Hertz builds mobile strategy with iPhone travel apps - Mobile Commerce Daily - Applicat... - 0 views
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Emily Bova on 05 Apr 12Hertz Corp. has just launched numerous travel apps for 11 major US cities. These apps let customers plan a trip by browsing content which is cutomized to that city and having it wirelessly sent to the GPS system in their rental car. The apps complement Hertz's NeverLost Gen 5 GPS route-guidance system. While in the car, this service will deliver certain information based on which city they are in and can be taken with them once they leave the car as well. Hertz is using this as an attempt to reach out to potential customers and expand their clientele. In an effort to remain unique, each app includes six categories: Explore, Top Must See, Events, Favorites, Tours, and Neighborhoods. There is also a feature that allows you to track the weather as well as see the nearest restaurants and attractions by simply pointing your iPhone at the horizon. The first app purchased is free and each subsequent app can be downloaded for only $0.99. Hertz already has an app for making reservations and confirmations so these apps are being used to build upon that and take it to the mobile level. This is smart as people who are renting cars are more likely to be unfamiliar with their whereabouts than when driving their own vehicle. Being able to take GPS voice directions and find specific attractions while outside the car is a step in the right direction for m-commerce.
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Melissa Krajewski on 06 Apr 12Good for Hertz! They seem to be differentiating themselves from other rental car brands with this unique service to their customers. Its also a good way to capitalize on the immediate needs of their customers who are the perfect target market for this app. I wonder if you can 'hands-free' your mobile device and sync it with the rental car while on that would be extremely helpful!
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Christina Eveillard on 07 Apr 12This article talks the new application that Hertz is introducing on the iPhone to allow customers to plan their trip that can be wires sly delivered to the GPS system in their Hertz rental car . This apps have been lauchend for 11 cities so far. Each city app includes six categories: Explore, Top Must See, Events, Favorites, Tours and Neighborhoods. So far the map can be downloaded for free on the app store. Those apps on the iPhone give herts a chance to advertize their merchandise to the user of iPhone with age varies .