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Dongyun Oh

Red Robin CIO Drives Change Through IT Management - 0 views

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    Statistically speaking, CIOs don't become CEOs. But it's not because they don't want it. Research shows that nearly half of CIOs aspire to become chief executive, but only four percent actually get there. Much more frequently, CEOs for the world's top companies - about half in fact - come up through C-level financial or operating roles (Vanson Bourne, 2012). Chris Laping, CIO of Red Robin Gourmet Burgers (www.redrobin.com), strongly believes this is because technology executives are too often focused on engineering and IT solutions to embrace their most valuable leadership quality: the ability to manage change. Technology leaders, he believes, possess powerful project management skills that can and should be leveraged across the business for even the most non-IT initiatives, with the particular role of being agents for change. Laping's official role at Red Robin is indicative of that practice: he's the company's senior vice president of business transformation and CIO. In that role, he oversees the company's technology, learning and development, enterprise project management and operations services teams. In this exclusive interview with Hospitality Technology, Laping shares how the technology team has taken on a business transformation role at Red Robin, and describes his overall vision for IT leaders. But it's not something CIOs are handed; they have to drive it, says Laping. Driving this change, perhaps, will also help more CIOs chase down their chief-executive dreams. HT: Let's start with some definitions: "business transformation" and "change agents" are pretty heady buzzwords that get tossed around executive boardrooms. What does business transformation really mean? LAPING: If you look at a classic Wikipedia definition of business transformation, it talks about people, process and technology. So when you push change through people, you usually do that through training. If you want to change business performan
Pierre Gourdet

http://www.rossbackup.com/blog/why-backing-up-is-essential-the-top-five-benefits-to-dat... - 0 views

With all the reports of cyber-attacks, hackers, and malware in the news these days, it is easy to overlook some of the more conventional physical threats your data faces every day. A fire, flood, o...

started by Pierre Gourdet on 01 Oct 18 no follow-up yet
esuarezrijsdijk

Burger King Unveils Its "Restaurant of Tomorrow" Building Design with New Technology Features | - 0 views

  • Technology-enabled components of the restaurant blueprints include: Curbside Delivery. Advance orders placed through the mobile app will have dedicated parking spots for curbside delivery. Guests will be able to notify the restaurant team member upon arrival via the app as instructed on the parking signs. Pick Up Lockers. Mobile and delivery orders can also be picked up from coded food lockers facing the exterior of the restaurant. The food will come straight from the kitchen to the pick up lockers. Drive-Thru. A double or triple Drive thru features digital menu boards and merchandising. The multi-lane ordering and pick-up expedites the process. Suspended Kitchen and Dining Room. A suspended kitchen and dining room above the Drive-thru lanes will be configured to reduce the building footprint. Drive thru guests have their order delivered from the suspended kitchen by a conveyor belt system, and each lane has its own pick-up spot. This restaurant design option features a triple Drive thru with a dedicated lane for delivery Drivers. The design of this restaurant allows a 100% touchless experience.
  • “We took into consideration how consumer behaviors are changing and our guests will want to interact with our restaurants. The result is a new design concept that is attractive to guests and will allow our franchisees to maximize their return.
  • We designed the interior and exterior spaces like we had a blank sheet of paper, designing without preconceived notions of how a Burger King restaurant should look.
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  • The first new designed restaurants are scheduled to be built in 2021 in Miami, Latin America and Caribbean
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    This article describes a concept Burger King designed in-house which incorporates a number of next-generation unattended-POS and e-menu technologies. The creators envision restaurants that are focused on different modes of delivery and take-out, emphasizing no-contact interfaces. Dedicated apps would be used for ordering, curbside pick-up notification and pick-up locker codes while eMenu-like digital menu boards are employed for the drive-thru lanes.
artandmer

McDonald's Latest Drive-Thru Innovation Could Soon Be Added to More Locations - 0 views

  • continues testing a new AI-based technology system that would cut workers out of the order-taking portion of your visit.
  • McDonald's started testing a voice recognition system at 24 drive-thrus in the Chicago area
  • But the advanced technology, which would enable a computer to take customers' orders, is far from perfect. In order for the chain to make wider use of AI, the system needs to improve accuracy from the current low 80% to the 95%-plus range.
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  • "One vendor, Presto, claims its voice ordering is about 95% accurate, can generate a 20-second improvement in throughput, and reduce labor by nine hours per day,"
  • there's a big leap from going to 10 restaurants in Chicago to 14,000 restaurants across the U.S
  • many other fast-food and restaurant chains have also been making strides in the way of automation to improve efficiency and cut down on labor costs.
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    AI continues to evolve in fast food locations. McDonalds is piloting voice recognition systems in their drive thrus hoping to hit their 95% accuracy benchmark before deciding whether to roll this out to 14,000 McDonalds locations. The technology is improving ordering processing on average by 20 seconds per order and could reduce human labor hours by 9 hours per day.
Jia Kim

InterContinental Hotels Group eyes mobile to combat hotel aggregators - Mobile Commerce Daily - Marketing - 0 views

  • company is focusing mobile efforts on the hotel experience over search and booking to counter challenges from sites such as Expedia and booking.com.
  • Connecting the guest journey through mobile
  • mobile can be used for much more than just a medium for transaction.
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  • We try to get people to book direct but they typically book on an aggregator.”
  • All they want to do is show price and location
  • aggregators drive down the price. We understand it’s an important channel for us, but it drives down brand.
  • mobile guest journey, including search, shop and compare, booking and confirmation, pre-stay planning, market and property arrival and stay and departure.
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    Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.
kenziemoody

How Mobile Ordering is Reinventing the Drive-Through Experience - 1 views

  • 53% of fast food sales in the US went through the drive-through in 2015.
  • US$103 billion in 2010 to US$139 billion in 2015
  • rooted in speed and convenience
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  • speeding up transactions
  • proximity technology to begin order prepara
  • growing sales
  • can peruse the menu at their leisure
  • valuable customer data regarding ordering
  • mobile drive-through demonstrates how operators can build on new technology to better serve customer needs
  • tion
  • technological innovation.
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    As technology develops, the fast- food industry has relied on drive-throughs for orders. drive throughs throughout the United States have grown 33 billion in food sales from 2010-2015. Present-day technological advancements are faster than ever. There has been a shift in lanes ways these fast- food restaurants are relying solely on mobile technology for ordering. Consumers can order on their phones and pay for their meals prior to arriving at the restaurant. Restaurants are also offering curb-side delivery service, where they can notify the restaurant when they arrive, and wait in their cars. Restaurants have recognized the importance of shift to a virtual experience, such as data ordering frequency and patterns. This can benefit repeat customers, and sales. However, mobile ordering can possibly not have the ability to limit a surge in demand of orders. Overall, as technology advances, this can assist companies with serving their customers.
ivonneyee

Yum Brands Is Adding Disruptive Technologies Across Its Global Restaurant System. Here's How - 0 views

  • Those moves set the ball set in motion to integrate technology-centric solutions across its four brands across the world with an objective of elevating both the customer and team member experiences.
  • “What Covid has done is change our mindset. We don’t have to have everything perfect to launch something. For example, in Pizza Hut, U.S., we launched contactless curbside and carryout in two weeks. In the previous environment, it would have taken months, committees, testing protocols. Now we don’t have the luxury of time. We don’t have to wait until we have sharpened the blade to perfection. Our strategy is the same, but our pace is faster,” Felder said during a recent interview.
  • “Digital Innovation Lab,” led by Park, a partnership with the Plug and Play platfo
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  • rm for startups and plans for a physical innovation lab to open later this year
  • The digital lab is unique in that it translates restaurant operations–be it at KFC, Pizza Hut, Taco Bell or Habit Burger–into a cloud “facility.”
  • Park’s team takes all digital inputs from Yum’s restaurants, like closed-circuit television footage of cars in the drive-thru, point-of-sale data or drive-thru audio, and puts it into the cloud
  • Plug and Play, which claims to be the world’s largest global innovation platform for startups and corporations
  • Automation can free up employees’ time spent on manual back-of-house tasks so they can focus more on customer-facing tasks, ideally providing more speed and accuracy in the process.
  • Some of these ideas–like voice, artificial intelligence, computer vision, IoT–have popped up in the restaurant industry here and there. None, however, have proliferated at the global scale Yum Brands offers. This is where the true disruption could happen. Yum has over 50,000 restaurants in more than 150 countries and territories, and employs 1.5 employees and franchise associates. Few food and beverage companies have this kind of global footprint.
  • Restaurant companies are no longer dabbling in technology efficiencies, they’re relying on them for their very survival. In fact, because of the pandemic, digital sales are now expected to make up more than half of limited-service business by 2025–a 70% increase over pre-COVID estimates. 
  • “The big lesson for us is we’ve got to be where the customer is. We have several restaurants at the moment trying to take consumer ease to the next level,” Felder said. “I don’t think we’ve ever seen a more fertile time of innovation in the history of the restaurant industry. We’re about to hit a wave of transformative innovations.”
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    Yum Brands, which runs restaurants KFC, Pizza Hut, Taco Bell and Habit Burger, is integrating technology-centric solutions across its four brands around the world, which could result in an acceleration of disruptive technologies on a large scale. This Digital Innovation Lab then adds information from thousands of Yum Brand restaurants into a cloud facility. The information includes closed-circuit tv from a restaurant's drive-thru and point-of-sale or drive-thru audio. Hundreds of startups then get access to the data to compare their technologies in the lab. They're able to use that information to create more automated services like artificial intelligence, computer vision and the Internet of Things. Yum's idea is by improving automation back of house, employees can focus more time on customer-facing tasks, resulting in more speed and accuracy.
Theodore Moore

POS: Emerging Technologies | HotelierMiddleEast.com - 3 views

  • increase revenue
  • New technologies can only enhance these qualities, so suppliers are quick to incorporate new technologies into their POS systems as soon as they emerge in a bid to stay ahead of the competition.
  • shifting towards empowering the customer through iPad-based interactive systems and kiosk-based self-service systems
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  • More importantly, a good POS system is capable of improving the efficiency of the F&B operation and increasing the productivity of employees.
  • A good POS system should let you focus on your customers, not your POS system,
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    This article discusses how new demand of customers within the hospitality industry is driving current point of sale systems such as micros to re-term their systems to focus more on customers. It includes several factors that are potentially driving POS systems to be revolutionized. The possibility of POS systems becoming more "from the palm of your hand" is growing each day as more POS systems are converging with wireless devices. As other outside factors influence hoteliers to emerge and update their POS systems, the development and progress of having the most profitable POS systems requires close examination of what works best for each company. One example the article touched on was the change from regular cashier systems to IPad based interactive systems and interactive kiosks. In addition, the enhancements of POS systems overall seem to be increasing F&B profit-a section of the financial statement that was historically less profitable. As with all technology, It is best to refrain from making a large capital investment into emerging systems, starting slow and monitoring how the bottom line is increasing and specific areas such as Room revenue or F&B revenue is the ideal choice.
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    *This article has 3 pages* Once you scroll to the bottom you select 2,3, and 4
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    Such a great article I forwarded it to my client. Working in the corporate food service industry, my location lacks the technology of a POS system. Yes, we still use a Sharp cash regristar which makes sales tracking nearly impossible. The potential to drive sales with the use of a POS system and other technologies that continue to develop would be of great benefit. A POS system that tracked, sales, comps, discount, high and low seller would be great from the management side but a cashless system or a intergrated CC machine would increase speed of service thus satisfying the customer.
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    Excellent Article! POS systems are becoming more user friendly than before. The systems allow companies to track revenue and inventory at the same time. The Walt Disney World Resort tested a POS system that allowed hotel guests to simply flash their room key and the charges would go directly into the POS system then PMS. Hotels have added POS systems to spas, recreation locations and retail stores...(http://www.restaurant.org/nra_news_blog/2012/04/pos-systems-must-accommodate-new-secure-payment-technology.cfm).
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    Theodore your article proves a great point on the benefits of POS technology. Having a POS system adds more value that will cover its initial cost. Handles greater product volumes. Makes complex business logic possible. Provides more management possibilities of your daily operations such as sales tracking, refunds, time clocks, menus, pricing, revenue maximization, etc.Provides advanced functionalities such as reservation and table management for restaurants, hotels, bars, and any business in the food service industry. Realizes enhanced savings with greater efficiency. Delivers better workflow for staff. Improves customer service and increases customer through-put. Easily manage large numbers of customers and groups. Allows restaurant businesses to combine multiple services into a single invoice (hotel room, meals, events, services). Graphical management of store assets such as table, rooms, bar, etc. Delivers superior reporting and analysis features. Streamlines inventory management. Back Office integration. The purpose of POS system is to accommodate your employees and your customers. If you have happy employees this results in customers having a smile. You have to spend money (POS SYSTEM) in order to make money.
anonymous

What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
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  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
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    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
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    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
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    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
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    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
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    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
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    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
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    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
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    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
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    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
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    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
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    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
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    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
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    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
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    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
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    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
bbguy09

San Diego airport's multifunctional beacon app streamlines flying - Mobile Marketer - Software and tech - 1 views

  • A growing number of airports are realizing the value of deploying beacons to their infrastructure, particularly when it comes to minimizing hassle and stress for time-strapped travelers.
  • In 2016, there has been a step increase in the activity in the airport market around BLE beacons.
  • major airports will have to move to indoor location technologies over the next five years
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  • users will be able to receive gate and flight information, real-time updates and taxi wait times
  • it can integrate with airline companies’ and airport retailers’ own apps, infrastructure and services
  • What is great about the deployment at San Diego International Airport is that it has built in a huge range of customer utility, while also opening up the platform to third-party apps from airlines
  • “From San Diego’s point of view, it is driving its own value from the platform for internal applications that improve overall efficiency, even before a passenger has downloaded the app.”
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    Beacon-based indoor location technology is driving the future of airport consumer experiences. Mobile applications use these beacons to provide up-to-the-second information to travelers regarding everything from flight data and security checkpoint line length to taxi wait times and baggage tracking. The largest commercial value of these apps and beacons lies in the platforms' ability to integrate with third-party apps and infrastructure from airline carriers and airport retailers. While this integration could potentially drive advertisement revenue for the airports, many of the locations that have begun experimenting with these technologies report that the systems investment pays for itself in increased efficiencies in internal systems, including security checkpoints and taxi queues.
galca008

Applying e-commerce principles to hotel websites | Travel Tripper - 0 views

  • If hotels want to succeed in a digital economy, hotel managers and marketers will need to embrace the key principles of e-commerce and apply them to their hotel websites. These principles include user experience, conversion triggers, and the travelers’ booking journey.
  • One of the first major principles of e-commerce for hotel websites is perfecting the user experience. This isn’t just about having a pretty website—it’s about how the user utilizes and interacts with your website.
  • Mobile bookings have increased tremendously in the last few years, making it crucial to have a mobile-friendly website and booking engine.
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  • The power of personalization also plays a hugely important role in improving user experience. In a study conducted by Infosys, 86% of consumers stated that personalization impacts the purchases they end up making.
  • One of the biggest things that hotel e-commerce managers can learn from OTAs is their mastery of conversion triggers, which are powerful tools used at pivotal points in the booking process that convince travelers to hit the “Book” button.
  • increasing the desirability of a product and making it appear limited in supply is a powerful conversion tactic that helps drive more bookings.
  • Consumer confidence and behavior is also heavily influenced by social persuasion. According to Econsultancy, 88% of customers look at reviews before they make a purchase.
  • From the homepage through to the booking page, reviews are clearly visible and strategically used to boost conversion rates at every stage.
  • Direct bookings are the most profitable revenue source for hotels, so having a healthy direct distribution channel through your website is an important part of any revenue management strategy.
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    I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such
  •  
    This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.
leahesper

Event Registration Software: Everything Organizers Should Know - 0 views

  • Professional event planners have a unique position of power that they have never before had.
  • Event technology is the one tool that can help event organizers to drive business innovation while wowing attendees, and event registration software is a key component of event technology.
  • A powerful all in one event registration platform will allow event organizers to build better events, while liberating them from hard-to-use platforms of the past.
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  • Modern event registration systems have evolved far beyond being able to just collect attendee information, and providing a ticket to be collected at check-in.
  • Using an all in one event management platform, with event registration built in will help to save you time.
  • The problem with stand-alone platforms is that some are not specifically designed for event organizers.
  • As you search for the best event registration software, you’re going to run into many industry specific terms that have different definitions depending on what vendor you’re talking to.
  •  
    This article talks about how businesses value innovation more and more these days and how event attendees want experiences, not things and how organizers want to drive innovation while delighting guests for new and exciting experiences. We use event technology as an amazing tool to help event organizations drive business innovation while giving the guests and experience they can't believe!
jbrit055

Shopkick | The Mobile Proximity Marketing Advantages and Disadvantages Retailers Must Know - 0 views

  • The mobile market is maturing, with 82% penetration anticipated by 2020 in the US.
  • Beacon technology, which powers proximity marketing, results in an estimated 40 million messages a year, and that number is ever increasing. As a result, the retail industry must be sure it is primed to take full advantage of this technology now and in the coming years.
  • While proximity marketing is ideal for targeting the right audience at the right time, it’s also a complex and emerging marketing style that’s bound to have to work out a few kinks.
    • kmill139
       
      Once they fix the kinks they'd be able to make this a really great marketing tactic.
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  • The Mobile Proximity Marketing Advantages for Retailers
  • The retailer added beacon technology to their stores in advance of Black Friday in 2015 through its Walk In and Win campaign. Macy employees and advertisements notified visitors of the upcoming event, encouraging them to download the store app in order to stay in the loop. Then, to incentivize consumers on Black Friday, users were given the opportunity to win prizes and play games via their mobile devices whenever they entered a Macy’s store.
  • Increased brand awareness:
  • Engaged users:
  • An automated edge:
  • Insights on purchase behaviors:
  • High-performing, innovative third-party retail apps provide proximity marketing that retailers can easily implement while avoiding many logistical concerns. Reputable partner apps have strong systems in place to prevent data breaches and have the experience to know how to interact with consumers without being intrusive.
  • However, there are some challenges to be aware of. As it’s an emerging marketing technique, there are still some challenges to be aware of before you implement the technology in your store.
    • kmill139
       
      The only downside I can see with this type of marketing is that it only works if the person has the app of the store downloaded. If not they will not see the ad whatsoever.
  • The Challenges of Proximity Marketing and its Disadvantages
  • Conversion issues:
  • Excessive opt-ins:
  • Management complexity:
  • Privacy concerns:
  • While proximity marketing is not without its disadvantages, many of these concerns can be resolved by choosing to partner with a trusted third-party mobile app. By capitalizing on the expertise of third-party companies, retailers of all sizes are able to achieve high conversion rates with beacon-based proximity marketing campaigns.
  • Higher conversion rates:
  • With the majority of adults now with a smartphone in hand, it stands to reason that retailers will want—and need—to leverage these devices to gain foot traffic, sales, and new customers.
  • employs geolocation to market to consumers within physical reach of a store
  • proximity marketing could be a valuable resource for increasing market share and brand awareness
  • minimizing expenses and easily gaining the attention of an existing consumer base
  • This is an emerging platform that companies are just beginning to utilize
  • retailers who choose to use it can garner a lot of attention.
  • doesn’t require much effort
  • unique
  • It is estimated that 57% of consumers are likely to engage with location-based advertising
  • If your target audience is asking for it, it can be assumed that it will be a sure-fire way to gain a bigger following.
  • you’re notifying an audience who is already motivated to buy.
  • drive their sales and increase brand awareness
  • It’s automatic; technology does the work for you.
  • the data it creates.
  • You can see what drives your consumers to buy, whether it’s discounts, informational videos, or interactive campaigns. This allows you to adjust future strategies accordingly.
  • improve customer conversion
  • drive brick and mortar sales
  • It can be difficult to predict which approach will be successful when you are implementing new marketing-based technology
  • they don’t use a majority of those apps regularly.
  • The more screens they must approve, the less likely they’ll be to finish the installation process and start to engage with your brand.
  • It requires the right hardware and programming as well as an expert to monitor it.
  • you’re responsible for its safekeeping
  • this data could be highly desirable for cyber criminals. Companies need to be prepared to not only store but also strongly protect this data.
  • Third-party apps strike the right balance between respecting a consumer’s privacy while providing timely marketing.
  • They also manage and consolidate the user agreements necessary to collect consumer data
  • you can gain access to a user base that is already active and engaged
  •  
    This article discussed the pros and cons of mobile proximity marketing and how to possibly overcome the downfalls of the type of marketing.
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    privacy concerns, complex management, excessive opt-ins, conversion issues
  •  
    There can be many benefits and negatives to introducing new technology into your company. While it can be interesting to see new marketing methods for a company, these results can also be temporary. A company wanting to integrate these new marketing methods into their business will have to identify if their audience would react well with this new form of marketing and make their choices based on those results.
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
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  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
  •  
    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
Dongyun Oh

Mobile Pay and Cloud Top POS Headlines from February - 0 views

  •  
    From lodging to foodservice, the point of service is the premiere place for customers to get their first - and hopefully not last - impression of an establishment. Streamlining and fine-tuning the service that occurs at the POS is of utmost important and operators are always seeking out the latest technologies to make this possible. The move to mobile payment is always top-of-mind as well, but lingering confusion and trepidation still remains for many customers. Owners and operators must seek out ways to implement the technology without intimidating customers. Last month's POS headlines proved this as stories ranged from a study tracking the public perception of mobile payment to improving drive-thru functionality and reducing maintenance costs with cloud-based systems. Study Shows Interest and Confusion Over Mobile Payments At Mobile World Congress, MasterCard in partnership with Prime Research, has released the first global Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. The study shows a high volume of conversation and consumer interest in adopting mobile payments but cites security, customer support and confusion over the array of options available today as barriers to entry. Taco Bell Streamlines drive-Thru Experience Across Franchises Desert de Oro Foods' Taco Bell locations had a range of drive-thru communications systems that were deployed over the last five years. However, restaurants were experiencing poor sound quality due to a limited range of wireless capabilities with the current systems. Poor audio quality led to increased wait times for customers as a result of miscommunications and mistakes. In addition, Desert de Oro Foods knew it needed to move to a digital system as the analog bandwidth of its current systems would be ruled out by the FCC at the end of 2012. Panasonic's Attune® drive-thru communications system offered the o
anonymous

Focus on Safety and Security and Technology Developments Drives the CCTV/Video Surveillance Equipment Market, According to New Report by Global Industry Analysts, Inc. - BroadcastNewsroom - 0 views

  • security solutions and systems have become vital components in the security plans of building owners and organizations across the globe.
  • Given the consumers appetite for technologically superior, yet cost effective solutions, recent technology developments such as digital CCTV, IP based video surveillance, wireless cameras, integrated storage abilities, superior resolution cameras, infrared cameras with night vision, sophisticated image processing and identification capabilities, remote-monitoring, CCTV video analysis software, among others, have been well received in the marketplace.
  • Demand is increasing for new technologies that allow ideal picture and video quality, and enable easy storage and transmission of recorded data.
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  • Latest technologies in IP cameras and Network video recorders (NVRs) that enable live streaming of surveillance data are also finding increased adoption.
  • With superior integration technologies, synchronizing web-based solutions with smart phones will make video surveillance cheaper and more useful
  • For instance, aggressive research is being conducted to create a gait DNA profile of person captured in the video feed.
  •  
    Recently, CCTV/Video Surveillance has had several technologically developments. Security concerns in public places are driving a demand for CCTC/Video surveillance. New software will help CCTV/Video Surveillance monitor and analyze information. The US is the largest regional market for this technology.CCTV Recorders are the fastest growing product segment. I think its a great idea to build upon and make existing technology better especially since it is used across the world.
Jia Zhu

Evolving Technologies To Drive Competitive Advantages / Arthur Andersen - 0 views

  • The technology life cycle provides a model to assess how and when companies and individuals adopt new technologies. Pioneers are generally the first to acquire new technologies and take the greatest risk. A second category of technology users -- leaders -- adopt relatively unproven technologies, but the risks are known and accepted.
  • In terms of costs and benefits, the best balance appears to be with the leaders who invest significantly less than pioneers and incur reduced risks, yet their technology investments can yield similar benefits.
  • The desire of operators to improve the guest experience.
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  • The potential to improve operating efficiencies.
  • client server technology. This technology will bring no less than the dismantling of the management information system (MIS) paradigm as we have known it, more completely democratizing access to information than at any time in the past.
  • Client server technology is probably the most viable strategic option for medium to large multi-property owners and operators as technology upgrades are made.
  • Optimally, hotel organizations should be able to reduce IT costs, leverage investments in PCs and improve staff productivity. In addition, client server technology sets the stage for the still more sophisticated technologies of the next decade in which guests will have greater access to in-room technologies, and fully integrated systems using a common database will be the norm.
  • Guest services accessed by the guest typically involve the use of the in-room television remote control to select from a suite of interactive programs and services. Guests can navigate easily through multi-media video and audio, and be automatically connected by phone to outside services.
  • involve a PC running a front-end application that allows access to outside services, as well as access to guest-specific information maintained in a central repository or database. In either case, the method employed is driven by the guest familiarity and comfort in using technology.
  • better target a hotel's customer base.
  • Client server technology now permits a hotel chain to maintain one single customer database which can be accessed by all of the properties connected to the server over the network. In addition, far more data can be collected about the customer and his spending, making the database much more powerful as a focused marketing tool.
  • Technological advances thus have the potential to generate a range of benefits critical to remaining competitive, and ultimately driving expanded market share and profitability. Nevertheless, the barriers to increased investments in technology by hotel owners and operators can be daunting. These include general resistance to change, lack of available funds or manpower to invest in technology, and a perceived inability to quantify benefits.
  • investments in technologies and effective application of these technologies in hotel operations and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
  •  
    This article discussed about the advantages the technology bring to hospitality industry and why it is important for hotelier to make investment in IT. Technology life cycle provides a model for companies to assess when to adopt new technology. The best balance between the investment costs and benefits are the leaders who invest less then pioneers and incur reduced risks. Hotel technology investment is critical today for the following areas, improve guest experience and improve operating efficiencies. Then the article continue to discuss the development of technology in the last and what the new technology investment brought to the hospitality industry. For example the client server technology brought the integration in the 1990s, more advanced and well-integrated system for on-stop guest services and database marketing. Technology advances have the potential to generate benefits critical to remaining competitive and ultimately driving expanded market share and profitability. The barriers to increase investment in technology by hotel owners and operators include general resistance to change, lack of available funds or manpower to invest in technology and perceived inability to quantify benefits. As a result, investments in technologies and effective application of these technologies in hotel operation and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

  • E-commerce has been defined as "the buying and&nbsp;selling of&nbsp;products and&nbsp;services by&nbsp;businesses and&nbsp;consumers over the&nbsp;Internet."
  • Accelerating Internet usage worldwide The Internet is the&nbsp;lowest cost hotel-booking channel Most travelers research hotel reservations on&nbsp;the Internet Social media and&nbsp;online hotel reviews are an&nbsp;increasingly important decision factor The web is the&nbsp;preferred media source for&nbsp;travel information, favored 17:1 over television and&nbsp;6:1 over newspapers and&nbsp;magazines.
  • Adding real time search functionality to&nbsp;your site, capability to&nbsp;generate user reviews, launching contests helps to&nbsp;build fresh content and&nbsp;quality links
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  • Heavy graphics, animation and&nbsp;flash demos cause your site to&nbsp;perform slowly. Sites that are built keeping these guidelines in&nbsp;mind will deliver better user experiences, will perform better on&nbsp;search engines, and&nbsp;ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of&nbsp;all queries made on&nbsp;Google. People are using mobile devices to&nbsp;conduct searches, as well as share content, connect with friends and&nbsp;browse the&nbsp;web
  • Embracing social media. 93 percent of&nbsp;social media users expect companies to&nbsp;have a&nbsp;social presence. 85 percent of&nbsp;social media users want companies to&nbsp;interact with them on&nbsp;social sites. A&nbsp;well-planned social initiative can turn fans into&nbsp;brand evangelists.
  • The&nbsp;Internet has consolidated itself as a&nbsp;very powerful platform that has changed the&nbsp;way we communicate, and&nbsp;the way we do business.
  • The&nbsp;growing importance of&nbsp;e-commerce in&nbsp;the modern hospitality industry has created an&nbsp;urgent need for&nbsp;simple solutions to&nbsp;manage companies' online presence. Now that each hotel is involved in&nbsp;e-commerce, why is hotel e-commerce so important today?
  • We forget that the&nbsp;human brain can only consume limited information. It is important to&nbsp;take a&nbsp;holistic approach and&nbsp;prioritize information. Good web site architecture and&nbsp;organized content improves site usability and&nbsp;its efficiency when used with search engines.
    • yan xie
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of&nbsp;tightly knit keyword themes and&nbsp;that those keywords are reflected in&nbsp;your ad copy; ensure that your landing pages clearly reflect the&nbsp;offer promoted in&nbsp;the ad copy and&nbsp;includes clear calls to&nbsp;action and&nbsp;conversion factors.
    • yan xie
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the&nbsp;only way to&nbsp;achieve continual improvement.
    • yan xie
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the&nbsp;first to&nbsp;capitalize on&nbsp;new technologies
  •  
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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  •  
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  •  
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  •  
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  •  
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  •  
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  •  
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  •  
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  •  
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  •  
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
rebecca Bonet

HeBS Digital (Hospitality eBusiness Strategies) - 3 views

  • As travelers increasingly turn to the Internet and mobile devices to research and book travel, successful online marketing in hospitality has become increasingly critical to the industry’s success. Adept keyword selection, website designs, and social media campaigns can turn general online travel bookers into loyal repeat customers that book directly on hotel websites.
  • Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau.
  • hoteliers must compete with mammoth online travel agencies possessing multi-million-dollar budgets.
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  • For HeBS Digital, Adobe solutions provide insights into the market and a driving force to differentiate itself from competitors.
  • HeBS Digital keeps clients ahead of the curve and ahead of the competition in building direct online revenue channels.
  • Driving multichannel marketing success Improving return on ad spend for clients Making more informed online marketing decisions
    • Xu Wang
       
      Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
  • Additionally, the explosion in social media and smartphones has added new dimensions for marketers that require new skills.
  • “By using Adobe products at HeBS Digital, we are able to generate big returns for clients by employing highly engaging, locally targeted strategies,” says Jason Price, executive vice president for HeBS Digital.
  • In another instance, the HeBS Digital SEM team used bid rules created with the Adobe solution to automate the bidding for some keyword campaigns
  • With Adobe Solutions, HeBS is able to create award winning hotel website design, pioneer best practices in
  • marketing, and build leading-edge technologies for the hospitality industry
  •  
    Nowadays, as travelers turn to the internet and mobile devices to research and book their travel online increasingly, the online marketing in hospitality has become a important sign for success. At the same time, the hospitality industry tries best to enhance their online booking service, hoping to turn general online travelers into loyal repeat customers that book directly on hotel websites. However, there are still are challenges as the industry has many complex factors. And this article gives solutions and results by introduce Adobe products.
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    In this article it talks about e business strategies. One of them being mobile device because research and booking travel have been so critical for people on the go. The HeBS is a big digital marketing firm for the hospitality industry. There are profitable online strategies to come by in the hospitality industry. These opportunities do not come easy many time it very complex but also very successful if it done right .Hotel budget have come to a plateau. Hotel need to step up the plate because online travel agencies have taken over the industry. In addition social media and smart phone have added new dimension for market that require new skills with their ideas. HeBS face a challenge by multichannel marketing success, improving return on ad spend, and making more online marketing to be able to come back by doing this they would have the solution and the result. The solution being, keeping clients of the curve of the competition by building direct online revenue. The result for that is providing insights. The market and the driving force for the differentiate competitors. The benefits will build a leading- edge for the hospitality industry
AQUEELAH THOMPSON

Krispy Kreme Franchises Improve Efficiency, Reduce Costs with Cloud Solution | News | Hospitality Magazine (HT) - 1 views

  • Krispy Kreme franchise locations throughout South, Central and West Texas have seen an uptick in efficiency with the implementation of MICROS&nbsp; Simphony, a cloud-based POS restaurant management system by Hospitality Solutions International.
  • MICROS Simphony provides file servers that are housed in a MICROS data center, managing upgrades, handling maintenance, and providing security technology to protect Glazing Saddles’ data.
  • Each of the franchise locations will implement four MICROS Workstation 5A terminals as well as a MICROS Kitchen Display System (KDS), which will help facilitate its drive through ordering. The MICROS KDS will expedite drive-through orders by relaying detailed order information to the employees preparing orders.
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    This article explains how POS have improved efficiency and reduced the cost of operations. It explains how some locations have seen improvements since the implementation of MICROS called Simphony. The Simphony system allows the central management of the menus, payroll, scheduling and many other things from anywhere on the web. It has many functions and help with many other areas such has staffing and creation of a loyalty and gift card program. It also allows web reporting on mobile devices. The system has even helped with the drive thru ordering at the locations.
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    I think that this software is definitely beneficial after reading this article. Simphony will help these locations out in many ways, especially as it relates to efficiency.
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