Group items tagged

This article discusses how marketing technology is utilized for proximity marketing. By targeting recipients with marketing communications based on their proximity, proximity marketing is a marketing strategy. It uses many technologies, like WiFi, BLE, NFC, or GPS, and can be done for a variety of reasons, including advertising, feedback, and customer service, to deliver advertisements to individuals who are nearby your location. An illustration would be if you scanned a QR code at an event to download promotional materials, or if you entered a business and received a push notification on your phone with a discount for your purchases. One of the simplest and most adaptable methods to use proximity marketing in your venue is through WiFi. You gather information about a customer's device when they sign into your guest WiFi network. Although a fairly outdated technique, QR codes have several advantages. It is incredibly simple, affordable, and quick to install. This compromises its effectiveness, although, for some applications, it will be adequate. The user is directed to a certain website by these scannable barcodes. At numerous conferences and events, the QR code solution has generated a lot of buzzes. Exhibitors utilize it to provide background information about their brand that cannot otherwise be given in the booth because it is so subtle and affordable. You can use your phone or smartwatch to make a purchase at the store using near-field communication (NFC) technology. NFC is less adaptable than the other technologies since it demands close contact and is not as widely used as WiFi or QR code readers. Although it's a less well-known technology, Bluetooth Low Energy (BLE) access points perform similarly to WiFi access points. Although the majority of individuals can enable Bluetooth on their devices, they don't always do so. However, you need a medium, such as an app that they have downloaded, and you need to put BLE beacons at your location to communicate with g

I think PR representatives should address the privacy controversy surrounding radio frequency identification technology with a safety campaign. This may help consumers realize that they are not in the privacy of their own home when they are in the hallways of hotels and cruise ships and the cameras/tracking could help protect them. As long as the data collected is not misused these technologies will continue to be present in these locations.

It's pretty important for the hospitality industry to present these new technologies as wonderful security measures. People could be put off by knowing they have to swipe their finger to get into a bathroom. The success of these technologies depends on effective marketing and proven security measures that ensure collected information about a traveller will not be used in unethical ways.

Interesting article it is. Security is always the big issue for hospitality. I would like to stay in a hotel that is using finger print as the key card of the hotel because i believe that is much safer than cards that anybody can access my room by using the card.

In this article all of the new trends for hotel security are described and examples of where they are being implemented are given. Thanks to technological innovations hotel safety is heading into a whole different level. Now key cards are being change to more sophisticated ones that need just to be waved to open a room door. In the near future it is expected for these cards to be used as a payment method and to check-in and check-out. In the U.S biometrics technology is starting to be used by a small number of properties not only for guests to access their rooms but for employees. Facial recognition systems with the ability of tracking guests and employees are also being implemented. This system helps to improves customer service as it helps to really understand guest's preferences, as enormous amount of information can be extracted as they are constantly being monitored. Other technologies are also being developed. The most amazing ones are the systems that track other unique human characteristics as the way a person walks or it's DNA.

The technology of hotel changes very fast, such as swipe of a cellphone or print of a finger, or the contact cards that need just be waved to allow room access. It is like the cruise world's one card system, these cards may soon make hotel stays easier by allowing guests to pay for services, as well as to check- in and check-out, through a single device. If customers lost their cards on cruise, the radio frequency identification and smartphone will provide customers their code via text message, so they can play back the code to unlock your room door. But more card free security systems are on the way. If you want to get into your room at New York's SoHo Loft , you are going to have to lift a finger. The Nine Zero Hotel in Boston us the technology to make the property safer all round ,that means non-staff members and intruders can not access the property. Systems that track the other qualities that make each human unique in development as well. The Houston's largest hotel has a facial recognition system that can identify and track guests and an annual $16 million payroll ,the system offers benefits such as employee time theft monitoring and prevention for the hotel. But with 1200 rooms worth of luggage in transit the system makes it a lot easier to find lost or misdirected bags The Wolfe feels that in addition to the biometrics and high-tech methods currently being deployed ,one of the greatest security measures of late is actually low tech.

The full name of RFID is radio-frequency identification. RFID is the use of a wireless non-contact system that uses radio-frequency electromagnetic fields to transfer data from a tag attached to an object, for the purposes of automatic identification and tracking. Some tags require no battery and are powered by the electromagnetic fields used to read them. Others use a local power source and emit radio waves (electromagnetic radiation at radio frequencies). The tag contains electronically stored information which can be read from up to several metres (yards) away. Now RFID in hospitality industry as a tool is used for improving service quality, customer satisfaction, market share, and profitability. As the new technology apply into hotel security, the hotels change their ways in the blink of an eye, or the swipe of a cell phone, or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the high level and some of the luxury hotels begin to use RFID system. Usually customers will worry about lose the card of hotel. Then they can not open the door and even need to pay extra money to buy a new card. But now security systems in some hotels do away with cards altogether. Because of RFID system, customers can use the iPhone connect with the system. When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message. Guests can play back the code to unlock your room door.

i think there are some factors to consider. Customer Service - Many opportunities for "great" customer service are lost if guest and employee interaction is diminished. In many cases, the front desk staff give the first impression that a guest experiences. This first "experience" can be crucial for referring the guest to other property amenities, i.e. spa, restaurants, lounge, pool, attractions, etc. Often, the front desk staff are acting as the concierge and resolvers of guest issues.

VingCard Elsafe, the global leader in hospitality security and part of the ASSA ABLOY Group, announces that it has phased out the use of brass metal plating and painting in the manufacture of its locking systems, opting instead to use a more eco-friendly process to color stainless steel. VingCard Elsafe has adopted a new method of metal coloration called physical vapor deposition, or PVD, an environmentally friendly process that involves vaporizing an alloy onto stainless steel within a heated vacuum. PVD requires no chemicals and produces no waste or hazardous materials of any kind, resulting in no environmental impact whatsoever. The PVD process has other added benefits, as well. PVD-treated surfaces have high wear resistance for discoloration, and the stainless steel adds enhanced anti-corrosion properties. Besides eliminating the negative environmental effects of the brass plating process, the move by VingCard Elsafe to simplify its lock manufacturing process has had other related green benefits. By doing away with the need for secondary surface treatments of the locks, new product components are now supplied directly from metal stamping to the point of use in the assembly line. This means less shipping and transportation is required for product manufacture, resulting in a diminished carbon footprint.

VingCard Elsafe is a new kind of lock system, which contains RFID technology and is compatible with the Near Field Communications. It has several advantages compared to traditional magstripe locks. First of all, it can add security to the RFID card and prevent cloning, which is much safer than the traditional key card. Another is that it can detect tampering and know when and where staffs use the lock. It can send alert to the front desk. Moreover, the front desk can know when the door is forced open. However, before using the lock system, training program should be provided. So this new kind of lock system brings safety to the guests and to the hotels.