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Contents contributed and discussions participated by ghoafat

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ghoafat

What hotels need to consider before ramping up marketing efforts | PhocusWire - 0 views

www.phocuswire.com/keters-recovery-considerations

shared by ghoafat on 17 Jun 20 - No Cached
  • ravel having the unenviable distinction of being one of the hardest hit. And yet, as an industry, travel has always proven resilient in the face of unprecedented national and global crises, and it will continue to do so.
  • All have faced cancellations and dramatic reductions in demand, and this has caused many to reduce or altogether suspend advertising activity in affected regions.
  • it will manifest first in the reinstatement of certain marketing and advertising activities.
  • ...9 more annotations...
  • When it comes to this pandemic, timing is everything
  • The earlier you start showing that you are there for your customers during their time of need, the more likely they will keep you top of mind to return to you as business returns to normal.
  • For businesses and properties that have remained staffed throughout the crisis and are ready to receive travelers immediately, earlier ignition of marketing efforts will make sense. On the other hand, those that furloughed employees will have to ensure that they’ve properly reinstated and ramped up operations before aggressively seeking new bookings.
  • Are you only able to ramp your marketing spend back up if you can do so at the same profitability level to which you’d become accustomed pre-pandemic? Or are you looking to get business flowing again even at a temporarily lower profitability rate?
  • For some brands, getting customers re-engaged with their brands, even at a near-break-even rate, will be worth the effort,
  • Countries where COVID-19 struck hard more recently will see later recoveries, with the United States likely being one of the last to reopen fully for travel.
  • Again, the ramp-up of activity will, in all likelihood, follow a pattern similar to the regional turn-off of campaigns
  • When demand spikes again, the need to shift share will be greater than ever. In ramping activities back up, the first thing brands should consider is staying active on their social channels. This is an audience who are predisposed to the brand and have a higher likelihood to engage.
  • Beyond that, travel brands should also be looking internally to determine what improvements can be made now to improve ROAS in the future. This time adds a unique opportunity for brands to experiment with different advertising methods that they wouldn’t typically try.
  • ghoafat on 17 Jun 20
     
    This article talks about the hotel industry and the inside scoop on their efforts to getting back out their and marketing themselves after COVID-19. There are a few things they need to consider while they are beginning to strategize their plan. One of them is timing. If the company remained staff, then they may begin marketing faster than those that furloughed employees. In that case, they may need to get that together before they invest in marketing. Another item to consider are their goals. Companies must think about what they can afford. They need to think about if they are able to have some leeway and able to take things slower, even if it means breaking even for a while or does your company absolutely need to be at the same profitability level pre-pandemic? Another consideration would be regions. Certain regions were hit harder than others. Therefore, recovery will be by a case by case basis. Some regions will be able to market and get back to business faster than others. Yet another consideration is channels. This refers to social media and other types of media in order to market. Travelers follow many travel pages on social media, therefore this should be a priority when trying to ramp up customer traffic again. All-in-all, the travel and hotel industry will make a comeback. Although it will be a slow comeback, the industry will prevail just as it has before.
ghoafat

Hostelworld invests $3M in accommodation tech provider Tipi | PhocusWire - 1 views

www.phocuswire.com/elworld-invests-3-million-Tipi

shared by ghoafat on 10 Jun 20 - No Cached
  • Hostelworld
  • Tipi,
  • will take a $3 million "strategic investment" from Hostelworld as part of plan to provide tools and services for its portfolio of accommodation owners.
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  • The investment includes a number of initiatives to integrate different areas of the two businesses.
  • Tipi's tool kit includes digital key services, online check-in facilities and ancillary services - all via a property-branded mobile app.
  • The investment is in line with our strategy to invest in innovative technology businesses, to improve the experience for our hosteller customers and drive efficiencies and ancillary revenue for our hostel partners, positioning us as a market leader in the hostel sector.”
  • ghoafat on 10 Jun 20
     
    This article is about Hostelworld, which is the global hostel-focused online booking platform and its $3 million investment in a company called Tipi Pty LTD. Tipi provides technology solutions exclusively to the hostel market, enabling guests to check-in and download their keys prior to arrival. Hostelworld is a go-to platform for hostel travellers and have a key focus on investing in the best technology for the hostel market. In my opinion, this article brings out two key points about a couple topics that have been brought out and one that is to come. One being the video about technology revolution and staying ahead of the curve. The other being Proximity Marketing, which is a future topic. By Hostelworld investing in Tipi, it positions them as a market leader in the hostel sector. This will generate a huge revenue growth in the company. In regards to Proximity Marketing, giving customers access to their brand centered platform during their stay, it will increase ancillary revenue and improve guest satisfaction scores.
ghoafat

Hotel digital transformation in the aftermath of coronavirus | PhocusWire - 1 views

www.phocuswire.com/ransformation-post-coronavirus

shared by ghoafat on 03 Jun 20 - No Cached
  • The hotel industry has experienced its share of crises, including economic downturns, terrorism, and natural disasters, but nothing has shaken the hospitality sector quite like the COVID-19 pandemic
  • While hoteliers make decisions about layoffs and closures, hotel technology companies are grappling with emerging trends that will shape the future of the industry. 
  • In this article, we'll discuss six long-term trends that coronavirus has accelerated. We’ll connect these trends to technologies that are likely to see a surge in popularity in the aftermath. 
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  • this time will undoubtedly accelerate the long term trend towards digital transformation in hospitality in a variety of ways that will create a stronger hospitality industry in the medium to long term.
  • n the past, hoteliers might not have given much thought to managing their hotel from afar, but during this crisis, it became evident that technology solutions that employees can access remotely are crucial to keeping operations on track. 
  • loud-based property management systems enable hoteliers to manage their properties entirely off-site, from man
  • aging reservations to setting rates, in contrast to older local-based systems that staff can only access on hotel computers
  • cloud-based guest messaging systems allow hoteliers to communicate with their guests about reservation changes, cancellation policies, and refunds - all without setting foot on property.
  • Rehiring and training staff can be costly and time-consuming, so a savvy hotelier will look to digitization of SOPs via task management software, engineering software, and internal communication platforms to streamline the process.
  • We’ll surely see hotels reaping the benefits of leaner and more efficient operations for years to come when they realize opportunities to cut costs.
  • Hoteliers can reduce their expenses by switching payment processors, cutting vendors who charge high upfront integration fees and more
  • The only way to be this fast is to automate the revenue management process.
  • we anticipate that when the storm passes, we’ll see a rush of innovation and creativity coming from travel technology companies who can adapt to these six emerging trends.
  • ghoafat on 03 Jun 20
     
    This article is interesting because it hits directly at the hotel industry and how the coronavirus has affected them in a negative and positive way, Yes, it has placed a temporary standstill for them and has caused plenty of layoffs and furloughs, but hoteliers are taking this downtime to brainstorm about the future of the hotel industry. How this forced remote work will make them create a more technological approach to their systems in order to ramp up sales and turnovers.
ghoafat

Exploring new opportunities on the web for hotels | PhocusWire - 0 views

www.phocuswire.com/tunities-on-the-web-for-hotels

shared by ghoafat on 26 May 20 - No Cached
  • e(Facebook)commerce
  • s more consumers spend time on the Internet, the emergence of social networks is making a significant impact on the hospitality industry and commerce.
  • becoming an e-commerce portal.
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  • The hospitality industry is joining others by using Facebook as a sales and marketing tool to reach potential clients by designing booking engines within Facebook.
  • hese booking engines launch from a hotel’s Facebook page, and allow users to view the property, pricing, and book a reservation
  • many retailers have designed and engineered mobile apps that allow consumers to view and purchase products on smartphones, much like they would if they were on a PC.
  • Optimizing a hotel’s website to be a mobile booking engine accommodates the traveler and gives the hotel another channel to reach the customer.
  • Currently, 1.5 to 2% of hotel bookings originate from mobile sources
  • Without an optimized CRS that can handle implementing and utilizing mobile apps, Facebook booking engines, inbound calls, reservations from the hotel’s site and reservations from OTAs the reservation strategy would be fragmented and opportunities for increased revenue missed.
  • ghoafat on 26 May 20
     
    This article is interesting because it talks about how the hospitality industry and e-commerce have merged. Technology is continuously evolving nowadays and hotels need to keep up with new ways to reach more customers. They are now using e-Facebook commerce to market themselves. With the ever increasing usage of smartphones, the hotel industry has developed mobile apps for customers to do business through there. These strategies are both very effective and time efficient.
ghoafat

The Albion Hotel Miami Beach Leaves PBX Behind for Cloud-Based Virtual Communications, ... - 1 views

hospitalitytech.com/munications-business-analytics

shared by ghoafat on 25 May 20 - No Cached
  • Despite the wide variety of excellent features and services the hotel was able to offer guests on property, The Albion Hotel Miami Beach suspected it was losing some telephone reservation business due to the poor quality of its phone service.
  • Staff members at The Albion Hotel Miami Beach worked daily with a 15-year-old analog PBX that was both inflexible and expensive to support.
  • In a fortunate turn of events, Ray Pasquale, CEO of Unified Office, became a regular guest at the hotel.
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  • e never thought that a business communications system could help improve our overall operations, but this one did,”
  • The hotel implemented Unified Office’s Total Connect Now℠ (TCN℠), a managed business communications service that integrates voice and video communications, messaging, service-level monitoring, business continuity, and business analytics tools into a seamless, high quality, and reliable communications service.
  • The service also provides hotel staff with real-time performance analytics and the latest in work-flow choreography as well as automated notifications for reservations and scheduling.
  • This flexibility means a human is always available to speak with new and returning customers. Hotel staff can also easily manage and configure every aspect of the service remotely via Unified Office’s TCN℠ Operational Management Suite™ (TCNOMS™) web-enabled portal from any device.
  • change the messages played to customers while they are on hold, and they can change their own voicemail and text messages themselves whenever they want.
  • nified Office’s call choreography feature will send incoming calls from customers to a pre-defined group of people in a certain dept
  • If the first person who receives the call is unavailable, others will be able to answer the call wherever they are, on any device, even if they are out of the office.
  • Unified Office’s HQRP™ platform solves the quality and reliability problems inherent with cloud-based VoIP/UC offerings. HQRP™eliminates the need for costly dedicated phone circuits such as T1 access lines, MPLS tunnels and other expensive legacy techniques that are typically used to try to create quality and reliability.
  • ghoafat on 25 May 20
     
    This article is about The Albion Hotel in Miami Beach. It talks about how they were losing business due to their outdated PBX (Private Branch Exchange) phone system. It was not reliable. They switched to a cloud based system called TCN (Total Connect Now). They are now, not only saving money, but they are able to work from anywhere at any time. This shows the benefits of cloud computing!
ghoafat

Hotel websites hold firm in booking rankings, Airbnb makes progress | PhocusWire - 0 views

www.phocuswire.com/er-top-booking-revenue-sources

shared by ghoafat on 24 May 20 - No Cached
  • direct bookings via a hotel website are holding on to their position in the top five in rankings,
  • reveals for the most part that Booking.com is driving the most revenue to hotels, with Expedia second and hotel direct coming in third.
  • Further findings in the report show the emergence of Airbnb in six markets for the first time
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  • It also reveals Trip.com's entrance into the top 12 in Italy, a second European market for the Chinese giant, alongside France.
  • direct online reservations continue to contribute strongly to hotel revenue globally, with hotel websites remaining among the top four channels in the majority of markets and, in many instances, jumping up the ranks. 
  • "It is clear that hoteliers are actively seeking to drive direct bookings, through greater knowledge and innovation, as well as investments in metasearch.”
  • 35 billion in revenue.
  • ghoafat on 24 May 20
     
    This article is very interesting. Hotels are using direct hotel websites for bookings to further drive their revenue and with great results! There are many of their websites being used to book hotel rooms. Research shows that they are among the top four channels in the markets bringing in about $35 billion in revenue.
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