Must-Know Event Technology Trends for 2020 | Social Tables - 3 views
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In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn’t.
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Though event apps are admittedly helpful, they now have a new hurdle to face. Producing an application to be used for one event is costly, time consuming, and inefficient, as users must learn how to interact with the app for each new event attended. Phone storage space is very important to consumers. Many are hesitant to download an application that they will only use once. Thus, event apps that can continue to deliver value to customers beyond the date of the event itself, are going to become a huge trend.
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RFID also has the potential to allow attendees to become more engaged with the event across various social platforms.
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Menu options, travel directions, appointment updates, facial recognition software and contact information are just the beginning of the very real ways that event planners will soon be able to use wearable tech.
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Event technology trends aside, the number one thing for any event professional to remember, is to let your tools work for you, rather than the other way around. The purpose of implementing advanced technology is to make your life, and the life of those whom you plan events for, as easy as possible.
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Projection mapping is the act of creating an augmented reality experience with the help of projectors.
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this visual technology proves to be an efficient and cost effective way to create optical illusions in nearly every location.
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event technology adoption can increase attendance by 20%, increase productivity by 27%, and decrease costs by as much as 30%.
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Apps can be customized to appear as if they were created specifically for events or stays, while offering functionality that serves to enhance and personalize the attendee experience.
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Planners can utilize branded multi-use apps to connect with attendees and engage them on a variety of levels before, during, and after the occasion.
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Event spaces can create customized apps to enhance experiences and share things like helpful facts, historical tidbits, and even the personalities of their unique employees,
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Because they’re often cloud-based, these programs also provide accurate, customizable, and collaborative project planning that’s accessible by all managing parties
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With event diagramming software, both event planners and venues are able to map everything out visually
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provides helpful tools like drag-and-drop diagramming, 3D walkthroughs, and seating software on a single platform.
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Hotels especially can use apps in this way, allowing guests to control their rooms from their phones and even communicate with chatbots to find nearby attractions.
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It also opens up new possibilities for app developers to push the boundaries of current event tech trends
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The world of technology is advancing every day. As technology grows and advances, so does its use in the events industry. This blog post discusses some of the technological advances that have made their debut in the events industry and how they can improve an event, how they help the event planner and venue, and even shows us examples of how they are used in real life. It gives statistics on how these technologies have benefit events. For example, when the blog post speaks about gamification, it mentions that "gamified events see a 44 percent increase in engagement". The post is not only suggesting to us that adding gamification is a good idea for future events, but it shows us how well gamification works.
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Knowing event technology trends—and adopting the most valuable ones—gives planners and venues the competitive advantage
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Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent.
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Each match automates personalized actions, such as printing a badge with the attendees name, sending an email with a scannable lunch voucher, and finalizing a swag bag for their ticket-tier (no sense creating swag bags for no-shows).
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The technology speeds event check-ins, improves security, and helps businesses at tradeshows collect more valuable leads by tracking attendee visits to booths.
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can also use facial recognition to watch for crowd flow bottlenecks and collect session attendance data so you know what worked—and what didn’t.
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The ability to support advanced tech like facial recognition makes venues more attractive to corporate planners. The technology also allows automation at certain access points, which means lower manpower requirements and lower costs.
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Properly integrated apps add value to events, providing attendees with more opportunities for networking, interaction, and engagement with peers, speakers, and exhibitors.
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Offering tech to support projection mapping provides bang for the buck. There’s no need to physically construct or deconstruct any part of your exhibit hall to add this fun, popular technology to your toolbox and draw more events.
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This visual technology is an efficient, cost-effective way to create optical illusions on anything—from cars to landmarks to stages.
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With tradeshow or conference maps, speaker bios, and schedules in the event app, there’s no need for bulky information packets. Push notifications in the apps help keep attendees informed and on schedule. Planners can also use apps to personalize the event agenda through live polling and attract event sponsors with the option of targeted attendee surveys.
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Event spaces can create customized apps to share helpful info like maps, historical tidbits, and even the personalities of their unique employees
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Easy-to-use 3D event diagramming software provides accurate, customizable, collaborative project planning regardless of venue design or size.
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Give clients peace of mind and leave nothing to chance on the big dayUpload a floor plan to work with, so you know the diagram is to scaleTake clients and stakeholders on 3D ‘fly throughs’ to clarify your visionPlan seating charts and manage attendees’ meal choices or other preferencesHelp staff easily identify and accommodate VIPs and guests with special requests
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Sales reps can collaborate with planners in real time, share variations on the event proposal, and visually portray upsells.
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Attendees can use this tech to follow slide presentations, participate with quizzes and polls, take notes, and engage in text-based Q&A. They can also view graphs, tables, videos, and other content; and follow website and social media links.
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Any speaker can keep an audience attentive and engaged with this technology, leading to good reviews and a successful event.
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Supporting second screen tech for presentations is much less expensive than making physical upgrades that aren’t in the budget.
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This data underscores the importance of social media sentiment analysis in monitoring your brand and messaging, keeping an eye on competitors, and making improvements to services during and after events.
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Tracking attendee activity on social media during an event provides actionable data to help you make adjustments in real-time
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Replenishing food and beveragesEasing show floor bottlenecksDriving session attendanceAddressing technology issues (mobile apps, Wi-Fi, or audio/visual)
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Venues can social media sentiment to promote popular services and learn where there’s room for improvement:
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Wristbands and smart badges using near-field communication (NFC) chips keep disruptions and lines to a minimum, thereby increasing attendee productivity and engagement.
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Access different event areasExchange information with peersReceive exhibitor marketing materialMake cashless purchases
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Wearable tech helps you speed-up check-in, control access, and monitor attendee behavior with less staffing. It also improves ROI for exhibitors, who can drive attendees wearing the tech to visit a booth of interest based on an individual’s profile.
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On-site staff can use real-time data to learn when they need to offer overflow rooms or investigate security breaches, such as non-VIP guests in restricted areas.
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gather useful attendee behavioral data, send leads to sales team members in real-time, and build attendee profiles to send targeted messaging
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Post-event, you can utilize IPS data to see where attendees spent their time visiting booths and attending presentations.
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Adding hotel bars, restaurants, spas, gift shops, and other amenities to the location map can help drive additional revenue during events while improving the attendee experience
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Attendees can review their travels throughout a tradeshow and see who they interacted with, while exhibitors are notified in real-time when sought-after prospects come into their booth.
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Planners can generate pop-up directions for attendees based on their location at an event instead of investing in producing/shipping/replacing physical signage
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validates your event and highlights improvement opportunities by tracking session popularity, length of attendee visits to exhibitor booths, and strong tradeshow traffic.
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RFID and beacon technology helps security and general event staff do their job better in real-time, which is essential for building trust and streamlining crowded events
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event planners are turning to venue sourcing platforms to connect with the perfect site for their particular event.
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Convey elements that make your venue uniqueShowcase your event spaces visually with accurate floor plans, 3D diagrams, quality photos, and videosLeverage the success of past events with testimonials and social media accolades
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artificial intelligence (AI) tech is using badge scans, social media info, and other behavioral data to match attendees with people they should meet or seminars they may want to attend.
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Instead of taking-up significant time pre-event and on-site manually recommending seminars, exhibitors, and sponsors to attendees, AI can do it for you—even in real-time—based on their profiles and preferences captured during registration.
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it requires transparency and advance notice about how you may use data submitted by attendees.
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Attendees entering the geofenced area triggers predetermined actions, such as event check-in, push notifications, or advertising related to the event.
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Planners can sell geofencing to exhibitors and sponsors to reach attendees at events, or even promote their event on attendee devices at a competing event under a separate geofence. You can also provide attendees with a better experience via seamless registration and check-in, along with automatic app downloads as soon as they walk on-site.
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provides analytics, both post-event and in real-time to help you better understand things like the duration of an attendee’s time at an event and overall peak attendance.
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once a prospect visits an event website, ads for that event will appear on any subsequent websites the prospect visits, in the form of website banner ads, search engine results, and pop-up or push ads on mobile apps.
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Event marketing teams should develop relevant and creative ads with clearly visible event dates to convince prospects who have visited an event website, but haven’t yet registered
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retarget attendees during events with offers for in-house services like food and beverage, spa, and discounts on extending their stay.
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Gameplay creates an immersive attendee experience, while generating leads and booth visits for exhibitors via quizzes, scavenger hunts, and trivia on mobile apps.
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Gameplay fosters a sense of common purpose; creates an environment of collaboration and trust; facilitates easier communication; and boosts attendee confidence. You can also gather information about attendee engagement and interests via game choices.
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Promoting the use of gameplay on-site showcases a venue to organizations looking for facilities supporting team building exercises as well as immersive attendee experiences.
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Event technology is a term used to describe all of the digital tools and software used in the events industry. Everything from check in & registration, to diagramming, to social media tools, and more can be considered event technology.
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RFID, event applications, wearable technology, virtual reality, and social media are upcoming popular uses for event planners. With RFID event planners are able to keep better track of the guests attending the event as well as keeping them more involved. I first heard of this a few months ago when attending an event and it described that a chip with RFID was placed inside the wristband-type ticket. For me, the most interesting thing is the wearable technology! Imagine an event where you can have directions given to you or a layout of the event right on your wrist! Also, the watch can notify you of events happening within an event or you can see order your food or see the menu. To know that soon enough it will be a norm for everyone to have some type of wearable technology and that event planners can truly get the guests involved through this use is exciting.
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This article discusses five major event technology trends. The first is RFID, which can assist in registration time but even more important is being used to gather both qualitative and quantitative data analysis. This kind of data acquisition is great because it allows for planners to analysis, study and understand what worked and didn't work for their events. The second is multi-use apps. These apps allow the event to incorporate important aspects like activities, scheduled break down, and speaker info all at once. Additionally these apps allow attendees to socialize with other participants, and expand their network. The other technologies are some that can definitely change the industry once they are fully integrated. These include: wearable technology, virtual reality, and social media.
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Nowadays the event planning becomes more and more popular. With the development of event planning, we have 5 event technology trends shaping the future of event planning. The first on is RFID-radio frequency identification. In addition to speeding up registration time, incorporating RFID technology into events will help with both qualitative and quantitative data analysis, thereby making it easier for planners to target what worked during their event and what didn't. In this way, it will be easier to foster repeat attendees. The second one is multi-use apps. It's easy to use apps to solve problems. event apps that can continue to deliver value to customers beyond the date of the event itself are going to become a huge trend. The third one is wearable technology. Like google glasses should be a trend in the future. Facial recognition and contact information make the event planning more easier. The fourth one is VR. VR is a great way to up attendee engagement during events. The last one is social media. Social media will be a really important trend. Social media is more than likely the way that investors and sponsors will advertise your event.
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This article introduces four new advances to technology that help ease the process of event planning. Projection mapping, 5G, Branded multi-use apps, and event diagramming.
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This article shares the technology innovation with meeting/convention operations and how these technology help offer better guest satisfaction.