Easy revenue meetings are not productive revenue meetings. Challenge both teams to understand each other’s business and how you can coordinate strategies to lower acquisition costs and increase profit.
Give both sides self-service access to reports, but prepare for small issues to turn into second- and third-level questions. Embrace those who engage through poking and prodding, but make sure it’s productive.
Be able to sell the story. Every promotion is not going to go great, but learn from each situation and be able to explain why you’re doing it throughout.
Manage the conversation in layers, first ensuring the hotel is positioned correctly before executing media, and then demonstrating where you can deliver revenue. Develop a multi-year plan that incorporates ancillary revenue, including F&B, golf, spa, etc.
Make fewer decisions based on your forecast. Get out of the 90-day cycle and do better full-year planning, aligning your strategy with the budget. “Don’t talk about the plan in February for a May wedding,” LaRose said.