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Contents contributed and discussions participated by Craig S. Wright

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Craig S. Wright

Starwood's 9 Hotel Brands Come to Life Through an Exclusive Series of Worldwide Music E... - 1 views

finance.yahoo.com/...tel-brands-come-172400334.html

hotel brands life music branding loyalty

shared by Craig S. Wright on 06 Apr 12 - No Cached
Wei Ding liked it
  • bringing together social media components like Foursquare check-ins, with exclusive offline experiences and concerts to reach SPG members in new, interesting ways."
    • Craig S. Wright
      Craig S. Wright on 06 Apr 12
       
      This is an extremely effective use of social media. After the experience, there are follow up images posted which urge followers to engage in the next contest.
  • Nine artists will be carefully selected to represent the essence of each brand
    • Craig S. Wright
      Craig S. Wright on 06 Apr 12
       
      Not only does this educate consumers about the brand, it makes the brand itself more dynamic.
  • SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
    • Craig S. Wright
      Craig S. Wright on 06 Apr 12
       
      This is a great way to connect with existing members and will surely spark interest in non members with a call to action to join SPG.
  • ...3 more annotations...
  • Also, members who reside in the US and "check-in" on Foursquare at a Starwood hotel or resort during the promotion will unlock a $15 Live Nation concert cash code to be used towards amphitheater show tickets or for artist merchandise.
    • Craig S. Wright
      Craig S. Wright on 06 Apr 12
       
      A proper marketing strategy uses several forms of social media and ecommerce to effectively engage the consumer.
  • partnership with Live Nation, the world's leading live entertainment and e-commerce company. In partnership with Live Nation, SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
  • Members of the SPG program, which is free to join, can register for their chance to attend their choice of one of the nine Hear the Music, See the World events – including airfare and hotel stay – by visiting SPG.com/HearTheMusic
Craig S. Wright

Starwood Preferred Guest's New, 'Go-To' App Unites All Starwood Brands Using Innovative... - 0 views

www.marketwatch.com/...ate-aware-interface-2012-03-15

Investment app interface

shared by Craig S. Wright on 29 Mar 12 - No Cached
  • offer FaceTime customer service
  • Starwood's mobile revenue has increased by more than 300 percent year-over-year, and the company has found that the patterns of travelers using mobile devices to book rooms are markedly different from those of more traditional web bookers. For instance, two-thirds of mobile bookings are within 24 hours of the stay, triple that of web bookings.
  • The SPG app is the first in the travel industry--and one of the first apps ever--to utilize state-aware technology, creating an interface that unites all nine of Starwood's distinct lifestyle brands and its nearly 1,100 hotels and resorts; and adjusts the app's look, feel and content depending on whether the user is planning, en route or already checked in to a specific hotel.
  • ...1 more annotation...
  • "The new SPG app will help us build even deeper relationships with our loyal guests
  • Craig S. Wright on 29 Mar 12
     
    Starwood has made a significant investment in IT with their new SPG mobile app. What really diferentiates this app from competitors is its visuals which change depending on the guests status. If they are exploring hotels to book, the app will appear one way, once they have made a reservation, more options become available for guests to plan their stay and be more interactive. Upon check out, the app again changes as Starwood highly values guests' feedback. This revolutionary app is somewhat complex, but Starwood is definetly on the right track!!
Craig S. Wright

Two Floors of Doubletree Grand Hotel Evacuated Due To Fire | NBC 6 Miami - 0 views

www.nbcmiami.com/...acuated-in-Fire-144101246.html

hotel fire miami security

shared by Craig S. Wright on 29 Mar 12 - No Cached
  • Two floors of the Doubletree Grand Hotel Biscayne Bay were evacuated Saturday afternoon after a fire started at a condominium next door.
  • The cause of the fire at the Grand, at 1717 N. Bayshore Drive, remains undetermined.
  • Craig S. Wright on 29 Mar 12
     
    Having a proper security plan is so critical for hotels. Here in Miami, just days ago, the Doubletree had a fire and everyone was evacuated. Due to proper evacuation measures and a fast responce from fire officals, no one was injured.
Craig S. Wright

Morgans Hotel Group Reports Fourth Quarter and Full Year 2011 Results - MarketWatch - 0 views

www.marketwatch.com/...l-year-2011-results-2012-02-28

accounting GAAP reports earnings

shared by Craig S. Wright on 04 Mar 12 - No Cached
  • Adjusted EBITDA decreased by $1.1 million from the comparable period in 2010 primarily due to renovations at Delano and Hudson
    • Craig S. Wright
      Craig S. Wright on 04 Mar 12
       
      The company incurred additional expenses.
  • During 2011, the Company sold its ownership interests in five hotels while retaining management and terminated its management and ownership interests in the Hard Rock Hotel & Casino in Las Vegas
  • During 2011, the Company reduced its consolidated debt by approximately $232 million
  • ...3 more annotations...
  • In December 2011, the Company entered into a hotel management agreement for an approximately 360 room Mondrian-branded hotel to be located on the South Bank of the River Thames in London.
  • In February 2012, MHG completed a $10 million renovation at Delano South Beach, which boasts upgraded exclusive bungalows and suites, improved public areas, including the pool, restaurant and bar space, and additional meeting space
  • Adjusted EBITDA was $8.6 million in the fourth quarter of 2011
Craig S. Wright

Hotel app pockets revenue by putting concierge service in your pocket - 0 views

searchcio.techtarget.com/...ncierge-service-in-your-pocket

hotel app revenue concierge pockets

shared by Craig S. Wright on 25 Feb 12 - No Cached
  • is how it will drive the business and generate more revenue
    • Craig S. Wright
      Craig S. Wright on 25 Feb 12
       
      This is very important! With room rates at a low, hotels must find alternative ways to drive revenue. The Hotel Evolution App by runtriz allows hotels to intise guests with amenities such as spa treatments, restaurant reservations etc. It really does drive the bottom line!
  • Take the example of the GoSLSHotel-using guest who always orders Dom Pérignon for the room on arrival. "After five days, maybe you send a bottle of Dom to the room before they even get there," Chao said.
    • Craig S. Wright
      Craig S. Wright on 25 Feb 12
       
      Making the guest loyal beyond reason!
  • There's a direct correlation between how much an app is promoted and how much it is used.
  • ...3 more annotations...
  • The GoSLSHotel app has a built-in timer. When the send button is pressed for an in-room dining order, for example, the order immediately shows up on a kitchen computer
  • You can get all that done within minutes, if not seconds, from anywhere you are, on your smartphone or from your computer
  • Customer service, Chao said, is all about efficiency, gratification, convenience.
Craig S. Wright

Checking Back in With iPhone Hotels | Cult of Mac - 0 views

www.cultofmac.com/...ing-back-in-with-iphone-hotels

iphone technology apps

shared by Craig S. Wright on 19 Feb 12 - No Cached
  • The California hotel offered guests loaner iPhones or iPod Touch devices to order room service, set wake up calls, request dry cleaning, extra blankets or replace forgotten toothbrushes, check messages or set “Do Not Disturb” notices plus shopping, eating and cavorting info.
  • Hotels love it because of the data that we collect and report to them and how it continually helps improve service and know what their guests want
  • control their experience at their own pace
  • Craig S. Wright on 19 Feb 12
     
    Interactive apps are more effective than tradional ones, because they allow guest's to be more informed. This Hotel Evolution app is also a point of sale, as guests can order things with ease of a touch. Apps like this enhance guest expereinces and drive sales, ultimately increasing the bottom line!!
Craig S. Wright

Ten Key Principles for Building Customer Loyalty Programs | The European Business Review - 1 views

www.europeanbusinessreview.com/?p=2845

loyalty reward programs

shared by Craig S. Wright on 19 Feb 12 - No Cached
  • By applying appropriate analytical tools, you can determine what your guests most desire
    • Craig S. Wright
      Craig S. Wright on 19 Feb 12
       
      This is critical for the luxury market. Hotel guests provide an abundance of likes and dislikes. With proper technology, we can track not just their spending behaviors, but their physical needs as well. An example of this would be tracking a loyal guest's temp in the room. If they always adjust the temp to a specific degree, then the hotel can anticipate that need for future stays.
  • we now have technology that provides the opportunity to learn about guests as never before
  • The idea here is to create an emotional connection between your customer and all aspects of your business, including your brand and your employees. The greater this connection, the higher the likelihood that your customers will have actual attitudinal loyalty, and not just participate for the rewards.
  • ...1 more annotation...
  • determine which rewards have the highest value for your customers but also have the lowest internal cost for your company. By doing this, you’ve created a two-way value proposition, in which both parties (you and your customers) believe they have received something of value
Craig S. Wright

Hotel Room Keys of the Future | Scene by Laurie - 2 views

www.scenebylaurie.com/...hotel-room-keys-of-the-future

RFID

shared by Craig S. Wright on 09 Feb 12 - No Cached
  • To provide better customer service, several major hotel chains are testing mobile phone hotel door lock technology and radio-frequency identification (RFID) enabled cards as alternative means for room entry. Annoyances like long check in lines or demagnetized strips that require a trek back down to the lobby could go away.
  • OpenWays technology in select hotels and cities that enables access to rooms by holding a mobile phone up to the lock. Guests who sign up for mobile entry receive a text with their room number and then a second text with a phone number to dial when they get to the room. When dialed, an audible tone is sent over the phone which unlocks the door when the phone is held next to it.
Craig S. Wright

Engaging the Hyper-Interactive Traveler Using Web 2.0 and Social Media: Hotelier's Best... - 0 views

www.hospitalitynet.org/...4047440.html

shared by Craig S. Wright on 09 Feb 12 - No Cached
  • By utilizing a comprehensive social media strategy, hoteliers can create social media “buzz” around the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions and bookings.
    • Craig S. Wright
      Craig S. Wright on 09 Feb 12
       
      You ever wonder why certain things pop up on your news feed higher than others? The amount of "buzz" created through "likes" and comments has much to do with this and can be a highly effective gorilla marketing tactic.
  • Brand loyalty/engagement: If people are following your brand and commenting on Facebook and Twitter, then they are interested in what you have to say and are more likely to book your hotel over the competition. You are in fact building stronger relationships with current and future guests.
    • Craig S. Wright
      Craig S. Wright on 09 Feb 12
       
      Some companies, like Starwood's SPG, are integrating comment and feedback sections into their loyalty rewards website.
Craig S. Wright

protel customers twitter their rooms with protel Room Tweet - 0 views

www.hospitalitynet.org/...4047939.html

viral marketing

shared by Craig S. Wright on 09 Feb 12 - No Cached
  • As a marketing tool, social media has changed from passive communication and selling to active customer engagement, setting the stage for how we market our products and services. Viral marketing that encourages people to pass along a marketing message, has the potential to be one of the most effective tools in an online marketeer's armoury right now.
  • Craig S. Wright on 09 Feb 12
     
    I think it is important not to post just a message on your online marketing initiatives, but to post the right message. As highlighted, viral marketing is most effective when the message is passed along to other users. Its all about spreading the word.
Craig S. Wright

iPhone, iPad Apps Are Changing Hotels - Yahoo! Voices - 4 views

voices.yahoo.com/s-changing-hotels-9151279.html

iphone apps hotels feedback ipad mobile

shared by Craig S. Wright on 23 Jan 12 - No Cached
  • speaks 57 languages and is being used as a complete communication tool for guests
    • Craig S. Wright
      Craig S. Wright on 23 Jan 12
       
      Perfect for Miami, which is known as an international destination and the gateway to South America.
  • they love it because they can order room service without getting out of bed or get dinner reservations on-demand through the concierge without ever waiting on hold.
    • Craig S. Wright
      Craig S. Wright on 23 Jan 12
       
      Because the app is on the guest's personal phone, they are more likely to use the app more, purchase more, and ultimately get more out of their stay.
  • iPhones or iPod Touch devices to order room service, set wake up calls, request dry cleaning, extra blankets or replace forgotten toothbrushes, check messages or set "Do Not Disturb" notices plus shopping, eating and cavorting info
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