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Hotel Concepts- Brilliant, a leading global provider of advanced PMS, recently announced its integration of Flip.to into RezExchange. For a small monthly subscription, Flip.to acts as marketing platform for hotels, restaurants, and airports. Customers can use it to comment, post feedback, and recommend the establishment to friends who in turn can get discounts. It also allows loyal guests and customers incentives to spread the word. RezExchange allows customers to manage their sales channels directly from the hotel management system and will receive all reservations from these channels directly into their own database. With this integration customers don't have to present printed coupons and any earned incentives are automatically credited to their hotel profiles. Hotels, restaurants, and airports that already use RezExchange and integrate Flip.to into their system will become more streamlined making it that much easier for customers and guests to build up and use their incentives.   L'Auberge Carmel hotel in California is the first property to go live with this integration and thus far, this integration has proved successful. Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. 

Hotel du Collectionneur in Paris broke away from the Hilton chain in 2013 and became the largest independent hotel in the city. Without the Hilton brand, the property needed help creating brand loyalty and foot traffic. The property's marketing department teamed up with a company called "Flip.to". This company was to help bring in newer people to their website and target a new group of customers. Flip.to used e-marketing to enhance the hotel's website traffic and create brand awareness on social media. Additionally, by increasing website traffic the property saw an increase in direct bookings. We can see the benefits of using a company like Flip.to to increase profits and create awareness. If we look at this from the perspective of a large chain hotel, they have the resources to market their properties through their corporations. We can see that Hotel du Collectionneur had to go in this direction of hiring a third party company to meet their goals and they can see if paying off today.

Hotel manager of Strand Hotel NYC learned of new way to market his hotel. Instead of traditional marketing, and even social media, he learned that the power of social advocacy is the way to go. With Flip.to, they are able to utilize their marketing budget to create a social buzz. Allowing guests to be part of the hotel' s marketing team. Flip.to increases the level of engagement with guests social, in order to increase brand awareness and greater revenue. With Flip.to, guests are able to share their experiences right at the point of booking with their connections. This allows the information to reach hundreds, if not thousands of people, giving them the opportunity to become future guests.