Group items tagged

This article analyzes how user-generated ratings have a positive impact on hotels revenue growth. It looks at this through three different methods: one, ratings that the uses provide, two at how those ratings are "distributed over the scale," and three, the number of reviews that hotel receives. The article observes 240 small to mid scale hotels in Italy. Some issues we see come up revolve around the subjectivity of user-generated reviews and how that can positively and negatively affect hotel occupancy and interest. Ultimately, it appears that hotels that already have a high star rating will benefit most from these user-generated ratings because they have a stronger bargaining tool. The other benefactor are small, niche hotels whose increase viability and unique qualities help it in encouraging new tourism and high level experiences.

This article talks about Guest Review System from Lodging Interactive. It is a cloud-based system enabling a website to collect guest reviews directly, manage & reply to guest reviews from one easy system, receive real-time guest review alerts, and view & download online reports. Besides, it enables travelers to share their reviews on Facebook with their network of friends. The price of Guest Review System is $750 per year. In addition to its Guest Review System, Lodging Interactive's Chatter GuardTM Service helps hoteliers monitor what people are saying about their brand 24/7.  Nowadays, many cloud-based programs are coming out and it actually has brought lots of benefits to companies but users still need to be aware of the risks of cloud computing system such as possibility of data spill when it's hacked, impossibility of data control when server goes down.

This article highlights the reality that online reviews can ultimately directly affect the hospitality industry because practically 90% of the population in North America is online. Online reviews can define whether a hotel or airline is the best option for travel, and influence others whether they'd be willing to travel depending on these reviews. The idea is that the Hospitality Industry has to adapt and continue to change as new ideas begin to develop and become the new norm.

As mobile devices become more advanced, particularly cell phones and tablet devices, more pressure to keep up with mobile and social trends is placed on the hospitality industry. People are using their mobile devices more now than they have in the past. So much so, that "two thirds of Americans sleep with their mobile device in range, something we cannot say about desktops". A world of information is at your fingertips because of the capability of mobile devices. Information that can help us make decisions about anything. Even last-minute decisions about hotels and food. More people are using their mobile devices to book rooms and many of the people that do this, are booking a hotel for the same night. The fact most of the people who do this are under 30 means that it is very likely that this trend will increase. People are expecting the technology to be there so that they can pick a hotel and a restaurant to go to if they are unfamiliar with a city. They are expecting a hotel chain to have a mobile site or better yet an "app" that will not only allow them to book a room, but, one that will give them directions from where they are to the hotel. The same can be said for restaurants. Potential customers want to be able to look over the menu and determine if they want to come to the restaurant, all from their mobile device. Mobile guests are also using customer review sites to determine where they will lodge or dine. They are using sites like TripAdvisor which allows you to post comments about your stay. The sight even allows the guests to post pictures. "Customer reviews are also important to the hotel industry, but the jury is still out on exactly how hotels should react with people who post reviews." It is always great when a guest posts a positive review of the hotel, but imagine how one bad stay could tarnish a hotels reputation. And what if there are cleanliness issues that the guest can photograph and upload to the site? Exactly what to do in this type of e

Social media nowadays becomes a very important role in hospitality industry, and most travelers will search a third party's property reviews like Tripadviser before making their decisions to choose a hotel. You can find either good or bad comments for the hotels around the world from it, and people believe that it has some influence on the travelers' decisions. However, most great hotel groups do not have a website for that use, and Daniel Craig thinks it is because hotel groups not only take care of the customers but also the owners, and as we know hotel group also has franchisers, so if just one unit not operated well, all the other properties will also suffer the reputation issue. But there are also some hotel groups try to do that but with some tricks. Starwood allows the guest to post reviews for some of its brands and list by ratings with the best first, and Marriot set up a new website for its members to post reviews and list by time with oldest first. In my opinion, most hotel groups focus so much on the influence of their brand loyalty, which is also very important, but comparing with the increasing influence of words of mouth that I list below, I strongly agree that those hotel groups need to have a trustful review website for their own ASAP: 1. 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users (Econsultancy, July 2009) 2. 83% of all holiday shoppers are influenced by customer reviews. (ChannelAdvisor "Consumer Shopping Habits Survey", August 2010)

Nowadays, TripAdvisor play an important role in tourism industry. Most of people will review TripAdvisor ranking and then make their own holiday arrangements. On-line user review rankings are important in contemporary society. As the TripAdvisor president said, trip advisor is a honest person's opinion. TripAdvisor website plays the role of trusted intermediary for the independent traveler. However, some hoteliers concern about their personal reputation. I read another article that hotel owner Duncan Bannatyne complains the consumer resource is bad for business. For example, if a hotel was reported for bad bug exist, this definitely is a fatal effect on hotel reputation even this hotel already take proper action to kill all bad bugs. On the other hand, as TripAdvisor CEO stated, "Ninety-eight percent of our audience when we surveyed 'Do you trust the reviews,' the answer was 'yes' because they read the reviews, they go and they stay and it matched expectations. The system works." TripAdvisor also take '"most of hoteliers" concern into their consideration, they have a decade of expertise at catching people who are try to spam their system.

From my experience in the industry. I know how much people really depend on trip advisory to help them decide on where to stay when they choose the destination they will be traveling. But I have heard stories on how the Owner of the hotel I used to work for would write on trip advisor amazing comments of the hotel to bring more crowd in and then he would invite his friends to write in trip advisor as well. This makes me question how real are all these comments posted in trip advisor. If you think about it, anyone can make up a profile and fill out a comment about a specific hotel. What makes us so sure about this website overall?

Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    

The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.

This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.

As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.

ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

In this article we find out how the British Advertising Standards Authority (ASA) is challenging the authenticity of Tripadvisor as a result of a complaint by online reputation specialist, KwikChex Ltd. The ASA is complaining that Tripadvisor is allowing hotels to submit their own reviews to boost their reputations, compromising the legitimacy of the website's "honest travel reviews." The ASA and KwikChex believe that consumers are not aware of the difference between honest and hoax hotel reviews on the site. The website is fighting back saying that the large number of users that visit the site help balance out the small amount of fake posts. In addition, they state that they have fraud detection systems in place to weed out illegitimate reviews. But most importantly, they argue that those reviews that do manage to creep in do not carry much weight because users read an average of 12 reviews before making final decisions. Tripadvisor is one of the most popular websites among consumers making purchasing decisions because it is founded on real, consumer hotel reviews. Consumers today, specially the millennial generation, rely on peer reviews for important purchases such as travel and hotel stays. As consumers it is vital for us to remain educated and alert, specially when we cannot prove the legitimacy of the contents' authors.

This article describes several different Property Management Systems for hotels. It reports on different pricing methods for the needs of various hotels. For example, large brands have different needs from small independent hotels. By comparing the different pricing fees, a manager can best choose which system is best for his or her hotel.

Medallia allows hotels to know about guest experiences and suggestions that might improve the stay of future guest. With this software guest are able to give feedback on their stay and management is able to respond to them in a timely manner. TripAdvisor has partnered with Medallia so that when guest fill out a review they can also submit a survey on the same form. This is a helpful update because it saves the guest time and makes the process of leaving a review easier. This is important because it makes the guest experience better and it encourages more guest to leave feedback.

From what I read, Medallia seems like a great tool to use because it better gathers feedback from their own customers. As we already know, the customer is always first. It does make me wonder how Medallia recognizes reviews? How does Medallia come to the specific stats of a company? With more partnerships, Medallia can gather more reviews across the entire web. I'm sure companies have made a real impact on the business with the use of Medallia. I do believe it's something companies should experiment with before diving in completely.

Customers' comments and reviews on the website have a huge influence on business in hospitality industry. This article outlines five key trends that hotel marketers should be aware of as they approach online reputation management. First, customers would like to trust other customers' comments rather than companies' advertisements. Remarkable experiences and consistently extraordinary service can make customers satisfied, which encourage guests to share experience. Second, overwhelming volume of data and information can make customers paralyzed and confused. Hotel marketers should create position-specific reporting and make insights simple. Third, consumers may change their decisions in the last-minute because of online reviews. Listening to guest feedback, making changes, and improving service can keep customers' reviews positive. Forth, companies' revenue can be influenced directly by negative reviews. Firth, real-time web may have a ineffective result du to delayed responses.

Another interesting article that we all can relate to. A study recently had results disclosed where 500 people were surveyed into how they decide on where to eat out and how internet sites are influencing decisions. To start off, about 50% of people who go out to eat refer to a friend before making a decision on where to eat. As it relates to our class, before choosing a place to eat, 27.7% of consumers use a user generated review site and 27% use the actual restaurant's website. Consumers preferred to use user friendly websites the most and sometimes even referred to blogs for opinions. Google was actually cited as the third most utilized website for those seeking a second opinion with 16.5%. I thought the most interesting fact was that Food Network actually ranked on the list to getting some more insight on where to eat, with 1.7% of consumers using that website. Next time you are going out to eat somewhere, think about if you use websites or apps to assist you in making the decision. I guess you can make a review site about anything.

Like any industry, the field of tourism and hospitality must be competitive and technologically advanced. The article addresses six technological trends within the hospitality industry. 1. Virtual reservations - A significant number of patrons reserve their hotels via a computer or mobile device. Thus travel booking websites have become more popular. 2. Virtual check-in and ordering - Check-in kiosks cut down on customer wait time (long lines, short staff, etc.). More hotels and restaurants will be making use of these technologies. As technology advances, consumers shouldn't be surprised to see more futuristic options such as voice recognition, fingerprint and retina ID. 3. Travelers with multiple devices - Hotels have to be conscientious of this fact in terms of room design, public (hotel) space and structure. Customers want to feel secure that they (and their devices) can be properly accommodated. 4. Hospitality staff with multiple devices - This trend is a win-win for employees and customers. Employees can better meet the needs of their customers no matter their location (poolside, bar, lobby, etc.). Also, by collecting data, businesses have a better understanding of customer needs and preferences. Customers have the freedom to be more mobile (in any area of the hotel) without feeling disconnected or not being able to have their needs met. 5. High tech meeting and public space - Hotel meeting rooms and lobbies are receiving technological make-overs to accommodate users who rely on multiple devices. This is great for business as it creates an environment that is conducive to conducting technologically advanced meetings and conferences in a comfortable setting. 6. Online reviews - These reviews are crucial to businesses as well as consumers. On the business end, companies will be able to gauge their effectiveness in all areas via honest customer feedback. Consumers have the opportunity to make better choices after reading reviews based on ot

In the wake of the recent fire that wreaked havoc on Chicago area airports this past weekend the FAA is planning to review its security measures. On Friday, an employee at a radar facility in Aurora Illinois set fire to a telecommunications room in an attempt to commit suicide. The fire caused thousands of departing and connecting flights bound for the Chicago area and around the country to be canceled and grounded. Not only were flights canceled on Friday but many continued to be canceled on Saturday and Sunday as well. Chicago's O'Hare Airport is the second busiest airport in the nation and an issue in security can disrupt not only the Chicago area but also flights around the country. It was noted that this incident was one of the most challenging situations air traffic controllers have had to work through since 9/11. Air travel is incredibly important to most Americans and a breach in security can be devastating. It is most important to keep travelers safety in mind especially when it comes to traveling by air. Although it is very important for travelers to make it to their final destination it is much more important that they get there safely and this is a topic the FAA is going to review as a result of this incident.

I think the question to be asked is "Can we do anything at all when a crazy person is in our midst?" If he was working at the center, he must have had some sort of vetting or clearance that he had to complete for employment. Did no other employees see any signs that he was suicidal (someone ALWAYS does)? What kind of measures were being employed to secure this clearly critical piece of infrastructure? How long did it take for anyone to respond? Clearly, lots of questions need to be posed. The effects of this one fore will ripple for months to come.

This article dives into the ways that technological innovation is disrupting the hotel industry. Hoteliers are struggling to keep up with guest needs and demands. Technological innovations, while a necessity, can never replace human touch. This rapid change represents a challenge and opportunity for the industry to overcome.

This article explains the technological advances in the hospitality industry and how this has been attributed to being a crutch for the industry and/or a burden. With the utilization of technological software such as kiosks, automated checks in's, and mobile ordering, the hospitality industry has had a disruption in the product that they are offering. The article also undergoes the understanding of taking the implementation of technology and the human interaction and combining them to work cohesively in the hospitality industry. Understanding that it is a balance that both must intertwine in order to find success in hospitality.

In this article, all the incredible sides of innovative technology within the hospitality and tourism industry are highlighted and discussed. Along with the discussion of what some of the newest technology is, it touches on how it positively and negatively affects the industry. For example, the article talks about how the average person is so much more willing to go about self-service check-ins and hotels and airports, as well as ordering from a kiosk at a restaurant. From this, while it can be super convenient for the customer, it can also cause extreme damage to the business. Because so much of the industry has transformed to just being at the will of your fingertips, it leaves customers forgetting that not everything comes with instant gratification. "Long queues to check in at the hotel become unacceptable; unresponsive or slow room service lead to negative hotel comments on TripAdvisor; and some expect 24 hours' housekeeping even in a budget hotel", a quote from the article reads. The article also talks about how while there can be many negatives, there are equally as many rewarding positives. For example, "Due to the large numbers of internet users, including mobile, online review platforms, attract lots of traffic which, in turn, means plenty of business potential for the online travel agencies (OTAs) in particular". One of the main points in the article talks about how even though many hospitality jobs are being taken over by computers and AI, the one thing a robot will never be able to grasp and give is human interaction. "A machine can cook dishes exactly to order, but it cannot experience how the guest feels; a robot might be able to deliver a pot of hot water to a hotel room, but it is unable to tell whether the guest is feeling unwell; an advanced voice control system could make it easier to order room service, but it cannot tell whether the guest enjoys the meal". In conclusion, while there are indeed many disruptive changes that have bee

IHG launched Guest Reviews and Ratings for each of its seven existing hotel brand websites in Chinese, English, German and Spanish. For customers, this service gives online customers the convenience of reading authentic customer feedback while bookend their stays. For hotels, this service can verify the guests who really stayed in IHG's hotels and gave an unbiased review for recent stay.  IHG is always at the forefront of online booking in this industry. it was the first hotel to introduce online booking system in 1995. In 2002 IHG pioneered Best Price Guaranteed. 

It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011.   The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks.  With using all the social networking sites in relation to the business, consumers can also see other consumer reviews.  Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints.  Word of mouth is the fastest marketing tool for consumers when they have a bad review.  

The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.

E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.

    This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.