A New Meeting Frequency - 0 views
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Sarah Black on 05 Apr 13"A New Meeting Frequency" discusses near-field communication (NFC) and its gaining popularity with the meeting and event planning industry. This form of communication enables smart devices to have communication between each other; one acts as the writer, the other as the reader. According to meeting tech consultant Corbin Ball, "NFC marks the next step toward a cashless and paperless society". Barclaycard and Chase, just to name a few, have adopted ISIS Mobile Wallet which lets customers make payments and collect rewards. "Industry professionals are beginning to see adoption in interactive events and business-to-customer trade shows", and are present in some current NFC applications. Contactless payment, automated ticketing, social networking, exchange of information (maps, business cards), registration, attendance access and control are some of the major ways this technology is utilized presently in the industry. Usage is slowly on the rise, particularly with regard to corporate networking events, and potential is huge. NFC technology is extremely innovative, saves money and can be a great marketing tool.