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This article is about the current rise in the use of the GDS system again. This rise has been seen primarily with corporate travelers, but has also been used by the leisure traveler. While GDS usage percents dropped from 98% in 1999 to 79% in 2009, it has slightly started to increase again. Sabre one of the larger GDS companies has seen a 7% increase in use of the system in 2012. Hotels have tried to give companies better rates to their consumers, for example as more corporate travelers are extending their stays from a business trip and then turning it into a leisure trip for a few more days. This gives the traveler a lower rate a night at the hotel, as they are staying for more nights. Overall, while there was a decline in the use of GDS because of the OTA, there is now a slight increase, bringing life back to the GDS system.

This article gives an in depth explanation of the importance of GDS's in the hotel industry and the increased usage of the GDS due to the rising travel demand. The American Society of Travel Agents conducted a study in 2009 and found the percentage of member travel agencies that used the GDS declined from 98% in 1999 to 79% in 2009. A significant portion of the decrease was due to the economic downturn, but regardless hoteliers and travels still found value is the GDS channel. According to Sabre Travel Network, there was an increase of more than 7% in GDS bookings during the first quarter of 2012 over the same period last year. The demand for corporate travel is the main reason for the increase. Many people that are traveling for business want to extend their trips for leisure. This allows hotels the opportunity to adjust their pricing strategies by putting travel promotions for leisure for the business travels as well. Many people utilize the GDS to find the most affordable prices, but it is also beneficial to hoteliers as well. Elaine Kennedy, one of the two interviewed in the article, stated the pricing model provides corporations with a lower rate when demand decreases but also gives hoteliers the opportunity to achieve higher rates when demand increases, which ultimately is a win-win for both sides. The GDS also provides many opportunities for hotels to cut costs. Robert Cole, the other person interviewed in this article, stated "The GDS also provides enhanced marketing support….immediately when you use the GDS to put your product, your service, your room, your rate, you're getting it in front of an audience without using your own marketing budget." According to Robert Cole, the GDS is not going away any time soon because of the unique solutions it provides for hotels and travelers alike. I believe this article was very informative on how the GDS is currently being utilized and where it is going in the future. It basically helped answer question 3

This article is about Southwest expanding their GDS game. They are going to enhance their relationship with travel agencies and corporate customers.

Southwest Airlines had long resisted using GDS. It has been known for only allowing direct booking through its website. Last year, Southwest began to significantly increase the amount of tickets offered through GDS. This is viewed as good move for Southwest to help increase sales for the Corporate Travel market. This shows that GDS continues to have a use and airlines who did not use them are now willing to use them to help sell their inventory especially in the wake of COVID-19.

As technology continues to advance, companies are looking into what works well for what kinda consumer. RateTiger is targeting corporate consumers, who want to be in control of room rates and have the ability to negotiate better deal based on services provided. RTC uses RPS, rate parameter shopping that searches thru hundreds of travel sites, hotel brand sites and GDS offeres corporate buyers, OTA's and travel companies the opportunities to build a rate around the best room rate for the perks and services, in comparison to what the public pays.

Excellent Article!...While corporate travelers are noticing fluctuations in "Best Available Rates (BAR)" I can only imagine that hotel owners and stakeholders are seeing a decrease of revenue caused by the ADR (Average Daily Rate). During the recession hotels had to re-shape their thinking and lower Corporate Room Rates to stay afloat; these changes caused the ADR to be lower than usual. As the economy improved, it has been harder for companies to re-negotiate corporate rates in an attempt to increase the ADR and profits for owners/stakeholders. http://www.bcdtravel.com/global/show_document.asp?id=aaaaaaaaaadsveg

This technology will provide business travelers the ability to compare hotel prices based on the type of rooms. This will help the customer in customizing their own needs during travel, while being price savvy. The traveler also has the ability to have default settings that will meet their own room specifications.

GDS has been around since the 1970s and is extremely beneficial for the hotel industry. It creates a common entry point for several OTA's and travel agents so that they can obtain accurate information about the hotels. 5 Benefits to GDS in hotels: Reach market segments globally, more revenue, growth, instant updates and growing the corporate segment. All these benefits of using GDS can result in greater exposure for the property.

With the growing of the travel industry the GDS is a great tool that many travel agents use to narrow the search of what exact details they are searching for. GDS is an efficient way for agents to promote their product and services. This tool helps with the aspect in business such as revenue generated, growth opportunities, and give instant updates on rates so there is no secret.

Five benefits of using a GDS's. Talks about reaching a global market, improving revenue growth opportunities and the ability to have live updates for prices.

This kind of new tools can really make a great contribution to the whole tourism and hospitality industry. The software provide a way for corporate travel managers and agencies a way to detect the hotels which dispaly higher room rates to corporate travelers. There hotels will be removed from choices. As a result, it provides the travelers with more choice and reduce corporations' costs. And the competition in this industry will be more fair.

Our Philosophy "We believe that independent hotels and smaller chains deserve the chance to compete with well-established hard brands with massive budgets. With that in mind, we develop smart, innovative and affordable tools to help even the playing field. May the best hotel win!" This company (evolution) looks to distinguish their brand by giving the opportunity to independent or small chain hotels the chance to fight with big chain hotels. Having said that, in this article they (evolution) state that a 40% of a corporate negotiated rate is no visible on the hotels' GDS. As stated previously, this percentage refers to that of a small chain hotel or independent hotels, not big chain hotels. After researching this sector, of corporate customers, they found that the GDS nor the CRS nor the CM (Channel manager) are sufficient for a satisfactorial system. Thus saying that these systems do not work on this specific market because the information provided through them is probably erroneous for many reasons. Such reason are stated by the article as follows: 1. wrong access codes provided by travel agents (miss communication) 2. hotel's rates are visible but not go according with the contract. 3. incorrect access city codes have been supplied (miss communication). 4. availability for those rooms are not applied in time by the hotel (probably because of lower staff). 5. lower rates from other sources (other sites give better rates than corporate GDS). 6. wrong rates loaded for the corporate customers (wrong information and not having glanced at it on time); among other possible reasons. I believe all this can be fixed by taking proper actions (evolution also offers solutions to these problems), but not everyone has a desire or the focus to attack them, thus falling on these situations.

This article discusses the liability for a cyber breach at various branded hotels between the franchise owner or the corporation. The Trustwave 2016 Global Security Report stated that the hospitality industry had the second largest amount of data breaches. Additionally, more than half of the breaches are from a corporate/internal network breach. According to a Ponemon study, the average cost of a data breach is $4 million. While this is alarming, it is a surprise since hotels store numerous amounts of personal customer data including guest's credit card information. The article states that cyber hacks are largely due to the gap in not knowing who is responsible for the cyber security. There is an issue of control of data versus franchise network requirements. The hotel brand places individual franchisees in control of their own cyber security. However; they must rely on many centralized corporate owned reservation systems that could be possible access point for cyber attacks. The article suggests that the individual franchisee should make more effort in protecting their customers information as the hotel brand will take most of the blame. This does not help either side. Also, it mentions that in order to protect the hotel franchise it is important to have updated systems and should consider investing in cyber insurance.

The article's main point ties into the third question on this week's discussion: is there a need for the GDS today? Hoteliers have recently been focusing on the OTA sales channel, which leads them to ignore their high-value, corporate guests, and guests who like to use traditional travel agents. The main reason for this is because hoteliers do not want to pay the fees associated with GDS's; however, they are still paying commission fees to OTAs. On average, hotels pay a 20% fee to a GDS when a room is booked, which is typically less than what is paid in commissions to the top OTAs. So why do they still use OTAs and pay the fees? Because they work, and GDS's work also. By eliminating a tried and true method such as the GDS, you are shooting yourself in the foot by getting rid of an effective channel that was bringing in revenue. The author argues that a GDS is still useful in creating more visibility and increased revenues from bulk bookings, travel agents, and especially from corporate and luxury travelers. Corporate and luxury travelers are less concerned about price and typically pay higher rates. They also spend more on ancillary charges in the hotel, which leads to recouping some of that money spent on fees. Given this perspective, I would agree with the points made in the article and how the GDS is still a viable system to be used today. It is especially important to gain exposure to corporate travelers, which is a big market that you don't want to leave untapped.

Hotel companies can use its advantages. The system allows measuring the number of visitors, or the reservations that have been made. In this manner, a hotel's efficiency in marketing and other activities can be estimated faster and at lower costs  Alongside the system's advantages, there are also disadvantages. One of the most important disadvantages is its dependence on new technologies, and the high entry costs evidenced by high membership fees. And the article also mention a very significant problem that almost half of the corporate negotiated rates are not visible on the GDS, so it not perfect , still need correction and improvement.

Commentary - Corporate meetings and events are on the rebound after the recession, but many organizations are also rethinking how technology can help them plan a more budget-friendly and productive business meeting.

Since corporate meetings and events have been suffered recession for quit a while, new they are facing a revolution of high-tech event planing to be more cost saving and more productive. This article mainly introduces those tochnology tools like database tools, attendee registration tools, video/web conferencing tools and even room diagramming tools for event and meeting planing oever the Internet.

In 2009 the GDS usage declined from 98% to 79%. ALthough there has not been a demand to use this technology, there has been a demand in the first quarter in 2012. There has been an increase because of corporate business demand. GDS is being used to transfer room inventory to global distribution partners as well as travel agents and OTA's. Hotels using the GDS technology offer a percentage to a client instead of a fixed rate. This happens as long as companies have access to the hotel's system everyday. According to Robert Cole, The GDS system is notgoing anywhere because of its unique solutitons to hotels and travelers. It makes it easier for everyone.

This article is about how global distribution systems are still in demand even though they were said to be dying out. Industry leaders thought that with the development of online travel agencies, GDS's would soon be out of business. This isn't the case though. Well it is proven that member travel agencies have been using GDS's less this could be linked to the economy. The people who are purchasing travel through online travel agencies are still using the GDS every day. Business travel is also up in the past 10 years and also an increase in business travelers extending their stays for leisure. With that leisure and corporate traveler are help keeping GDS's alive. But GDS's would be even more profitable if they lowered their transaction fees.

The GDS has decreased steadily over the past decade, but recent studies have shown that there has been a small increase. The increase is thought to be due to corporate travel.  Many hotels are trying to increase the use of the GDS through dynamic pricing models. This model offers a percentage off the hotels best available rate depending on what the demand is. The GDS provides many benefits like facilitating the online search process, offering immediate access to information without using a marketing budget, and high sense of security. The only downfall is that the distribution costs are too high, because transaction fees usually are around $5. 

Highlight: IHG (InterContinental Hotels Group) is inviting preferred business accounts across Asia Pacific to move to a dynamic pricing model, guaranteeing corporate travellers to always pay less than best unrestricted rates at its InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express in the region. My Description: InterContinental Hotels Group is making efforts to turn its original accounting and pricing system into a more dynamic and flexible one, which can make more market-sensitive hotel rates according to the demand situation. Currently , IHG is trying to increase the scale of market-sensitive rates to the traditional contract rates. Therefore Corporate travel managers should feel confident they have access to the best possible rates in hotels of IHG. This model guarantees they will pay less than any other unrestricted rates. One advantage of this market-sensitive accounting and pricing system to annualized rates is to respond to unexpected market condition. This dynamic pricing system will not only help corporate managers to reduce related costs but also bring more convenience to corporate travelers as the increase of booking channels. The application of IHG's dynamic pricing system bring many positive feedbacks, especially as these corporate customers usually end up paying less than their RFP-contracted counterparts

Travelport, one of the world's largest GDS companies reported about corporate travellers' preference and expectation. Visa informations is the top information followed by immunisations, weather, city maps, restaurants, and entertainment information. More customers, expecially corporate travellers want to book with ancillaries. The most commonly authorised ancillaries are extra baggage and hotel wifi. I've learned that the range of destination services and ancillary options grow increasingly and more complex. Because travellers' needs are evolving and yonger generations now expect customised content, intelligent itineraries and easily bookable ancillary content.

Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.

Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.

This article explains the benefits of Global distributions channels in the hotel industry, The benefits listed are strong continuous annual growth, more corporate bookings, worldwide exposure. and significant revenue stream for any hotel. The most significant point was the topic of an increase in corporate bookings. Large companies use GDS to track their employees travel expenses. This is efficient because companies are able to use this system to manage costs and expenses of travel. Although some hoteliers may say this "dying", it appears GDS is still generating business and revenue for many companies.

As we all know, GDS is an online system known as global distribution system, which delivers worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets to bridge the gap between tour operators and travel bookers. The article has introduced the most popular GDS systems in the industry and their strong advantages. In addition, it also reveals the reasons why the industry still uses GDS and the importance of it. In one word, GDS is highly effective in alluring the international travelers with the development of information and technology. It enables the travel agents to make their travel services available to consumers globally where they might not be able to achieve efficient worldwide market penetration through direct marketing efforts.( The article has also given a future prediction about GDS. According to the statistics, GDS will rule the travel industry if it keeps continuing the ever changing needs of airlines and hotel industry.

GDS is very important in the tourism industry. Even if the company creates its own direct sales channels, the impact and benefits of GDS are considerable. Making good use of the advantages of GDS can create word of mouth and revenue for the company in the hospitality industry.

This article discusses Southwest Airlines' new strategy to allow bookings through GDS's, beginning with Apollo and Worldspan and continuing later this year wit Amadeus. Previously, Southwest had required its customers to book exclusively through its own platforms. Among the advantages listed are the possibility to sell seats to more more types of flyers (especially valuable during the pandemic) and brand loyalists' ability to book corporate travel through the airline. The article makes a compelling case for GDS's continued relevance, especially in the managed corporate travel sector.

This article goes in depth into GDS. It explains the concept of the GDS is and how eaxctly it works. It also gives examples of some major GDSs. It talks about the benefits of using GDS in hotels.

The global distribution system in the hospitality industry is beyond vital in the act of keeping the ball rolling. GDS provides live products and offers to travelers across the globe. Whats really amazing about GDS is that live availability and rates are transferred through a channel manager directly to online booking sites. This allows guests to acquire the best rates the soonest as opposed to waiting to call a hotel or resort to see what they have and at what price.

This article shows us everything we need to know about Hotel GDS. It includes GDS in the hotel industry, GDS work way in travel, seven major GDS systems, the way to access leading GDSs with GDS software, GDS conditions of use, benefits of connecting hotel to the GDS, and how to use the GDS to capture cruise travel bookings at hotel.

GDS systems are predominantly used by travel agencies to book both individual and corporate travel. By expanding their listings to Travelport and Amadeus, Southwest opens themselves up to increases in bookings but also potentially moving into better competition with larger airlines. Moving into these systems also allows them to offer further NDC enabled content, such as fare bundles and checked bags, helping to build even more bookings.

Southwest has always been on the outskirts when it comes to the top airlines. The "big three" are known as American, Delta and United. In order for Southwest to stay in the game, they are providing full content in Amadeus and Travelport systems. Amadeus is known for its European market and Travelport is known for its US market. Southwest already belongs to Sabre, which is also a US market. However, "those offerings will both complement and exceed Southwest's current limited-content availability on Sabre" (Silk). Henry Hartveldt states that "given Sabre's leading presence in the U.S. market, Southwest will elevate its participation in the Sabre GDS as well" (Silk). Of course, by only belonging to one GDS presence, Southwest was not able to compete with the big three, however, now Southwest is back in the game. In order to sell your tickets, you must be available in the channels that customers prefer to use. Southwest realized that "they had to go down that path or be left behind" (Silk). Vlitas believes that "Southwest's broader entry into the GDSs will result in the legacy carriers boosting the incentives they offer corporate and leisure agencies" (Silk). Other airlines may fear more GDS entries from other airlines, however, it is clear that GDS is here to stay.

Gett, a travel start up that assists in trips for larger corporate companies, is being funded by venture capital firms and gaining the additional tool of Triparound