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aquin206

What is Proximity Marketing? How Does it Work? - 0 views

www.avsystem.com/...proximity-marketing

shared by aquin206 on 20 Jul 22 - No Cached
  • Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
  • WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
  • The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
  • ...24 more annotations...
  • QR codes
  • Bluetooth Low Energy (BLE)
  • NFC stands for “near field communication
  • pay at the store with your phone
  • QR codes are scannable barcodes
  • 5 proximity marketing technologies you need to know
  • An example would be when you enter a store and get a push notification on your phone with a discount for your shopping, or when you scan a QR code at an event to download promotional materials.
  • How to best use proximity marketing?
  • How does it work?
  • One of the easiest, yet most versatile ways to implement proximity marketing in your venue is to use WiFi.
  • This platform should have indoor positioning features, so that you can easily locate your customers, and WiFi marketing features, so that you can effectively communicate with them when they are nearby.
  • This is a somewhat antiquated method compared to the other ones we’re discussing in this article, but it has its benefits.
  • This solution has been making waves at various conferences and events.
  • it requires extreme proximity (we’re talking millimeter to centimeter range), so it’s less versatile than the other technologies discussed.
  • even though most people can turn on Bluetooth on their devices, they don’t necessarily do that. And even if they do, that’s only half your road to successful marketing with BLE.
  • Similarly to BLE, geofencing with GPS requires the user to turn on the location services on their phone, as well as have a medium of communication with you
  • What is proximity marketing?
  • sales
  • if you notice that someone visited your store several times
  • but never made a purchase, it’s time to act! Pop in their mailbox, offer a discount,
  • loyalty
  • behavior analysis
  • indoor navigation
  • gamification
  • mmdmd99999 on 20 Jul 22
     
    wifi, QR codes, NFC, BLE, GPS
  • ...1 more comment...
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • smend120 on 25 Sep 22
     
    This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g
  • aquin206 on 07 Feb 23
     
    This article explains what proximity marketing is and five different ways it is used through. Proximity marketing is used through WIFI, QR Codes, NFC (near field communication), BLE (Bluetooth Low Energy) Beacons, and GPS. In addition to going in detail about all those, this article also explains how proximity marketing helps the company. It can help by boosting sales, retargeting, building loyalty, behavior analysis, indoor navigation and gamification.
Christina Eveillard

Hertz builds mobile strategy with iPhone travel apps - Mobile Commerce Daily - Applicat... - 0 views

www.mobilecommercedaily.com/...gy-with-travel-apps-for-iphone

emarketing

shared by Christina Eveillard on 05 Apr 12 - No Cached
  • Emily Bova on 05 Apr 12
     
    Hertz Corp. has just launched numerous travel apps for 11 major US cities. These apps let customers plan a trip by browsing content which is cutomized to that city and having it wirelessly sent to the GPS system in their rental car. The apps complement Hertz's NeverLost Gen 5 GPS route-guidance system. While in the car, this service will deliver certain information based on which city they are in and can be taken with them once they leave the car as well. Hertz is using this as an attempt to reach out to potential customers and expand their clientele. In an effort to remain unique, each app includes six categories: Explore, Top Must See, Events, Favorites, Tours, and Neighborhoods. There is also a feature that allows you to track the weather as well as see the nearest restaurants and attractions by simply pointing your iPhone at the horizon. The first app purchased is free and each subsequent app can be downloaded for only $0.99. Hertz already has an app for making reservations and confirmations so these apps are being used to build upon that and take it to the mobile level.  This is smart as people who are renting cars are more likely to be unfamiliar with their whereabouts than when driving their own vehicle. Being able to take GPS voice directions and find specific attractions while outside the car is a step in the right direction for m-commerce.
  • Melissa Krajewski on 06 Apr 12
     
    Good for Hertz! They seem to be differentiating themselves from other rental car brands with this unique service to their customers. Its also a good way to capitalize on the immediate needs of their customers who are the perfect target market for this app. I wonder if you can 'hands-free' your mobile device and sync it with the rental car while on that would be extremely helpful!
  • Christina Eveillard on 07 Apr 12
     
    This article talks  the new application that Hertz is introducing on the iPhone to allow customers to plan their trip that can be wires sly  delivered to the GPS system in their Hertz rental car .  This apps have been lauchend for 11 cities so far. Each city app includes six categories: Explore, Top Must See, Events, Favorites, Tours and Neighborhoods. So far the map can be downloaded  for free on the app store. Those apps on the iPhone give herts a chance to advertize  their merchandise to the user of iPhone with age varies .
xwang023

Integrating Technology to Improve Event Production - 0 views

www.event360.com/...gy-to-improve-event-production

shared by xwang023 on 05 Apr 13 - No Cached
  • GPS technology is a huge time- and money-saver.
  • Barcode scanners make credentialing and other tasks much easier.
  • automated external defibrillator (AED), which can restore a normal heart rhythm in cases of sudden cardiac arrest.
  • ...1 more annotation...
  • Google Earth is the most accurate tool for route planning and site scouting that we've tested.
  • Lu Zhang on 05 Apr 13
     
    To improve the efficiency of event managing, event managers need several technology. This article introduced GPS techology, which can used to track vehicle and participants. Barcode scanners are also the important tools that can be used in printing the credentials in advance and check it to the event faster. Because most of the staff and volunteers have smartphone, smartphone based technology such as Excel spreadsheets and google Earth can also useful in sharing information and siting address. In addition, supported by cloud technology, staff can access to their event data from anywhere, which bring huge convenience to event managing, and allow managers effectively control the large event.
  • xwang023 on 06 Apr 13
     
    There are countless forms of technology that can help event professionals do their job better. GPS technology is a huge time- and money-saver. In the old days, we had to print out hundreds of pages with directions to rest stops along our events. Barcode scanners make credentialing and other tasks much easier. Participants can print their credentials in advance and check in to the event faster. Checking participants in and out of rest stops and main sites is faster, too.Another potential lifesaver is the automated external defibrillator (AED), which can restore a normal heart rhythm in cases of sudden cardiac arrest.Besides being free, Google Earth is the most accurate tool for route planning and site scouting that we've tested.
YUCHEN TI

Microsoft Dynamics GP Software - 0 views

www.softwareadvice.com/...microsoft-dynamics-gp-profile

Software accounting business Microsoft

shared by YUCHEN TI on 01 Mar 12 - No Cached
  • YUCHEN TI on 01 Mar 12
     
    Microsoft Dynamics GP is a financial accounting system for small to mid-sized businesses that has expanded to encompass a range of functionality increasingly consistent with a complete enterprise resource planning (ERP) suite. The product has been extended by a large network of partners focused on a range of vertical markets.Microsoft Dynamics GP has applications for financial management, human resources management, manufacturing planning, supply chain management, field service, business intelligence, collaboration, compliance, and IT management. It provides a online training and support for company, and it can build a big net work for data analysis, and the connection for the third party.
jsanc478

Benefits of proximity marketing systems for the hospitality - 0 views

alertiee.io/...imity-marketing-in-hospitality

technology Hospitality Hotel Software business

shared by jsanc478 on 07 Feb 22 - No Cached
  • Proximity marketing is a form of electronic marketing where customers are targeted by marketers based on their proximity to a certain location. Generally, these communications are personalised and aimed at motivating the customer to make a purchase in the immediate future.
  • There are several ways a proximity marketing system can be implemented. Options include:QR CodesGeofencing (RFID or GPS)BeaconsWi-Fi
  • Geofencing is a tool that facilitates proximity marketing by tracking a guest’s movement using an app that has been granted access to analyze their device’s GPS signal.
  • ...25 more annotations...
  • Beacon systems (like the Alertiee Plus) work by using Bluetooth to open a line of communication between a guest’s device and a specific location’s beacon when the two come close enough together to establish a connection.
  • In addition, beacons allow for much more flexibility, reliability, and detail in locations where GSP or cell signals are weak (e.g., malls, department stores, and hotels). If a guest enters the beacon’s Bluetooth radius the system will be able to communicate, regardless of any other factors. Beacons typically use Bluetooth Low Energy (BLE), which uses significantly less bandwidth and battery power than GPS-based geofencing systems.
  • Proximity marketing systems are incredible tools for streamlining and automating operations in the hospitality industry.
  • the most promising benefits of proximity marketing and geofencing technologies in the hospitality industry is in boosting sales revenue.
  • Alertiee will help you realise missing sales opportunities, stores’ performance based on conversion rate, and stores’ sales hotspots areas.
  • Alertiee will help you to provide a harmonious customer experience across your omnichannel business. Our technology enables customer experience, marketing and retail teams to close the gap between customers’ digital experience and their physical experience.
  • hospitality industry can use and benefit from these tools with a focus on streamlining operations, increasing sales revenue, and improving customer experience.
  • roximity marketing systems are innovative ways of accomplishing this.
  • Reviews
  • proximity marketing systems offer an ROI that is 16% greater than PPC SEM. In part due to its cost-effectiveness, proximity marketing has begun to see widespread adoption by companies like McDonald’s, Walmart, and Macy’s.
  • The process looks like this: Guest installs an app with geofencing capabilities and grants both GPS and notification permissions. App tracks guest’s location and sends updates to proximity marketing system using cellular data. App alerts proximity marketing system that guest has entered an area defined by owners as ‘the business’. Guest receives marketing materials in the form of push notifications via the app.
  • Proximity marketing is a form of communication strategy.
  • beacon systems don’t need to (and, in fact, can’t) track a guest’s location when they aren’t near the beacon itsel
  • geofencing technologies typically need to continually update their records of the guest’s location so that the system is aware when they enter the designated area.
  • How can proximity marketing and geofencing technology benefit hospitality businesses?
  • Check-ins
  • Key delivery
  • Menus 
  • hile both geofencing and beacon systems offer several benefits to businesses in the hospitality industry, beacons are by far the more intuitive and less invasive of the two.
  • Increasing sales revenue
  • Targeted marketing
  • Personalised marketing
  • Improving guest experience
  • Room service
  • Wait times
  • melnetra112 on 07 Feb 22
     
    Proximity marketing and geofencing can benefit hospitality businesses in streamlining and automating operations with reviews, the increase in sales revenue will assist with marketing room-service order. This system improve guest experiences such as room service, wait times.
  • jsanc478 on 12 Apr 22
     
    This article talks about all of the positive benefits of proximity marketing system for the hospitality Industry. How the Industry can benefit from the tools that will bring increase in revenue and improvement of customer services and work. It explains also how geofencing and beacon system will offer benefits to certain business in the industry.
djohn304

How Proximity Marketing Can Aid Businesses - Forbytes - 0 views

forbytes.com/...y-marketing-can-increase-sales

shared by djohn304 on 25 Jul 22 - No Cached
amdelgad liked it
  • The development of technology provides new opportunities for businesses to grow.
  • Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
  • ...28 more annotations...
  • The idea of proximity marketing is that a specific message can only be communicated to the right person by its proximity.
  • Enhanced customer experience: Using a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: Using proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates and withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
    • joshli2022
      joshli2022 on 25 Jul 22
       
      Benefits of proximity marketing.
  • Businesses of all sizes use proximity marketing to engage with potential customers,
  • The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to the target audience.
  • method of location-based marketing via a company’s use of their customers’ location is a foundation for a proximity marketing strategy.
  • as long as they’re physically near to the business. It makes ads more practical and efficient, as well as more personal.
  • Near field communication (NFC) proximity marketing is a marketing tactic in which retailers put a chip on the product that works as a transmitter and connect to in-store visitors’ mobiles to send them various info about certain products.
  • designed to identify the customer profile and send the message directly to the person.
  • n the form of coupons or discount cards, advertisement banners in the store, or a personalized advertisement on a store companion website.
  • this is done by utilizing mobile location tech technologies, such as GPS. But technologies such as Bluetooth and WiFi also serve this type of marketing.
  • A hyper-local sales campaign is one in which a local retailer maximizes their geographic location to house a specific sales event and makes use of the surrounding local culture to generate interest.
  • WiFi proximity marketing is integrated with in-store marketing to provide guests with personalized, customer-activated content based on their proximity.
  • Using proximity marketing technology, the ad campaigns reach a more personal level with their audience, adding a more engaging and personalized touch.
  • One such method is radio-frequency identification (RFID) proximity marketing. It allows companies to embed a unique identifier on their product, insert it into the RFID proximity marketing imaging system, and then automatically customize their targeting.
  • granting you a valuable asset: consumer data. When a customer wants to log in to your WiFi network, ask them to provide their email first so you can reach out to them later and send personalized offers.
  • meaningful data points like demographic, location/geography, platform, and time.
  • GPS-based proximity marketing. Also called geo-targeting and geo-marketing, this tactic lets companies identify and engage customers based on their location. It is mainly used in retail, services, and real estate.
  • Those locations – your local grocery store, fitness club, a particular bar- can leverage that information to send you exclusive offers and promotions.
  • Beacons, easily installed in every store and retail space, use an electrical signal to identify customer location and transmit data to them through Bluetooth.
  • calculate daily traffic patterns and broadcast promotional messages to individuals nearby, making product recommendations or simply notifying them of discounts and beneficial deals.
  • Modern business owners rely on digital marketing channels for both growth and retention.
  • Beacons can create interactive experiences and offer valuable information (such as displaying discounts) to smartphone users as they walk near to encourage them to stay or shop longer or make a purchase.
  • However, this technology is still considered to be one of the most expensive ones for marketing purposes.
  • There are less expensive proximity marketing solutions for budget ad campaigns. For instance, QR (Quick Response) Codes are a powerful tool that allows companies to create digital proximity marketing opportunities by simply creating one and hanging it on the wall in the store.
  • mobile browser detection. When visitors arrive at your website, many factors are taken into account, including their IP address, browser, and device. Every time a visitor to your website activates their mobile phone or pulls up your page on their laptop browser, you have a chance to reach out and, potentially, monetize them.
  • Enhanced customer experience: The use of a proximity marketing strategy enables your company to personalize the customer experience in a way that varies your offerings based on the customer’s past, present, or future location and behavior. App utilization: The use of proximity ads to provide valuable info and offers can improve user interaction with a business’s app, which can be a place for users to read regular updates, withdraw discounts, etc. Cost-effectiveness: Mobile proximity marketing is a cost-efficient way to target ads to the desired audience. Customer relationship boost: Proximity ads help businesses better understand the needs of their customers. This allows them to meet these needs to enhance relationships and interactions.
  • hotel visitors can receive information about the hotel and the various offers it has. Also, as guests are looking for the best cafes or restaurants for a good price, hotels can partner with local bars and restaurants and inform the guests of the deals they could get.
  • Businesses are uncovering the benefits of marketing to clients in their proximity.
  • joshli2022 on 25 Jul 22
     
    This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
  • henderson_goh on 28 Jul 22
     
    In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
  • djohn304 on 25 Sep 22
     
    Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.
Jia Zhu

Starbucks accepting Square payments beginning early November | Digital Trends - 0 views

www.digitaltrends.com/...are-payment-starts-in-november

shared by Jia Zhu on 06 Oct 12 - No Cached
  • Square will begin processing all of Starbuck’s credit card-based payments and users can make purchases using their phones through a digital Starbucks Card. Square’s in-app directory will also offer a list of the nearest Starbucks shops among the 7,000 locations throughout the U.S
  • when you approach a Starbucks location (you must have Starbucks’ iOS app downloaded and have added your Starbucks Card to Passbook), a Passbook notification will appear on the lock screen of your iPhone. You can then select the Starbucks Card and swipe your phone to make the purchase, and even enjoy loyalty rewards on occasion. 
  • Starbucks will later integrate Square’s GPS-based point of sale system, which should make purchases a breeze and speed up the lines especially during coffee rush hours.
  • ...1 more annotation...
  • when Starbucks first launched its mobile payment app, the company has hosted over 70 million transactions, and its partnership with Square has been a mutually beneficial one for both companies.
  • Jia Zhu on 06 Oct 12
     
    Starbucks invested $25 million to develop movie payment system with partnership with Square. The mobile payment integration with the point of sale solution will be available in November. The point of sale solution mobile app will make customers purchase using their phones through a digital Starbucks card and square will processing all of the Starbuck's credit card - based payments. Meanwhile, Starbucks also revealed its IOS app's integration with Passbook. When you approach a Starbucks location, a Passbook notification will appear on the screen of iPhone and you can then select the starbucks card and swipe your phone to make the purchase. Later Starbucks will integrate Squar's GPS- based point of sale system which should make purchases a breeze and speed up the lines during coffee rush hours. This allow you to select the item with Square app and simply say you name to the cashier to confirm the payment.  An image of your face will present from the profile photo to prevent theft or misuse. Since January 2011 starbucks first mobile payment app has host over 70 million transactions and the partnership with Square has been a mutually beneficial on for both sides. Starbucks will significantly expand Square's scale and accelerate the benefits to business on the platform in the future.
robfitzpatrick

The Importance of Hotel Staff Safety Technology During and Post-Pandemic - By Robb Monk... - 0 views

www.htrends.com/trends-detail-sid-110808.html

shared by robfitzpatrick on 29 Sep 20 - No Cached
  • he discussion of hospitality staff safety has gained significant momentum, as workers from hotels around the world have come forward with cautionary stories of workplace injury, guest misconduct, or harassment.
  • many properties are using this downtime to make sure they comply with the deployment of personal alert systems, also known as panic buttons.
  • he devices are intuitive, require little training, and easily integrated with existing hotel systems
  • ...17 more annotations...
  • The Stand-Alone LTE device offers hotels an all-in-one solution capable of protecting employees both on and off property without the need for a tethered smart device.
  • Sidekick
  • s designed to pair with company-issued mobile devices to provide a truly seamless safety solution for the mobile workforce
  • BLE beacon device is a discreet, easy to conceal device that allows our safety platform to deliver precise room level location accuracy indoors in multi-story buildings.
  • In a crisis scenario, hotel staff can press their React Mobile Sidekick panic button to transmit an SOS signal.
  • making personal safety accessible at the touch of a button
  • mmediately identify the precise location of an incident.
  • Bluetooth beacons placed throughout the property,
  • a Stand-alone LTE panic button, which transmits the same, location-specific information
  • apable of connecting to any available cellular network, and is compatible with third-party hardware.
  • better reliability and lower service costs for hoteliers.
  • the system relies on GPS coordinates to follow an incident in real-time, relaying that information back to support services
  • BLE 5.0 Beacon provides incredibly precise location information even within a high-rise building.
  • he device identifies the closest BLE beacon. It then reports the precise room number and GPS coordinates,
  • o remedy any concerns, hotel properties will be expected to adopt frequent and stringent disinfection measures of guest rooms and public areas, with some staff members dedicated solely to the upkeep of new protocols.
  • housekeeping department
  • ill be more integral to successful operations than ever before. Ultimately, workers should feel confident, and with the peace of mind of knowing that help is just a click away,
  • robfitzpatrick on 29 Sep 20
     
    The article is interesting as it talks about the use of proximity beacons that we have been learning about this week for marketing purposes; however, this article highlights the technology being used in employee security. In recent years hotels have increasingly committed to enhancing employee safety policies, training, and resources such as employee safety devices or ESDs. These are mostly implemented in the housekeeping department, where the employees are often alone in guest rooms and can be vulnerable. Amid the global pandemic, safety for both guests and employees is at the forefront of the industry's priority list. Many companies are taking advantage of this downtime to install personal alert systems or panic buttons. While ESDs are not necessarily new and have been around for some time, the technology has drastically improved. React Mobile, a leading provider of panic button solutions for hotels, has three updated products for the modern age. The Sidekick, which needs to be tethered to a smartphone, is a small panic button that transmits an SOS signal to alert management that an employee is in an emergency situation and requires assistance. The device is discrete and wearable, and with the aid of Bluetooth beacons, it can identify the employee's precise location. The Stand-alone LTE panic button has all the same features of the Sidekick; however, it does not need to be tied to a cellphone. It automatically connects to any available 4G cellular network to send out the SOS transmission. The BLE 5.0 Beacon offers the most advanced and incredibly accurate location information, even within high-rise hotels. When activated, it is so precise that it can provide the exact room number in which the incident occurs. These technologies can also be used outside the hotel property, where the system sends out GPS coordinates to follow an incident in real-time. This security technology provides hotels with the ability to immediately respond in emergency situations and gives t
shawndab

2022 social media trends hoteliers need to know about - Insights - 0 views

insights.ehotelier.com/...s-hoteliers-need-to-know-about

social media trends insights technology hospitality hotel

shared by shawndab on 30 Sep 22 - No Cached
  • Social media features all the possibilities to put communities in a single circle.
  • #tiktoktravel hashtag
  • Note that these 26.1 billion users are not only millennials.
  • ...9 more annotations...
  • . At times, the process needs you to blend in before positioning where you can outshine the competitors.
  • Influencer marketing wins if you’re after a reliable social media strategy
  • identify the influencers who can assist you in boosting your social media hotel awareness.
  • authenticity
  • requesting personalities like famous figures or celebrities in your hotel can assist in building trustworthiness
  • have a trademarked hashtag and inspire potential audiences to use a particular hashtag whenever they stop by your hotel.
  • You can target several sponsored posts in specific areas using the users’ GPS.
  • Most users prefer short-form videos, running at approximately 90 seconds or fewe
  • social media marketing has grown to become a strategy that converts – even in hotels.
  • shawndab on 30 Sep 22
     
    This article talks about how hotels should make use of TikTok and using certain hashtags, influencers or inviting celebrities to stay at their hotel. It is talking about the importance of being consistent and short like 90 seconds or less. Using trademark hashtags and GPS sponsored content.
Sophia Yam

Shangri-La Launches Mobile Application for iPhone - 0 views

www.shangri-la.com/...-mobile-application-for-iphone

shared by Sophia Yam on 14 Jun 13 - No Cached
  • new app will not only encompass all the features of the website's functions, but it will now provide easy access and booking for Shangri-La's 72 hotels and resorts at one's fingertips, anywhere in the world.
  •  Explore, book, view and edit room reservations at over 70 Shangri-La, Traders and Kerry hotels and resorts• Join Golden Circle quickly with just a few taps• Check Golden Circle Award Points balance and manage the membership account• Redeem points for complimentary stays plus dining and CHI, The Spa vouchers• Get travel tips, read and share travel stories with Golden Circle members• Integrate with popular social media platforms• Connect to the nearest international toll-free numbers for 24/7 customer support using location-based GPS technology• Retrieve offers and stories at Shangri-La hotels with the built-in QR code scanner
  • allows guests to search and book real-time reservations at all Shangri-La hotel locations, view all special promotions and receive location-based offers at specific hotels with GPS technology, and manage their Golden Circle loyalty programme membership account efficiently
  • ...2 more annotations...
  • Plans are already underway for the second phase of this versatile mobile app that will be launched in the first quarter of 2013 to develop the following additional features that would include more hotel-centric features:• Retrieve room text and voice messages• Set up and cancel a wake-up call• Folio review and express check-out• Make a turndown request• Luggage service request• Individual hotel directory• In-room dining menu and order• Table reservations at different restaurants• Local weather• Airline arrival and departure flight status
  • users who download the app and share their travel stories in "Your Circle" – the segment dedicated to personalised feature contributions within the programme's travel site "Inner Circle" - will have the opportunity to win one of the 20 luxurious vacations, each of which is a three-night stay in an Executive Suite at any Shangri-La hotel or resort of their choice.
  • Sophia Yam on 14 Jun 13
     
    Just last year Shangri-La have launched a mobile application for its diverse guests to make reservation on their smart phone. The application is  available in Ipad and android phone. Guest can view special promotion and their membership points (Golden Circle). Guests can redeem their points to book complimentary nights for their next stay. In addition, the applications will have built in QR code scanner.  Shangri-La plans to add features in the first quarter of 2013, that include room text, voice message, special requests, local weathers and to set up wake up calls. User that download the application can also share stories about their stay in "Your Circle". 
mtorres619

Bluetooth Proximity Marketing - How can retailers benefit? | LinkedIn - 0 views

www.linkedin.com/...ting-how-can-retailers-benefit

#hospitalityandtourism #marketing

shared by mtorres619 on 10 Apr 17 - No Cached
  • Bluetooth Proximity Marketing is the latest marketing technique, but how can retailers apply and benefit from it?
  • Bluetooth is a short-range wireless system found on most smartphones and tablets nowadays that transmits information and can receive information without wires. We use Bluetooth in our cars to call people without a headset or to send files to another device without a USB cable.
  • Bluetooth Proximity marketing can have many applications, but can it be applied to the shopper experience and if so how can the retailer and consumer benefit? Within Bluetooth Proximity Marketing there are several types of applications.
  • mtorres619 on 10 Apr 17
     
    Bluetooth proximity marketing was the new and upcoming marketing technique back in 2014. As learned this week in class this kind of marketing is used to connect with potential and existing consumers. There are four different types of proximity marketing that should be considered:  Internet enabled device (cell phone, tablet, etc) with GPS.  WiFi device (cell phone, tablet, etc) within range of a transmitter  Bluetooth device (cell phone, tablet, etc) being within range of a transmitter  NFC enabled phone that can read a RFID chip on a product or media. The main one described in this article is Bluetooth. An example of Bluetooth proximity marketing would be a retailer adds a transmitter to a specific promotional spot, and the person with a Bluetooth enabled phone may receive a coupon for the products found at that promotional spot or a complimentary product. The target is to directly market the consumer, you can send coupons, engage the costumer, send relevant information, etc.
Patrick Montesano

Food trucks becoming upwardly mobile | Nation's Restaurant News - 0 views

nrn.com/upwardly-mobile

shared by Patrick Montesano on 19 Jun 12 - No Cached
  • Such innovations are aimed at a food-truck sector largely populated by small entrepreneurs with good reasons to embrace technology but little means to afford it.
  • The Simphony platform can be preloaded with tax information for all jurisdictions that trucks visit.
  • The system provides detailed reporting and business intelligence to operators and enables online credit authorization via the 4G/3G network. Because it is centrally hosted, stored data is never at risk even in the event of hardware failure on the truck. 29
  • ...3 more annotations...
  • To make mobile management technology more accessible to truck operators, Mobi Munch recently incorporated the centrally hosted Micros Simphony point-of-sale system into its food-truck technology suite.
  • At the National Restaurant Association Restaurant, Hotel-Motel Show in Chicago recently, Mobi Munch showed off the LudoTruck, one of 28Los Angeles’ well-known mobile eateries, equipped with the 28Micros Workstation 5 running Micros Simphony, a cash drawer, thermal printer, SunTronic 42-inch high-brightness LCD and DT610 wireless tablet. The LCD displays video, static image marketing and streaming entertainment media. The Micros hardware, also used in demanding environments like cruise ships and trains, is free of moving parts apt to fail, like hard drives and fans, Soulakis said. 29
  • is testing a new POS system running on iPads in a few trucks, said co-owner Josh Hiller. In addition to handling sales, it manages inventory and staff scheduling for a price of about $2,500, he said.
  • Patrick Montesano on 19 Jun 12
     
    Mobi Munch is an LA-based company that designs and builds food trucks. They have recently begun adapting and implementing digital age systems for their clients.  Among the innovations are POS systems built to survive the stresses of heavy transit, GPS systems for reporting of truck locations, and sophisticated video displays for customers. The Micros Simphony POS is now part of its food truck technology suite. Perhaps the most important upgrade is credit card authorization via the 4G/3G network because for many the norm was handwritten tickets.
mellakygg

Proximity Marketing : Future of Retail? - Centareum - Medium - 0 views

medium.com/...-future-of-retail-39965e5cda7c

proximity marketing future retail

shared by mellakygg on 18 Feb 19 - No Cached
  • Digital is a way of life now.
  • Due to methods like ecommerce, show-rooming and ‘brick-&-click’, the lines between the physical and virtual marketplaces are getting blurred.
  • With omnichannel browsing and buying patterns of consumers, proximity marketing seeks to provide marketing solutions that are relevant as well as personalized.
  • ...5 more annotations...
  • Techniques such as NFC, geofencing, beacons, social check-ins and retargeting are being used nowadays to achieve the perfect blend of digital marketing and offline purchasing.
  • One of the most important aspect of Proximity Marketing is to provide the right promotions to the customer at the right place and time for the right price. This translates to not just reach, but conversion.
  • The ads must get delivered to the customer when they are near the store and the possibility of the conversion is the highest. Statistics show, ads served in the vicinity of the store tend to get 5x more conversions.
  • The deep analytics of the profile of the most loyal customers and their corresponding buying pattern must be kept in mind.
  • Marketing platforms have a high cost and with the increase in cost and decrease in sales volume, retailers are in dire need of cost cuts.
  • mellakygg on 18 Feb 19
     
    Digital technology has revolutionized our way of life, our very existence. With the prevalence of smart phones, the lines between physical and virtual market places are getting blurred due to e-commerce, show-rooming and brick and click. Typically to find a local business, customers use a smart phone, social recommendations, opt-in push notifications and retargeted ads from websites previously visited. Enter Proximity Marketing: It describes location technologies for attracting customers by direct communication on their smart-phones or Bluetooth or GPS enabled devices. It provides the right promotions at the right place and time for the right price. This not only reaches customers, it converts them. Statistics show, ads served in the vicinity of the store tends to get 5X more conversions. With omnichannel browsing, personalized buying patterns of consumers are used along with techniques such as NFC, geofencing, beacons, social checking and retargeting to capture business. Using this 4R principle, Centaream, the new Proximity Marketing mobile marketing platform will start facilitating business for merchants by October 2018 in the U.S.A, Singapore and India. In my opinion, proximity marketing makes sense and should be a big success.
waldjustin13

How Location Based Marketing Impacts Online and Offline Retail - Absolutdata - 1 views

www.absolutdata.com/...acts-online-and-offline-retail

location-based marketing geo-targeting geo-location geo-fencing

shared by waldjustin13 on 07 Apr 22 - No Cached
  •  Geo-targeting allows marketers to detect a user’s location and serve them offers based on you guessed it: their location!
  • This high level of relevancy is a huge benefit to brands and consumers.
  • Locally Relevant Ad Campaigns
  • ...13 more annotations...
  • Strategic Brand Awareness
  • Better Mobile Coupons
  • More Relevant Communication, Including for Events
  • Knowledge of Change in Shopping Patterns
  • More Accurate Market Research
  • How to Enable Geo-Targeting Technology and Activate Personalized Marketing
  • Investing in geolocation, geo-fencing, and geo-targeting is becoming more and more of a necessity for brands that want to deliver a fully personalized customer experience.
  • A retailer can track nearby consumers through geo-tracking and accordingly give them directions to its closest stores.
  • can also use location marketing for creating brand awareness by claiming a place with broad reach and using display units or SMS,
  • can use geolocation technology to send targeted coupons to a specific shopper at a specific location, which is the equivalent to one-to-one personalized marketing.
  • great opportunity for consumer products brands to connect with their consumers wherever their products are sold,
  • Geolocation can help businesses assess when customers stop going to a particular store and start going elsewhere
  • companies can use location to better understand where, how and when their customers shop offline to market more smartly to these audiences
  • waldjustin13 on 07 Apr 22
     
    Location-based marketing allows organizations to target customers at a personal level with online or offline messaging based on their physical location. LBM use a smartphone's GPS technology to track a person's location. Geo-fencing marketing uses real time geo-location data to target users within a geographic area and deliver content based on where they are or what locations they've previously visited.
ajean132

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based

technology hospitality marketing

shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
  • ...7 more annotations...
  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
ortiz004

Proximity Marketing [Complete Guide to Success] | GroundTruth - 0 views

www.groundtruth.com/...proximity-marketing

technology software tech solution

shared by ortiz004 on 16 Nov 20 - No Cached
  • So, what is proximity advertising? Proximity marketing means using your customers’ location to market your products and services.
  • GPS-Based Proximity Marketing
  • WiFi Proximity Marketing
  • ...3 more annotations...
  • Types of Proximity Marketing Solutions
  • Benefits
  • Customers Can You Target
  • Kelly moscoso on 16 Nov 20
     
    This article is a simple breakdown on what proximity marketing is, who needs it and different types of proximity marketing. This article is interesting to read because it details the topic very well and really explains how a company could be successful using proximity marketing once they know their customer target base.
  • mvinco18 on 05 Apr 21
     
    This article is on proximity marketing. If you had never heard of proximity marketing like I did this article will help you have a better understanding of it.
  • ortiz004 on 13 Jun 22
     
    According to Nicole Genchur, almost 5 billion phone users worldwide, including more than e billion smartphone users. As a result, using smartphones has become the perfect time for location-based technologies, advertisement, and marketing. Proximity marketing is a tactic that works for businesses in all industries and of all sizes. Proximity marketing uses customers' locations for marketing a product or a service. Most modern mobiles have GPS technology and cell phone triangulation. Proximity marketing is also known as hyper-local marketing. This technology is a highly targeted form of marketing that lets businesses show promotions to customers within a small local area. Proximity marketing is used by many businesses, which include restaurants and fast foods, retail stores, the traveling industry, and real estate companies. Proximity marketing offers many opportunities for marketing to many businesses because they can personalize the customer experience based on past, present, or future location and behavior. Proximity marketing helps boost sales, offers information that can create customer engagement, and can improve customer relationships.
fischerc014

Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

www.hospitalityupgrade.com/...magazine_Detail.asp

technology Hospitality geomarketing proximity location marketing

shared by fischerc014 on 10 Apr 22 - No Cached
  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
  • ...2 more annotations...
  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  • fischerc014 on 10 Apr 22
     
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101

shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
YU CHEN

Hertz builds mobile strategy with iPhone travel apps - Mobile Commerce Daily - Applicat... - 0 views

www.mobilecommercedaily.com/gy-with-travel-apps-for-iphone

mobile iphone travel experience apps Hertz GPS

shared by YU CHEN on 16 Nov 12 - No Cached
  • Hertz Corp. is introducing iPhone city travel applications to extend the brand’s reach beyond cars and enhance the customer experience.
  • In addition to New York, Boston and San Francisco, there are also apps for Dallas-Fort Worth, Las Vegas, Los Angeles, Miami-West Palm, Sacramento-Northern California, Orlando, San Diego and Washington, D.C.
  • Customers can download the first app for free from the Apple App Store. After that, additional apps may be downloaded for $0.99 apiece.
  • ...1 more annotation...
  • The Explore content is delivered wirelessly to cars to insure the content is up to date and includes the top restaurants and hotels as well as various attractions
  • YU CHEN on 16 Nov 12
     
    Hertz introduces iphone apps to deliver extended travel experience to customers. The app is called My Explore, including 11 major cities in U.S. with most travel information. Each city app includes six categories: explore, Top Must See, Events, Favorites, Tours and neighborhoods. Those probably cover major needs during traveling.
Michael Anthony

Accounting System - 0 views

www.microsoft.com/...erp-try-gp-demos.aspx

shared by Michael Anthony on 19 Oct 12 - No Cached
  • Michael Anthony on 19 Oct 12
     
    This Microsoft Accounting System gets broken down into profit margins, trackinig key metrics, customer satisfaction, etc. It puts an emphasis on gathering trends, improving results and driving growth. A lot of this is based on statsical anylasis, charts, and diagrams. It has pop windows that would translate the data into plain english. It continuosly mointors your outsourcing vendors for quality staisfaction and rates. You don't have to be a mathematical genius to use this system either. The system will do it for you, as you can see there are many other programs that compliment this one.
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