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drbucky

360 Link - 1 views

    • drbucky
       
      Despite the fact that the adoption of new technologies tends to result in competitive advantage for the organization, many organizations take a "wait and see" approach before assuming new technologies. This paper describes three categories of barriers that make early adoption of new technologies difficult or unsuccessful for some organizations
    • drbucky
       
      Benefits to adopting to new technologies include: improved marketing strategies, improved customer experience, improved cost control, increased revenues, improved productivity, improved operational efficiency.
    • drbucky
       
      This is odd on two fronts: 1 - that the research into barriers to adopting new technology in the hotel industry is limited. This is a very-highly studied industry, so I would expect much more research in this field. 2 - that the industry is known to be a "late and slow adopter of technology". However, knowing what the barriers are (through this and similar studies) can help to break down those obstacles.
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    • drbucky
       
      At the end of the day, much of the way to deal with this issue is to study and practice change management, in general. Many of the barriers discussed in this article can be addressed through change management study.
    • drbucky
       
      While we examine universal barriers to change, the author asserts that we need to understand barriers specific to the hospitality industry.
    • drbucky
       
      Rogers: barriers occur during initiation and during implementation.
    • drbucky
       
      Pare and Trudel: resistance to change influenced by lack of understanding the connection between the proposed change and the benefits to the organization
    • drbucky
       
      Matthews and Linski: fear of change is a natural, human issue, yet un-managed resistance to adopting new technologies typically results in the failure of the change initiative.
    • drbucky
       
      change management in the lodging industry include communication, training, participation, planning
    • drbucky
       
      Barriers in phase 1 (pre-implementation) from lack of understanding ROI of proposed technology. Predicting ROI is challenging, especially since it may take a while for a firm to experience ROI. Will a significant enough ROI result before the proposed technology is outdated?
    • drbucky
       
      Barriers during implementation result from mis-managed processes and communications - (e.g., vendor to client, management to staff, poor integration of processes).
    • drbucky
       
      Sometimes the integration of new technologies do not interface with existing systems well, making the implementation process more difficult as adjustments must be made throughout the entire work flow. This is an issue that must be considered prior to implementation and addressed early to maintain any positive change processes.
    • drbucky
       
      The challenge may not be to the technology, itself, but results from morale and organizational culture regarding change and, especially, how to deal with change. This is not an issue that should be addressed ONLY during a change process but should occur all the time - creating a stronger corporate culture.
drbucky

360 Link - 0 views

    • drbucky
       
      It's a matter of discovering each individual's buying patterns. Personalizing the menus!
    • drbucky
       
      Personalized menus good for attracting back lapsed customers, especially those with special needs in menu choices.
    • drbucky
       
      Additionally, personalizing menus can take place on customers' personal devices.
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    • drbucky
       
      Netflix and Amazon have been able to customize their customers' experiences by knowing exactly what kind of content to market to each individual. Restaurants are seeking ways to do the same thing to the same degree
drbucky

http://resolver.flvc.org/FLCC2900?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_ti... - 0 views

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    This article offers a critical look at criteria for choosing the correct technology for professionals in the event industry.
Yunfan Wu

Hotel Procurement Software improves choice, negotiability. - 0 views

  • Travel buyers and hotel suppliers can connect to solicit, negotiate, and audit hotel room rates and amenities for corporate hotel programs.
  • Sabre Adds New Hotel RFP Tools to Reduce Corporations' Costs and Increase Travelers' Choices
  • Sabre Hotel RFP is an intelligent online solution for hotel procurement, uniting travel buyers with hotels to efficiently solicit, negotiate and audit hotel room rates and amenities for their corporate hotel programs.
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  • Identifying these squatters helps bring greater value to the company's managed program and increases share to their preferred properties
  • It operates one of the industry's largest Software-as-a-Service businesses, with its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions used by more than 18,000 hotel properties around the world. Each year, it generates more than $5.85 billion in revenue for its customers.
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    This kind of new tools can really make a great contribution to the whole tourism and hospitality industry. The software provide a way for corporate travel managers and agencies a way to detect the hotels which dispaly higher room rates to corporate travelers. There hotels will be removed from choices. As a result, it provides the travelers with more choice and reduce corporations' costs. And the competition in this industry will be more fair.
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