological environment changes, the general trend of hotel is going to green, which included hotel sewage treatment, boiler dust emission, waste heat emission, the kitchen for the discharge of atmospheric pollutants. Not only the hoteliers require themselves pursuing green but also hope their guests could see that. Most of hotels have already taken action. Such as, Marriott International stop delivering newspapers to guests' rooms, Starwood has eliminated thin shampoo bottles, instead installing dispensers in showers at its Element and Aloft hotels. We are glad to see the hoteliers dedicated to protecting the natural environment.

This article talks about some of the creative ways hotels are going green. As more and more guests are looking to stay at environmentally friendly hotels, properties have to go beyond just offering a towel initiative or just using LEED lights. Hotel chains like Kimpton, The Charles Hotel, Starwood, and Calistoga Ranch are all coming up with new ways to be more eco-friendly. About five years ago Kimpton Hotels implemented a complimentary bike service. Guests are able to check out the bikes and use them to navigate throughout the city. As this service became more popular, Kimpton started investing in more bikes at each property. The Charles Hotel in Cambridge Massachusetts offers a similar program for guests. Their program started eight years ago when they purchased a property in Boston. The program enables guests to experience the city, all-while being environmentally friendly. Hotels are also finding new ways to be eco-friendly with their food and beverage options. The Charles Hotel actually operates a farmers market on-site with local fruits, vegetables, and meats. Other companies like Kimpton focus on offering sustainable seafood in their restaurants. Kimpton has removed whale, turtle, and shark fin from their menus due to environmental concerns. Calistoga Ranch in Napa Valley has come up with a creative way to reduce their carbon footprint when it comes to yard maintenance. About 11 years ago, they brought in babydoll Southdown sheep to graze on property in order to reduce their usage of lawn mowers. These babydolls help Calistoga Ranch reduce noise and reduce usage of gas-powered lawn mowers. Guests love to visit with the baby sheep, which is an added benefit. Hotels like Kimpton, Starwood, The Charles Hotel, Calistoga Ranch and other have to come up with more creative ways to be eco-friendly as more and more guests identify that this is important when considering where to stay.

In class you mentioned the high surveillance and passenger monitoring on cruise ships including the alerts of children going into non parental rooms. I found this intriguing because there are always a slew of people in the media that had the misfortune of going missing while on a cruise. In the last two years 41 people have gone missing and this does not include the Costa Concordia capsizing numbers. While the camera's might be rolling and the identification cards can track if passengers left the boat or stayed on I still wonder what the cruise lines do to cover up crimes. In Hospitality Law we learned that wherever the next docking country is that is where the crime that occurred on the ship will be investigated by. Most of these Caribbean Islands do not want to deal with missing persons or rape that occurred on a cruise ship so the cases get swept away. So despite the fact that cameras are supposedly on for safety here is an article with some interesting cases of missing people from cruise lines. I think a better technology would be to have the RFID enabled wristbands worn by all cruise ship passengers so that they can be located at anytime. This should be mandatory but disguise the tracking part by selling the fact that the wristband allows the passengers to make purchases with it.  Royal Caribbean Oasis of the Seas has this but it is voluntary and mostly requested by families who need to keep tabs on their children. They have only made 1000 wristbands and the article is accessible here : http://www.rfidjournal.com/article/view/7415/1

Travelers prefer to stay at green hotels. Major corporations such as Marriott, Hyatt, and Hilton & Starwood are looking for ways to integrate green into their hotels while conserving water and energy. Not only is the focus on going green going to impact the environment but also will impact the bottom line which is the dollars. This article shows how the Hyatt Regency McCormick Place in Chicago, Illinois has been able to go green to benefit both the company and the environment. The amount of items they are able to recycle is amazing; it is great that the company can also focus on the disposal of foods. As we continue to focus on the environment, more and more companies will continue to find ways to help reduce cost while protecting the environment. At the Walt Disney World Resort, guest can tour facilities and are educated on how the company impacts the environment through their recycling programs worldwide.

This article talks about the Hyatt Regency McCormick Place and the different steps they have taken to Go Green. They have significantly reduced their water and electricity consumption with the "When not in use, turn off the juice" project. Along with saving water and energy, they have also begun recycling. They recycle, paper, plastic, cardboard, light bulbs and the list goes on. They are also taking the time to educate their employees as well. "To encourage participation in programs such as 'When Not in Use, Turn Off the Juice,' employee awareness days are held. Compact fluorescent light bulbs are given to employees to help them save energy at home." The hotel has a green team who meet quarterly to continue growing in their sustainability initiatives. The Hyatt Regency McCormick Place is Green Key certified and has been recognized and awarded for their Green efforts.

This article is about the current rise in the use of the GDS system again. This rise has been seen primarily with corporate travelers, but has also been used by the leisure traveler. While GDS usage percents dropped from 98% in 1999 to 79% in 2009, it has slightly started to increase again. Sabre one of the larger GDS companies has seen a 7% increase in use of the system in 2012. Hotels have tried to give companies better rates to their consumers, for example as more corporate travelers are extending their stays from a business trip and then turning it into a leisure trip for a few more days. This gives the traveler a lower rate a night at the hotel, as they are staying for more nights. Overall, while there was a decline in the use of GDS because of the OTA, there is now a slight increase, bringing life back to the GDS system.

This article gives an in depth explanation of the importance of GDS's in the hotel industry and the increased usage of the GDS due to the rising travel demand. The American Society of Travel Agents conducted a study in 2009 and found the percentage of member travel agencies that used the GDS declined from 98% in 1999 to 79% in 2009. A significant portion of the decrease was due to the economic downturn, but regardless hoteliers and travels still found value is the GDS channel. According to Sabre Travel Network, there was an increase of more than 7% in GDS bookings during the first quarter of 2012 over the same period last year. The demand for corporate travel is the main reason for the increase. Many people that are traveling for business want to extend their trips for leisure. This allows hotels the opportunity to adjust their pricing strategies by putting travel promotions for leisure for the business travels as well. Many people utilize the GDS to find the most affordable prices, but it is also beneficial to hoteliers as well. Elaine Kennedy, one of the two interviewed in the article, stated the pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, which ultimately is a win-win for both sides. The GDS also provides many opportunities for hotels to cut costs. Robert Cole, the other person interviewed in this article, stated "The GDS also provides enhanced marketing support….immediately when you use the GDS to put your product, your service, your room, your rate, you're getting it in front of an audience without using your own marketing budget." According to Robert Cole, the GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike. I believe this article was very informative on how the GDS is currently being utilized and where it is going in the future. It basically helped answer question 3

Another interesting article that we all can relate to. A study recently had results disclosed where 500 people were surveyed into how they decide on where to eat out and how internet sites are influencing decisions. To start off, about 50% of people who go out to eat refer to a friend before making a decision on where to eat. As it relates to our class, before choosing a place to eat, 27.7% of consumers use a user generated review site and 27% use the actual restaurant's website. Consumers preferred to use user friendly websites the most and sometimes even referred to blogs for opinions. Google was actually cited as the third most utilized website for those seeking a second opinion with 16.5%. I thought the most interesting fact was that Food Network actually ranked on the list to getting some more insight on where to eat, with 1.7% of consumers using that website. Next time you are going out to eat somewhere, think about if you use websites or apps to assist you in making the decision. I guess you can make a review site about anything.

This article describes how a Hyatt hotel in New Orleans has increased hotel and guest security while making it easier for guests to get where they need to go. The increased security is vital for this hotel as it provides meeting and event space to guests. A lot of people make business deals in the hotel and it's important to them to know there are no unwanted attendees at their meetings and events. This is great for guests as they only need to know what their hotel/conference room number is. The hotel basically leads them directly where they need to go. This saves hotel personnel time they might have to spend giving people directions to their room. This hotel is very large so helping guests get where they need to go saves lots of time and frustration. This can also be a great cost saving move for the hotel. They may be able to eliminate some security personnel knowing the RFID cards and elevator security system will do some of the work for them. A surveillance staff is still needed but they should already have those positions on staff anyway. They could perhaps also see some energy savings as the Schindler system should be calling the most efficient elevator car. One thing I'm wondering about that is not addressed in the article is the security of the stairwells. They surely have to have stairwells for emergency situations. Can someone go into the stairwell from their floor and access other floors?

When the Valentine's day is so close e-business gives us a new way out if you have forgotten to buy a gift and yet have no time to do it. The main feature - speed. E-commerce start up is going back to basics with the oppotunity to order flowers online. This website is an international venture working 24/7, partnering with thousands of local suppliers all over the world. Flowers as a product of daily need when widely distributed with no time boundaries can be a good deal for you and a segment of market which still has a lot to innovate. At the same time the website has an oppotunity to be dedicated not only to various plants but to gifts of all kinds which is fantastic because every day of a year is a holiday for somebody.

Yes I have ordered flowers online before through 1-800 Flowers because I needed flowers delivered in another state and I was not familiar with the florists in the area. I trusted the Teleflora company (1-800 Flowers) to have the same quality of flowers in all locations but this is simply not true. I was very disappointed on several occasions by having wilted old flowers in small arrangements delivered. Not only is it embarrassing but it is frustrating to the consumer having paid so much money and not been happy with the product. I do not use these online companies anymore. I go to the florist websites and go by word of mouth which is time consuming (something I was hoping to avoid by using the online florist in the first place). That is why I bring up the question of how this FloristAdvisor differs from other companies and how are they succeeding? Bing I like to go to the supermarket and make my own arrangements if they receiver of my intended bouquet is close by. Fresh Market has excellent flowers, a bit pricey but they are great quality and last.

Actually while browsing the website I couldnt find any information about the guarantee... And the prices are unexpectably high which shows that this business has yet a lot to improve. I ve never ordered flowers online and your information, Melissa, was really helpful for me.

Green technology will bring benefits to the hospitality industry. It will become a future trend for the hotels to go green. From my point of view, going green is another saving cost and long-term benefits. We can reduce the the harm for what we produce and keep the guest's travel experience more green. Also hospitality plays an important role in telling others about the green concept. People will remember more when they are in realx.

This article discusses the different approaches hotels are using to make their hotels green. They are trying to use technology to reduce energy consumption which will help reduce fossil fuels. At Hotel 1000 in Seattle when a guest checks in the computer system sends a signal to the room to turn on the air conditioner. This system helped the hotel save approximately 40% on their energy. The Bardessono in Napa Valley has auto controls, so when the guest enters a room the sunshades rise, lights, television, and fireplace turn on. They will also turn off when the guest leaves the room. Xanterra in Death Valley has a total of 5,040 solar panels and uses wind power. By doing this they will offset emissions of 24,000 tons of dangerous pollutants over the next 25 years.

The National Restaurant Association has implemented a new "green" restaurant initiative to persuade owners of the US's 945,000 restaurants to adopt measures to control energy use and waste. They have some celebrity firepower in billionaire Ted Turner, who owns Ted's Montana Grill causal dining chain. His restaurants use straws made from biodegradable paper, and the menus are printed on recycled paper, among other initiatives. The NRA makes recommendations like using LED lights, composting, installing low-flow valves, and using recycled materials. In practical terms, however, going green doesn't necessarily mean "making green." In a tough economy, most people won't pay for the extra costs of green initiatives. In a poll, just 29% of consumers said they would be more likely to go to a green restaurant. Those numbers make it difficult to convince a restaurateur to make that extra investment. 

For this Green Choice program which is skipping maid service, in my opinion, it depends, For the pros, I think it is good because it can save time, money, labor, and housekeeping products. Hotels don't need to recruit a lot of housekeepers to clean rooms, thus, they save the salary of housekeepers, training time, and the wasted bath products. For the cons, I think hotel rooms will become more and more dirty day by day, which also decrease the age of a hotel. But anyway, the pros of this green choice program is more than cons of that, I think it is a great going green action actually.

How about finding a happy medium to this dilema. Perhaps Hotels can still offer housekeeping but give patrons the option of particpating in the going green program; by providing them with an incentive if they can go with out their sheets and towels being washed. This would save water, time, labor, and staff in the laundry department, while still giving guest a clean and happy room.