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A Swedish hotel intelligence organization has chosen Dubai as the location to use a new software product called Hoteligence. This software is about offering guests specific content and services at the specific time. It is a cloud-based software platform that can be operated through TV, iphone, ipad, Android, etc. It offers room entertainment: customers can play Angry Birds, listen to music and connect to social media platforms such as facebook and twitter. This software is also a useful marketing tool which can track and analyze guests' buying behavior. The feedback until now is very good, so I think it is possible to implement Hoteligence to a bigger market and more levels of hotels as this software not only increases the added benefits for guests, but also gives hoteliers a good marketing tool.

Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.

In this era of technology I think the hotel industry should of accommodated their customers with an excellent mobile site experience. As read in the article, "In 2011, mobile was responsible for $2.6 billion in travel bookings," and the numbers are increasing exponentially by year. Mobile devices are becoming so popular to book travel because todays customer lives a high-paced life and is always on the go. So I think it is extremely important that travel industries understand the customer and targets them accordingly in order to form that customer loyalty. With the popularity of tablets, the smartphone is gaining harsh competition because a tablet user has a smartphone and when it comes to booking travel they would most likely use their tablet because it is more accessible and the screen is bigger and easier to read. The smartphone and tablet experience is completely different because in essence you are targeting different audiences. The tablet user wants to see bigger icons and more visibility on the bigger screen, while the smartphone user wants to have a quick information session where she/he can view everything on the go. I think the travel industry should focus on execution in order to give the tablet and smartphone user the best mobile experience. With that said, the only way to ensure that positive feedback is through "regular testing and monitoring of your mobile site…"

Restaurants and hotels were among the first businesses to offer mobile-friendly websites as a way to improve the customer experience. Now, the hospitality industry is looking for new ways to reach consumers who have come to see technology as an integral part of the customer experience.

When considering mobile technologies, many hospitality managers are not convinced of the potential benefits resulting in enhanced guest engagement, improved customer satisfaction, and increased consumer spending. The common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience. Mobile services include special website configurations, fluent marketing campaigns, location-based activities, digital couponing, and point-of-sale settlement. Currently, the fastest growing segment of m-commerce service is mobile payments featuring cashless and cardless payment platforms. If not already in place, hospitality management should consider business payment choices of coin and currency, credit and debit card, and mobile options.

IHG launched Guest Reviews and Ratings for each of its seven existing hotel brand websites in Chinese, English, German and Spanish. For customers, this service gives online customers the convenience of reading authentic customer feedback while bookend their stays. For hotels, this service can verify the guests who really stayed in IHG's hotels and gave an unbiased review for recent stay.  IHG is always at the forefront of online booking in this industry. it was the first hotel to introduce online booking system in 1995. In 2002 IHG pioneered Best Price Guaranteed. 

Technology absolutely plays important role to facilitate meetings and conference running smoothly. The Audience-response systems (ARS) ease the communication between attendees and speaker, which encourages the engagement from participants. As one big goal of meeting and convention is to bring people together and let them know each other, technology like ARS is essential for a successful meeting. According to most planners' experience, it's really annoying to pass around the microphone when somebody wants to ask question. The new microphone function is also added into ARS so that attendees can ask question without waiting for passing the microphone. In addition, ARS can track attendance for crediting purpose. As long as WiFi is available, surveys can be sent by laptops, iPads and iPod touches.

This article talks about one of the negative impacts of the current state of e-commerce: the detrimental impact on the environment. The article discusses how consumers have a need for their goods to be delivered quickly and conveniently. E-commerce ventures such as Amazon, Google Express, and Postmates provide customers with goods and services at the click of a button that can be delivered in as little as 10 minutes. However, these businesses have a heavy environmental cost, with an increasing use of cardboard being used in shipments and an increase in personalized freight services, which can lead to more greenhouse gas emissions. While some argue that these e-commerce services might lead to less consumers going out and shopping in physical stores, research shows that this is not the case, with consumers still going out and shopping even if they also shop online through these e-commerce businesses. Although much of the cardboard that is being used in these services is recyclable, recycling comes with its own downsides, as the process of taking things to the recycling centers uses a lot of water and energy. Overall, the new wave of e-commerce has spurred questions about its environmental impact.

This article discusses how self-service POS systems are now under fire from the ADA for not being accessible to people with disabilities. Most of the lawsuits have claimed that the problems with these systems are 1) they are mounted too high or at angles that are inaccessible for people in wheelchairs, 2) they do provide captions for those with hearing disabilities, and 3) they do not provide tactile feedback for those with visual disabilities. The ADA provides guidance for different types of technology, such as ATMs and vending machines, but has not provided such guidelines for these new POS systems. Because of this, the courts are having difficulty determining how to better enable these POS devices to work for those with disabilities, having to determine what to do for each individual device. Furthermore, these lawsuits pose a big risk to these companies. Businesses need to better evaluate their POS devices in order to make them more user-friendly for all individuals.

"When you go to SignUpGenius.com, you'll find services catering to the needs of eight different groups. There are schools, looking for help with organizing parent-teacher conferences, class volunteers, and events such as book fairs. Churches and temples can get help with scheduling nursery workers and greeters. Nonprofits can organize donations and fundraisers. Other groups are clubs and groups, sports, business, family and college. The idea is to attract a range of users, from parents organizing car pools to businesses coordinating employee training schedules. "By going broad, we still haven't scratched the surface," said Angel Rutledge, who is married to Dan and is the chief marketing officer. SignUpGenius' users are 78 percent female, and 80 percent are between the ages of 25 and 54. "Our primary user is a mom with kids," says marketing strategist Kate White. "Most people tend to find us through their kids' activities." Monthly fees range from free to $49.99, where users can get additional features such as cloud file storage and access by multiple administrators. These subscription services were significant, Dan Rutledge says, "because we jumped into the organizational level, from coach to league, from teacher to school." While the Rutledges don't disclose specific financial information of the private company, other numbers illustrate its growth. Revenue in August 2015 increased 225 percent over August 2014, according to the company. Between 120,000 and 190,000 events are organized per month, with a groundswell in August and September, when the school year begins. In 2014, SignUpGenius says 1.4 million new sign-up pages were created. Traffic rose 35 percent last year, to 39.9 million visitors. And the company has grown from 13 employees this spring, to 20 now." This article illustrates the idea of on the event planning and I.T. programs working handing in handing. As an example, the article uses the company SignUpGenius wh

Hotel Concepts- Brilliant, a leading global provider of advanced PMS, recently announced its integration of Flip.to into RezExchange. For a small monthly subscription, Flip.to acts as marketing platform for hotels, restaurants, and airports. Customers can use it to comment, post feedback, and recommend the establishment to friends who in turn can get discounts. It also allows loyal guests and customers incentives to spread the word. RezExchange allows customers to manage their sales channels directly from the hotel management system and will receive all reservations from these channels directly into their own database. With this integration customers don't have to present printed coupons and any earned incentives are automatically credited to their hotel profiles. Hotels, restaurants, and airports that already use RezExchange and integrate Flip.to into their system will become more streamlined making it that much easier for customers and guests to build up and use their incentives.   L'Auberge Carmel hotel in California is the first property to go live with this integration and thus far, this integration has proved successful. Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. 

Starwood has made a significant investment in IT with their new SPG mobile app. What really diferentiates this app from competitors is its visuals which change depending on the guests status. If they are exploring hotels to book, the app will appear one way, once they have made a reservation, more options become available for guests to plan their stay and be more interactive. Upon check out, the app again changes as Starwood highly values guests' feedback. This revolutionary app is somewhat complex, but Starwood is definetly on the right track!!

The article, Urbanspoon Unveils Rezbook "Right Now", highlights a new chapter in online reservation resources available to customers on their home computers or their smart phones. Urbanspoon's new application rivals Open Table. The "Right Now" feature allows guests to view what restaurants in their area have open tables, make reservations 'right now', view current wait times, and amount of guests in front of them. This allows restaurants to reach a market they might not have before and can provide them with new business. The goal of restaurants is to turn first-time guests into regulars, and Rezbooks is a great way to introduce new guests to your establishment. Not only can they reserve or find a table online, guests can also directly rate the restaurant and post details on their dining experience. This enables restaurants to get immediate feedback (positive or negative), especially since the application is readily available from smart phones. The new Urbanspoon application can work to provide new business while streamlining the seating process. For instance, even if a restaurant offers a 15-minute grace period for seating, to the diner they have conveniently jumped ahead of the wait in an otherwise busy setting. In our world of instant gratification, Urbanspoon's "Right Now" seems to fit in just right.

Great article, Craig! I agree that this is a great app for hotel managers to integrate into their company because although they may need to invest money to create these apps, the incoming revenue produced from the app will be well worth it. Tourists usually go on leisurely vacations to relax and be pampered. This app is just another guest service tool that allows the customer to do what they'd like from the comfort of their bed or tanning chair.

This article talks about how social media helps hotels not only to promote their public image but also provide customers a two-way road of comments and suggestions about their stay. The three websites that are best suited for hotels are Facebook, Twitter and Foursquare. Using these resources a hotel can give its clients and potential guests the freedom to freely interact with the company itself. Facebook serves greatly to allow people to comment on their recent stay and provide feedback. Twitter enables the marketing department to promote deals and upcoming special events. Foursquare is a tool similar to reward accounts. People can check-in to Foursquare at the actual location and depending on a set amount of check-ins, a guest can be awarded with a discount or special arrangement, for example, a complimentary bottle of champagne can be offered for five check-ins. Social media is an always evolving tool that goes hand-in-hand with marketing advancements and the growing use of gadgets. Iphones, blackberries and tablets are present in almost every home of travelers and are heavily used to interact, find deals and leave reviews. Hotels that use this media weapon and its technology to the fullest are on the upper hand compared to their competitors that rely on traditional advertisements.

That is a good way for hotels and restaurants to invest more in social media. Almost all people have their facebook pages they can a lot of information from facebook. People talk about everything on the facebook and share their experiences with friends. If somebody is sharing his great hotel experience with friends, that would be like a great advertisement that does not requires much money and all friends would believe this advertisement more than others.

The social media is a good way to promote itself from word of month. It is an easy way to get the feedback from their customers, and improve itself. The hotel can become more competitive base on the social media because it contains the real evaluations from the previous customers rather than the unconvincing advertisement.

Briggo has invested greatly in new technology that is estimated to be a game-changer in the coffee service industry. New 'robot baristas' do everything from grind coffee beans to fill the espresso cup and the customer doesn't have to do anything but order on their smartphone and pick up the coffee. Preferences are saved for convenience and the brew is precise each and every time. While the success of this technology is uncertain, it is promising. Time will tell what the market reaction will be long term but the initial feedback has been positive and certainly if the technology works some section of the existing coffee market will suffer.

M3 is a leading provider of accounting and analytic software, business intelligence and operations reporting. The company has been providing accounting assistance to customers for 15 years and has relied heavily on the feedback of their customers to improve their services. As a result of their customers wanting to outsource their accounting functions M3 has developed a customizable software that allows customers to choose from basic accounting functions to a complete accounting cycle depending on their business needs. By using M3PS and outsourcing accounting needs customers will be able to focus more on management functions as well as guest experience. M3PS launched operations on August 1st and since then has expanded its services to over 100 hotels as well as other businesses. M3PS is providing customers with outsourced accounting assistance from a team of CPAs and business professionals that have years of hotel accounting experience. Also, M3PS is saving customers from having to invest a large amount of time and money on IT infrastructure costs.

Where the article I posted emphasizes a total PMS solution, this company focuses primarily on back office functions. This doesn't make it wrong. On the contrary, if the firm is able to conduct all the back office functions and remain integrated with the existing PMS, it could be beneficial. That is of course, if the money being saved by exporting these functions to external CPAs outweighs the costs of keep the functions in-house.

This article is about the green initiative of installing electric vehicle charging stations in hotels. Hotels have always considered their concern for the environment as a way to stand out in the market and meet client needs and expectations. Charging stations are not considered just another amenity, they are something the customer is looking for. Drive in business is extremely important to the lodging industry and this technology is what guests are looking for as hybrid and electric vehicles become more affordable and practical.

This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.

The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending

nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.

The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio