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Godelieve Olibrice

Delphi Unveils One-On-One Sales Tool For the Drive Thru - Restaurant News - QSR magazine - 0 views

www.qsrmagazine.com/...-one-one-sales-tool-drive-thru

shared by Godelieve Olibrice on 08 Oct 13 - No Cached
  • Godelieve Olibrice on 08 Oct 13
     
    This article is about a new revolution software in the Quick service industry especially in the Drive-thru area to increase speed of service and customer satisfaction. The new technology called Emprise allows the digital menu board to become a one-on-one sales tool for the quick service provider. Also Emprise has the ability to recognize guests' preferences, personal information and based on that, recommend menu items for customers.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

www.themoscowtimes.com/...449373.html

shared by ravicka on 02 Jun 14 - No Cached
  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
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  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  • nadiatc on 02 Jun 14
     
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  • haelidenton on 13 Sep 14
     
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  • ravicka on 27 Jan 15
     
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Rebecca Pichora

TSA-like hotel security is not the answer | TheHill - 0 views

thehill.com/...tel-security-is-not-the-answer

shared by Rebecca Pichora on 09 Oct 17 - No Cached
  • One lone gunman committing an unpredictable, horrific act of mass murder has set off a predictable debate about how government can prevent such an event from “ever happening again.”
  • While hotels and casinos are indeed soft targets for terrorism, and measures can be taken to prevent attacks similar to the Indonesia's 2003 Jakarta Marriott bombing, the concept of implementing TSA-like procedures at hotels and casinos is impractical, costly and mind-numbingly ill conceived.
  • Most American hotels and casinos still have close-in driveways allowing patrons to check-in and drop off luggage with bellmen. While this remains an obvious vulnerability in terms of car-bombings,
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  • The hospitality industry has yet to recognize that vulnerability and change the way vehicles approach their properties.
  • o publicly available intelligence sources indicate that this soft target is on the list of any domestic or foreign terrorist organization.
  • pending capital on mitigating against this vulnerability (absent any indication it is a target) is a waste of money and only increases hotel and casino costs without any discernible benefit. Those costs will ultimately be borne by hotel and casino customers and I find no indication of a willingness to pay extra for those costs.
  • The family vacation just became more expensive with minimal, if any, increased security. But most importantly, why would anyone endure that type of intrusive screening at a hotel or casino based on one outlier event?
  • Before we continue down the route we’re on of an ever-increasing security state, both citizens and politicians need to become better at assessing risk and narrowly but effectively mitigating against that security risk.
  • Instead, let’s make rational decisions about security based upon legitimate, fact-based risk assessment. And let’s not allow one crazed individual further restrict freedom of movement of ordinary citizens.
  • Rebecca Pichora on 09 Oct 17
     
    In the recent event of the shooting happening in Las Vegas in a hotel it has made the issue of hotel security on everyones mind as everyone is trying to figure out how to make sure this never happens again. The idea of implementing a TSA- like approach to security in a hotel would not be advantageous for a hotel as the cost to implement this would be very high which would lead to higher prices for the guests and also guests definitely would not appreciate this type of security. One thing that hotels should look at, is the car access to the property. Most hotels do have drive up drive ways where guests can conveniently valet their car and check in, but this style leads the hotels open to car bombings and hotels will not recognize this vulnerability until an intelligence agency declares this as a target by terrorists. Instead of making radical changes in hotel security and the actual property we should focus more on fact-based risk assessment to figure out the best solution.
acarter001

E-Commerce Strategies to Drive Restaurant Biz | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/...s-to-Drive-Restaurant-Biz95546

shared by acarter001 on 25 Jan 17 - No Cached
  • Fortunately, new technology lets restaurants adopt some of ecommerce’s best practices. From an IT perspective, this requires four key elements:   A system to close the loop at the guest level on promotional offers. It’s not enough to have a POS discount key for “Father’s Day promo” anymore. You need to know which dad (or mom!) responded to that offer, what they bought, and who they brought in with them.   The ability (either directly or through your credit card processor) to access payment data in order to identify individual guests when they return. This data set is essential – it’s the lifeblood of ecommerce. Fortunately, the ecommerce players have pioneered safe, secure ways to get at data without compromising PCI safeguards.   A guest-centric data warehouse to store all the key data sets — check level POS data, payment data, marketing data, loyalty program data if available, reservations, online ordering, guest responses, and third party data such as Prizm or Mosaic.   An analytics layer. The requirements here go way beyond static or standardized reporting. Marketing needs to be able to cut data in an ever-changing variety of ways to identify key patterns and segments.   Marketing, in turn, must partner with IT on determining goals. What is the restaurant trying to accomplish and what can be left out? Take joint meetings with IT to look at vendors to help give a sense of what’s possible. But then let IT do their job. Next, build the business case. Moving to a data driven marketing strategy will require shifting budget from other media, or finding new budget dollars. Determine appropriate metrics and the desired payoff. Setting up high level, high visibility “report cards” is critical. For example, “Our 2015 goal is to grow the annual spend of our top three customer groups by 4%, thereby delivering $17.5M of incremental sales.” That will get the CFO’s attention and the goal is doable. Finally, design and execute the marketing plan. That will likely require a trained data and analytics expert, and/or a close partnership with a company that analyzes data 24/7. Either way, it’s important to not over-reach in the beginning. Year one is about becoming familiar with the data, drawing insights, and learning a new language—segments, deciles, annual spend, customer acquisition costs, and lifetime value. The good news is there is usually a great deal of quick wins, such as offer optimization.     Introducing data-driven marketing may seem like a daunting task, but the ability to predictably drive sales should incent even the most cautious. The benefits of bringing an early mover are huge. These restaurants will have more data to work with two to three years out. More data, gathered over a longer period of time, becomes its own competitive advantage. Just ask Amazon.
  • acarter001 on 25 Jan 17
     
    This article speaks to advances which allow restaurants to participate in a better form of ecommerce. Restaurants have always had trouble capturing their guests fully as most guests are in and rewards guests do not provide much detail that is usable. It is possible to gather the information required to properly target guests and encourage them to return with incentives that make sense for them.
  • aquaholic1371 on 25 Jan 17
     
    With all this data available, how do restaurants sort through it all to find out what is truly useful. Deciphering all this information is time consuming, and expensive. As the amount of data we are able to collect increases, so does the need to efficiently interpret and use that data.
  • acarter001 on 28 Jan 17
     
    Many larger restaurant chains already do this, but not to the degree that hotels do. It would be something that would be very expensive for smaller restaurants to do, but might be a great opportunity to drive sales for large chains.
tjcamino

IT class | Diigo - 0 views

www.diigo.com/...IT%20class

emarketing hospitality hotel search advertising

shared by tjcamino on 14 Feb 20 - No Cached
  • tjcamino on 14 Feb 20
     
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
da7327

Driving Ancillary Revenues With Your Hotel Property Management System - StayNTouch - 0 views

www.stayntouch.com/...tel-property-management-system

hospitality business technology PMS profit hotel

shared by da7327 on 02 Oct 17 - No Cached
  • Today, through the use of SaaS hotel property management systems, hotels have the flexibility to exceed service expectations and still increase their top line revenues.
  • Even before a guest checks in, cloud-based hotel technology enables you to send relevant offers that the guest may want to purchase pre-arrival.
  • By offering these types of options, you are giving greater choice to the guest and enabling them to personalize their stay on their own terms
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  • we still need to use the collective data to proactively engage with guests and give them what they want, plus a little bit more.
  • Having all this data at your fingertips ensures that you can guide the guest through the journey that he or she may find most attractive.
  • Upselling isn’t just a sales tactic; it’s a guest happiness tactic that can help you build deeper relationships with guests by delivering more value.
  • By delivering what the guest wants, when they want it, the hotel will invariably garner better reviews and win loyalty based on great experiences, not on points.
  • by aligning your hotel with a technology infrastructure that provides these types of guest relationship enhancers, hotels will ultimately come out on top.
  • By having employees use mobile devices to check-in guests or facilitate special requests to another department, it ensures that the rapport between the guest and the hotel can solidify and flourish
  • Whatever type of guest your hotel caters to, you must ensure that you have tools and processes in place to deliver the level of amenity that the guest chooses – whether it be high touch, no-touch or somewhere in between.
  • da7327 on 02 Oct 17
     
    This article introduces the role of PMS(property management system) to increase ancillary revenue. PMS encourages hotels to be competitive with high-end technology, and to provide the service beyond guests' expectations, which in turn, increases the top line revenue. The first role of PMS can be related to room upselling. With cloud-based hotel technology, hotel staff can know the guests' preferences, so before check-in, they can figure out the guest preference, and based on that, they can offer upselling. This tactic will be helpful for both guests and hotel because hotel can make ancillary revenue by upselling, and guest can get personalized service. Second, PMS system can track the guest journey through the previous visiting record. PMS has personalized record depending on the guest. It means hotel is able to offer the most attractive journey to guests. Third, PMS helps to solve the problem instantly, which increases guest satisfaction. The Internet and lots of applications at hotel deliver the instant responsiveness, and improve guest gratification. It will be related to better reviews and loyalty toward the hotel. As can be seen here, adopting the developed technology helps the hotel to build a good relationship with guests, and increase the number of loyal guests. Lastly, by having employees use mobile devices to check-in guests and solve special requests smoothly with other departments, it enables to build the strong personal relationship with guests, and enhance trust. Depending on the personality of guests, they might or might not like personalized services. However, it is obvious that hotel should offer the right service based on their need or want, at the right time, without giving any pressure to them. It can be the way to drive ancillary revenue by using property management system properly.
asht77

Starbucks, Asda use proximity targeting on mobile to drive in-store traffic | Retail Dive - 0 views

www.retaildive.com/...bile-to-drive-in-store-traffic

starbucks proximity targeting mobile drive traffic

shared by asht77 on 12 Jun 21 - No Cached
  • Advertising has always been about reaching the right person with the right message at the right time,
  • Working with xAd gave Starbucks and Asda the ability add a fourth dimension: place
  • Place enabled both brands with a level of personalization and relevance that hadn’t been possible before mobile became a customer’s first screen.”
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  • In our research on the most effective creative messaging and proximity targeting strategies for marketers (blog post here), we’ve found is that the best messaging and targeting strategies are dependent on the category and desired outcome.
  • Using place enables brands to reach the holy grail of advertising – reaching the right person with the right message at the right time
  • asht77 on 12 Jun 21
     
    This article is a very good explanation of proximity marketing and some of its statistics. It shows the increase in traffic and how it has changed the marketing game. 
dulvanesei

StayNTouch and Design Hotels Partner to offer Intuitive Cloud PMS and Contactless Techn... - 0 views

www.hospitalitynet.org/...4103464.html

pms cloud hospitality Software technology hotel

shared by dulvanesei on 19 Mar 21 - No Cached
  • StayNTouch, a global leader in cloud hotel property management
  • software (PMS) and contactless technology
  • this collaboration with StayNTouch is that we will be able to offer our hotels innovative contactless technology and a cloud PMS that supports maximum operational flexibility, scalability, cost-efficiency, and a smoother guest experience.
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  • StayNTouch provides a fully cloud and mobile hotel property management system (PMS) that enables hotels to raise service levels, drive revenues, reduce costs, and ultimately captivate their guests.
  • Intuitive and powerful cloud PMS accessible on any device, anywhere, anytime. Robust solution that streamlines operational efficiencies, drives revenue, and enhances staff productivity. 
  • PMS-integrated guest self-service smart kiosk. Streamlines the check-in, key retrieval and check-out processes by letting guests skip the line and get on with their stay.
  • PMS-integrated guest mobile check-in & check-out. Enables a seamless and contactless guest welcome and departure experience. Allows hotel to generate revenue with automated upsells and upgrades.
  • dulvanesei on 19 Mar 21
     
    This article is about the Design Hotels, which is an independent Marriott brand, has recently partner up with StayNTouch, a global cloud hotel PMS and contactless technology. StayNTouch will be providing their cloud PMS, guest Kiosk, and guest mobility, all to more than 3000 boutique Design Hotels. The Design Hotels will benefit from this partnership by having them raise their service level, drive revenues, and reduce costs.
Xiameng Zheng

A View into the Future: Adopting New Technology - Event Planning & Event Marketing | Cvent - 1 views

blog.cvent.com/...future-adopting-new-technology

shared by Xiameng Zheng on 02 Apr 13 - No Cached
  • Xiameng Zheng on 02 Apr 13
     
    The article is focused around technology and change management, and the importance of being able to effectively leverage new technologies to drive value for the organization. Meetings industry is going to become traveler-centric. The traveler, the person going to the meeting, is going to begin demanding change and to play a bigger role in the overall process. They will download a consumer-oriented smartphone app, and then they are then going to insist on similar applications for their organization. This is going to drive changes in behavior within the organization.
sanchezgema_

5 Technologies Hotels Should Be Investing Into For 2020 | By Andrew Metcalfe - Hospital... - 0 views

www.hospitalitynet.org/...4096395.html

shared by sanchezgema_ on 13 Apr 20 - No Cached
  • A recent study of 2,000 people conducted by Guestline, looked how people book their hotels and the factors involved in room cancellations. It was found that over a quarter of people take into high consideration the quality and detail of a hotel's website (such as photographs and information) before making a direct booking online1.
  • Investing money into your websites simplicity in all stages of the guest journey will help acquire traffic, increase conversion rates and drive more people to book direct. The simplicity of website use (including less re-directs) will result trustworthiness of the potential customer. Hotel management may also find reporting efficient with less redirect windows to consider.
  • An investment in secure payment gateways protects the data of hotel guests, and the hotels credibility. For example, if a guest was to see the wrong value on an invoice, they may become wary of how secure that hotel's payment system is and look elsewhere. A secure payment gateway also checks in advance whether the credit card exists and is covered which could reduce chargebacks. This way, the hotelier can make sure that the booking via the credit card is genuine and at the same time protect the guest's data.
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  • Carefully choosing the right time to upsell a guest's hotel booking is crucial to a hotels' additional revenue stream. After a booking has been made there is a fresh window of opportunity to upsell, as guests will reflect on their budget spend and perhaps feel there is room to spare on extra luxuries and see what they may be missing out on.
  • Having all the data in one system makes presenting and acting on the data much more effective. For example, Amazon don't deliver packages 100% of the time but the rest of the experience they control, making it so easy for people to buy from them. Hotel systems will need to move this way in order to provide similarly strong guest experiences." Says Andrew
  • Consumers are becoming accustomed to self-service systems as they appear across retail, leisure & transport industries. Another study, suggested that guests favour hotel self-service check-in's as it provides a faster service, results in more privacy and waiting time/lines are much shorter3. Hoteliers could consider how their core data system might be centralised as much as possible in order to make it a less complex & more efficient guest journey from booking to check in. Technology such as guest portals can be efficient for customers to retrieve their invoices quickly and will centralise all the data for the hotelier.
  • Omni channel platforms enable you to centralise operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.
  • In a recent survey of 2,654 consumers by the Travel Leaders Group, 78% of respondents said they would like to see self-service kiosks more widely available for check-in2.
  • many of these will create options to drive people to your website but also more competition. If you can show your offering more easily, make booking slick and then integrate it to an onsite experience it will encourage guests to use you for converting their search to a reservation.
  • Upselling is an important aspect of hotel revenue
  • Hotel payments have adjusted to new legislation and as the move towards a more integrated guest experience aspects through check-in and checkout, invoice retrieval march on the payment aspects will have to dovetail seamlessly and accurately.
  • salmanalabiooani on 13 Apr 20
     
    This article talks about the 5 technologies hotels should be investing into for 2020 in order to stay competitive. The technologies are website simplicity, upselling tech to boost profitability, secure payment systems to increase consumer confidence & credibility, self service and automated check-in, and an omni platform which centralises operations.
  • jeanique13 on 08 Jul 20
     
    Hotels are taking new major steps into tech integration as more and more developments are constantly being requested by guest and made by property owners. These I.T investments can help these properties majorly and help increase guest satisfaction. One advantage that many companies can use is it up selling aspect to help push sales. Investing in secure payment options helps with data security and gives the hotel credibility.
  • sanchezgema_ on 25 Sep 20
     
    -Website simplicity -Upselling technology to boost profitability -Secure payment systems to increase consumer confidence and credibility -Self service and automated check in -An omni platform which centralizes operations -In a 2,000 people study, a quarter of people take into high consideration the quality and detail of a hotel's website before making a direct booking online. -Website simplicity acquires traffic, increases conversion rates and drives more people to book direct. -Upselling can happen subsequently through nudge marketing via emails, push notifications of even on arrival at the hotel. -Investment in secure payment gateways protects the data of hotel guests and the hotels credibility. -Also checks in advance whether the credit card exists and is covered which could reduce chargebacks. -In a survey of 2,654 consumers, 78% of respondents said they would like to see self-service kiosks more widely available for check in. -Self check in is faster service, more privacy, and waiting time/lines are much shorter. -Omni channel platforms enable you to centralize operational systems, take back control of your revenue flow and transparency of guest data, so hotel management can focus on creating the best experience for customers.
kabir joshi

What's Driving 2011 Event Mgmt Trends? | News | Hospitality Magazine (HT) - 2 views

hospitalitytechnology.edgl.com/...g-2011-Event-Mgmt-Trends-53544

shared by kabir joshi on 22 Feb 12 - No Cached
  • kabir joshi on 22 Feb 12
     
    Through this article we can understand how the trends in event management industry taking shape. By having the knowledge of such trends in the event industry ,hotels can modify their strategies accordingly. Increasingly tech-savvy and eco-conscious clients will drive continued change in meetings and events management in the year ahead, according to meetings management, logistics and event company, Publicis Meetings USA (PMUSA). Technological advances are expected to be at the core of several trends in the meeting industry in 2011. Customizable mobile apps One trend is the use of mobile devices and customized applications to promote audience engagement, interactivity and networking. Mobile apps are now being developed for individual events and programs, allowing organizers to communicate with attendees before and during the meeting, especially regarding time-sensitive subjects like changes of itinerary, maps and other announcements. Hybrid meetings In today's cost-conscious business environment, PMUSA forecasts that new technologies will also drive continued growth in hybrid meetings. By incorporating hybrid components into their meetings, clients are saving money, achieving higher attendance rates and promoting sustainability. Incorporating technology, such as live broadcasts and video streaming, allows clients to conduct and attend meetings from a remote location. PMUSA believes that the cost savings is a major factor in this trend, along with the importance of a meeting's environmental responsibility." Comprehensive "green" meetings Meeting clients have increasingly been requesting "green" events, but it's the comprehensive nature of these requests that PMUSA sees as the most important trend for the coming year. Increasingly, clients are expecting every aspect of a meeting to include an environmental component, from biodiesel vehicles and biodegradable materials to the use of locally sourced food and reusable plants for centre pieces in lieu of cut flo
  • Yu Zhai on 23 Feb 12
     
    Yes, what you mention is the trend of technology using in event planning. I used to search information about the green concept of meeting. Now more and more planners consider this trend when plan meeting. It's a comprehensive one when implement.
akallison93

How social media marketing is helping in hospitality recovery, Hospitality News, ET Hos... - 0 views

hospitality.economictimes.indiatimes.com/...77139859

social media marketing TECHNOLOGY hospitality hotel Software tech travel solution business

shared by akallison93 on 20 Feb 21 - No Cached
  • Instagram started as a photo posting site and would have never imagined the impact it would have on driving travel inspiration and building a relationship between the guest and hotels.
  • BCV, one of the leaders in helping hotels leverage social media, started on this journey ten years ago to help hotels realize the value of social media and the role it can play in driving engagement and, eventually, revenue.
  • Before we entered 2020, in Asia, 55% of millennials were basing their booking decisions on social media
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  • In 2019, 63% of social media marketers confirmed that social listening would be crucial in 2020 to continue to engage the traveler
  • over 40% of social media users are now asking questions on Property and Destination Opening instead of asking for cancellations, showing a highly engaged potential guest.
  • organizations that respond well to a crisis and continue communications see a 20% increase in brand value as opposed to those companies that respond poorly see a 30% decrease
  • she owes the success of the campaign on turning the focus from the brand to the guest and their needs during the quarantine.
  • Building trust is critical for a brand, however sustained engagement to drive bookings and revenue from social media is the key success metric for most marketing leaders.
  • mitigating negative reviews is critical for driving demand in the future.
  • encouraging guests to share photos and awarding a two-week stay voucher and promoting the health standards and safety measures taken by the brand.
  • BCV’s RoI focussed strategy that micro-targeted source markets and personas created tailored content for Cinnamon hotels to deliver more than 200 room nights worth of revenue and an RoI that exceeded 200.
  • Brands need to understand who their target audience is, what they care about, and how they manage their time to capture their attention.
  • Instagram now has a shopping feature, which allows users to check out new products from brands in a few swipes. This shows that visual content is more crucial than ever—you can literally put a price tag on your photos on Instagram now.
  • Every Digital Platform has its own metrics and today, Digital Marketers can track close to 50 metrics to show success such as followers, traffic, share of voice and many more however as hospitality marketers emerge from this pandemic
  • akallison93 on 20 Feb 21
     
    An excellent article that discusses how companies have changed their social media approach during Covid. Instead of selling the destination or the experience itself, hotels are trying to sell the concept of safety and security. Also, the article goes into detail about flexible date plans and more, all being advertised through their social media accounts. Overall, social media is still as important as ever, but the way companies approach it has changed drastically.
ghoafat

Hotel websites hold firm in booking rankings, Airbnb makes progress | PhocusWire - 0 views

www.phocuswire.com/er-top-booking-revenue-sources

shared by ghoafat on 24 May 20 - No Cached
  • direct bookings via a hotel website are holding on to their position in the top five in rankings,
  • reveals for the most part that Booking.com is driving the most revenue to hotels, with Expedia second and hotel direct coming in third.
  • Further findings in the report show the emergence of Airbnb in six markets for the first time
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  • It also reveals Trip.com's entrance into the top 12 in Italy, a second European market for the Chinese giant, alongside France.
  • direct online reservations continue to contribute strongly to hotel revenue globally, with hotel websites remaining among the top four channels in the majority of markets and, in many instances, jumping up the ranks. 
  • "It is clear that hoteliers are actively seeking to drive direct bookings, through greater knowledge and innovation, as well as investments in metasearch.”
  • 35 billion in revenue.
  • ghoafat on 24 May 20
     
    This article is very interesting. Hotels are using direct hotel websites for bookings to further drive their revenue and with great results! There are many of their websites being used to book hotel rooms. Research shows that they are among the top four channels in the markets bringing in about $35 billion in revenue.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
Shiyuan Peng

Shearings Holidays Reduces Costs, Grows Business with PMS | News | Hospitality Magazine... - 0 views

hospitalitytechnology.edgl.com/...-Grows-Business-with-PMS-78785

Technology business hospitality costs

shared by Shiyuan Peng on 25 Sep 12 - No Cached
  • Shearings Holidays has deployed SoftBrands Classic Starlight Property Management System (PMS) to standardize and streamline operations across its 48 properties, replacing legacy systems and manual processes.
  • The ultimate goal of the implementation is to drive growth by enabling independent and third party bookings.
  • SoftBrands Classic Starlight will also provide a centralized view of occupancy rates, facilitating cross selling opportunities across the organization to maximize revenue.
  • Shiyuan Peng on 25 Sep 12
     
    According to this article, Shearings Holidays has deployed SoftBrands Classic Starlight Property Management System(PMS) to standardize and streamline operations across its 48 properties. The ultimate goal of the implementation is to drive growth by enabling independent and third party bookings. Starlight will help open the market by integrating Shearings' systems with third party websites, as well as enhancing online, telephone and face to face bookings direct from holidaymakers. SoftBrands Classic Starlight will also provide a centralized view of occupancy rates, facilitating cross selling opportunities across the organization to maximize revenue.
Marcos Oliveira

| Renaissance ClubSport Hotel Reduces HVAC Energy Costs by 35%Pelican Wireless Systems - 0 views

www.pelicanwireless.com/...educes-hvac-energy-costs-by-35

shared by Marcos Oliveira on 11 Apr 13 - No Cached
  • HVAC energy consumption drives over 60% of most hotel energy bills each month
  • Renaissance Hotel discovered that by implementing Pelican Wireless Systems wireless HVAC Energy Management solution, they could substantially reduce energy consumption, decrease their monthly energy bill, and at the same time increase their overall customer satisfaction.
  • previous room configuration had basic thermostats installed in the rooms which were left running even when the rooms had no checked in guests.  They also had no way to monitor the health of their existing HVAC units, and their facilities department was being called upon by the front desk regularly to resolve guest complaints about uncomfortable room temperatures
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  • Renaissance property is made up of six floors with 175 hotel rooms; it also includes a conference center totaling 4000sf, and an 85,000sf full service spa and workout facility
  • In order to successfully achieve the Renaissance goal of reducing energy costs without compromising guest satisfaction, Pelican needed to implement a cost effective energy management and data monitoring solution that provided accurate, real-time data that Renaissance could easily access themselves
  • Pelican’s wireless solution included exchanging their old thermostats with 226 of Pelican’s wireless intelligent Internet Programmable Thermostats, one Wireless Gateway for seamless communication between the Thermostats and the Cloud based servers, and one Pelican Property Management Interface to enable communication to Renaissance’s Property Management System
  • installation took only two installers three days to complete at an active hotel that is rarely under 100% occupancy.
  • Pelican’s solution takes advantage of two easily measured conditions found at hotels; Occupancy Rate and Average Nights Stay
  • Business hotels in the US typically see an average of 1.6 hotel nights per stay.  This means that as much as 50% of the time hotel rooms are vacant during the daytime.
  • Pelican’s simple, but intuitive technology interfaces to both your Hotel’s Property Management System and to the Internet to access the Pelican Site Manager
  • Initial setup is done via an easy to understand graphical user interface accessible on any Web Browser. Our Cloud Based servers allow you to access your resources and have control of your information from anywhere you have an Internet connection.
  • allows your authorized staff to have central control via a Web Browser from any Smartphone, iPad or Tablet with Internet connectivity.
  • Marcos Oliveira on 11 Apr 13
     
    In an effort to cut expenses the Renaissance Club Sport Hotel installed the Pelican Wireless HVAC Thermostat. This saved them $41,160 a year on energy related costs giving them an ROI of 8.5 months. Through research presented by Pelican Wireless it was discovered that HVAC energy consumption drives over 60% of most hotel energy bills each month. The Renaissance Hotel discovered that by implementing the Pelican Wireless technology they could save substantially each month on energy costs. The previous room configuration had basic thermostats installed in the rooms which were left running even when the rooms had no checked in guests. They also had no way to monitor the health of their existing HVAC units and their facilities department was being called upon by the front desk to regularly check the AC. Installation took only 3 days with 2 installers in a sold out hotel consisting of 175 hotel rooms, conference center, spa and workout facility. Pelican's technology interfaces with the Hotel's PMS and to the internet to access the Pelican Site Manager. Initial setup is done via an easy to understand graphical user interface accessible on any Web Browser. Cloud based servers allow access to resources and have control of information from anywhere there is an internet connection.
Marcos Oliveira

LEED Certification and Other Green Initiatives Can Be Hotel Marketing Coups , by Carl R... - 0 views

hotelexecutive.com/...s-can-be-hotel-marketing-coups

shared by Marcos Oliveira on 05 Feb 13 - No Cached
  • from becoming airborne. Green Seal is a non-profit
  • prevent particles from becoming airborne. Green Seal is a non-profit, third-party certifier
  • n the United States, hotels represent more than 5 billion square feet of space, nearly 5 million guest rooms, and close to $4 billion in annual energy use
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  • January 2010, only 40 hospitality properties have achieved so-called LEED
  • certification.
  • LEED is a voluntary, third-party green building certification program that awards points to buildings for satisfying certain green building criteria. In order to be LEED-certified, a building has to implement a plan to reduce building operating costs, its environmental footprint, and resource consumption such as water and energy use.
  • developed by the U.S. Green Building Council
  • non-profit organization
  • intended to provide building owners and operators a basic framework for identifying and employing practical and measurable green building design, construction, operations and maintenance solutions
  • LEED for New Construction and Major Renovations and LEED for Existing Buildings: Operations & Maintenance are the programs which have the most applicability to hospitality projects.
  • In addition, each rating system, including LEED for New Construction and Major Renovations and LEED for Existing Buildings: Operations & Maintenance, is organized into six credit categories
  • sustainable sites; water efficiency; energy and atmosphere; materials and resources; indoor environmental quality and innovation in operations.
  • Once the essential prerequisites are satisfied, developers can thereafter chose which optional credits to pursue in order to obtain certification. Certification levels start at Certified and increase to Silver, Gold and Platinum designations.
  • first hotel to receive LEED Platinum Certification was the Proximity Hotel in Greensboro, North Carolina
  • Proximity Hotel uses 39% less energy and 33% less water then a comparable sized hotel. In addition, the Proximity Hotel was able to recycle 87% of its construction debris
  • By using highly reflective concrete and/or open grid pavers, hospitality companies can help reduce the summer cooling loads for their building, which in turn reduces energy use and pollution generation.
  • installation of 100 solar panels on the roof, which heat about 60% of the hotel and the hotel restaurant’s water; use of geothermal energy for the restaurant’s refrigeration equipment; and installation of the Regenerative Drive model of the Otis’ Gen2 elevator which reduces net energy usage by capturing the elevator’s energy and then feeding it back to the hotel’s electrical grid
  • Many hospitality companies have already introduced green initiatives, such as the use of compact fluorescent light bulbs, offering linen and towel reuse programs as well as various recycling programs
  • Not only are these green initiatives environmentally responsible, but should a hospitality company at some future point seek LEED certification, these green initiatives would earn them points in furtherance of the certification process
  • Paving Parking Lots with Highly Reflective Materials or Open Grid Pavers
  • purchased 40% of the building materials and 90% of its furniture locally and even restored 700 feet of an adjacent stream. Proximity’s most impressive features, however, include:
  • Installing High-Efficiency Plumbing Fixtures
  • Landscaping with Native Plant Species
  • native plants reduce more carbon dioxide in the atmosphere than traditional mowed grass due to their extensive root systems and increased ability to retain and store water
  • Green Cleaning – Using Sustainable Cleaning Products, Materials and Equipment
  • A green cleaning program may include the use of Green Seal Certified household cleaners, Green Seal Certified laundry products, micro-fiber cloths, and dual motor vacuum cleaners with HEPA (high efficiency particulate air) filters that prevent particles from becoming airborne. Green Seal is a non-profit, third-party certifier
  • third-party certifier
  • Using Local Materials and Goods
  • While not every hotel or hospitality company may be in the financial position to seek LEED certification or undertake costly capital expenditures, there are numerous green initiatives that each and every hospitality company should be considering to improve their efficiencies while also attracting green conscious consumers
  • A simple Google search of “hotels” and “green initiatives” returns more than 27,000,000 hits
  • Marcos Oliveira on 05 Feb 13
     
    In the United States, hotels represent more than 5 billion square feet of space, nealry 5 million guest rooms and approxiamtely $4 billion in annual energy use. As of January 2010, there were only 40 hotels that were LEED certified. The acronym LEED stands for Leadership in Energy and Environmental Design. LEED is a voluntary, third party green building certification program that awards points to buildings depending on their sustainable practice being implemented which includes building improvements, environemntal footprint and water and energy use. LEED was developed by the U.S. Green Building Council, a nonprofit organization. Its main purpose is to provide building owners and operators with a basic framework for developing and implementing sustainable practices. The first hotel to ever be certified according to LEED criteria was the Proximity Hotel in Greensboro, NC. This hote received Platnium status for being able to recycle 87% of its construction debris, purchasing 40% of the building materials and 90% of its furniture locally. Installation of 100 solar panels, use of geothermal energy for the restaurant's refrigeration equipment and instllation of a Regenerative Drive model for its elevators made the Proximity Hotel a benchmark hotel. There are several practices that can make a hotel conserve energy and make it sustainable such as using flourescent lightbulbs, offering linen and towel reuse programs, paving parkig lots with highly reflective materials or open grid pavers, installing high-efficiency plumbing fixtures, landscaping with native plants and using local materials and goods. These will not necessarily lead to LEED certification but will definitely earn points towards obtaining that accredidation. The use of sustainable practices not only helps conserve the environment but also saves money in the long run. Through water conservation techniques, recycling and linen and towel reuse programs, the hospitality industry wins two-fold,
acarter001

Seven Mobile Marketing Opportunities For The Travel Industry - 0 views

www.forbes.com/...2

shared by acarter001 on 15 Feb 17 - No Cached
  • 3. Enable location-based services and information. A 2014 Ipsos study commissioned by Google showed that 88% of people make local searches on smartphones, while 61% want mobile search results customized to their immediate location. Location-specific offers, driving directions and maps, and localized search results all play a role here. For example, if a person searches “Olive Garden” on mobile, chances are excellent that they are looking for a local restaurant. The brand can win more sales when it ensures that its local stores are in the mobile search results. The quickest way to do this is to buy search terms including location, i.e. “Olive Garden Birmingham AL.” Over the long run, you can boost your local SEO by claiming each location in Google and Bing, and then driving citations and ratings from users. 4. Help people avoid lines. Mobile check-in helps hotels, airlines and car services improve guest satisfaction. The Center for Generational Kinetics conducted a study that found that 40% of millennials prefer purely online customer service, supporting the overall trend that they prefer self-service experiences offered via mobile instead of in person. I recently had a four-day hotel experience in which I checked in, checked out, made requests and ordered room service, all via mobile and without speaking to anyone. It was simply an experiment for me, but self-service is the preferred way of doing business for many. 5. Offer local insight and options. Innovative travel companies now replicate concierge services through their apps. Hotel and airline apps sometimes offer local area guides and activity booking tools. These tools make travel experiences richer and boost loyalty. For example, my team and I recently stayed in a hotel in Philadelphia. We arrived after 10 p.m. and wanted a good nearby restaurant that was serving at that hour. After a few clicks, we had a reservation and walking directions.
  • acarter001 on 15 Feb 17
     
    It is important that the travel industry pays attention to the opportunities available to them with e-marketing. They are able to reach customers in ways that were not available previously. This technology allows hotels to offer their customers automated check-in, order automatic check in online, and even give their guests concierge services. It is also possible to suggest items and offer specials based on their location. These tools turn customer's phones into marketing devices that can really drive revenue.
bbguy09

What Dominated Hotel Technology in 2016, and What's Next? - 0 views

insights.samsung.com/...hnology-in-2016-and-whats-next

Technology Hospitality Investment Engagement CIO Hotels VR AR RFID Robotics Apps Mobile Voice Activation Innovation Incubator

shared by bbguy09 on 13 Feb 17 - No Cached
  • Pressure to heighten the guest experience is driving all kinds of innovation in hotel technology
  • Consumers are wowed by new technology, and expect the latest gadgets they use at home and on-the-go to be a regular part of their travel experience.
  • Guest-facing apps have drawn well-earned attention as part of a larger trend toward enhancing the guest experience
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  • Best Western also rolled out VR to train employees in guest interactions.
  • Guest room controls were a hot area for hotel technology investment last year, and show no sign of slowing in 2017.
  • Brands are using AR for innovative uses such as translation services, wayfinding through interactive wall maps and even virtual decor.
  • hotels are also investing in mobility on the back end
  • Other emerging technology catching hoteliers’ attention include RFID for asset tracking, interactive walls and displays, and robotics.
  • Expect incubators to become one of the bigger trends in hospitality as brands seek to discover the tech that resonates with their guests.
  • hotel CIOs are kicking up investment in digital customer engagement in 2017, rising from 32 percent in 2016 to 52 percent
  • bbguy09 on 13 Feb 17
     
    Increasingly, consumers expect their travel experiences to include the latest and greatest technologies that they experience in their daily lives. This is driving increased investment from hospitality (esp. hotelier) CIO's in digital customer engagement. Top technologies include virtual/augmented reality for consumers as training of employees; voice activation in hotel rooms and common areas as well as for coaching staff; mobile apps for booking, check-ins/check-outs, IRD orders, and front-desk communications, as well as back-end management of labor, inventory, and customer relations; RFID asset tracking; interactive displays; and robotics. All of these trends culminate in Innovation Incubator hotels like M Beta at Charlotte Marriott City Center where technologies are rapidly prototyped and guest feedback is provided in real-time to help drive decisions about which technologies represent the greatest value to cutting-edge hoteliers through guest engagement.
Charlesque Moses

Accounting Jobs - Driving Force of Hospitality Industry - 0 views

ezinearticles.com/?Accounting-Jobs---Driving-Force-of-Hospitality-Industry&id=4908653

shared by Charlesque Moses on 10 Mar 12 - No Cached
  • "accounting" is the key drive of the hospitality industry as it has a crucial role to play if industry has to sustain its high growth.
  • accounting is very essential for smooth running of the business.
  • The hospitality manager can know the following information from accounting:- How much cash is available to pay bills? - What was the total amount on payroll last pay period? - What amount of food inventory is on hand at the beginning of the month? - What is the ratio of various departments, sale?
  • Diane Cacho on 10 Mar 12
     
    Accounting has a crucial role in the hospitality industry in money management, which is essential for any business to operate efficiently. It's the core of the business. No hotel, restaurant or any business whatsoever can get started without a good accounting system. So as the article mentions the success of the business depends upon an adequate return in its investments. All branches of accounting are used in the hospitality industry such as cost accounting and financial accounting. With a well running accounting system you will know: how much cash is available to pay bills, what is the total amount on payroll last pay period, what is the ratio of various departments and sales and what amount of food inventory is on hand at the beginning of the month, all of this is necessary information to the success of your business.
  • Charlesque Moses on 02 Jul 13
     
    This article contains information about how accounting is a key force in the hospitality industry. The article continues with what accounting actually is in business and how it is significant in a business in order for it to run smoothly. The article concludes with information that can be accessed through accounting, such as the amount of available funds in the company and the payroll amounts. I agree that accounting is an essential part of a business. Accounting covers the important part of a business: the finances. When finances are accurate, the business runs smoothly. When finances are not balanced properly, the business will fail to thrive. Accounting can be somewhat considered as the lifeline of a business. Besides the finances, accounting links with many more departments and can provide answers to many questions. The accounting jobs should not be underestimated.
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