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armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

www.ezeeoptimus.com/...mity-marketing-for-restaurants

restaurants proximity hospitality

shared by armanyleblanc767 on 08 Jul 22 - No Cached
  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
  • ...38 more annotations...
  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  • tvill22 on 08 Jul 22
     
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  • akopp008 on 25 Jul 22
     
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
mmoutsatsos

Digital Transformation in the Hospitality Industry | Boston Hospitality Review - 0 views

www.bu.edu/...on-in-the-hospitality-industry

hospitality software technology

shared by mmoutsatsos on 31 Jan 22 - No Cached
  • We are now experiencing the fourth industrial revolution, a period marked by emerging technologies such as artificial intelligence, robotics, virtual reality, the Internet of Things, and fifth-generation wireless technology.
  • The recent Covid-19 pandemic has accelerated this digital transformation resulting in a widening technology-mediated customer experience.
  • The core interactive and communicative features differentiate service robots from other self-service machines, which result in unprecedented human-technology interactions in the hospitality industry.
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  • Service robots are “system-based autonomous and adaptable interfaces that interact, communicate, and deliver service to an organization’s customer” (Wirtz et al., 2018, p. 109).
  • he service production process, disinfection robots, which emit UV light to kill viruses and bacteria, were announced to be used in airports and hotels worldwide to ensure a safe and clean environment (Greg, 2020).
  • The robots drive around autonomously in high-touch public areas and select rooms at the hotel, removing all airborne viruses and bacteria. As an extension of the hotel’s “SmartStaySafety” operation, the use of UVD robots not only provides a safe environment but also assures guests that they are being protected. 
  • In
  • Service robots are still novel in hospitality. Their ability to cope with unexpected, dynamic conditions remains to be fully explored.
  • service robots can effectively respond and interact with guests, even in multiple languages. 
  • While robots make significant contributions to operational efficiency, they also raise concerns.
  • the service delivery process, service robots assist frontline staff in a sequence of service encounters. For instance, the robot concierges assist employees with guest greetings upon arrival, transporting luggage, guiding guests, and delivering room service.
  • If guests do not follow the pre-set route, service robots may fail to respond, which can lead to a service failure.
  • AI-powered online chatbots are also employed to provide swift answers to customers via live chats.
  • provide customers with immediate responses 24 hours a day, significantly improving customer engagement.
  • customers believed VR simulations would be the best tool for hospitality operators to create a compelling customer experience.
  • VR can make a huge difference in a customer’s booking stage.
  • The current applications of AR in hospitality are largely for entertainment and practical purposes.
  • VR application is the virtual tour video,
  • This not only offers customers a chance to experience prior to booking, but also allows the hospitality business to benefit from the “try before you buy” marketing strategy. 
  • Unlike VR, which puts customers in a completely virtual environment, augmented reality (AR) is about enhancing the physical environment and the experience of exploring one’s surroundings in real-time.
  • Through the digitally accommodated environment, customers can have a much clearer sense of what they are expecting, thus attracting more prospective customers.
  • One example is the Best Western Hotel Group’s experiment with AR and Disney stars.
  • Another application of AR is indoor navigation
  • Internet of Things (IoT) refers to “an ever-growing network of connected devices which communicate with a central server as well as with each other” (Car et al., 2019, p. 163).
  • IoT can collect customers’ preferences for in-room features, and the data can then be used to customize the room settings for their next stay.
  • These allow customers to control or monitor their devices from a central server, such as a mobile phone or a tablet. 
  • For example, customers can use their mobile phones for self-check-in and check-out.
  • Rooms also become “smart” with the help of IoT, which is also called the “connected room” at Hilton hotels.
  • Customers can also use voice-controlled assistants, for example, the Amazon Alexa, to control those in-room features, and order food or drinks, which can be delivered by autonomous delivery robots.
  • In addition, devices, such as luggage carts with GPS function and sensors in the parking lot, can help customers to locate their luggage and cars. Thus, IoT helps improve service processes and makes customer experiences smoother.
  • It obtains real-time data through continuous tracking from various devices, as well as a collection of customer information that was previously unavailable, such as preferences, routines, and habits (Marek & Woźniczka, 2017).
  • there are several emerging issues that hospitality practitioners must take into consideration when embracing digital technologies, which include security, privacy, costs, and human touch in hospitality. 
  • IoT with locational information can send real-time personalized recommendations to customers based on their stored preferences.
  • IoT provides integrated services, such as automated door locks, light switches, electric blinds, and voice-assistant devices, which are connected on a network.
  • Security is a fundamental issue in digital transformation in any industry, including hospitality.
  • Also, t
  • he broad connection of various devices brings vulnerability to digital networks.
  • Thus,
  • hospitality managers must prepare for security implications of digital transformation, which can be accomplished by adopting high-security technologies to reduce software vulnerabilities, building resources to mitigate risk of cyber-attacks, and training employees on cyber-attack prevention.
  • Privacy is another important factor as highly personalized services rely on storing and tracking customer preferences and behavior through digital technologies.
  • a transparent, strict, and clear privacy policy clarifying what data can be collected and shared, and who can own the data, is necessary.
  • Another challenge is associated with the high costs of employing these digital technologies.
  • For small businesses, using digital technologies in their daily operations may require significant upfront investments.
  • it is becoming critical for hospitality businesses to consider what digital technologies would most benefit their business.
  • for small hospitality businesses, they need to prioritize what works best for them when adopting digital technologies.
  • the paradox between digital convenience and in-person experience.
  • hospitality, particularly in fine dining restaurants, customer-staff interaction is highly valued by customers.
  • it is important for hospitality businesses to strike a balance between digital convenience and in-person experiences
  • Key considerations include judging what services cannot be replaced by digital tools, preservation of the choice for customers to decide between digital or human services to maximize customer experience, and incorporation of interactive digital features in the process.
  • mmoutsatsos on 31 Jan 22
     
    This article talks about the current applications of 3 innovative technologies and how they are used in the hospitality industry.
bingkunwu

Recapturing Sales and Catering Revenue: Technology's Vital Role - 0 views

www.oracle.com/...ra-sales-event-management.html

technology hotel software business solution green hospitality

shared by bingkunwu on 23 Nov 22 - No Cached
  • bingkunwu on 23 Nov 22
     
    Technology and Event Management
  • bingkunwu on 23 Nov 22
     
    As the hospitality industry embraces the need to optimize performance with technology, it, therefore, assigns technology a significant role in its productivity. The article thus engages an appeal of how technology is monetized to aid the success of next-generation hotel sales and event management software. With the alteration of the market to fit and adopt the use of technology, it increases its chances of seizing opportunities to aid in the determination of space utilization, to better capitalize on the in-demand spaces that are available. The suitability of having to compare multiple venues, for cost and suitability aligns with the nature of overcoming the shortcomings of the market. Thus, the article is rudimental in highlighting such cases.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operati... - 1 views

www.traveldailynews.com/...e-operations-to-remote-working

shared by robfitzpatrick on 06 Oct 20 - No Cached
  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
  • ...12 more annotations...
  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
  • robfitzpatrick on 06 Oct 20
     
    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
sharene25

The 4 Most Important Event Technology Trends for 2017 - Capterra Blog - 2 views

blog.capterra.com/ent-technology-trends-for-2017

shared by sharene25 on 14 Oct 17 - No Cached
  • sharene25 on 14 Oct 17
     
    Event planning is the process of managing a project such as meeting, convention, trade-show, ceremony, etc,.This includes budgeting, establish timelines, food and beverage, developing theme, etc, which is time consuming. Thus, it is important to invest in a technology that support your day to day operations.Investing in a technology as great benefits such as it will save time when using an event management software it automatically records and tabulates data. It also keeps a track of your guests and help to eliminate human errors. A customer relationship management (CRM)platform can be use to keep notes on the guests attending the event. Overall it makes your job more fun. The article focus on the technology trend in event planning such as measuring engagement, facial recognition, viral reality and crowd screening,
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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