Skip to main content

Home/ Hospitality Technology/ Group items tagged e-learning

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
  • ...9 more annotations...
  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
  • ...7 more comments...
  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
yvenisem

Electronic Waste: A Growing Concern in Today's Environment - 0 views

www.hindawi.com/...474230

shared by yvenisem on 28 Sep 20 - No Cached
  • Over the past two decades, the global market of electrical and electronic equipment (EEE) continues to grow exponentially, while the lifespan of those products becomes shorter and shorter. Therefore, business as well as waste management officials are facing a new challenge, and e-Waste or waste electrical and electronic equipment (WEEE) is receiving considerable amount of attention from policy makers.
    • yvenisem
      yvenisem on 28 Sep 20
       
      From this we see technology market is progressing to grow however the lifespan of these items lessesns. In turn, this creates a problem for those that work in the waste managemnent sector and calls for politics to get involved.
  • e-Waste has raised concerns because many components in these products are toxic and do not biodegrade easily if at all.
    • yvenisem
      yvenisem on 28 Sep 20
       
      Besides contributing to landfills e-waste can also contain many toxic chemicals. I know that mercury and other harmful chemicals can are common in electronics.
  • However, even with these regulations, all hazardous materials that are used in newly manufactured products cannot be fully controlled, and management of e-Waste within the supply chain cannot be fully addressed.
    • yvenisem
      yvenisem on 28 Sep 20
       
      From this we can see that even with additional policies enacted they are simply not enough to address the e-waste issue. In my opinion with a issue this severe more drastic measures should be taken considering the options that have been exacterbated.
  • ...2 more annotations...
  • Most developing countries lack the waste removal infrastructure and technical capacities necessary to ensure the safe disposal of hazardous waste. And e-Waste has been linked to a variety of health problems in these countries, including cancer, neurological and respiratory disorders, and birth defects
    • yvenisem
      yvenisem on 28 Sep 20
       
      One of the biggest issues is that developing countries do not have the resources or infastructure to properly dispose of e-waste. I know that economics play a huge roll in this issue as 3rd world countries are often used as dumping places for 1st world waste, and these problems are not being addressed because of sytematic limitations. The health concerns are also staggering, they include: cancer, birth defects etc...
  • For e-Waste management systems, some of the most successful examples can be found in countries such as Switzerland and the Netherlands [16 D. Sinha-Khetriwal, P. Kraeuchi, and R. Widmer, “Producer responsibility for e-waste management: key issues for consideration—learning from the Swiss experience,” Journal of Environmental Management, vol. 90, no. 1, pp. 153–165, 2009. View at: Publisher Site | Google Scholar See in References ]. Experience of the Swiss e-Waste management system is shown as an example in this paper. Generally, the Swiss e-Waste management system can be viewed as an ERP-based system, where each stakeholder has their own clear definition of role and responsibilities as shown in Table 4.
    • yvenisem
      yvenisem on 28 Sep 20
       
      Here we see that more sucessful applications have been implemented in Nordic countries. The author goes into further detail about the techniques used by these countries.
  • yvenisem on 28 Sep 20
     
    The main point of this scientific report was to demonstrate how e-waste is becoming an issue and why the current structures in place today are simply not enough to overcome this issue. The author goes into detail the common issues with e-waste: hazardous materials being disposed of incorrectly, the side effects e-waste has on human and environmental life, how current infrastructures in 3rd world countries are not able to keep up with the waste load, why certain policies aren't enough and how new techniques such as the ones being applied in Nordic countries may be the answer to the issue. Ultimately the author makes the argument for why it is an issue, how the issue is growing, and presents alternatives on how to better tackle the e-waste issue.
jsanc478

Getting E-waste Right | Green Lodging News - 8 views

www.greenlodgingnews.com/getting-e-waste-right

technology Hospitality hotel green

shared by jsanc478 on 18 Apr 22 - No Cached
  • In the past decade, televisions have grown bigger, then flatter, then bigger again. The emphasis is on the new: buy now, because your old television is clearly, decidedly obsolete.
  • The demand for the current and the top of the line strikes a chord especially in the hospitality industry.
  • equal to, or greater than, those offered by their competitors.
  • ...22 more annotations...
  • The result is a product cycle that matches the pace of innovation:
  • Between consumers and businesses, an estimated 50 million tons of electronic waste is disposed of each year. Some of that is recycled properly. The rest is not.
  • Nearly 400 million units of consumer electronics are sold per year. Relatively light regulations and recycling standards result in th
  • Multiple Solutions for Hoteliers Despite the doom and gloom, there are a multitude of solutions to the hospitality industry’s e-waste problem.
  • The remaining 86.4 percent made its way into landfills,
  • Old TVs and computer monitors contain lead, cadmium and brominated flame retardants; all of which are hazardous to personal and environmental well-being.
  • 90 percent of the e-waste that is recycled is sent overseas.
  • Developing countries have become ground zero for e-waste collection
  • . According to the U.S. Environmental Protection Agency, only 13.6 percent of all e-waste was recycled properly in 2007
  • That hotels upgrade their televisions is not an issue as long as their existing units are recycled properly
  • It starts with awareness:
  • Then hoteliers can move to change a different statistic:
  • , hoteliers should seek out domestic recyclers and take care of their e-waste recycling with proven, safe commodities.
  • Environmentally responsible, eco-savvy hotels are in vogue right now, appealing to customers with promises of sustainable travel and accommodation
  • Sustainable building materials, recycling services and even linen reuse programs are tangible ways for guests to see that their hosts are eco-conscious.
  • Green Hospitality with a Backbone
  • Green hospitality makes money, but it mustn’t be without a backbone.
  • Actual green hospitality outweighs the appearance of green hospitality
  • organizations hop on the sustainability bandwagon, it is more important than ever that recycling becomes permanent,
  • This means actively looking for and implementing recycling solutions, not simply shipping our problems overseas.
  • e recycle and reuse more than ever. B
  • E-waste recycling, for most people and companies, is not a day-to-day occurrence, which means we should be ready to handle it when the time comes
  • jsanc478 on 18 Apr 22
     
    This article is based on how we can improved e-wastes on doing little changes that will benefit on our future. Most of the e-waste is not recycle properly, we buy things after things and more after more, every time a new technology comes up there is the motivation on buying what is the lasted cool technology, and what about what we have , where does it go ? to the trash or recycle, but we do not know where that recycling goes, I believe learning more about it will help on our routine of how to recycle better and help with this process to proceed right.
  • CHARLENE ESCOE BARNETT on 10 May 22
     
    We quickly move to 'next' as far as technology goes and rarely think about how to get rid of it when obsolete. In the Caribbean for example, there are not may recycling plants for e-waste, in fact, many rarely do recycling on a whole. In the Turks and Caicos, disposing of a television or a phone is as simple as throwing it in the trash among everything else. What happens next? It goes into the landfills and there they lie. Imagine the toxic waste from over 40,000 inhabitants on a small island. While moving with the crowd seems to be the way of the world, I believe government entities must act swiftly in ensuring e-waste is disposed of correctly to preserve this island and its inhabitants for generations to come. The technology should not outpace the disposal thereof.
jennifer amador

e-marketing,conference,e-tourism - {Travel Daily News} - 0 views

www.traveldailynews.com/...The-art-of-Marketing-E-Tourism

e-marketing hospitality

shared by jennifer amador on 23 Jul 12 - No Cached
  • will engage e-marketing experts from all over the world to share their knowledge and experience about e-marketing techniques, such as SEO - Search Engine Optimization, SEM - Search Engine Marketing, online PR, social networks marketing, and online ad campaigns.
  • -marketing plans contain a variety of policies for short- and long-term demand of the site, which ensures more repeat visitors thereby ensuring an increase in sales. These special techniques are known as “E-Marketing Arts.”
  • jennifer amador on 23 Jul 12
     
    E-marketing is pretty much an enhancer to revenue management, sustainability in tourism specially in development companies. Nonetheless, e- marketing also encourages individuals to do their booking for hotels and flights via the internet and trains bookers to learn about the search engines when booking flights. In essence, e- marketing encourages to learn about different types of search engines that are available to individuals for traveling and it benefits the different advertising companies as well as the travelers.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

www.themoscowtimes.com/...449373.html

shared by ravicka on 02 Jun 14 - No Cached
  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
  • ...12 more annotations...
  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  • nadiatc on 02 Jun 14
     
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  • haelidenton on 13 Sep 14
     
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  • ravicka on 27 Jan 15
     
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Manali Rabari

Revitalized E-mail Marketing Campaign Boosts Event Biz for Hotel | Case Studies | | Hos... - 0 views

hospitalitytechnology.edgl.com/oosts-Event-Biz-for-Hotel82661

shared by Manali Rabari on 06 Nov 12 - No Cached
  • The Hutton Hotel is a relatively new, boutique style hotel in the Nashville
  • In order to raise the awareness of The Hutton Hotel to event/meeting planners, quarterly email blasts with photos of thespace and info were deployed, but in order to attract new clientele and gain attention of current clients, something dramatically different was needed.
  • Spectrio is an all-inclusive audio/video/digital marketing company that was able to work with The Hutton Hotel to create a video email that could go out to the blast list, with the hope that this unique promotional medium would show the hotel to clients without them ever having to visit the property.
  • ...2 more annotations...
  • The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail.
  • Working with Spectrio, The Hutton Hotel utilized a mixture of this video content and still photos combined with music and narration and links to event pages on Hutton’s website for this new e-mail campaign, which would showcase the widest array of possibilities for events from corporate meetings to social gatherings that could be held at the hotel. The blast was sent out this past spring to more than 14,000 email addresses of meeting planners who have either been to the property or were with the hotel through other efforts,  and the results were that 16.88% unique visitors read the message, up from the normal 12% rate that was the norm for the hotel’s e-mail efforts.   The campaign has helped to raise awareness for the hotel, and some current hotel guests have even stated that they had not been cognizant of the event space until seeing the video e-mail. Ultimately the hotel’s management has learned that to use an effective e-mail for marking purposes, video doesn't have to be specially shot footage or even be full-motion video, it could be done with graphic, pre-existing footage. Due to the success of the campaign, The Hutton Hotel plans to create a new video and send another targeted email to its corporate guests
  • Yuri Kim on 06 Nov 12
     
    The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .
  • Manali Rabari on 09 Nov 12
     
    By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.
Qike Chu

E-Commerce Is the Next Frontier in Global Expansion - Paper - A.T. Kearney - 0 views

www.atkearney.com/...351896

shared by Qike Chu on 13 Sep 12 - No Cached
  • As online sales skyrocket in developing markets, an online presence is a low-risk way to test new markets and complement existing store footprints.
  • Retail expansion is increasingly occurring through online channels as a way to tap into growth markets, build brands, and learn about consumers while investing less capital than traditional formats.
  • With a 78 percent annual growth rate since 2006, China's online retail market is expected to explode, reaching $81 billion over the next five years.
  • Qike Chu on 13 Sep 12
     
    According to this article, e-commerce such as online activities has been changing how retailers develop their global expansion strategies. As e-commerce is growing so fast, online booking, online shopping and online reservation are more popular than old days. Being a retailer, he has to be adapt to this new e-commerce trend and start to build an  online presence in order to maximize potential advantages from e-commerce. This article also showed top 10 countries in the 2012 E-Commerce index in which China is decided being the leader of the pack. China has 513 million internet users and 164 million online shoppers, which means that China's potential online retail market is expected to develop faster and faster. What's more, there are three main reasons that people in China like shopping online. The first is that there are greater products selections comparing with shopping in some malls. The second reason is that online shopping make customers be able to compare the prices by vendors. The last reason is also the simplest because online shopping make daily life more convenient than before.
galca008

Applying e-commerce principles to hotel websites | Travel Tripper - 0 views

www.traveltripper.com/...erce-principles-hotel-websites

Hospitality e-commerce tech

shared by galca008 on 29 Jan 18 - No Cached
  • If hotels want to succeed in a digital economy, hotel managers and marketers will need to embrace the key principles of e-commerce and apply them to their hotel websites. These principles include user experience, conversion triggers, and the travelers’ booking journey.
  • One of the first major principles of e-commerce for hotel websites is perfecting the user experience. This isn’t just about having a pretty website—it’s about how the user utilizes and interacts with your website.
  • Mobile bookings have increased tremendously in the last few years, making it crucial to have a mobile-friendly website and booking engine.
  • ...6 more annotations...
  • The power of personalization also plays a hugely important role in improving user experience. In a study conducted by Infosys, 86% of consumers stated that personalization impacts the purchases they end up making.
  • One of the biggest things that hotel e-commerce managers can learn from OTAs is their mastery of conversion triggers, which are powerful tools used at pivotal points in the booking process that convince travelers to hit the “Book” button.
  • increasing the desirability of a product and making it appear limited in supply is a powerful conversion tactic that helps drive more bookings.
  • Consumer confidence and behavior is also heavily influenced by social persuasion. According to Econsultancy, 88% of customers look at reviews before they make a purchase.
  • From the homepage through to the booking page, reviews are clearly visible and strategically used to boost conversion rates at every stage.
  • Direct bookings are the most profitable revenue source for hotels, so having a healthy direct distribution channel through your website is an important part of any revenue management strategy.
  • bdolman on 29 Jan 18
     
    I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such
  • galca008 on 05 Feb 18
     
    This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.
wanqian

Enhancing SMTEs' business performance through the Internet and e‐learning pla... - 2 views

In Europ, SMTEs is a critical and majority group in hospitality industry as different as Asia or America. With 99 per cent of businesses classified as small and medium‐sized tourist enterprises (SM...

e-business tourism e-learning SMTEs

started by wanqian on 04 Sep 17 no follow-up yet
Jiabao Han

Technology: The Newest Weapon in Event Planning | Emergency Management content from EHS... - 2 views

ehstoday.com/...ehs_imp_12954

shared by Jiabao Han on 16 Jan 12 - No Cached
  • Technology, if used correctly, can assist in the automation of business processes (thus freeing precious resources), provide situational awareness for all agencies involved and provide real-time information to users. This article reviews the uses and benefits of one such technology solution, E-Sponder, at two major events (The 2004 Presidential Debates held at Washington University in St. Louis and the 2005 Super Bowl held in Jacksonville, Fla.) as well as provides guidelines when choosing a technology solution.
  • Gragnani and Smiley immediately saw that E-Sponder – a collaboration and information-sharing portal developed by Convergence Communications based upon Microsoft Office Professional Enterprise Edition 2003 technologies – offered the potential for real-time collaboration because it delivers collaboration functions such as e-mail, forums, calendars, shared documents, task lists and messaging that allow stakeholders to efficiently work together remotely. Gragnani and Smiley knew that Convergence would be willing to work with them to customize the solution to accommodate their changing needs.
  • Technology, if used correctly, can assist in the automation of business processes (thus freeing precious resources), provide situational awareness for all agencies involved and provide real-time information to users.
  • ...2 more annotations...
  • Out of this need for heightened security stems a dichotomy between necessity and reality. The necessity of an organization to provide heightened security is oftentimes at odds with the reality of the entity's ability to furnish the needed man-power and absorb the costs associated with hosting a large-scale event. All too often, a city or county is given the designation as a lead agency to provide security for an event, but is given little-to-no financial assistance to make certain that the event takes place without a serious threat to the public.
  • If the decision is made to work with a technology solution to assist in securing your event, it is important to remember a few key points: n Do your homework: investigate, prepare and implement. Take time to assess your exact deliverables and what you are going to be held accountable for. Assessing your deliverables and requirements goes beyond the obvious: How are you going to manage and archive e-mails, meetings, conversations, images and plans? Implementation of the correct technology solution will assist you in this process and keep your staff free from much of the administrative burdens found in planning large-scale events. n Don't just choose technology, choose a technology partner. Planning an event is a dynamic task. Make certain that the company you choose is willing to understand your business processes and work with you to marry technology with your most challenging issues. n Don't learn your technology during a crisis. Pick a technology solution that is extremely user friendly. As the dynamics of an event change, you may need to collaborate with a community of users you did not anticipate in your initial planning. These new users will need to quickly learn and adapt to your communication solution. When securing an event, everyone is working toward the same goal: An event where the public does not think twice about security. The right technology solution can quickly put more accurate information in the hands of those who need it, and allow people to focus on their mission, not on paperwork.
  • jennifer kornreich on 16 Jan 12
     
    This article talks about how events have changed throughout the years and especially because of 9/11. before this day the event planners and safety personel were focus on traffic control but now it is more safety concerns and the prevention of terrorist attacks. It discusses how and why technology can help them and shows many different examples that were real life like the super bowl an the presidential debates. it also stresses how important it is to know the technology and not to learn it in a crisis. Also it helps in choosing what technology to use. There are so many options out there and there is definitely a way to do all this without technology but technology can help and make it a lot safer and more effective.
  • Yichuan Hao on 26 Feb 12
     
    Events can be successfully planned, executed and reviewed without the use of technology. However, there are affordable technology solutions that can ease the burden and provide enhanced situational awareness during an event. And the new high tech, E-Sponder, really assist in the automation of business processes, expecially the event planning. E-Sponder was used to automate many critical business processes during the debate and consequently provided real-time information sharing and reduced resolution time for unplanned events. In addition, it gave complete situational awareness both inside and outside the command center to all of those involved in securing the debate activities.
Jing Huang

Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

www.younghotelier.com/...ng-an-online-culture-at-hotels

shared by Jing Huang on 24 Sep 12 - No Cached
  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
  • ...3 more annotations...
  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • ...1 more comment...
  • Irine Wallace on 24 Sep 12
     
    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
  • Laura Montoya on 15 Oct 12
     
    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
  • Jing Huang on 03 Apr 13
     
    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
anonymous

Rakuten's CEO on Humanizing E-Commerce: Discovery Service for FIU Libraries. - 3 views

ezproxy.fiu.edu/login

e-Commerce

shared by anonymous on 27 May 19 - No Cached
  • Amazon and many other companies. I think of those competitors as vending machines: They are hyper-efficient supermarkets with standardized offerings
  • If you go to a supermarket or a McDonald's in Japan, you'll find an extremely high level of hospitality and customer service -- in contrast to the atmosphere in most Western markets, where customers are much more focused on speed and convenience.
  • Today Rakuten is the world's third-largest marketplace for e-commerce, behind Amazon and eBay.
  • ...6 more annotations...
  • I'd learned that it doesn't matter how big your employer is -- what matters is how much value you yourself create. This view is the opposite of how success is seen in Japan, and my family was shocked when I said I was leaving my job in banking.
  • Rakuten merchants sell more than 10% of all the wine sold in Japan. They sell cars. They sell a lot of art. Recently they've started selling houses. Food is a really big category, even though nobody believed when we launched that food would become a mail-order business. Expensive chocolates are a very large category on Rakuten, and so is clothing -- 70% to 80% of what I wear most days was bought on the site.
  • When people talk about "social shopping" or "social commerce," they're referring to the fact that people like to connect with others for advice about purchases.
  • One potential downside of offering a decentralized marketplace with goods from thousands of merchants is that quality or service problems may occur. But Rakuten has found ways to avoid this. We have a tight screening process for people who want to open a store on our site. We monitor transactions. We have a survey program that allows customers to give feedback on shops, and if a shop consistently receives poor ratings and cannot improve, we'll kick it out. If goods don't arrive, we offer a refund.
  • ravel websites in Japan are quite different. They're set up so that hotels can edit their pages themselves and tell their own stories. That allows the hotels to make a connection with customers.
  • Mikitani believes that human beings need communication and connection. So instead of emphasizing efficiency and convenience, Rakuten tries to create a personalized, bazaarlike shopping experience.
  • anonymous on 27 May 19
     
    The article discusses how a service-based approach to e-commerce has tremendous value. The article focus on how Rakuten choose to infuse hospitality services, normally reserved for brick & mortar establishments on internet based business. Affording them the opportunity to generate profits by having access to this type of infrastructure at a fraction of the cost than if delivered in a traditional format.
  • clonyr on 01 Jun 19
     
    I enjoyed reading this article and learning more about Rakuten. Their business approach seems valuable particularly for the culture it serves. Being that he is familiar with Japanese culture and their preference for an interpersonal approach, Hiroshi Mikitani the CEO of Rakuten was able to veer from the norm of a standardized and process-oriented approach and build a successful business. Rakuten platform allows allows hotels to set up so they can edit their pages themselves and tell their own stories, which allows the hotels to make a connection with customers.
kenziemoody

Latin America Finally Ready for Hotel E-Commerce - 0 views

www.duettocloud.com/...finally-ready-hotel-e-commerce

technology

shared by kenziemoody on 10 Sep 20 - No Cached
  • Latin America is currently the second-largest growing market after Asia-Pacific
  • overcomes challenges in the coming years, such as regulatory hurdles, infrastructure issues and economic unrest
  • improvement in the payment infrastructure
  • ...8 more annotations...
  • growth of the urban population
  • 121 million in 2016 to 151 million in 2019
  • $22 billion of travel is bought online in Latin America today
  • Smartphone penetration is driving mobile shopping and engagement
  • impact of social media in travel
  • TripAdvisor
  • the key is to personalize the traveler’s journey
  • traditional travel agents
  • kenziemoody on 10 Sep 20
     
    In the past 2 years, Latin America has adopted e-commerce. E-commerce is growing from year to year. Social media, and social media marketing are vital in having an online presence. However, so is having a strong offline presence. Technology can impact sales, economy, and growth in the hospitality industry. As technology is evolving, it is also making an impact in online travel in Latin America. The article brings up how hotels must consider a GDS, such as TripAdvisor to bring recognition to bookings. This reminds me of what we learned this week- how GDS can broaden companies global reach.
shuo zhang

What hotels can learn from ecommerce websites by @HmarketingHelp - Hotel Marketing Stra... - 0 views

www.hotelmarketingstrategies.com/otels-can-learn-from-ecommerce

shared by shuo zhang on 01 Jun 12 - No Cached
  • In many ways ecommerce is more competitive than hospitality – with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience.
  • Focus on the landing pages
  • ensure your hotel description pages are very compelling.
  • ...4 more annotations...
  • Have a strong call to action
  • Build the list
  • Craft an “iron-clad” guarantee
  • Cross-sell & upsell
  • luis capote on 01 Jun 12
     
    This article talks about important lessons hotels can use in their website to improve their traffic and amount of sales in the e-commerce world. E-commerce was meant for the hospitality market, nevertheless, it is an extremely competitive industry and there are countless of other hotels haunting for new ways to attract more customers (with the purpose of increasing sales and revenue), and provide an unforgettable guest experience. E-commerce literally forces hotels' websites and other hospitality related businesses to be improved and present the best internet marketing strategies for future customers. Within this article, one can expect different aspects of marketing strategies that can definitely increase the quality of any hotel's web site. These are as follow, focus on the landing page, focus on the content, have a strong call to action, provide live help, include real guest review, and so much more. Feel free to read and analyze the content and use it toward your career.
  • shuo zhang on 15 Sep 12
     
    the website designing is important to the company. There are some important lessons hotel internet marketers can learn from their colleagues in ecommerce. In many ways ecommerce is more competitive than hospitality - with more focus on price and less flexibility to differentiate your offering with an exceptional guest experience. some tips are needed to be pay attention, like the landing pages, content, list and so on. 
brianamfernandez10

Using Digital Menus to Upsell F&B and Level-Up Guest Experience - 0 views

lodgingmagazine.com/sell-fb-level-guest-experience

guest experience technology menus

shared by brianamfernandez10 on 03 Feb 20 - No Cached
  • offerings more locali
  • offerings more locali
  • Another approach that hotels are taking to boost their F&B sales and lower operating costs is incorporating digital menus to simplify the process of ordering food—whether in-room or at the hotel’s restaurants.
  • ...4 more annotations...
  • says that even the most well-informed staff can benefit from a technological edge to stand out from the competition today,
  • Digital menus impact guest experience while also helping hotels better manage their ordering systems and F&B inventory.
  • “Just as guests can check-in and unlock their room with their mobile device, they could pre-order a chilled bottle of wine to be waiting in the room by the time they’re pulling up to the hotel.”
  • digital menus are also frequently easier on a hotel owner’s pockets.
  • brianamfernandez10 on 03 Feb 20
     
    This article gives more information on the impact E-menus have on the hospitality industry. It shows a different positive perspective on this system, and explains how Food & Bev sales can increase while operating costs decrease; thus enhancing profits. The example being used is a digital wine platform, and proves that by incorporating the e-menu it motivated workers to learn more about the wine and products they were selling.
mperk010

QR Code Menu Builder for Restaurants: Try Menu QR Codes for free | Beaconstac - 0 views

blog.beaconstac.com/...qr-code-menu-for-restaurant

technology hospitality Software

shared by mperk010 on 22 Mar 21 - No Cached
  • Making a QR Code for restaurant menu is a 5-step process – Login to the Beaconstac dashboard Select “Restaurant-menu” as your QR Code type Upload your restaurant menu as a PDF Customize your QR Code if needed Deploy it in your restaurant
  • Creating a QR Code menu for a PDF menu is straightforward. And, so is the case when you don't have a PDF available. Click a picture of your physical menu Login to the Beaconstac dashboard Select the image or landing page as QR Code types Upload the image you've clicked or, use our DIY editor to build a digital menu Your QR Code is ready!
  • Some of the most popular deployment locations are- Tabletop inserts Table tents Posters by the entrance Curbside signs
  • ...1 more annotation...
  • mbination of locations. [Source - Beaconstac database] How do menu QR Codes for restaurants work? 1. DEPLOY: Place the QR Codes menus on table toppers, on curbside posters or directly at ordering stations2. SCAN: When a consumer scans the QR Code menu, they will be able to view the entire menu on their smartphones, avoiding unnecessary contact.3. ORDER: They can use this digital menu to place orders.
  • mperk010 on 22 Mar 21
     
    This article talks about E Menus and how it is changing the hospitality industry. I know this week we learned about tablets but with the pandemic E menus are common in almost every location. This is becoming the standard menu.
jiayi017

Reimagining the future of travel and hospitality with artificial intelligence - 0 views

yourstory.com/...ficial-intelligence-technology

hospitality

shared by jiayi017 on 15 Jan 20 - No Cached
  • primary sales processes
  • ustomer personalisation
  • assimilating patterns in image, voice, video, and text, and turns it into meaningful and actionable insights for decision making.
  • ...41 more annotations...
  • One great example of an AI concierge is Hilton World wide’s Connie, the first true AI-powered concierge bot.
  • Connie is powered by IBM’s Watson AI and uses the Way Blazer travel database.
  • it can learn and adapt
  • Mezi,
  • It talks about bringing on a concept of bleisure (business+leisure) to address the needs of the workforce.
  • With AI and NLP, Mezi collects individual preferences and generates personalised suggestions
  • Lola.com provides on-demand travel services
  • instantly connect people to their team of travel agents
  • Chatbot technology
  • Skyscanner is just one example, creating an intelligent bot to help consumers find flights in Facebook Messenger.
  • Trivago acquired Hamburg, Germany machine learning startup Tripl as it ramps up its product with recommendation and personalisation technology,
  • connecting with consumers in their own time and in the social media spaces they most frequently visit.
  • Aero Mexico started using Facebook Messenger chatbot to answer very generic customer questions.
  • 80 percent
  • KLM Royal Dutch Airlines uses AI to respond to the queries of customers on Twitter and Facebook.
  • Digital Genius,
  • Deutsche Lufthansa’s bot Mildred
  • voice-activated search,
  • customer-centric
  • request travel recommendations and random suggestions.
  • customised pictures and text
  • KePSLA’s travel recommendation platform is one of the first in the world to do this by using deep learning and NLP solutions.
  • Dorchester Collection is another hotel chain to make use of AI.
  • analyse customer behaviour deeply in the form of raw data.
  • Metis.
  • surveys and reviews
  • measure performance and instantly discover what really matters to guests.
  • intelligent algorithms that monitor and send out timely alerts with hot deals are currently in high demand in the travel industry.
  • The AltexSoft data science team has built such an innovative fare predictor tool for one of their clients, a global online travel agency, Fareboom.com.
  • elf-learning algorithm, capable of predicting future price movements
  • automated disruption management is somewhat different.
  • time-sensitive task, requiring instant response.
  • predict such disruptions and efficiently mitigate the loss
  • 4site tool, built by Cornerstone Information Systems
  • Thus, Amadeus, one of the leading global distribution systems (GDS), has introduced a Schedule Recovery system,
  • AI could start to infiltrate business travel even more so than leisure in the next 12 months.
  • trends in users’ social media activities
  • Trends, outliers, and patterns are figured out using machine learning-based algorithms that help in guiding a travel or hospitality company to make informed decisions.
  • Due to the greater need for structure and less of a desire for discovery, it certainly makes sense that AI would be more suited to business travellers.
  • it could help to simplify the booking process for companies, and help eliminate discrepancies around employee expenses.
  • The travel and hospitality industry transformation will morph into experience-driven and asset-light business, and wide adoption of AI will usher a new-age customer experience and set a benchmark for other industries to emulate.
  • alexsolano36 on 15 Jan 20
     
    This article examines the current and upcoming updates in AI technology and how hospitality companies are using AI to their advantage. From helping airline companies deal with disruptions in real time to improving the breakfast experience at a hotel, AI is being employed successfully to instantly solve problems and mitigate new ones from occuring.
  • jiayi017 on 04 Apr 21
     
    This article mainly describes examples of how the hospitality industry uses intelligent data to influence its value chain. Such as intelligent travel planning customization, intelligent travel search, travel assistant, intelligent social media data analysis, intelligent forecasting, and so on. With the continuous development of the intelligent trend, many tourism and hotel organizations have begun to continuously introduce AI equipment, which has also promoted the transformation of enterprises to experience-driven and asset-light businesses.
Xiaoqing Zhang

Technology for E-Marketing - Background, Building a Theoretical Framework Using an Acti... - 0 views

encyclopedia.jrank.org/...echnology-for-E-Marketing.html

shared by Xiaoqing Zhang on 28 Mar 13 - No Cached
  • The growth in database marketing and the emergence of e-commerce driven by the exponential growth of the Internet requires marketers to capitalize on the full advantage provided by information technology to be competitive. The key component of database marketing is its ability to enhance an organization’s marketing program by identifying customers that are likely to be more receptive to a specific offering. Indeed, competent database marketing practice needs to be integrated with other marketing strategies and practices. The interactive Web environment and the advent of Internet marketing present an explicit opportunity for firms to achieve maximum database marketing benefits.
  • A prerequisite for the successful translation of the relationship marketing paradigm from industrial to consumer markets is accurate customer information. Improved quality of customer information enables marketers to target their most valuable prospects more effectively, tailor their offerings to individual needs, improve customer satisfaction and retention, and identify opportunities for new products or services. Therefore, the key focus of e-marketing is customer data that can be used to inform operational, tactical, and strategic decision making (Chaffey et al., 2003).
  • In brief, Internet technology has made it relatively easy to collect vast amounts of individual customer information (Prabhaker, 2000). Data quality, entity recognition, synchronization, and integrated databases enable firms to target content to demographics so precisely that they can reach markets as narrowly defined as a single customer. This results in greater levels of customer satisfaction and increased organizational learning. However, merging the off-line and online databases raises issues, such as technology compatibility, data quality and format variances, how to use the sheer volume of data collected, and consumer privacy concerns. This chapter aims to develop a framework about how the integration of database and Internet marketing can be applied, based on rigorous research.
YUCHEN TI

Hotel Internet Marketing - Creating an Internet Culture at Hotels - 0 views

hotelemarketer.com/...-an-internet-culture-at-hotels

hotel e-marketing culture

shared by YUCHEN TI on 08 Apr 12 - No Cached
  • YUCHEN TI on 08 Apr 12
     
    Internet is to business today what electricity is to industry and good living, we had 1 of 5 people on the planet already connect to the internet. And how much information and we can gain from internet, and the bigger challenge today is to ensure those who are following you can catch up. In the hospitality industry, the rift between tech-savvy users and those who're just sitting up and taking notice of the Internet revolution is even more pronounced. E-commerce and e-marketing are just starting to make a mark in the industry, much like revenue management did a while ago. So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow. While, to create interest, excitement and buy-in at your hotels. The path to achieving these lofty goals, there have some issues and opportunities: 1. Create an online culture included habits, attitudes and belifes. 2. 'e'ducate: Audit yourself, identify key tasks and projects that must be completed to bridge the gap between where you are as a hotel and where you want to be in terms of eMarketing prowess. 3.Obtain buy-in, communicate and report: Ensure that the decision-makers at the property/ies support all significant projects and hotel department heads are involved if issues affect their department in any way. Implement practices for daily, weekly, monthly and quarterly communication to keep things consistent and regular. 4.Reach all levels: Perhaps the hardest thing to do in hotels is to reach and communicate at most (if not all) levels of the organization. One solution is to create an "eTeam".5.Go back to basics: Computer Access,understanding the role of the internet in the hotel business and learning what the Internet is and how to send emails to family and friends. 6. Rinse and repeat. Persist. Enjoy. You may not accomplish everything you hoped to…or get across to everyone, but each little success and each new person
Prince Wayne

Hospitality and Travel Professionals Receive New e-Marketing Resource | ehotelier.com N... - 0 views

ehotelier.com/...item.php

technology

shared by Prince Wayne on 08 Apr 12 - No Cached
  • Prince Wayne on 08 Apr 12
     
    This article on E marketing looks at the increase use of video marketing over reading. The article states that video is increasingly becoming the chosen method for learning and marking. Statistics show that over 90% of people who uses the internet would prefer to watch a video over reading an article. Furthermore the research showed that video can help increase a viewer's overall intellectual capacity by 55%. In an attempt to use the powerful effect of video as an educational tool to benefit hotel and travel professionals, TIG Global a subsidiary of MICROS Systems, Inc. and a leading interactive marketing company for hospitality and travel, in recent times launched a new e-marketing video resource "ask the experts". The series is intended to empower and educate hospitality professionals around the world, providing them with the opportunity to ask, vote and view answers to their most complex questions related the e-marketing.
1 - 20 of 61 Next › Last »
Showing 20▼ items per page