Hotels and Social Media - Customer interaction at its best - 4 views

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  #1 Bing Liu on 13 Feb 12

   

  This article talks about how social media helps hotels not only to promote their public image but also provide customers a two-way road of comments and suggestions about their stay. The three websites that are best suited for hotels are Facebook, Twitter and Foursquare. Using these resources a hotel can give its clients and potential guests the freedom to freely interact with the company itself. Facebook serves greatly to allow people to comment on their recent stay and provide feedback. Twitter enables the marketing department to promote deals and upcoming special events. Foursquare is a tool similar to reward accounts. People can check-in to Foursquare at the actual location and depending on a set amount of check-ins, a guest can be awarded with a discount or special arrangement, for example, a complimentary bottle of champagne can be offered for five check-ins. Social media is an always evolving tool that goes hand-in-hand with marketing advancements and the growing use of gadgets. Iphones, blackberries and tablets are present in almost every home of travelers and are heavily used to interact, find deals and leave reviews. Hotels that use this media weapon and its technology to the fullest are on the upper hand compared to their competitors that rely on traditional advertisements.

   

  <div class="cArrow"> </div><div class="cContentInner">This article talks about how social media helps hotels not only to promote their public image but also provide customers a two-way road of comments and suggestions about their stay. The three websites that are best suited for hotels are Facebook, Twitter and Foursquare. Using these resources a hotel can give its clients and potential guests the freedom to freely interact with the company itself. Facebook serves greatly to allow people to comment on their recent stay and provide feedback. Twitter enables the marketing department to promote deals and upcoming special events. Foursquare is a tool similar to reward accounts. People can check-in to Foursquare at the actual location and depending on a set amount of check-ins, a guest can be awarded with a discount or special arrangement, for example, a complimentary bottle of champagne can be offered for five check-ins. Social media is an always evolving tool that goes hand-in-hand with marketing advancements and the growing use of gadgets. Iphones, blackberries and tablets are present in almost every home of travelers and are heavily used to interact, find deals and leave reviews. Hotels that use this media weapon and its technology to the fullest are on the upper hand compared to their competitors that rely on traditional advertisements.</div>

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  #2 Mary White on 13 Feb 12

   

  I agree that hotels who use Social Media proactively will be more competitive going forwards. Social Media is a way for companies to connect directly with their customers or potential customers on a personal level. Consumers will need to be increasingly cautious of Social Media feedback as it can easily be influenced as likely will be as unrelible a source as your mainstream advertising is. I would like to see how companies work around the fact that most people only trust the opinions those they know. Perhaps this is why the blogging world is so important to the future of social media advertising.

   

  <div class="cArrow"> </div><div class="cContentInner">I agree that hotels who use Social Media proactively will be more competitive going forwards. Social Media is a way for companies to connect directly with their customers or potential customers on a personal level. Consumers will need to be increasingly cautious of Social Media feedback as it can easily be influenced as likely will be as unrelible a source as your mainstream advertising is. I would like to see how companies work around the fact that most people only trust the opinions those they know. Perhaps this is why the blogging world is so important to the future of social media advertising.</div>

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