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drbucky on 29 Sep 17Despite the fact that the adoption of new technologies tends to result in competitive advantage for the organization, many organizations take a "wait and see" approach before assuming new technologies. This paper describes three categories of barriers that make early adoption of new technologies difficult or unsuccessful for some organizations
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This is odd on two fronts: 1 - that the research into barriers to adopting new technology in the hotel industry is limited. This is a very-highly studied industry, so I would expect much more research in this field. 2 - that the industry is known to be a "late and slow adopter of technology". However, knowing what the barriers are (through this and similar studies) can help to break down those obstacles.
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