http://www.hospitalitynet.org/news/4060662.html - 13 views
started by annastone on 13 Jan 15
started by annastone on 13 Jan 15
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started by annastone on 13 Jan 15
Six technology trends revolutionizing the hospitality industry include but are not limited to SaaS, Mobility, Social, Personalized Systems, Integration, and Globalization. McIndoe points out that in comparison to older programs, the savings and improvements that the newer technology can offer managers and companies is detrimental to their future success. All of his trends have touched the hotel industry specifically.
On of the trends that McIndoe points to as being a necessity today is Software as a Service or Saas. Saas offers savings to companies up front as there are no hardware costs and managers can all but eliminate a full time IT employee off of their payroll.
Mobility and a traveler's massive exposure to mobility is also changing the way hotels operate. For example, Hilton Worldwide is in the process of introducing e-check in to their guests. By using the e-check in system, the need of a front desk staff upon a guest's arrival is diminished tremendously. A client can choose their specific room, make special requests, and check in-all within a few seconds.
Within the hotel industry social media has been one of the largest technology trends. Every level of service can now be critiqued, reviewed, and shared with the masses. In days of old a manager might pull a performance review survey, such as a SALT score, and read about a guest's experience-good or bad-privately. Though these surveys are still in use, sites such as Trip Advisor or Hotels.com have become public reviews of a guest's stay that are shared worldwide. Sites such as these have had tremendous effect on the industry and have forced management companies to address their hotels and how each level of service can affect their bottom line.
Personalized systems have added a whole new dimension as to what a returning guest might expect during their stay. On the flip side, it also gives a hotel an opportunity to impress their clientele by serving them their favorite snack or assigning them their favorite room upon their arrival therefore creating loyalty and additional revenue in the future. All major brands of hotels these days utilize some sort of personalized system to increase their guest's loyalty.
Integration systems, such as Delphi, continue to allow hotel owners and management companies to gain optimal revenue from each of their clients. By grouping together functions such as a hotel room rental with spa services, restaurant packages, and a golf round a management company is ensuring that they make the most money they can from every guest that steps through their door.
Globalization is the final point that McIndoe touches on in his article. Though I personally wouldn't call this a new trend, hotel giants such as Marriott and Hilton have focused on globalization for years and will continue to do so throughout the future. With outlets open around the world, these corporations realize the importance of globalization; now they are just seeing it through new eyes.
With all of the technological advances that have come into play within the hospitality industry, it is important for ownership to keep on top of the latest trends to ensure their continued success.
On of the trends that McIndoe points to as being a necessity today is Software as a Service or Saas. Saas offers savings to companies up front as there are no hardware costs and managers can all but eliminate a full time IT employee off of their payroll.
Mobility and a traveler's massive exposure to mobility is also changing the way hotels operate. For example, Hilton Worldwide is in the process of introducing e-check in to their guests. By using the e-check in system, the need of a front desk staff upon a guest's arrival is diminished tremendously. A client can choose their specific room, make special requests, and check in-all within a few seconds.
Within the hotel industry social media has been one of the largest technology trends. Every level of service can now be critiqued, reviewed, and shared with the masses. In days of old a manager might pull a performance review survey, such as a SALT score, and read about a guest's experience-good or bad-privately. Though these surveys are still in use, sites such as Trip Advisor or Hotels.com have become public reviews of a guest's stay that are shared worldwide. Sites such as these have had tremendous effect on the industry and have forced management companies to address their hotels and how each level of service can affect their bottom line.
Personalized systems have added a whole new dimension as to what a returning guest might expect during their stay. On the flip side, it also gives a hotel an opportunity to impress their clientele by serving them their favorite snack or assigning them their favorite room upon their arrival therefore creating loyalty and additional revenue in the future. All major brands of hotels these days utilize some sort of personalized system to increase their guest's loyalty.
Integration systems, such as Delphi, continue to allow hotel owners and management companies to gain optimal revenue from each of their clients. By grouping together functions such as a hotel room rental with spa services, restaurant packages, and a golf round a management company is ensuring that they make the most money they can from every guest that steps through their door.
Globalization is the final point that McIndoe touches on in his article. Though I personally wouldn't call this a new trend, hotel giants such as Marriott and Hilton have focused on globalization for years and will continue to do so throughout the future. With outlets open around the world, these corporations realize the importance of globalization; now they are just seeing it through new eyes.
With all of the technological advances that have come into play within the hospitality industry, it is important for ownership to keep on top of the latest trends to ensure their continued success.