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Contents contributed and discussions participated by cingram21

cingram21

Why Assessing and Mitigating the Security Risks of PMS Data Should be a Top Priority fo... - 0 views

  • here are two components of the puzzle: the booking engine used by hotels, and the actual PMS. Since guest data can be self-hosted by hotels, managed on-property by a third party, or handled entirely off site, it’s up to hoteliers to decide what works best for their property.
  • However, even if your hotel’s data is out of sight, it is a hotel’s responsibility to keep their data partners accountable.
  • To stay informed on the status of your property’s data storage, operators should become familiar with the management at work in their hosting facility. Request information on the hosting facility’s certifications for GDPR, PCA, SOC 2, and others. It will also be useful for learning who oversees rolling updates out to your hotel’s machines, as well as firewall rules, antivirus requirements and more.
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  • No matter how a hotel stores its data, operators will always be liable for securing it on some level. This is particularly true for PCI compliance, as hotels still physically handle credit cards properly and store guests’ card data well locally.
  • In general, hosted environments, whether multi tenanted or dedicated, reduce some of the operational load of your IT team in various ways, dependent on the level of interaction coming from your data partner. A fully managed implementation could absolve hoteliers from overseeing updates, watching alerts for threat monitoring, and more. These systems also give operators the benefit of accessing their systems from anywhere, often through and ideally via browser-based user interfaces.
cingram21

Executive Recycling Company And Executives Sentenced For Fraud And International Enviro... - 1 views

  • xecutive Recycling, Inc. (a corporation) and Brandon Richter, age38, of Highlands Ranch, Colorado, the owner and chief executive officer of Executive Recycling, were sentenced today by U.S. District Court Judge William J. Martinez for their roles in a fraudulent scheme related to the disposal and exportation of electronic waste to foreign countries,
    • cingram21
       
      This article discusses the penalties the CEO and COO of Executive Recycling received for violating the laws that were exposed on 60 minutes
  • Executive Recycling appeared as the exporter of record in over 300 exports from the United States between 2005 and 2008. Approximately 160 of these exported cargo containers contained a total of more than 100,000 CRTs.
  • significant portion of electronic waste collected by the defendants were Cathode Ray Tubes (CRTs). CRTs are the glass video display component of an electronic device, usually a computer or television monitor, and are known to contain lead. The defendants engaged in the practice of exporting electronic waste, including CRTs, from the United States to foreign countries, including the People’s Republic of China.
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  • The defendants’ misrepresentation induced customers to enter into contracts or agreements with the defendants for electronic waste disposal. Each victim paid the defendants to recycle their electronic waste in accordance with the representations made by the defendants. Contrary to their representations, the defendants sold the electronic waste they received from customers to brokers for export overseas to the People’s Republic of China and other countries.
  • The defendants claimed to safely recycle e-waste in the U.S., but regularly exported obsolete and discarded electronic equipment with toxic materials to third-world countries,” said Jeff Martinez, Special Agent in Charge of EPA’s criminal enforcement office in Colorado. 
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hos... - 0 views

  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
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  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
cingram21

How Artificial Intelligence Is Changing the Future of Digital Marketing - Business 2 Co... - 0 views

  • Artificial Intelligence (AI) can think, read, and react almost like humans when trained with a large enough data set.
    • cingram21
       
      This provides some insight into artificual intelligence with a primary focus on developments in digital marketing. I especially found this helpful because it discusses analyzing large amounts of data that we as humans cannot make fair and unbiased decisions on. This is similar to the revenue management systems in use today. It also discusses the role fo chatbots in marketing. The article also ends with a few case studies.
  • Menial and redundant tasks like data entry, segregating leads from a marketing campaign, and responding to FAQs by customers can be easily handed over to chatbots and AI.
  • a machine learning model estimating the likelihood that a customer will churn can uncover factors driving churn rates and enable decision-makers to change business strategies and processes.
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  • By analyzing data, AI can easily predict the purchasing behavior and decision-making of target customers, improve user experience, and provide customers with what they really need.
  • AI is unlocking the potential of hyper-personalization through personalized product recommendations, intelligent content recommendations, and customer support suggestions.
  • According to a recent survey, 71% of marketing respondents say that brands do not understand consumer fundamentals. Therefore, 66% of marketers said they want brands to invest more to build customer awareness and relationships.
  • You no longer need to invest your time into menial tasks like responding to repetitive queries or FAQs to market yourself and your business because AI assistants like AmazonEcho can do it for you.
  • From purchase to flight booking, to giving you necessary recommendations and even financial management.
  • Product recommendation utilizes technology to create personalized content recommendations for users, such as people who buy X also buy Y.
  • Machine learning and auto-learning analyze the data of millions of consumers and generate the best time and day of the week to contact users, recommended frequency, and the most intriguing content in the subject and title of the email, which will lead to more clicks of the mail. The A / B test is time-consuming and may have some errors. So, in this sense, AI is your best friend in personalizing each subscriber’s email content.
  • By 2021, 75% of enterprises will use AI for their businesses.
cingram21

South Korean smart city project expands use of facial biometrics | Security Magazine - 0 views

  • aims to make the Korean island province an example of the use of a decentralized digital identity based on blockchain.
  • esidents will manage their ID via a digital wallet.
  • The South Korean government is promoting the project as a way to enable residents to access public transport, public administration services, and access control for buildings across the city
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
cingram21

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

    • cingram21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
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  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
cingram21

OrionStar launches 'Lucki', the robotic waiter - 0 views

    • cingram21
       
      The OrionStar "Lucki" robot is a server that is promised to offer significant increases in profitability for a restaurant. The robot is dynamic in that it can offer fully customizable messaging, upsell, and improve loyalty programs. It is also able to integrate with many existing platforms. The robot can also act as a host by leading guests to the correct table.
  • he company says its robot improves delivery efficiency and increases revenue for businesses through customer attraction, dynamic advertising and personalized interactions, offers a Covid-safe contactless delivery, as well as addresses the restaurant and hospitality industry labor shortage.
  • Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control.
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  • t can also carry a load of up to 40 kg (10 kg maximum per tray) and serve to up to four tables on a single trip – reducing labor costs and increasing efficiency by 2-3 times that of manual delivery.
  • Lucki can work 15+ hours on a single charge,
  • It is estimated that the smart delivery robot can help bring nearly $8,000 annually in net profit to a restaurant.
cingram21

Sonder Targets Corporate Travel with GDS, TMC Deals | Business Travel News - 1 views

  • Egencia
    • cingram21
       
      Sonder operates short-term rentals, primarily apartments, similar to how a hotel operates. Sonder's entrance into GDS will help to level the playing field for the company as it compares to traditional hotels. This is a great example of how GDS continues to be a useful tool in the travel industry. Sonder being one of the latest innovations in travel is now utilizing a legacy system to grow revenue.
  • Apartment-style accommodation provider Sonder now offers its inventory on the three major global distribution systems via a third-party provider and has partnered with multiple travel management companies and consortia in order to expand its corporate travel business, the company announced.
  • right now we are laser-focused on growing corporate travel."
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  • Like others in the short-term rental space, Sonder relies on technology to offer guests a contactless experience through its mobile app, which guests can use to book, request early check-in or late check-out, and reach the company's 24/7 concierge service, among other services.
  • We are already networking with partners to get into [corporate] programs and to respond [to RFPs] as they come in."
cingram21

Cloud Computing Trends & Future Technology 2021 | Datamation - 1 views

  • Enterprise leaders are quickly recognizing that not all clouds work for all of their needs, and some of their legacy systems and applications work better on their existing on-premises infrastructure. These realizations, and a growing need for both flexibility and reliable security, have ushered in a period of growth for hybrid and multicloud setups. 
  • which polled more than 2,600 global IT decision-makers globally – and highlighted that hybrid cloud is now the most common choice, with 46% of respondents now using a hybrid cloud (a 12% increase since their previous survey).
  • Instead of relying on embedded, native security features, tech experts are advocating for the increased use of managed security service providers (MSSPs) and a better organizational policy for user access management. Organizations are recognizing that security incidents can come from both internal accidents and external actors, so it’s important that all users are trained and compliant with an organization’s security policies.
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  • By implementing the ZTNA model for secure network access, IT teams can have full control over who is granted access, enters, and leaves the network at all times. This model has gained much more recognition since being mandated in President Biden’s executive order.”
  • The entire world is starting to shift its attention to Kubernetes and the orchestration of containers,” Cusimano said. “It’s the next iterative shift — we went from physical to virtual to cloud, and now we’re going to microservices and containers. 
  • Although few cloud vendors have adopted the circular model, most are changing their business models to emphasize more renewable energy use, carbon offsets, and data center efficiency boosts.
  • cloud is typically more energy efficient than on-premises infrastructure, the growth of AI and the Internet of Things (IoT) is causing cloud technology to work harder than ever.
  • “Sustainability is a massive trend in IT – from enterprises seeking to ensure cloud providers leverage renewable energy in data centers to enterprises increasingly seeking to minimize their own supply carbon footprint via sustainably sourced, circular IT solutions,” Fenn said.
  • “Cloud-native technologies will also lead and help companies to build, migrate, and modernize customer-facing and analytics and artificial intelligence (AI) apps more easily and at scale.”
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
    • cingram21
       
      This article discussed the five major trends and developments in cloud computing. The first point explains how there was a big trend towards cloud-only computing and away from on-premise infrastructure. We are realizing this isn't always the the best scenario and that a hybrid model allows for an enterprise to operate data-intensive processes while taking advantage of tech advancements associated with cloud computing. The second trend is utilizing "managed security service providers (MSSPs). This is because security is important to control both internally and externally. It also mentions "Zero-Trust Network Access" as a new executive order issued by President Biden. The third section discusses Kubernetes (Further research explained this is an open-source system for automating deployment, scaling, and management of containerized applications.) Kubernetes is also known as "K8s." This is a large shift from physical on-site infrastructure to "containers." This is packaging software for the deployment and the sharing of technology. The reason this is a trend is because it is cost-effective and improves performance. The final major trend is sustainability efforts. Cloud technology is more energy-efficient than on-site infrastructure, but advancements in (IoT) is causing significant growth and use of cloud tech which requires increased energy consumption. Cloud vendors are changing to ensure they are using renewable energy, carbon offsets, and data center efficiency. The most interesting part of this to me is the Kubernetes and Containerization as I have yet to read or hear anything about this. Open source is always interesting. The story behind K8's being developed by Google and now an independent foundation is good for our society and a good trend.
cingram21

Managing Payments: How Embedded Fintech will Fuel Travel Revenues | PaymentsJournal - 2 views

  • These companies’ payments systems provide greater efficiencies for hotel owners, such as contactless payment and seamless accounting; they also provide financial services capabilities to owners and banks via embedded finance.
  • Embedded fintech is technology that enables embedded finance, into a financial institutions’ product sets, websites, mobile applications, and business processes via APIs by allowing banks access to a new customer base
  • To meet the demands of travel in a reopening world, these payment systems should also include a state-of-the-art terminal, transparent fees, built-in reporting, analytics, security, and world-class (in-house) support so hoteliers can to focus on their guests rather than time-consuming payments acceptance and reconciliation.
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  • Further, cloud based payments systems are often integrated in Property Management Systems, (PMS)
  • Discover and seamlessly connect to 3rd party apps and services and a channel manager to sync rates, availability and details across 100s of channelsManage revenue by optimizing rates, tracking competitors, and providing insights & analytics,Connect to a booking engine to drive commission free bookings and the payment system, which alleviates manual credit card entry, lengthy verification processes and seamlessly rolls up accounting and tax preparation.
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    FinTech is a hot topic and this Journal article touches on the developments of FInTech in the hotel. The standout line touches on how cloud payments can, "connect to a booking engine to drive commission-free bookings and the payment system..."
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