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Recognizing-events_4.0.pdf - 1 views

diigo.com/0i3yqb
shared by marble_bird on 22 Jul 20 - No Cached
  • The purpose of this research is to explore and define the digital maturity of events using the Industry 4.0 model (I4.0) to create a definition for Events 4.0 (E4.0) and to place various relevant technologies on a scale of digital maturity.
  • These surveys and the thorough literature review that preceded them allowed us to map the digital technologies used in events to levels of a digital maturity model.
  • This study has responded to calls from the academic literature to provide a greater understanding of the digital maturity of events and how events engage with digital technology.
  • ...54 more annotations...
  • We found that engagement with technology at events and delegate knowledge satisfactorily coexists for and across a number of different experiential levels. However, relative to I4.0, event research and the events industry appear to be digitally immature.
  • Events are in the midst of rapid social and technological change. With a growing variety of technological means, the industry is fast-paced and increasingly delivered to a discerning consumer market while finding ways to connect with consumers through technology
  • Digital technology is the thread of the fabric of organisations (Li et al., 2018). It is an increasingly important part of how they engage with their customers.
  • Moreover, engagement with events as fans, spectators, delegates or organisers can be augmented with digital technology by improving access and sociability capabilities, refining the personalisation of events, and thereby creating enhanced experiences.
  • As we advance into what many in business and academia consider to be a fourth industrial revolution, the capacity to control and exchange data electronically has extended our ability to create, edit, maintain, transmit and retrieve information.
  • I4.0 can be described as the digitisation and automation of the manufacturing environment. It also creates digital value chains to enable the communication between products, their environment and business partners. Digital applications have impacted the tourism sector too giving rise to ‘Tourism 4.0’
  • The events industry is an ideal environment to benefit from the implementation of a widespread digitised approach with numerous organisations empowering managers and improving the overall event experience with the integration of extensive ICT practices and systems.
  • With the more widespread adoption of digitalization in event delivery and as the supply chains of all events become intertwined with technology, we can learn how the digital maturity of events in the 21st century is shaping event management and event control.
  • The team set out to answer the following research questions: RQ1. Can digital maturity in events be defined? If so, RQ2. How should the levels of digital maturity of events be classified with regard to the digital maturity of the events industry and the development of event management theory?
  • Successful events are no longer measured by simply achieving a respectable attendance, a great deal more engagement is manifest through digital technologies
  • Successful events require organisers to create something that is considered by those who attend as a valuable and memorable experience (Pizam, 2010; Tung, 2011). Creating memorable event experiences can be described as being dependent on a number of factors including creating regular attendee engagement, providing appropriate activities, relevant subject matter, topical and contemporary focus and targeted to a sizable receptive audience.
  • technological factors being one of the most important areas of demand for companies along with the implementation of I4.0. SMEs (Small to medium enterprises) are [lagging] behind in developing strategies to implement new solutions.
  • The development of digital maturity in events can be compared to smart tourism, which Gretzel et al. (2015) expressed as a logical progression from traditional activities. Smart tourism is characterised by an ability to transform large amounts of data into enhanced tourist experiences and increased destination competitiveness thanks to the interconnection of the different stakeholders through latest ICT advancements
  • As the components of I4.0 become more prevalent in the events industry, much value can be obtained from understanding how businesses are adopting new levels of digital engagement in order to engage their audiences
  • it is prudent to suggest that the survival, and future success of events can depend upon digital maturity and transformation
  • owever, dealing with digital maturity requires careful attention as Neuhofer (2016) urges caution advising that applied technology solutions have proven to have the ability to create or destruct the value of the experience.
  • I4.0 therefore acknowledges the impact of connected computers with the key constituents being cyber-physical systems, the Internet of Things, cloud computing and cognitive computing
  • highlighted that the use of communication networks globally has risen dramatically and become ubiquitous due to the rise of smartphone ownership. This has been fuelled by social media, apps and faster broadband speeds to create a networked society
  • By combining the Internet of Things data and big data (extremely large data sets that may be analysed computationally to reveal patterns, trends and associations, especially relating to human behaviour and interactions), event managers are able to create a competitive advantage.
  • As event companies develop new and innovative ways to connect, the events themselves are absorbing aspects of I4.0 at every stage of the process; pushing the boundaries of event experiences far beyond the physical world
  • They are used to promote events before, during and after delivery and are used to gather data and inform decision-making. Generating responses from an event can be achieved using a number of methods and through both qualitative and quantitative data.
  • With the advent of big data and analytics, new sources of valuable data are available to guide decision-making processes in a more informed manner. Businesses were once looking at historical data, but advances in database technology and system processes have led to near real-time data collection and analytics
  • Failure to adopt aspects of digital technology does not necessarily suggest a poor experience or the end for those businesses less digitally mature; not every event business relies on this kind of data support to survive. Instead, this research provides an opportunity to better understand where event businesses do engage and more importantly, how communication between non-digital and fully integrated individuals/businesses can be improved.
  • Digital maturity and transformation today differs from previous periods as it not only provides the change in the main business processes but also reveals the concepts of smart and connected products through service-driven business models
  • Our analysis begins with an attempt to uncover the potential challenges, on-going developments and various strategies that will provide the events industry and academics with a forward-facing approach to the growth of technology within events. By including industry professionals and academics, the research contributes to bridging the gap between practise and academia.
  • Because the research and empirical data collection includes industry perspectives, we believe this research will provide value to event managers, marketers and practitioners around the world who wish to understand more about the digital maturity of events.
  • After conducting the social media analysis (1), it became evident that the discussions appeared to be around topics that utilise digital technology rather than the technology itself. Furthermore, and probably a reflection on the value of the group, a lot of the data included questions about understanding the topics rather than providing usable information to our research.
  • We did not have detailed information about the precise characteristics of the individuals who contributed to the dataset of posts. However, to an extent, their roles listed in LinkedIn were informative. These included events consultants, social media managers, marketing professionals, EventTech managers, CEOs at tech companies and events students.
  • Although this response rate of 52 academics may be considered low, this did allow for the creation of the initial insights into the E4.0 concept and crucially it provides a starting point to better understand the levels of the developing digital maturity model.
  • The most referenced themes were social media, marketing, apps, GDPR and mobile. The top 14 themes are shown in Figure 1 below.
  • The results of the thematic analysis reveal the most pertinent events and technology topics in this group in the time period specified. The most common topics were social media and marketing. Marketing appeared alongside other topics as a verb, a noun and an adjective. This certainly influenced its prominence.
  • This statement reinforces the knowledge and general use of social media during events. Mobile and event apps were recognised as presenting opportunities to enhance events and were considered to be a permanent part of events.
  • Carefully managed and fully integrated data and digital systems including social media, apps and CRM create digital value chains to enable the communication between events, their environment, and business partners.
  • Event organisers invest heavily on social media engagement and expect a great deal in return through social media retweets, tagging and sharing of images. However, it is just as important to understand if delegates consider technology at events that important.
  • Our expert respondents were asked if they considered the events industry to be at the cutting edge of technology. Responses were largely supportive of the suggestion that it is. 64% agree, 22% neither agree nor disagree and 14% disagree.
  • Online registration/digital booking was very familiar with 65% ‘extremely familiar’ with the technology.
  • The survey also collected a selection of qualitative data as respondents were asked to if there were any specific examples of connected/digital technology considered to be essential to the delivery of an event that had not been discussed in the survey. Significantly, 23% answered no to this question.
  • With regard to the digital maturity of the events industry affecting the development of event management theory, the literature review indicates that academics are making contributions to theory and a broad understanding of digital technology exists.
  • industry appears not to be digitally mature. Also, our findings suggest that relative to I4.0 not all events are digitally mature. Therefore, the ‘digital immaturity’ of the events industry may be having some effect on event management theory
  • It became evident from the survey that many respondents suggested they were not familiar with technology that they would all have experienced.
  • The results from the survey suggest that widespread academic understanding of technology at events is extensive. Some digital technology is considered routine, while other comprehensively used technology appears to be unfamiliar to the end user.
  • The growing digital maturity levels form the foundation for E4.0 and will contribute to what Gerbert (2015) described as greater efficiencies and changing traditional relationships among suppliers, producers, and customers.
  • Therefore, satisfaction from the event comes down to providing delegates with the right communication levels they need to complete their individual objectives. This can range from the most basic social engagement to the gathering or observation of big data. Events are evidently a melting pot of experiences and goals and not all of them demand the highest levels of technology to complete.
  • Artificial intelligence has the ability to provide events with endless systems that sense, learn and decide throughout the delivery process though many gaps exist.
  • The data also indicates that there is good knowledge across all types of digital technology. This is reassuring for the development of education as the events industry embraces digitalisation
  • However, as more value is placed on the use of digital technology and events mature through greater access to technology, we see the emergence of an E4.0 era.
  • Thus, this model anticipates that events will grow in their digital maturity to level E3 and E4. Thus, digital technologies may become sufficiently embedded so that data related to one element of an event will be used to inform other elements of an event in real time
  • Online registration and wearable technologies such as delegate smart badges are superficial digital experiences and only considered as a process rather than as a fully perceived digital experience.
  • Our findings indicate that digital communications have enabled a shift in the content of events, marketing and the use of social media as a communication tool before, during and after the event.
  • On the limitations of our research, one might argue that engagement with technology, or indeed lack of it, does not provide evidence of the immaturity of digital technology in events. However, the digital maturity model that we propose is principally informed by the literature on digital technology and events.
  • This research has provided a revealing perspective on the use of digital technology in events. It has built on theory that has been previously developed in this and similar subjects of research, such as business and tourism. From this, the research can claim a number of contributions. It (i) provides an empirical investigation into how event businesses and individuals engage with digitally technology at events, and (ii) it provides a definition of E4.0 and other preceding levels that contribute to digital maturity.
  • Our research has shown that event delegates are aware of the ability to communicate in a reciprocal process with technology rather than through a linear/top down process. This in itself is evidence of E4.0. Furthermore, this research highlights how industry is continually striving to optimise the delegate/event relationship through apps and other technology. The industry’s on-going mission to create deeply flexible communication opportunities is eliminating the possibility of gaps in the communication process in order to optimise delegate engagement at events.
  • A broader discussion on potential issues such as IT & data security, skill-sets, expensive production costs and outages; these are significant problems within internet and cloud-based technology. Furthermore, the emerging topic of E4.0 itself requires both conceptual and empirical development.
  • This research has shown that there remains a great deal to discover about the use of technology at events and many opportunities exist for further research from academics and practitioners working together to provide mutual benefits for both industry and education.
  • marble_bird on 22 Jul 20
     
    This article covers a study performed to determine the digital maturity of events. The research conducted reveals that the majority of industry professionals are aware of technology in events. The study ultimately finds that events have a low digital maturity, but high potential for advancement. The article also addresses the limitations of the study performs and agrees that additional research should be performed to determine the relevance of technology in the events industry while acknowledging that digital engagement is not necessary or conducive to every type of event.
  • hankunli on 24 Jul 20
     
    This article has discovered the fact that the event industry was digitally immature. It also introduced a new concept which is called E4.0 into the academic literature. The article is meaningful since it has filled a gap in the literature relating to events and digital maturity and responded to some of the calls for research. The authors were also planning to make further research on E4.0, events, and digital maturity. They have mentioned that the studies on E4.0 itself were also requiring deeper research.
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Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

hoteltechnologynews.com/...enges-priorities-and-buzzwords hospitality technology
shared by shineal on 19 Jan 21 - No Cached
  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
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  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  • nashalsiddiqi on 31 Aug 21
     
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
  • rosedelice on 19 Jan 22
     
    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  • shineal on 20 Jan 23
     
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
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Virtual events keep restaurant customers engaged and can boost sales - 0 views

www.nrn.com/...rs-engaged-and-can-boost-sales virtual restaurant events covid zoom online experiences
shared by anonymous on 05 Oct 20 - No Cached
  • Virtual events are the new norm, and for those who do it right, there is an eager audience waiting to engage.
  • essential to operate in the virtual space effectively to ensure restaurants and bars stay relevant and top of mind
  • It has kept me engaged and it has kept our guests engaged with us.” 
  • ...7 more annotations...
  • The model of the ‘Zoom happy hour’ is dead
    • anonymous
      anonymous on 05 Oct 20
       
      AHAHA yes. Please yes.
  • “People are missing experiences. So, think about what your guests want. If you’re a regular at a restaurant, and they say ‘we are gonna teach you the secrets behind some of our signature dishes along with some great wine pairings,’ that could be meaningful.
    • anonymous
      anonymous on 05 Oct 20
       
      Like Stephanie Izard's Goatceries. So smart to engage in a new way
  • As best as you can, try to figure out who your audience is. I knew that I had to aim at folks who were looking at quarantine as a time to explore their passions. My classes are quite reasonably priced, but they, and the wines that accompany them, are definitely more expensive than many wine drinkers would be interested in, and I'm fine with that. I feel very confident that I can deliver a class experience that makes people feel very good about the $25-$35 they've spent on a 90 minute class.”
  • Zoom classes with my staff where we covered the history of different spirits,
  • I realized I could repurpose them and tailor them for consumers.
  • Anything they tasted during the classes, I offer for retail sale afterwards,”
  • Be well versed on the content, and more importantly, set expectations for your panelists,”
    • anonymous
      anonymous on 05 Oct 20
       
      Like teaching
  • anonymous on 05 Oct 20
     
    With restaurants having to go dark to most of their customers, it has become essential to reinvent and find a way to connect through online events. Using newer technologies like Zoom, Tock, and other social media platforms, closed restaurants and bars can find a way to connect and engage their customers, and sometimes even find a profit in it. In this article, we follow the path of a wine bar owner who closed his doors early on. He then moved to zoom classes for his servers, and decided to tailor them to his consumers. Now, he offers virtual tasting experiences that are followed up with the options to buy those wines directly from his bar. He also has done classes for 25-35 that engage his consumers in a positive experience. I've seen this happen a lot lately with successful pivots in restaurants. Girl and The Goat did this with goatceries, where she has created multi-day groceries that are partially prepared that guests can pick up and then follow her online cooking class directions. I've also seen this with Christina Tosi as she has started online baking classes through Instagram. If restaurants can continue this through the pandemic, it might offer another new option for revenue in the future.
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The Power of Social Media in the Hotel and Hospitality Industry - UP Hotel Agency - 1 views

uphotel.agency/hotel-and-hospitality-industry
shared by vriverol on 20 Feb 23 - No Cached
  • According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. 
  • By providing engaging content that encourages interaction from followers on these channels – such as photos or videos of hotel amenities or local attractions – hotels can make a lasting impression on prospective guests even before they step foot inside the lobby.
  • Using targeted ads on social networks like Facebook allows hotels to reach potential customers who may not be aware of their business yet
  • ...3 more annotations...
  • It’s also important to not just talk at people, but engage in conversations where possible – this helps build relationships between potential customers and creates loyalty towards your brand over time
  • You can also leverage influencer marketing by partnering with relevant influencers who have already built up a large following among potential guests
  • By responding quickly to inquiries through channels like Instagram Direct or Facebook Messenger, hotels can demonstrate excellent customer service skills which will further strengthen relationships with existing customers while also attracting new ones.
  • vriverol on 20 Feb 23
     
    Majority of millennials use social media to share their travel experiences with their friends. Social media is a very important tool in this day and age for the travel industry and hospitality. Engagement with potential guests online sets a more positive first impression, and can lead to more bookings and exposure. Social media also allows businesses to reach a larger audience by using targeted ads on different social media platforms. Tracking these ads can help improve the marketing strategies to see which ads are providing more traffic. Having a strict and consistent schedule of posting content can also be helpful, as it shows potential guests engagement with the community, especially if there is a lot of interaction in comments, as well as giveaways thrown in to the mix. Businesses can also partner with influencers to show off their locations for them to their massive followings. This increases the awareness and showcases the property to a large audience that may not have seen it otherwise. Social media, if used properly, can be a great tool to engage with existing and potential guests. Communication and engagement build loyalty, while broadening the audience spreads awareness.
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Future trends in hotel e-business - 0 views

www.thesignaturecollection.com/news_540.html
shared by xwang023 on 30 Jan 13 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • To succeed, hoteliers need to fulfill the experience expected by customers, not just think of them as heads in a bed
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution.
  • ...16 more annotations...
  • in Europe, online travelers are “more likely to consume than create social computing content
  • Tomorrow will look very different from today
  • e-business succeed
  • To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • “Travelers are an ideal group for mobile-based services and activities
  • more complex distribution channels
  • more demanding consumers
  • changing business models where companies must give more but expect less in return
  • an emphasis on technology and richer content
  • a change in the structure of hotel e-business
  • strive to simplify; put distribution at the heart of your planning process; recognize the need for capital expenditures on new technology; and add the social agenda to your agenda, before the environmentalists and regulators do it for you.
  • globalization and localization
  • Any business needs to think about both
  • A globalization strategy needs careful planning
  • Shaping customers expectations is becoming crucial as customers look for an ‘experience’ rather than just a room
  • The traveler’s experience was very much the focus of the Web 2.0 panel. Consumer generated conten
  • xwang023 on 30 Jan 13
     
    This artical is takling about future trends in hotel e-buinsee. In the artical one of the top strategies for hotel e-buiness is evolving from selling to engaging the customer, the way is hoteliers need to fulfill the experience expected by customers. What's more, they can engage the customer through social computing. Then this artical is talking about how to get succeed in hotel e-business, to truly engage digital travelers,hotel e-business must evovle from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling. What's more, this artical show five important trends affecting hotel e-business. They are more demanding consumers; more comples distribution channels; changing business models; emphasis on technology and richer contemt; change in the structure of hotel e-business. Last this artical is talking about we need to think about both globalization and localization in any business.
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Must-Know Event Technology Trends for 2020 | Social Tables - 3 views

www.socialtables.com/...event-technology-trends
shared by abroo041 on 09 Jul 17 - No Cached
  • In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
  • Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
  • RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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  • Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
  • Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
  • 5G will also make it more feasible to incorporate the cutting-edge into event experiences.
  • Projection mapping is the act of creating an augmented reality experience with the help of projectors.
  • this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
  • event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
  • branded apps provide limitless opportunities to interact with consumers right on their own phones
  • Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
  • Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
  • Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
  • Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
  • With event diagramming software, both event planners and venues are able to map everything out visually
  • provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
  • Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
  • Projection mapping5GBranded multi-use appsEvent diagramming
  • It also opens up new possibilities for app developers to push the boundaries of current event tech trends
    • abroo041
      abroo041 on 23 Jun 20
       
      The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
  • Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
  • Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. 
  • Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
  • The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
  • can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
  • The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs. 
  • Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
  • Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events. 
  • This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
  • With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.  
  • Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
  • Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
  • Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
  • Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
  • Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links. 
  • Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
  • Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget. 
  • This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
  • Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
  • Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
  • Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
  • Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
  • Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
  • Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
  • On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas. 
  • Indoor wayfinding helps attendees navigate exhibit halls with ease,
  • gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
  • You can also incorporate proximity advertising options as a value-add for exhibitors and sponsor
  • Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
  • Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
  • store attendee admission information on their person, helping to detect fraud and streamline access
  • Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
  • Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
  • validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.  
  • RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
  • event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
  • discover detailed venue layouts, capacity ranges, and on-site services
  • Venue platforms offer exceptional ROI and generate more leads through improved discoverability.
  • Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
  • artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend. 
  • Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration. 
  • it requires transparency and advance notice about how you may use data submitted by attendees. 
  • Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event. 
  • Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
  • provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance. 
  • Hotels can serve ads promoting their brand, facility, and services to attendees at events
  • once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps. 
  • Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
  • venues can use it to generate return visits from event planners
  • retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
  • Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
  • Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
  • Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
  • Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
  • kdibe001 on 09 Jul 17
     
    RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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  • nicolettevelez on 25 Jun 18
     
    This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
  • linanzhang on 29 Oct 18
     
    Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
  • samanthapoorman on 28 Feb 19
     
    This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
  • zxu009 on 23 Apr 19
     
    This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.
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What is event management software and do you really need it? - Lead Forensics - 2 views

www.leadforensics.com/ware-and-do-you-really-need-it event management software hospitality technology
shared by zihanwang on 25 Mar 20 - No Cached
  • The benefits of using event management software It can make your life easier The main benefit of using such solutions is that they can help you maximize registrations, while minimizing the resources that may otherwise have been needed. Once you’ve set up an event on your chosen software, then you should just be able to press go and let it get on with things – leaving you to concentrate on promoting the event. If you’re running multiple events, or a regularly occurring event, then this can be particularly useful. Saves time needed for manual processing Good solutions will help you automate most processes. They will offer features like registration tracking, payment processing and also tools that can aid audience engagement. You’ll be able to grab a quick snapshot of what’s happening, who’s registered, who’s paid, who went on to attend and more. Plus, you’ll have an easy way to track how much money an event is bringing into the business. It will save time for your communication sequences too. With just a few clicks you should be able to send out tailored emails, including “thank you for attending” messages to those that made it and “sorry we missed you” to those who didn’t. Aids professionalism and the overall experience A further benefit is that it can make the management of the process feel that much more professional. The whole experience should run more smoothly. Nothing should be missed, which you can easily risk with a manual system. The payment of any monies can also be managed more easily and you’ll have the ability to manage multiple events easily. Can help increase engagement Engagement is at the heart of all marketing. It needs to start long before an event takes place and be supported and encouraged during and after. Good event management software will provide tools to aid participant communication at all stages. It will also give you the ability to see and analyze the global picture of your overall engagement levels. Supports targeted activity Marketing is at its strongest and most effective when it is highly targeted and tailored to an individual. (The key principal of account based marketing). You can use specialist solutions to tailor your event and all associated marketing activity. For example, by creating unique guest lists and email lists, and sending out targeted emails to those different attendees using certain parameters. A holistic approach Overall, event management software can act as a hub, holding together all elements of the event’s process. It can help keep everything connected, from the agenda, to speakers, any sponsors and the attendees.
    • zeyupu
      zeyupu on 25 Mar 20
       
      Benefits of event registration system.
  • Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event – especially a highly tailored in-person one – lies in the opportunity it provides to get face-to-face with a target audience.
  • For businesses across all industries and sectors, they offer a way to showcase your knowledge, position yourself as an expert and generate a source of positive content. Importantly, they can help you move leads along the sales path and closer to making a purchase.
  • ...13 more annotations...
  • The overall aim of any B2B marketing event must always be to give a good impression of the business and what it may be like to work with you.
  • It can make your life easier
  • Saves time needed for manual processing
  • Aids professionalism and the overall experience
  • Can help increase engagement
  • Supports targeted activity
  • You can use specialist solutions to tailor your event and all associated marketing activity.
  • A holistic approach
  • Lack of design options
  • he easiest way to check this out is to see if you can have a free trial or comprehensive demo.
  • Price
  • Support channels
  • Using new software will often mean a steep learning curve, so see what is offered to help you through that process and beyond.
  • yuqiongliang on 27 Mar 20
     
    Hosting an event can be an effective marketing tactic for any business. They take considerable time and effort to carry out, but get it right and you could soon see a strong return on your investment. The power of an event - especially a highly tailored in-person one - lies in the opportunity it provides to get face-to-face with a target audience.
  • kmert005 on 29 Mar 20
     
    This article goes over the benefits of using event management, which includes making your life easier, saves the time needed for manual processing, aids professionalism and the overall experience, and can help increase engagement. Furthermore, it also supports targeted activity and a holistic approach. Some cons would be a lack of design options, the price, and support channels. The top solutions would be implementing Splash, Eventbrite, Bizzabo, EventPro, Cvent, Etouches, and XING Events
  • zihanwang on 30 Jul 20
     
    This article introduce several pros and cons of event management software. On the one hands, the event management can make the process easier for business and consumers and it can help increase engagement. But, on the other hands, The price can also vary greatly, with the most sophisticated and popular systems generally coming at the highest cost and some vendors offer a free version of their software with limited features. To recoup costs, these vendors may run advertisements on event sign-up pages or charge registrants a booking fee. That may influence users experience.
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How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology
shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
  • ...18 more annotations...
  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
  • ...2 more comments...
  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
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Opportunities in today's hotel e-business | ehotelier.com News Archives - 1 views

ehotelier.com/...item.php e-business hospitality
shared by Kai Zhang on 30 Jan 12 - No Cached
  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution
  • The sixth generation for electronic distribution is mobile technology. Mobile phones are becoming ubiquitous in many countries.
  • ...6 more annotations...
  • "To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • Shaping customers expectations is becoming crucial as customers look for an 'experience' rather than just a room. The more compelling the experience for the customer, the more satisfied the customer will be
  • Some of the opportunities center around the five important trends affecting hotel e-business. According to Ball, these trends are: more demanding consumers; more complex distribution channels; changing business models where companies must give more but expect less in return; an emphasis on technology and richer content; and a change in the structure of hotel e-business.
  • Globalization is here to stay as evidenced by changes in demographics and affluence. For instance, Russia is becoming the biggest European market while India, China and other Asian countries are emerging as important markets, too. In all of these regions, there's a huge rise in an affluent middle class who will be interested in travel.
  • The "pillars of business and commerce are out of alignment today," observes Ball. From the credit crunch to high energy prices to food prices, changes are happening at a faster pace
    • Charlie Barrett
      Charlie Barrett on 30 Jan 12
       
      Trends in hospitality are moving toward an enphasis on technology driven social media. In all areas where hospitality business want to be successfulthey are becoming more interactive with the consumers through social media. The ebusiness is a great tool for marketing and distribution. The use of technology and ebusiness leads to globilazition with distribution. this is the perect aid to marketing in the lobal market. The target market must expand in this changing economy. Guests are now looking toward a total package versus a room. Ebusiness and interaction makes that possible.
  • Kai Zhang on 30 Jan 13
     
    This article introduces some strategies that hotels can use to enhance e-business. Evolving from selling to engaging the customers and engaging customers through social computing is recommended. Also, hotels should pay more attention to the mobile technology. I think it is really necessary for hotels to focus on e-buiness today, because it may help to identify problems and get more information, then get more profit. Besides, it is a must-do thing under this competitive and globalized environment.
11More

The Most Popular Event Planning & Hospitality Blog Posts of the Year - 0 views

www.socialtables.com/...ular-event-planning-blog-posts Hospitality Event Planning
shared by sliu043 on 27 Mar 18 - No Cached
  • 1. Attracting Sponsors in Innovative WaysOne of the first questions of any event planning process is how to get the funds to make it happen. Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing.
  • 2. Speeding Up Registration With the Right Check-In AppThe world is getting used to getting the things they want faster, and the same goes for attendees. That means you need to find ways to cut down on wait time when you’re planning events.
  • 3. Defining Event Goals and ObjectivesMany planners dive right into planning without giving enough consideration to goals and objectives
  • ...7 more annotations...
  • 4. Perfecting Your Product Launch EventA launch event is a proven way to showcase your latest product, build hype around it, and — dare we say it — maybe even acquire some sales during the event itself. And the more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
  •  5. Tracking Social Media PerformanceIf you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees. 
  • 6. Overcoming the Top Challenges Facing Event Planners
  • 7. Saving Time with Event Planning AppsTo be profitable in today’s hospitality industry, it’s crucial to stay on top of the latest tech.
  • 8. Engaging Attendees with Interactive Presentation IdeasAs event planners, we’re always on the hunt for new ways to engage attendees. But to deliver a truly memorable experience, you can’t just engage attendees, you need to make them a part of the story.
  • 9. Wowing Attendees on a Tight Event Planning BudgetEvents are important. They help establish a brand, market products, gain clientele, raise funds… the list goes on. But as important as they are, your events don’t have to break the bank.
  • 10. Boosting Audience Participation at Your EventsInteracting with your audience is the best way to make sure you get your message to really resonate. In fact, research shows that an engaged audience remembers more, comprehends better, and has more positive associations with the presentation as a whole.
  • sliu043 on 27 Mar 18
     
    Nowadays, hotels are make good use of the social media to carry out event planning and attract more potential customers to know about them. Over the past year, thousands of hotels have posted blogs about their event planning on the Internet to get attention and do marketing. In this article, the author introduced ten most interesting and popular event planning topics in 2017. 1. Attracting Sponsors in Innovative Ways 2. Speeding Up Registration With the Right Check-In App 3. Defining Event Goals and Objectives 4. Perfecting Your Product Launch Event 5. Tracking Social Media Performance 6. Overcoming the Top Challenges Facing Event Planners 7. Saving Time with Event Planning Apps 8. Engaging Attendees with Interactive Presentation Ideas 9. Wowing Attendees on a Tight Event Planning Budget 10. Boosting Audience Participation at Your Events
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How Does Social Media Affect the Hospitality Industry? - Best Hospitality Degrees - 0 views

www.besthospitalitydegrees.com/...ffect-the-hospitality-industry social media hospitality
shared by guanhuahao on 16 Feb 21 - No Cached
  • So many businesses within the hospitality industry rely on word of mouth and good reviews from loyal customers that social media is a natural marketing tool
  • The use of social internet platforms like Twitter and Instagram have evolved from a strictly peer-to-peer communication channel to one that allows businesses to effectively engage with clients.
  • communication have changed somewhat, businesses still must apply the fundamental principles of marketing and promotion to get their messages across to their targeted audiences. The difference is the speed and reach that can be achieved by the new digital tools.
  • ...5 more annotations...
  • The digital nature of the communication channels often encourages greater transparency in consumer responses.
  • hospitality industry can readily engage with consumers and update their products or services for quick improvements that have big pay offs in the long-term.
  • These digital communication channels become key tools used for continuous brand management.
  • since they are essentially engaged in a high-speed, personal relationship with the company.
  • A company with a great product or service does not have to wait long to reap the fruits of their marketing labors because their enthusiastic customers become members of a built in marketing team.
  • guanhuahao on 16 Feb 21
     
    Social media are becoming increasingly popular as a powerful marketing tool. The article describes three ways in which the hotel industry can use social media to improve the quality of its products and services. Using that marketing allows hotels to effectively engage with clients at speed faster. Improving customer relationship management since this tool as a communication channel encourages greater transparency in consumer responses. Conducting reputation management, since this channel lets customers feel that they essentially engaged in a high-speed, personal relationship with the hotel and enthusiastic customers of the hotel may become "members" to build in the marketing team of the hotel.
8More

4 Ways to Leverage Virtual Event Design to Increase Engagement - 0 views

www.eventmanagerblog.com/-design-for-virtual-engagement online events event planning virtual
shared by yijingyang on 22 Jul 20 - No Cached
  • High production value — including quality event design — is incredibly important when it comes to matching live engagement online, which almost half of eventprofs struggle with when sourcing virtual tech.
  • it will be essential for planners to turn to hybrid formats and incorporate a virtual component to their live events for as long as restrictions and uncertainty exist (and probably even after).
  • Online events come with their own challenges, including engagement opportunities and pricing.
  • ...4 more annotations...
  • Embed Speakers Within Dynamic Presentations
  • Use a Strong Visual Theme to Reinforce Your Narrative
  • Use Backdrops to Support Cohesion
  • Create 3D Booth Visualizations
  • yijingyang on 22 Jul 20
     
    Virtual events have become more and more common, and it will be essential for planers to turn to hybrid formats. The biggest two challenges of online events are engagement opportunities and pricing. By using backdrops, strong visual theme, embed speakers, and 3D booth visualizations can help planner improve their online events.
17More

The blessing and curse of proximity marketing | Marketing Dive - 1 views

www.marketingdive.com/...449470
shared by vivduru on 19 Feb 18 - No Cached
  • Over the last few years, retailers have increasingly seen consumers migrate away from brick-and-mortar retail stores in favor of convenient digital outlets.
  • Proximity marketing is a way to appeal to these fundamental consumer desires without sacrificing a focus on the in-store experience. 
  • This type of technology has potentially widespread applications for retailers and marketers working in partnership with each other and sharing data — for example, in airports or shopping malls where a specific marketer may not have a relationship with a particular consumer, but can provide a platform where other retailers can integrate their apps and reach out to that consumer.
  • ...9 more annotations...
  • The Federal Trade Commission (FTC) has brought several enforcement actions against both online and offline companies for failing to comply with their posted privacy policies, failing to adequately safeguard data, failing to honor consumer opt-out promises and for a general lack of transparency.
  • Today's consumers engage in a shorter purchasing process, but the essential principles that underlie business-to-consumer marketing have not changed — consumers still make emotional buying decisions, they still want to comparison shop t
    • ngerv001
      ngerv001 on 02 Oct 19
       
      Proximity marketing provides a means to place targeted messages in the hands of consumers, literally. It's the next best thing to actually walking up and putting a product in a customer's hands yourself. Customers might walk right by a sign and ignore it or scroll right past an ad in a social feed but a notification can't be overlooked quite so easily. Sending messages directly to nearby mobile users' phones increases engagement dramatically. Beacons drive promotions that are relevant to what clients are looking for, in real time, in places where it is easy for them to make a purchase.
  • According to recent studies, including a report by Retail Touchpoints, nearly half of retailers in the U.S. la
  • Whether you are a fashion retailer or a chain drugstore, proximity marketing should be on your radar
  • unched proximity marketing programs going into 2016, and the number has only skyrocketed this year. 
  • Department stores such as Macy’s, Nordstrom and Neiman Marcus, as well as major fashion retailers such as Urban Outfitters and American Eagle, are already using beacons to target consumers based on their physical location
  • t a basic level, beacons emit radio signals to connect with nearby consumers’ mobile devices, working in conjunction with a retailer-specific app in order to push certain notifications to consumers when they are in proximity to the beacon — for example, a special offer for a product in the aisle in which they are browsing.
  • From marketers’ perspective, navigating these requirements poses a unique dilemma: how can they create content compelling enough to convince the consumer to stay committed through the opt-in process to share their data?
  • These reports and guidelines highlight the need for consumers to be informed of any data or tracking that they may not expect — for example, interaction with a broad-spectrum beacon that reaches beyond the confines of an affirmatively-downloaded retailer app.
  • ndiaz162 on 19 Feb 18
     
    This article helped me gain a better undestanding of proximity marketing and beacons. Beacons emit radio signals to connect with nearby consumers' mobile devices. This article discusses some of the pros and cons to proximity marketing in order to best engage consumers. Proximity marketing is a fairly new concept that is beginning to skyrocket.
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  • jmelilli on 21 Feb 18
     
    I found the information about the legal requirements very interesting. If a notification pops up on my phone to ask if I would like to share information, like location, I almost never do.
  • yyr997 on 26 Mar 20
     
    Modern society is an era of big data. There are indeed many benefits to using proximity marketing. But pay attention to avoid excessive spam, so as not to cause customer dislike.
  • vivduru on 12 Jun 22
     
    This article talks about the benefits of proximity marketing and why it is the new wave in which companies should get engaged and begin finding ways to utilize this kind of marketing amongst their consumers. The collected data is priceless information for a company to gather about its ideal customers and how to engage them. However, the downsides the article brings up are the legalities around opt-in and the opportunity to allow consumers to opt-out with ease, and the pressures to get the marketing continuously. That is a compliance issue that companies should stay clear and consider. Also, it the importance to build security features to care for this data and information being shared online.
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RezExchange Launches Direct Integration With Social Marketing Platform Flip.to - 0 views

www.hospitalitynet.org/...4054708.html social marketing Flip.to PMS RezExchange
shared by Emily Bova on 18 Feb 12 - No Cached
  • Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months.
  • Emily Bova on 18 Feb 12
     
    Hotel Concepts- Brilliant, a leading global provider of advanced PMS, recently announced its integration of Flip.to into RezExchange. For a small monthly subscription, Flip.to acts as marketing platform for hotels, restaurants, and airports. Customers can use it to comment, post feedback, and recommend the establishment to friends who in turn can get discounts. It also allows loyal guests and customers incentives to spread the word. RezExchange allows customers to manage their sales channels directly from the hotel management system and will receive all reservations from these channels directly into their own database. With this integration customers don't have to present printed coupons and any earned incentives are automatically credited to their hotel profiles. Hotels, restaurants, and airports that already use RezExchange and integrate Flip.to into their system will become more streamlined making it that much easier for customers and guests to build up and use their incentives.   L'Auberge Carmel hotel in California is the first property to go live with this integration and thus far, this integration has proved successful. Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. 
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MyCheck Breaks New Ground with Menu Reordering Capability for Custom Mobile Payment App... - 1 views

www.businesswire.com/...en
shared by knare002 on 12 May 19 - No Cached
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • Check’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • ation ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumpti
  • ...6 more annotations...
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck.
  • location
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them in more mea
  • Unlike traditional tablet solutions, MyCheck does not require any special hardware or related installation or maintenance. Because it is integrated with a restaurant’s POS, the MyCheck platform extracts data and analytics on consumption that can illuminate actionable marketing programs.
  • “MyCheck’s reordering capability is a powerful technological innovation that revolutionizes in-location ordering and the guest experience because unlike tablet solutions, our branded mobile payment apps seamlessly connect to the point-of-sale, link guest consumption to rewards and foster ongoing brand engagement,” said Tal Nathanel, U.S. CEO of MyCheck
  • MyCheck creates custom apps for hospitality groups and restaurant chains to extend their brand into the mobile world. With faster checkout, increased loyalty and customer engagement, MyCheck turns a clinical payment process into a dynamic experience for the guest, providing tools to understand customers better and interact with them
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
  • knare002 on 12 May 19
     
    The article reports MyCheck has created an app to eliminate ordering food and drinks at the table for some restaurants using tablets or servers. The app allows guest to order from the menu on their smart phone and the order is directly is sent to the POS system. The goal is to eliminate the big hardware. The hope is by restaurants using MyCheck the server will be able to spend more time on quality service. The power of ordering and paying will be at the power of the guest. Customer rewards are also going to be tracked through the app.
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6 BENEFITS OF PROXIMITY MARKETING AND HOW TO EXECUTE A CAMPAIGN - 0 views

www.finextra.com/...-and-how-to-execute-a-campaign
shared by andreagordon99 on 12 Feb 20 - No Cached
  • Even back in 2014, Dunkin Donuts delivered discount coupons to people near Starbucks. Needless to say, this gave them substantially higher coupon redemption rates. Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely.
  • otargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conver
  • Regardless of the technology you use, your push notifications are the most important part of your campaign.
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  • Remember that proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. So, if you are seeking new ways to gain a competitive edge, it’s time you suggested proximity marketing.
  • Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing.
  • Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing an awesome mobile experience for app users.
  • Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
  • Recently, the initiative from Burger King is a great example of how to use the power of relevance and immediacy by offering customers something highly relevant and timely. Their proximity promotion was designed to retain customers that may be tempted to a competitor and promote a new feature in their app.
  • 6 BENEFITS OF PROXIMITY MARKETING Geotargeting is easy with proximity marketing Proximity marketing increases app engagement Beacons help to improve app retention Proximity marketing helps you gain a competitive edge Proximity marketing gives you immediate conversions Proximity marketing = a personalized experience
  • When it comes to planning a proximity campaign, there are a number of things to take into consideration. Firstly, there’s identifying the target audience. Secondly, the content strategy requires attention. Thirdly, you need to think about the metrics you’ll track to measure the success of the campaigns.
    • andreagordon99
      andreagordon99 on 04 Apr 21
       
      Proximity marketing and its importance
  • rroll027 on 12 Feb 20
     
    Proximity Marketing yields tremendous benefits to both the consumer and companies. There are six benefits that companies take advantage of inclusive of geotargeting being able to measure the roi on advertising as opposed to traditional advertising methods.
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  • Luis Valdivia on 14 Feb 20
     
    This article provides an in-depth explanation of the benefits of proximity marketing in marketing. The author points out the technology is one of the fastest ways that a business can use to gain a competitive edge in mobile marketing. The author then provides various benefits of proximity marketing, including geotargeting, increased app engagement, and the provision of personalized customer experience.
  • duyingli on 25 Mar 20
     
    This article outlines the six benefits of proximity marketing and the factors you need to consider when planning a proximity marketing campaign. Proximity marketing enables easy geolocation, increases app engagement, and helps increase app retention. Proximity marketing can bring a personalized experience to customers, can help companies gain a competitive advantage, and quickly bring conversions. There are many factors to consider when planning an approaching marketing campaign. First need to identify the target customers, and then develop a targeted marketing strategy. Finally, don't forget to consider the metrics you track to measure the success of your campaigns.
  • lclar060 on 12 Apr 20
     
    Proximity Marketing is promoting to your target audience at the right place and at the most appropriate time, typically including personal touches as well. It does improve on geo-targeting and increased customer engagement. For instance, geo-targeting zooms in on an area's circumference and then sends push notification to the person's device for items of interest. Customers are more engaged and will become more loyal to the brand with personalized touches. Additionally, timely and relevant notifications are important to remain competitive in an overpopulated market. So, comprehensive proximity marketing solution is ideal for all businesses.
  • kristenagosto21 on 15 Feb 21
     
    This article not only describes the 6 benefits of proximity marketing but also how to execute it. It explains what is proximity marketing, its benefits in detail, and how it's the future and is here to stay.
  • garz14 on 04 Apr 21
     
    Proximity marketing is more beneficial than I originally thought. Geotargeting is the biggest advantage when using this marketing method and I think that a company can definitely take over a certain area by using this method.
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Event Planning - Conferences - 5 Corporate Event Trends to Watch in 2013 - Successful M... - 1 views

www.successfulmeetings.com/...-Event-Trends-to-Watch-in-2013 event planning
shared by duyt tran on 26 Mar 13 - No Cached
  • technology
  • Automation will help event planners reduce expenses: As event budgets are subjected to greater scrutiny, strategic meeting management (SMM) technology can help event planners identify new methods to streamline event-related functions and reduce costs.
  • Event organizers will engage audiences with smartphones: Smartphones are increasingly used to conduct business and stay in touch. Gartner predicts that mobile devices will surpass PCs as the tool of choice to access the web in 2013. Forward-thinking event planners will provide attendees with all-in-one apps they can use to track activities, connect with business contacts and share their experiences via social networks. These apps will also empower organizers to engage with users before, during and after an event.
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  • Meeting planners will leverage technology to gather in-depth attendee information: Finding out what makes attendees tick is a crucial part of a successful event management strategy. Now event organizers can use technology to gather and compile information in real time, which enables them to adjust their meeting strategies on the fly and demonstrate ROI.
  • Using technology tools to gauge attendee needs, get real-time data on event effectiveness and streamline planner workloads makes sense, as does a one-stop solution that leverages the ever-present smartphone.
  • the events industry is poised to make a comeback in 2013.
  • Smart events will take center stage
  • choose smart event technology to help them operate more efficiently, better manage attendee engagement, and grow their businesses.
  • olaya5 on 26 Mar 13
     
    This article is about technology trends in the event industry. It talks about what event planners are doing to implement more technology in their events; it gives examples such as audience using smartphones to interact during the meeting, events, conference, etc. Now event planners use technology to collect information in real time, which helps them to adjust their event at the moment, this is a very smart strategy.
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  • anonymous on 28 Mar 13
     
    Because event planning is a stressful and demanding career, automation of application helps efficiently in its own way. It also states how technology helps planners to save abundantly because of how practical it is to use an application where all your information are stored in. Many applications are rising to help with the planning. They help with organizing with all the details and all data are stored and save. Smart phones are a major part, in that it is a major tool that helps the planner pull up their activities and they can also use it as business contacts and work with all the vendors. These applications are the best ways to help cut cost and a good solution to improve new strategies in the event planning workplace.
  • Hana Musilova on 31 Mar 13
     
    Every year technology plays a more significant role in the hospitality industry, including the event planning sector counting for direct spending of $263 billion in the U.S. market alone. According to the article, there are 5 trends that companies will focus on in order to demonstrate return on investment. Smart event will be taking center stage in 2013 therefore operators need to choose smart technology that will allow them to operate more efficiently and grow their business. Automation and streamline will help reduce costs and will allow for more transparency. The next trend is for planner to achieve greater efficiency through solution consolidation that will free up planning s time allowing them to focus on their creativity. Meeting planners will also leverage technology to gather in depth information about their attendees to find out what their preferences are so they can adjust their strategies. Lastly, event organizers will engage audience with smartphones. This trend I think is very crucial and will make events appealing to attendees who will be able to use app for the conference prior during and after the event allowing them to be connected to all the information and recourses at all times.
  • Charlesque Moses on 18 Jul 13
     
    This article contains information about the expected event trends this year that will possibly increase ROI. The list of expected trends all surrounded the technological advancements that are enhancing event planning. The advancements include the increased use of smartphones to conduct business. This technological increase will also reduce company costs. It is also expected to improve company value. I agree with technology improving company value. Technology is advancing majorly throughout the world. It is also making it easier for companies and consumers to interact. Smartphones, alone, are very popular in today's economy and are a great example of technological advancement. Being that people already use their smartphones to check emails, save event dates and contact other people (whether over the phone or by video), conducting business will be somewhat simple to adapt to. Increasing company technology to reduce costs is a good move. However, the companies should keep in mind that losing one cost will only open the door for another one. When dealing with technology, there are always risks (usually malfunction risks). So, companies should keep in mind that there is a possibility that expenses will incur for the technological maintenance that will be needed to keep the technology operating.
  • duyt tran on 18 Feb 14
     
    The Great Recession has been come to end point; therefore, expected corporate and event spend will begin to rise from 9 to 20 percents in next two years. The author has scooped out 5 major trends that will rapidly increase Return on Investment (ROI) for 2013 and future. 1. Smart Events will take center stage: in 2011, 205 million people attended 1.8 million events cost more than $263 billion in direct spending in the U.S alone. But only 25 percent of organizations see its effective, in 2013 organizations will choose smart event technology to help them operate more effectively 2. Automation will help event planners reduce expenses: Strategic meeting management ( SMM) technology can help event planners adapt to new methods to identify event-related functions and reduce costs. 3. Planners will achieve greater efficiency through solution consolidation: In the future, organizers will lay out their workloads by choosing consolidated solution, saving time and freeing up event planners to focus on making event better and well organized. 4. Event  organizers will engage audiences with smartphones: New all-in one apps will help organizer to provide all the information needed for attendee about the event. 5. Meeting planners will leverage technology to gather in-dept attendee information: focusing on the need of attendee is a crucial part of event planner, to be able to get requirement of attendee in real time will help organizer to adjust their plan, strategies on the fly and increase ROI. Increasing the need for events in 2013 and future requires event planner to be able to get familiarize with new event trend and technology to minimize the cost and maximize the ROI for an organization.
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Technologies Being Used In The Event Planning Industry - 2 views

sonburst.com/s-used-event-planning-industry technology business hospitality software event planner digital administration mobile engagement tech
shared by lkastwood on 09 Oct 17 - No Cached
  • With the advent of technology, the event planning and management has seen enormous shifts over the past two decades. As technology continues to automate monotonous time-consuming work and connect the world like never before, many event planners are scrambling to keep up by incorporating the latest and greatest technology into their events.
  • Digital administration is now key when planning a new meeting. For large events, it’s not enough to just sell a ticket online, print them an agenda, and check IDs at the door.
  • Events and their breakouts are built in advance. All details are added including guidelines for which attendees can register or which session, audiovisual equipment needed in the space, rehearsal times, BEOs, and etc.
  • ...3 more annotations...
  • Without a tool like this, it would require constantly manually inputting and changing spreadsheets which have no contact with the outside world.
  • If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations.
  • They want to see their unique schedule, read event descriptions, find session locations on a map, and engage with other attendees.
  • lkastwood on 09 Oct 17
     
    Technology has taken event planning to the next level. Within the past five years digital administration and mobile engagement are considered to be the two primary causes for change in the events industry. In an article written for Sonburst Communication it states "Digital administration is now key when planning a new meeting. For large events, it's not enough to just sell a ticket online, print them an agenda, and check IDs at the door". Attendees now fall into different categories that may require different forms of check-ins for example someone on the VIP list may receive a gift bag and private cocktail party or someone with special dietary needs once checked in the system notifies the catering term of their confirmed arrival. Digital administration has made it easier for event planners to manage these different kinds of request quickly and on a digital platform. The digital platform is generally tailored for each event before the event. Everything in pre-loaded to the system for example, registration, BEO, event time line, seating chart and set-up and break-down. "If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations." Today's generation is expecting to have the event information available to them at their finger tip. Mobile engagement allows event planners to give them just that weather through email, website, or event app. This also allows event planners to notify guests of any last-minute changes. For example, a change in event time line. Everyone is going digital and most people send more than half the time while at an event on their phones so why not make this information available to them.
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Cloud Computing in the Travel Industry | Accenture - 0 views

www.accenture.com/...cloud-imperative-travel cloud computing travel industry
shared by teallemejia on 05 Sep 21 - No Cached
  • Before the pandemic, companies were managing under legacy on-premise technology, hesitant to make big investments in cloud due to concerns about cost, time and security. But in a world after the pandemic, the travel industry must adapt fast to survive
  • The value it delivers goes beyond technology to organizational transformation, making the journey through cloud in travel a key CEO priority.
  • Airlines and airports reinventing airport experiences: From contactless, smooth passage, through bag drop and security to airside shopping for travelers who have pre-filled biometric data
  • ...4 more annotations...
  • Travel companies must future-proof their businesses built upon living systems and processes enabled by agility and scale. They need to take a deep relook at strategy, organization, practices, technology and talent functions.
  • Compete for investment capital Cloud-related investments drive business changes needed for increased productivity, smoother traveler experience, vertical integration & resilience.
  • Rehost scalable functions Rehost high-volume, scalable functions on Infrastructure-as-a-Service (IaaS).
  • Cloud is central to the travel industry’s survival and future growth. There’s no time for delay. Companies must use this crisis as a springboard to scale up cloud adoption, improve resilience and innovation capabilities, and create the seamless, contactless and effortless experiences travelers demand
  • teallemejia on 05 Sep 21
     
    Before the pandemic, companies were afraid to invest in cloud due to the concerns of the cost, time, and security. But in today's world technology is something companies need to adopt. It's time for travel companies to see the cloud for what it is, the passport to future value. All sections can benefit from this technology including hotels, airlines, and airports. This is the best time to invest into technology to benefit the industry by taking a deep relook at strategy, organization, practices, technology, and talent function. As travel is being rebuilt, cloud-related investments will deliver higher returns on capital than investment in new aircraft, new hotels, and new ships. This is the perfect time to invest into cloud adoption.
7More

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

www.qsrweb.com/...ment-turbo-charges-qsr-loyalty
shared by cingram21 on 26 Sep 21 - No Cached
    • cingram21
      cingram21 on 26 Sep 21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
  • ...4 more annotations...
  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
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