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ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
ysuarez123

How Hotel/Planner Communication Is Evolving: Successful Meetings - 2 views

www.successfulmeetings.com/...nner-Meetings-Tech-Is-Evolving

shared by ysuarez123 on 14 Jan 18 - No Cached
  • ysuarez123 on 14 Jan 18
     
    This article begins by quickly going over new technologies that guests can interact with at leading metropolitan hotels. It then takes a turn to delve in to bringing these technologies "behind the scenes"; specifically for meeting planners. For example, the Thompson Seattle gives all their employees Itouch's equipped with Zello allowing them to quickly radio other departments and fill guests needs within minutes. What I found the most interesting was the HIlton Quebec and The Cosmopolitan Las Vegas sharing their guest text messaging interfaces with meeting planners, Event Service Managers, and Sales. Instead of Sales Managers having to chase departments around the hotel, and regularly pop into an event to make sure it was being executed correctly. The meeting planer could easily text when their event was in need. Any technology that allows us to better fulfill the needs of our guest, is worth the trial and error they may come along with.
ldeur001

Using Location-Based Advertising with Text Message Marketing | Modern Restaurant Manage... - 1 views

modernrestaurantmanagement.com/ng-with-text-message-marketing

shared by ldeur001 on 25 Sep 21 - No Cached
  • optimize communications to specifically target people in close proximity with advertisements.
  • Data shows 83 percent of marketers feel their campaigns are more effective with location-based marketing and see higher response rates. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. 74 percent of marketers see an improved return on investment and 70 percent see an increased lift.
  • Brands can collect data about their customers’ buying habits and demographics
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  • Beacons use small physical objects located in specific areas. Programmed to detect signals from user mobile devices in range, the beacons trigger servers to send in-app or SMS ads.
  • Geo-aware targeting uses real-time location data from mobile service providers to deliver ads via app or SMS to customers within so many feet of the store. 
  • ldeur001 on 25 Sep 21
     
    Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.
katya zelinskaya

Hospitality communications technology news: CST's new DECT handset replaces radios, pag... - 0 views

www.prweb.com/...prweb8290923.htm

hospitality communications handset radios phones Hotel software mobile hardware

shared by katya zelinskaya on 28 Jan 12 - No Cached
  • at’s designed specifically for the hospitality sector. It not
  • It not only delivers the message more clearly – via high quality audio and its large colour screen – but also allows organisations to integrate all their communications into one device.
  • integrate
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  • The system offers colour-coded graphics that staff can recognise instantly, so they can swiftly deal with any crisis.
  • katya zelinskaya on 28 Jan 12
     
    This is a new technology for hospitality employees to be able to communicate between each other. THis new handset is durable and substitutes multiple other devices including alarms. It also cents text messages and alarm notifications, so everyone is up to date.  This device color codes different departments so people do not get confused and deliver services promptly. 
  • Bing Liu on 29 Jan 12
     
    I really like this new technology. Especially the color-coded function. It's like sending an order by colors to the staff. It avoids the misunderstanding from vague oral communications.The new handset's high quality audio system means that conversations can be heard more easily, even against a noisy background, while the built-in vibration feature means users can always tell when they are wanted, even if they can't hear the ring. This is really cool too. Communication is so important in hospitality industry. The daily function mostly depends on how well that each department communicate. This new device save people a lot of time and energy to worry about whether they receive the right order or not.
mjbengo04

How technology is changing the way we plan and experience events - 4 views

mashable.com/...event-planning-technology

shared by mjbengo04 on 27 Feb 15 - No Cached
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • planners can use the tech-augmented action to direct traffic to spots and programming that they want to emphasize.
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  • The ways attendees' expectations have changed is due largely to technology in the event space.
  • "The expectation for attendees is that they can be engaged. From the easy stuff — polling, contests, social curation — to environmental changes, such as how IBM has changed their product-demonstration approach at events, or a recent augmented-reality experience we created for UPS … to nuances like RFID tags that personalize digital signage, people expect to see themselves as part of an event."
  • With that as a given, now comes a newer drive on the planner's side: To place more control of events in their audience's hands.
  • She's talking about app and online tools that allow for text-to-screen and text-to-moderator communications, so that moderators have more control over what questions are being asked and who's asking them while on the podium.
  • "We started using apps for all of our events: No paper, no welcome book, no paper agendas — everything digital. That way no one has anything in their hands, which encourages them to interact."
  • "We use live polling at our events via social media. In our workshops, we tell people to tweet at the speaker or use a hashtag when they ask a question. That way the speaker can constantly receive and answer questions in real time."
  • already key to the personalized experience is the advent of beacon technology within the event space. In essence, beacons detect attendees' mobile devices and then push relevant information to those screens
  • "While GPS and geocaching are still popular for scavenger hunts, augmented reality has proven to be a huge step forward in location-based mixed-reality games for corporate team building," Shackman says, regarding how AR intersects with event activities.
  • From on-site wristbands that allow participants to capture moments and information — say you like a sample of a dish at a food event and the wristband can send the recipe to you — to BYOD opportunities surrounding devices such as Google Glass, we're at the front end of a potentially profound shift toward hands-free tech at events.
  • Mobile-app usage in the messaging and social-media space increased some 203% last year. Recently, this kind of functionality is "becoming geo-enabled," says Shackman, "which helps attendees enhance their experience based on their location at a given moment.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • Using an app during the events, she says, makes everything more seamless.
  • Camera drones are becoming an incredible technology used in various industries, and the event space is one that will soon take full advantage.
  • Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work.
  • "With this kind of technology, attendees can now ask unlimited questions, and moderators can quickly filter out ones that don't make sense or that disrupt the flow. Furthermore, because speakers can clearly see the questions being asked, they do not get lost among the noise of status updates."
  • "When anyone who has a Bluetooth-enabled device walks past the hotspot, it automatically triggers some sort of video, push notification or message. It's particularly great for welcome tables, so you can send a welcome message, or if you want to announce a retail opportunity, like a special product on sale, somewhere at your event."
  • "Instead of playing on a [map layout], you can walk around in the real world as you look at your screen. And you can do more than simply collect items: You can take over territory, collect virtual items and use them to become more influential."
  • Wearable tech
  • mandi6123 on 27 Feb 15
     
    Events and event planning are evolving into new, dynamic formats. Old models are falling away and technology is giving both planners and event participants an opportunity to grow and revisit the underlying ideas about how event spaces work. "It's been fascinating watching just how fast things have changed," said Brian Solis, principal at Altimeter Group, at a New York conference this year.
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  • mandi6123 on 27 Feb 15
     
    This articles shows the dramatic shift in technology for event planning. Customers' expectations are high; they want something interactive and fast. Audiences want to be engaged with the event and with technology such as wifi, mobile devices and tablets everyone can communicate in real time all at once. Social Media is also playing a big part in events. Not opnly can an organizer promote their event prior to it taking place but they can also communicate through social media during the event. As an event planner myself I can tell you how important this is. It has taken some time to adjust to this new time consuming demand but the payoff for the event is worth it. Some other trends mentioned in the article are: Data personalization, augmented reality on the floor, wearable technology, mobile apps and my personal favorite Drones. The Drone technology allows an event planner to see their event from a bird's eye view which allows them to know how the setup of traffic flow went, where they need to add attractions and/or vendors, what time was the busiest at the event and analyze why people are gravitating to certain locations of the event. It is also a great marketing tool; to show the entire event all at once is a great way to showcase the event.
  • tkasischke on 21 Jun 15
     
    Technology is taking over all aspects of the hospitality world especially event planning. Not only does it change things for the event planner but for the attendees as well. One of the biggest changes with technology and event planning is having engaged attendees. Before attendees were thought of as very passive but now with technology it is easy to participate in contests and polls. Another big technology game changer is wearable tech. Attendees can wear wristbands that allow you to gather information about the event you are attending. Disney is a great example with wearable tech with the wristbands that connect everything including payments to your trip. As you can see tech and event planning has come a long way. Technology effects every step of the event planning processes including planning and post event.I feel this is just the start of options the technology world will provide for the hospitality industry.
  • delaneyverger on 06 Oct 16
     
    This article talks about the ways that technology is changing event planning and events themselves. Event attendees are now looking for more engaged experiences, rather than the old way of merely attending an event passively. Social media plays a huge role in how attendees interact with and even plan an event. Participants can interact with and engage with event speakers now more than ever, with participants sending questions to the speaker via social media or other technology that allows for the speaker to answer audience questions in real time. Data personalization allows for event attendees to receive information about the event, allowing them to be involved in the planning process and during the event itself, whether it's through Bluetooth or geofencing technology. Event attendees can take advantage of augmented reality technology to engage in activities. Wearable technology is becoming increasingly popular, as it allows attendees to get information quickly and easily without any real input on the attendee's part. Mobile apps are now becoming more commonplace for events, as it's easy, efficient, and convenient. Drone technology is now being used at events, whether to take pictures or to stream the event to people who could not attend.
  • mjbengo04 on 07 Oct 16
     
    As the world has moved forward with technology, so to has the world of events and event planning. Planners are able to connect with the guests on a whole different level and events have the technology to be able to keep the attendees engaged and interacted. From flying drones to social media, technology has helped selling events a much easier process.
taurus1313

What is Proximity Marketing and How does it Work? | Beaconstac - 0 views

blog.beaconstac.com/...marketing-and-how-does-it-work

shared by taurus1313 on 16 Feb 20 - No Cached
  • Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity Marketing - highly personal marketing strategy
  • opt-in to enhance their customer experience using proximity marketing technologies
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enhances customer experience.
  • These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing enables businesses to better understand wants/needs of customers and buying behaviors.
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  • Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique.
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Proximity marketing can be done through beacons
  • Again when it comes to beacon deployment there are a number of factors to consider, starting from available power arrangements to choosing the right kind of beacon
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      Factors to consider with beacon deployment: starting from available power arrangements to choosing the right kind of beacon
  • the communication occurs in 3 quick steps
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      The communication occurs in 3 quick steps: device detection, permission request, content upload
  • There are a host of technologies are being leveraged to implement proximity marketing campaigns. 
    • kaylaabad
      kaylaabad on 16 Feb 20
       
      There are a host of technologies are being leveraged to implement proximity marketing campaigns - QR codes, WiFi, NFC, Geofencing, RFID, BLE beacons
  • kaylaabad on 16 Feb 20
     
    This article gives further insight into Proximity Marketing. As the article states, "Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications." By collecting consumer data, the consumer experience will be enhanced. This is because companies can now take a deeper dive into analyzing the buying patterns and the wants/needs of consumers. This type of marketing can work through beacons, QR codes, WiFi, NFC, and Geofencing. RFID
  • taurus1313 on 13 Jun 21
     
    "Proximity marketing with beacons involves setting up a Bluetooth enabled mobile device at a particular spot within the range of the beacon and passing information in the form of text, images or video via the respective mobile app. There are a number of must-haves required to employ this marketing technique. They are: 1. First of all, the consumer should be using a Bluetooth-enabled mobile device at the location where the proximity marketing technique is being applied. 2. A beacon must be deployed in the area where the consumer is currently located, in order to send out and receive marketing messages or other information."
robfitzpatrick

Technology Used in Hospitality & Tourism | Small Business - Chron.com - 2 views

smallbusiness.chron.com/hospitality-tourism-31033.html

shared by robfitzpatrick on 31 May 12 - No Cached
  • Because many tourism businesses are large and dispersed, they use computer systems to stay connected. Computer systems allow communication between branches and locations which makes it easier to streamline reservations and cross-company policies.
  • Many travelers take some form of mobile communication device with them on the road, whether it is a tablet computer or a mobile phone. To keep customers advised of changes many tourism and hospitality businesses use mobile communication; they send delay notices, offer deals and sponsor location-based advertising. Depending on the type of business the communication might happen through emails, text messaging or GPS
  • Booking engines to allow easy access by consumers and travel professionals; the systems enable individuals to make reservations and compare prices
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  • In the hospitality and tourism business, effective use of Internet technologies can improve revenue. Websites, blogs, online advertising, social media, online ordering and information repositories all help convince customers to choose a location or business.
  • Loyalty points:
  • Research
  • Booking:
  • Travel updates:
  • updated flight information via text or automated calls.
  • Travel websites that allow travelers to find the best deals, self-guided tour audio apps and real-time updates on flight times and arrivals are now standard travel tools
  • Camera-based technology can recognize a customer's face as they enter your hotel,
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This can also be a bit concerning in terms of privacy violation. It is interesting to see how this develops and if this will actually be implemented in a hospitality setting.
  • Airbnb connect travelers directly with homeowners
  • Peer-to-peer systems
  • interactive maps:
  • an app
  • provides expert commentary
  • travel agents use apps
  • who may need to reschedule a missed flight or book a new hotel.
  • Boarding passes:
  • A Roomba in your room?
    • robfitzpatrick
      robfitzpatrick on 30 Aug 20
       
      This is an interesting idea. While it doesn't eliminate a need for a house keeper it could help decrease the time it takes to clean a room, thereby allowing a house keeper to clean more rooms and you would need less house keepers.
  • Casrine Kelly on 31 May 12
     
    This article talks about the important role that the internet plays when it comes to communication within the tourism and travel industry. The internet is the main means by which many tourism business communicate. Travel agencies are able to communicate with hotel and book reservations and offer feedback to their clients. Travel agencies use computer technologies to stay connected to hotels, airlines and other tourism industries which makes it easy to streamline reservations. Mobile communications help to keep customers up to date when they are on the road. Tourism business are using mobile communication more to send text message especially for flight delay or flight change.
  • ...2 more comments...
  • Dandan Mao on 19 Feb 13
     
    internet, reservations systems, computer systems and communication in hospitality industry.
  • sharene25 on 28 Sep 17
     
    Technology is rapidly evolving and for many establishments the future will be a faceless front desk. Technology allow continuous communication and streamlines the guest experience from reservation to checkout. Computerized front desk technology enables the agents to perform check in duties ranging form room availability and reservation, to inventory, pricing and guest data capture. Front desk technology provides the agents with real time information to facilitate efficiency and minimize wait time.Benefits of using technology includes improve in customer service, efficient internal operations and control over financial data. Some hotels are now using smartphone room entry to check in their rooms.Today's traveler carries numerous electronic devices and reliable, wireless internet connectivity ranks at the top of the list for customers needs.
  • mannypinto on 14 May 18
     
    This article discusses how technology such as the internet, Reservation systems, computer systems and mobile communication are being used in hospitality & tourism. Internet is the first system the article discusses and how important it is for a business. It is a tool many consumers use in order to make a decision so it is important to have the business website user friendly and attractive. The next technology is reservation systems and how it facilitates and reduces the cost of a business by reducing call volume. Here it talks about reservations on traveling sites like Expedia but I also thought about reservations for a dinner at a restaurant that is a technology that is being used as well. Computer systems are an important way of communicating between branches and locations. This is very important with how many businesses are being more global. Last technology this article talks about is Mobile communication and how they use it to send notices or even to advertise like when a user is on an app.
  • robfitzpatrick on 30 Aug 20
     
    The article highlights some of the major ways technology is used in the hospitality industry and how this technology has become standard. Researching on third party booking sites, booking, receiving travel updates, digital boarding passes, and loyalty apps are some of the most common technology uses we find in the industry. What is most interesting in the advent of new camera based technology to be used in facial recognition of repeat customers. I think this poises some serious concerns with privacy violations and it would be interesting to see how customers would react to firms using this technology.
duyt tran

GrandStay Hospitality Selects ZDirect for eMarketing and eCRM - 0 views

www.hospitalitynet.org/...4059937.html

emarketing

shared by duyt tran on 02 Apr 13 - No Cached
  • GrandStay® Hospitality LLC, franchisor of the GrandStay® Hotels and Crossings by GrandStay® brands, is growing by leaps and bounds. With 24 extended-stay and select-service hotels in California, Florida, Iowa, Minnesota, South Dakota and Wisconsin, and an additional 10 hotels scheduled to enter the system in the coming months,
  • GrandStay Hospitality selected ZDirect and its ZMail® electronic communication platform.
  • Direct has been providing hotels with eCRM solutions since 2002. The company's hospitality portfolio spans six out of seven continents, with more than 2,000 hotels and resorts using ZMail® and its Mobile suite, including: Mobile Passport, SMS Messaging, Apple Passbook and Responsive Email Design.
  • ...2 more annotations...
  • This month, GrandStay Hospitality will begin rolling out ZMail and the ZDirect Dynamic Content Engine to GrandStay Hotels and Crossings by GrandStay properties. The electronic communication tools will enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys and more to establish two-way communication between the hotel and its guests. Engaging guests with personalized dialog will spark onsite spending and result in increased revenues and maximum profits.
  • GrandStay Hospitality will use ZDirect tools to: Manage custom databases Optimize delivery rates for each message via desktop and mobile Create e-Questionnaires on the fly -- including queries for cancellations, meeting planners, and pre-stay requests -- with the ability to edit existing forms or create new ones as needed Analyze statistical reports driven by interfaces to the hotel's PMS and CRS Personalize campaigns that boost brand loyalty and bottom line revenues Build opt-in subscribers Use purchasing habits and shopping preferences to attract the best customers Modify existing campaigns for last-minute promotions Establish a mobile web portal that is fully integrated with the hotel's PMS Leverage text and SMS to increase customer interaction and communication
  • Kristen Kaminski on 02 Apr 13
     
    GrandStay Hospitality has selected ZDirect for its eMarketing and eCRM provider. ZDirect also has ZMail which includes Mobile Passport, SMS Messaging, Apple Passbook, and Responsive Email Design. According to Jon Kennedy, president of GrandStay Hospitality, ZDirect has an impeccable reputation in regards to their services and customer successes. He believes that ZDirect will give it the leverage needed to help the "small, transitional" company quickly grow. The tools of ZDirect and ZMail will "enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys", which will allow the hotel and its guests to communicate. This two-way communication will help to increase revenue and maximize profits.
  • Nicole Stevens on 05 Apr 13
     
    eMarketing is a great way for smaller companies to grow in the hotel industry. But if planning to run eMarketing all on your own it can get costly. The amount of severs, maintenance, and man power to run a successful eMarketing campaign is more than a small hotel chain can handle. Allowing a third party company like ZDirect to come in and help orchestrate an eMarketing campaign is a great solution for smaller hotel chains a chance. 
Godelieve Olibrice

SMS Marketing For Hotels and Spas - 0 views

marketing.anchormobile.net/...-Marketing-For-Hotels-and-Spas

shared by Godelieve Olibrice on 17 Nov 13 - No Cached
  • Mobile Marketing as a Service Blog
  • SMS Marketing For Hotels and Spas
  • SMS mobile marketing
  • ...13 more annotations...
  • can be used for so many different types of businesses, hotels and spas included.
  • SMS mobile marketing is already being integrated into many hotels' and spa's marketing strategies, and it is working for them. It improves customer service, encourages customer loyalty, and promotes bookings of rooms,
  • maintain a long and lasting relationship with your customers, and increases the likelihood that they will return to your business
  • restaraunts, and spa treatments
  • amount of contact you have with your customers, which leads to more revenue, but your contact becomes much
  • Using SMS marketing to communicate with customers not only increases the
  • more personal to the customer, since they are communicating with you through their mobile phones as opposed
  • to them seeing your marketing through more traditional marketing channels (television, radio, billboards,
  • newspaper ads, etc.)
  • SMS mobile marketing is CHEAP
  • it's way more effective!
  • statistics and surveys show that people open up and
  • respond to text messages quicker than any other medium! (Within 4 minutes to be exact.)
  • Godelieve Olibrice on 17 Nov 13
     
    This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.
ghoafat

The Albion Hotel Miami Beach Leaves PBX Behind for Cloud-Based Virtual Communications, ... - 1 views

hospitalitytech.com/munications-business-analytics

shared by ghoafat on 25 May 20 - No Cached
  • Despite the wide variety of excellent features and services the hotel was able to offer guests on property, The Albion Hotel Miami Beach suspected it was losing some telephone reservation business due to the poor quality of its phone service.
  • Staff members at The Albion Hotel Miami Beach worked daily with a 15-year-old analog PBX that was both inflexible and expensive to support.
  • In a fortunate turn of events, Ray Pasquale, CEO of Unified Office, became a regular guest at the hotel.
  • ...8 more annotations...
  • e never thought that a business communications system could help improve our overall operations, but this one did,”
  • The hotel implemented Unified Office’s Total Connect Now℠ (TCN℠), a managed business communications service that integrates voice and video communications, messaging, service-level monitoring, business continuity, and business analytics tools into a seamless, high quality, and reliable communications service.
  • The service also provides hotel staff with real-time performance analytics and the latest in work-flow choreography as well as automated notifications for reservations and scheduling.
  • This flexibility means a human is always available to speak with new and returning customers. Hotel staff can also easily manage and configure every aspect of the service remotely via Unified Office’s TCN℠ Operational Management Suite™ (TCNOMS™) web-enabled portal from any device.
  • change the messages played to customers while they are on hold, and they can change their own voicemail and text messages themselves whenever they want.
  • nified Office’s call choreography feature will send incoming calls from customers to a pre-defined group of people in a certain dept
  • If the first person who receives the call is unavailable, others will be able to answer the call wherever they are, on any device, even if they are out of the office.
  • Unified Office’s HQRP™ platform solves the quality and reliability problems inherent with cloud-based VoIP/UC offerings. HQRP™eliminates the need for costly dedicated phone circuits such as T1 access lines, MPLS tunnels and other expensive legacy techniques that are typically used to try to create quality and reliability.
  • ghoafat on 25 May 20
     
    This article is about The Albion Hotel in Miami Beach. It talks about how they were losing business due to their outdated PBX (Private Branch Exchange) phone system. It was not reliable. They switched to a cloud based system called TCN (Total Connect Now). They are now, not only saving money, but they are able to work from anywhere at any time. This shows the benefits of cloud computing!
  • keoctave on 29 May 20
     
    In the hotel world, as technology is ever evolving and change it is most times necessary to keep up with change. This hotel was at least 20 years old in the business what worked back then to five years ago even one year ago may not work today. Granted not all hotels need to be tech savvy but if that's the majority of their clientele due to their location they may want to keep up to date to ensure that they are meeting their customers needs.
ajean132

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based

technology hospitality marketing

shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
  • ...7 more annotations...
  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
sosor012

Why we care about location marketing - 0 views

martech.org/-care-about-location-marketing

shared by sosor012 on 01 Mar 23 - No Cached
  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
  • ...11 more annotations...
  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
  • sosor012 on 01 Mar 23
     
    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

www.bizbash.com/...33107

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
      rnobl005 on 15 Jul 18
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
      rnobl005 on 15 Jul 18
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
Melisah Miller

Red Robin, Texas Roadhouse, Yard House use wait-list technology | Latest Headlines cont... - 0 views

nrn.com/...improves-restaurant-operations

shared by Melisah Miller on 19 Jan 13 - No Cached
  • Melisah Miller on 19 Jan 13
     
    This article is about the incorporation of new technologies such as a tablet in restaurants. It discusses how using the new software's and services cut down waiting times within the restaurants and is generating more business. The article also explains through the point of view from managers that using these technologies have improved the flow of work in specific restaurants.  Using these new technologies is a good idea for the restaurants to use because it simplifies things for the customer. Although some people may not have text messaging, it benefits those that do. An example is in a shopping plaza that has restaurants or even in a mall; with this new technology if the wait is long customers do not have to stand in one section just to wait for a seat. These customers can walk around without the worry of being out of signal for the buzzer to go off.
Stephanie Menendez

MediaPost Publications Proximity Marketing Is Changing Retail Rules 03/26/2012 - 1 views

www.mediapost.com/...170962

Travel Technology Proximity marketing

shared by Stephanie Menendez on 31 May 13 - No Cached
  • Stephanie Menendez on 31 May 13
     
    Proximity Marketing is changing how retail stores are going to be "selling" themselves. Sending text messages and offering discounts to drag you into their stores is what they're going to start doing.
Yookyung Kim

Digital Signage Gives Burger Joint a Boost | Case Studies | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...ives-Burger-Joint-a-Boost81541

hardware hospitality signage

shared by Yookyung Kim on 02 Sep 12 - No Cached
  • Affordable and customizable communication
  • “We are able to share with our customers more products that we have every day because those are the most important products for us,” co-owner Zach Steffens says.
  • Quick solution for quick serve restaurant
  • ...1 more annotation...
  • “We can show more items. With the daily specials, instead of changing out those plastic letters, we can just upload it and it runs. If we want to change it midday, it’s really easy to do, which is important because we want the majority of our employees’ focus to be on customer service.”
  • Yookyung Kim on 02 Sep 12
     
    The owners of a Culver's franchise decided to install a digital signage to provide more menu information quickly because the menu board couldn't communicate enough with customers for a short time to select menu in the fast food restaurant. The challenge was how the small business owners and franchisee would handle their budget for the investment and added cost.  The problem was solved by selecting EzSign TV from LG Electronics which displays branded messaging and shows broadcast television or input content at the same time. Furthermore, the software offers a choice of more than 50 templates that can be customized with images and text. Therefore, the business can highlight the items with pictures and deliver their daily specials more efficiently.  Installation is easy, and daily specials menus can be replaced by simply clicking. The digital signage looks cleaner than old fashioned menu board, and saves more time to change menus. By implementing a system that requires limited attention from staff, Culver's can focus on customer service and deliver value. That was a good decision adopting a new technology fits in the quick service restaurants.  
kayshap96

Proximity Marketing in 2018 and the market forecast for 2022 | Beaconstac - 0 views

blog.beaconstac.com/...d-the-market-forecast-for-2022

shared by kayshap96 on 08 Nov 18 - No Cached
  • Proximity Marketing in 2018 and the market forecast for 2022
  • Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing.
  • With the dawn of the World Wide Web, marketers were able to target consumers using their IP address.
  • ...15 more annotations...
  • In 2018, consumers have evolved to avoid spam Consumers have become exceedingly aware of marketing tactics. According to research, 69% of people who use text messages reported receiving unwanted spam and text messages. 25% of those people face this issue weekly. Proximity based marketing takes care of unwanted spam by showing only hyper-local relevant ads to consumers
  • Google’s competing Eddystone technology that debuted in 2015, can trigger URLs and web pages directly without an app on Android.
  • The Eddystone protocol designed by Google negates the need of having an app on Android phones
  • Not requiring an app to receive notifications allows marketers to target a much wider audience
  • People in stores, on the move who are inside buildings or on the sidewalk and have their data switched off cannot receive any digital advertisements. This segment of people are not being targeted through digital or traditional marketing.
  • Using location based marketing, brands and marketers can show relevant targeted ads.
  • The game changed in the 2000s when smartphones took off and GPS, geofencing and geo-targeting came into the picture.
  • People today love personalised recommendations
  • According to the ‘Trends in Personalisation study,’ 96% of all marketers agree that personalisation advances customer relationships. 88% have reported a measurable rise in business resulting from their personalisation campaigns. Which is why, proximity marketing is a notch above the rest.
  • Introduction of BLE smart technology and Bluetooth Mesh Leaving the Bluetooth switched on pre-2010 meant massive battery drainage. With Bluetooth low energy, people are more prone to leaving their Bluetooth on. After every new iOS update, Bluetooth is automatically switched on.
  • WiFi and beacons can also work in conjunction to provide better services, even prompting users to turn on their Bluetooth.
  • Privacy is a major concern
  • There is no personal identifiable data that is collected from users making it more compliant to laws and regulations globally.
  • There are more mobile devices than people in the world. Proximity marketing makes good use of this fact.
  • n fact, proximity marketing isn’t just limited to mobile devices. Wearables can also receive beacon notifications. The global wearables market is all set to reach 126.1 million units in 2019.
  • kayshap96 on 08 Nov 18
     
    " "
chern331

Caesars Looks to Mobile Tech to Raise the Hotel Guest Experience - Skift - 0 views

skift.com/...ise-the-hotel-guest-experience

shared by chern331 on 04 Mar 19 - No Cached
  • aesars had under-invested in the tech needed to support the hotel side of its business. Recently it has been playing catch up. Some of its experiments are innovative, such as mobile ordering for food at the lobby or by the pool.
  • Caesars Entertainment‘s flagship product may be gambling, but lately the company’s biggest bet has been on catch-up tech investments in hotel tech. The newsiest and most eye-catching of these has been its experiment in on-demand mobile delivery of food.
  • Guests can charge the order to their room or pay by credit card or with a mobile payment service, such as Apple Pay. Runtriz, a Los Angeles-based vendor that provides hotels with mobile guest services, powers the tool.
  • ...5 more annotations...
  • Caesars isn’t neglecting room service, though. Later this year, it intends to roll out at selected properties a new “food order tracker,” which will let guests see the progress on their order.
  • Caesars has taken a hybrid approach with Ivy, its virtual concierge text-messaging service, which is powered by vendor Go Moment.
  • Ivy users gave the properties approximately 10 points higher satisfaction scores.
  • Caesars is taking steps to build a data repository. It hired consulting agency Bluewolf, an IBM company, and Salesforce, which offers marketing platform services over the cloud, for one slice of the data centralization effort.
  • The company responded by changing its approach. The focus shifted from trying to generate revenue to trying to boost customer service.
  • chern331 on 04 Mar 19
     
    The Caesars Entertainment company is seeking to make up for lost time with a new IT investment. The company manages 55 hotels and is seeking to advance their hotel technology capabilities. Certain innovations include automated food delivery anywhere in the hotel, order tracking (status of cooking, packaging, on the way, etc.), a text message concierge, and follow-up tools. Caesars is also trying to improve their data storage, by migrating to cloud solutions. The front desk and CRM systems will be upgraded to the cloud.
lismarycedeno1

The Georgian Terrace Drives Guest Engagement with Ivy Smartconcierge - 0 views

www.hotelnewsresource.com/article106657.html

engagement ivy

shared by lismarycedeno1 on 02 Sep 19 - No Cached
    • lismarycedeno1
      lismarycedeno1 on 02 Sep 19
       
      Ivy: Smart Concierge system used for guest personalization.
  • Ivy®, powered by Go Moment®, is the world's first smartconcierge for hotels.
  • enhance the guest experience from anywhere, at any time
  • ...5 more annotations...
  • Ivy communicates with guests and provides them with personalized and near instant service through text messaging. The AI-powered smartconcierge uses guest intelligence data to understand behaviors and responds naturally to questions for guest service, housekeeping, F&B service, and anything that would typically be addressed to the front desk.
  • Atlanta’s iconic luxury hotel, The Georgian Terrace, as one of its top clients to implement their award- winning smartconcierge, Ivy®.
  • higher reviews online and the improved operational efficiencies
  • the hotel is a landmark of modern luxury and sophisticated Southern hospitality, inviting guests to ease into the city’s warm and welcoming embrace.
  • When these issues come up, Ivy at the property responds to guests in seconds, exceeding guest expectations and enabling front-line staff to focus on delivering more high-touch guest service,” says Raj Singh, CEO of Go Moment.
Mingxue Jia

Infor Gives Hospitality Companies Edge In Measure Social Sentiment :: Hotel News Resource - 0 views

www.hotelnewsresource.com/_Measure_Social_Sentiment.html

hospitality social sentiment resource

shared by Mingxue Jia on 14 Jan 13 - No Cached
  • Infor, a leading provider of business application software serving more than 70,000 customers, today announced the availability of social sentiment measurement capabilities within the Infor Hospitality Management System dashboard.
  • Built through a new strategic collaboration with TrustYou, a market leader in online reputation management for the hospitality industry, hoteliers now have the tools to integrate TrustYou's data into Infor's existing Hospitality suite
  • providing real-time access to social sentiment that will aid staff in improving guest satisfaction to encourage more bookings.
  • ...9 more annotations...
  • and streamline them into a straightforward, digestible summary for properties to address as they see fit.
  • Through this added data, strengths and weaknesses can be identified in real-time so that hoteliers have the ability to rectify guest concerns more rapidly.
  • Specifically, these three new widgets -- Seal (TrustScore), Source and Review
  • via a series of dashboard-embedded widgets
  • The Seal Widget displays a hotel's overall TrustScore
  • The Sources Widget gives staff an overview of numerous review websites where the hotel is represented so properties can better manage their online reputation
  • the Review Widget displays current reviews of a hotel.
  • will enable hoteliers to listen, understand and respond to guests, and proactively fix any complaints or criticisms," said Ben Jost, CEO and co-founder of TrustYou.
  • which we believe will ultimately improve customer satisfaction, increase sales, drive marketing efforts and enhance customer service."
  • anonymous on 14 Jan 13
     
    This article describes a new tool to measure and aid in guest satisfaction. Through a strategic partnership, Infor (a business application software company) enlists TrustYou (a market leader in online reputation management) to help create a system used to provide real-time access to positive and negative feedback from guest. There are three widgets designed to search through data and streamline them into summaries that hotels can use to enhance their customers experience. All information reported is current information, that way hotels can quickly respond to their guests. This technology is key in creating the best guest experience possible and it allows hotels to do so within a matter of minutes. The real time access feature would allow hotels an opportunity to turn a would be negative experience into a positive one. Hotels rely on "word of mouth" Marketing, especially with social networks, blogs and message boards becoming such a huge part of the daily exchange of information. We must admit, a lot of us value the opinions of our Twitter followers. It is vital for hotels to keep up with these different areas of communication so they can strategically position themselves in an ever growing and competitive market. They can address concerns immediately while at the same creating opportunities to build their brand. Hotels must utilize this advanced approach if they want to survive in this industry.
  • Mingxue Jia on 18 Jan 13
     
    This article describes the infor company（a leading provider of business application software） and trust you（a market leader in online reputation management） built online reputation management software for hospitality industry. Hoteliers could access to the social senciment on a real time. From the customer's perspective, there are many factors related to choose a hotel form more than hundreds choices. Not only the hotel's facilities and services, but also the reputation on the internet will influnce customer's slection. Nowadays, with the rapid development of social networks, the senciment plays a great role in people's life. For example, in China, there is a web-site, named as "Quna". On that web-site, people share the travel information, rate the restaurants and hotes. The new travelers could get some ideas about the hotel choosing. Therefore, the hotel manager must pay attention to the public reputation management in time. Now, the hoteliers could access to the social senciment in real-time via a series of dashboard, embedded widgets. What's more, by this tool, the hotel employees could correction error, redeem hotel's reputation, improve customer satisfaction, and improve hotel's occupancy rate.
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